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Real Estate Information |
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How Can Real Estate Investors Profit From The Internet?
The Internet is a powerful marketing tool, but just how can a real estate investor make the best use of Web pages? We've spent some time experimenting with Web sites and we've found a couple of ways that they can be useful. First.. we just don't believe you can effectively use Web sites to find motivated sellers. It least you can't find them consistently. How many motivated home sellers do a Google search for "fast home buyer"? We have two Web sites. Web site #1 serves two purposes... First it acts a brochure. It explains that we buy and sell property and cash flows of all kinds. It reveals the names of the principal players in our company. It gives our address, phone numbers and email addresses. We place the URL for this Web site on all our promotional material... letter head, business cards, flyers, newspaper ads, etc. It does not produce home sellers, but it does help to establish our credibility with sellers we find through other means. They can check the Web site and learn we are real people with a real business. The second task that Web site #1 performs is to present the homes we have for sale and for rent. We create a page for each with well written copy that contains the property's address.. and nice photos of the house, yard, nearby parks, shopping areas and schools. When a potential buyer or seller contacts us we can refer them to those pages. This saves hours of time answering questions about location, price, number of bedrooms, etc. What about Web site #2? We use this page to help recruit "bird dogs". We feel that an important part of every investor's marketing program should be an ongoing effort to find people who will search out motivated home sellers for us. Where ever possible in our marketing material we include this line... "We will pay you CASH to find home sellers!" Then we will include the URL of our "bird dog" recruiting site. We do the same with inexpensive ads in penny-saver types of publications. You will find an example of our bird dog Web page here: http://lease-option-sub2.com/reward.htm We don't spend much time on these sites after they are up and running. The only pages that change on a regular basis our are homes for sale and rent pages. They take just a few minutes to add and delete. Any work on Web pages that takes more than a few minutes is taking you away from more important marketing tasks. Keep it simple and keep moving toward profit producing projects. About The Author: Mark Walters is a real estate investor and author with Web pages at: http://www.lease-option-sub2.com and http://www.CashFlowInstitute.com
MORE RESOURCES: July Economist Snapshot: What Will the Big Beautiful Bill Mean for Commercial Real Estate and Housing? Urban Land Magazine CoStar CEO blasts Zillow as Homes.com faces scrutiny Real Estate News by RealEstateNews.com Eric Adams Is Raking It in From Big Real Estate New York Magazine Real Estate Transactions, July 14 edition Hopkinton Independent Homes at these Vermont lakes boast some of the most coveted real estate: Survey results Burlington Free Press Real Estate Tokenization: Recent Developments in New Jersey and Dubai Pillsbury Winthrop Shaw Pittman Real estate transfers: 7/16 Toledo Blade Leveraging AI in Real Estate | Florida Realtors Antitrust case against NAR, top brokerages dismissed Real Estate News by RealEstateNews.com ‘Taken advantage of’: Real estate agent ripped off friends, church, and federal government - WSOC TV REACH Middle East Opens Applications for its Inaugural 2025 Real Estate Tech Accelerator National Association of REALTORS® ERA Real Estate firms merge in Atlanta HousingWire ‘Taken advantage of’: Real estate agent ripped off friends, church, and federal government - WSOC TV Trump turns up heat on Fed chair over possible ‘fraud’ Real Estate News by RealEstateNews.com Rechat’s ‘super app’ finds a new brokerage partner Real Estate News by RealEstateNews.com White Oak Real Estate Capital Provides $46.2M Senior Secured Loan for The Village at Tuxedo Reserve citybiz News | This real estate scion is betting on a rebound for San Francisco’s struggling downtown CoStar Mortgage Rates Today: The States Offering Lowest Rates – July 16, 2025 Norada Real Estate Investments Top residential real estate sales for June 30-July 4 in Sarasota, Siesta Key, Palmer Ranch, Osprey, Nokomis Your Observer LACERS allocates $85 million to real estate Pensions & Investments Grand Cayman Real Estate: Luxury Market Remains Robust Caribbean Journal Colliers Named Exclusive Leasing Agent for Westborough Executive Park Boston Real Estate Times Real Estate Transactions The Jones County News Proterra Investment Partners Announces Formal Launch of Net Lease Real Estate Strategy - PR Newswire Real estate fraud prevention firm CertifID raises $47.5m FinTech Global Adams raises $1.5 million since primary, fueled by real estate donors Crain's New York Business Foreign buyers sank $56B into US homes over the last year — with 1 state accounting for nearly a quarter of their purchases New York Post REAL ESTATE: Navigating Pagosa’s Luxury Home Market Pagosa Daily Post Drake Real Estate Partners closes largest fund yet after pivoting to institutions Private Equity Real Estate | PERE 125 Laurel Valley Drive, Sag Harbor James Lane Post Proterra Expands Into Net Lease Real Estate: Former VEREIT CEO Leads New Defensive Investment Strategy Stock Titan Finland Officially Bans Real Estate Transactions for Russian and Belarusian Nationals UNITED24 Media Business Journal hires Mark Dovich as commercial real estate reporter - South Florida Business Journal The Business Journals NCC IQ Announces This Year's "ReShaped: AI x Real Estate," a Virtual Summit Showcasing Next-Generation AI Trends in Real Estate, Featuring 40+ Expert Speakers and 18 Keynote and Panel Sessions 24-7 Press Release Newswire Bitcoin Is Draining The Value Out Of Real Estate Bitcoin Magazine Tampa Real Estate Lawyer Flowers Joins Squire Patton Boggs Bloomberg Law News Florida Real Estate Market Holds Steady In June NewsRadio WFLA XRP News Today: Ripple Partners with Dubai Land Department to Tokenize Real Estate on XRP Ledger AInvest Ohio State Teachers lifts real estate allocation to 10% IPE Real Assets 112 acres in Brentwood: Largest estate in decades goes on L.A. market for $70 million Los Angeles Times 15 Under 50: Real estate agent Danielle Sponaugle enjoys helping clients find affordable housing dnronline.com ArentFox Schiff Brings Back New York Real Estate Partner Austin Bloomberg Law News Pittsburgh housing market defies national slowdown Pittsburgh Post-Gazette Parallel and Kayne Anderson Real Estate Announces 23-Story Student Housing Development 250 Church Avenue for Texas A&M University Global Student Living The Daily Dirt: Transit is real estate’s best friend The Real Deal Free Flow Locks In $1.8M Yearly Income Stream Through Strategic NJ Property Investment Deal Stock Titan Andrew Bloom celebrates 30 years at the helm of Arizona’s luxury real estate scene Arizona Digital Free Press Levi Meyer Meets with Alfredo Pujol Discussing Miami’s Real Estate Market Miami's Community News Real Estate Firm Uncovers High-Grade Growth Potential Across 28 States streetwisereports.com Top residential real estate sales for June 30-July 4 in Longboat, Lido, St. Armands, Bird Key Your Observer RRHA CEO addressed real estate development committee Richmond Times-Dispatch June saw active real estate market Greensburg Daily News Jake Paul Closes One Of The Largest Real Estate Deals In Georgia History With $39 Million Purchase of 5,600-Acre Ranch Yahoo Finance Sprouts seeking an incentive to set up shop in another fast-growing Austin suburb The Business Journals |
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