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Real Estate Information |
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Content Ideas for Ads and Brochures When Selling Your Home
Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you're marketing materials? Content To the degree possible include key information in you're ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff. In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you. If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it. 1. Was it the location? 2. A beautiful view? 3. Neighborhood charm? 4. A school district you were seeking out? 5. Lots of storage? 6. Garage spaces for 3 cars? 7. High ceilings? 8. The style of architecture? 9. Large entertainment areas? 10. A beautiful garden? Don't be shy. Mention the best features to set your home apart from others for sale. A note of caution is called for here. When you mention your home's best features, don't overstate them. If your potential buyer's first emotion on actually seeing your property is disappointment, there really isn't much potential for a sale to that person. With that in mind, I wouldn't refer to a house with a garden that backed to a small farm pond as "waterfront property," nor would I call a small, city apartment with windows on an air shaft a "spacious city abode with sunny views." Photos Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words. When taking your photos, take lots of them. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often better to show only two walls with the corner slightly, or very, off center. You may want to show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, keep in mind the photographs will give a potential buyer the first impression of your home. Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come. Raynor James is with http://www.fsboamerica.org - providing homes for sale by owner, "FSBO", properties. Are you thinking, "Should I sell my home?" Visit http://www.fsboamerica.org/seller.cfm to sell your home sale for free for one month.
MORE RESOURCES: Real estate inquiries by wealthy New Yorkers into Florida properties jump 50% after Mamdani primary win Fox Business Residential real estate developers cut jobs as downturn deepens The Globe and Mail Real estate CEO warns of growing ‘exodus’ as people have ‘given up’ on California — but where are they going? Yahoo Finance Compass to share exclusives — if brokers, MLSs play by 2 rules Real Estate News by RealEstateNews.com Russian Demand for U.S. Real Estate Surges 78.5% The Moscow Times Providence Hill Real Estate owners buy office building near Tuckahoe HQ Richmond BizSense What renters really want | Real Estate Newsletter Inquirer.com Nantucket’s Workers Are Living on the Margins The New York Times OT Real Estate Spotlight of the Week: 1555 Graves Lane The Owensboro Times Here are businesses on the move in Marin, Solano, Napa, Sonoma and Mendocino counties The North Bay Business Journal Despite signs of market rebalancing, real estate in this NJ town remains hot. Here's why Bergen Record $1.225 million Symmes Township home sale among the week's top property transfers Cincinnati Enquirer Real Estate Transactions sungazette.com A Look At Plymouth Co Real Estate Numbers WATD 95.9 FM Business Spotlight: Trujillo Commercial Real Estate Group The Paso Robles Press Agent-built AI chatbot serves up real advice with a sense of humor Real Estate News by RealEstateNews.com Berkshire County Real Estate Transactions for June 23-27 The Berkshire Eagle LOCAL REAL ESTATE TODAY 7.11.25 KQEN News Radio NYC Real-Estate Execs Throw Money Behind Adams to Counter Rise of Mamdani The Wall Street Journal Berkshire region real estate sales – July 11, 2025 The Berkshire Edge TIM SCOTT REAL ESTATE - 83275 Caledonian Record Don Fenley: Tri-Cities housing market sees uptick in June Kingsport Times News RLTY: Reasonable Real Estate Income For Now (NYSE:RLTY) Seeking Alpha Dawson County weekly real estate transactions, July 11 Central Nebraska Today Homes for Sale in Manhattan and Brooklyn The New York Times A tale of two Floridas: Real estate industry torn over DeSantis' push to eliminate property taxes Fox Business Weekly building permits, real estate Boca Beacon Florida real estate: See the most expensive home sales across the Treasure Coast in June Treasure Coast News Savvy STR Agents: How Tyler Coon Turned a Passion for Short-Term Rentals Into a Thriving Real Estate Empire International Business Times Real estate investors are purchasing more U.S. homes as high prices lock out would-be buyers CBS News Jackson State To Offer Real Estate Course Radio NWTN EG Real Estate: 8 New Listings & 5 Sold East Greenwich News How a legal battle of real estate titans affects home buyers Straight Arrow News Tampa real estate investment firm under investigation for potential deceptive practices Florida Politics SDCERS to lift infrastructure allocation as it trims real estate IPE Real Assets Queens real estate trends: What buyers are looking for, according to Compass agent Thomas Caramanno Queens Post NEO's industrial real estate market loosens slightly but remains tight Crain's Cleveland Business Fond du Lac County property sold for $700K in real estate transfers for June 30-July 3 fdlreporter.com The Seyon Group Acquires Industrial Portfolio in North Andover for $12.5 Million Boston Real Estate Times Michael Guthrie discusses real estate uncertainty amid Charlottesville zoning freeze Cville Right Now Mortgage Rates Today: The States Offering Lowest Rates – July 11, 2025 Norada Real Estate Investments Real estate news: 18-unit apartment complex in Surf City fetches $7.4 million Orange County Register TRS Texas commits $675m to real estate Private Equity Real Estate | PERE Department of Taxation and Finance dos.ny.gov 2025-2030 Five-Year Housing Market Predictions U.S. News Real Estate Hawaii residential real estate experts on negotiating and marketing homes in 2025 The Business Journals Navigating Trump's Tax Megabill: Winners and Strategies in Real Estate, Manufacturing, and Energy AInvest Real estate feels weird right now — but not broken Rome Sentinel New Hampshire housing market sees 65 straight months of growth The Laconia Daily Sun Patrick Cadle joins Grist Real Estate Mountain Messenger Developer, neighbors worked together to decide how a key corner of Austin will look The Business Journals Why mid-sized real estate is finally going solar pv magazine USA Wake Up Your Real Estate: New Broker Compensation Law Affects Nonstop Local News Local casino architect lists home in The Ridges Las Vegas Review-Journal Real Estate: What’s happening in the 2025 market The Daily Tribune News Real estate boss targeted in San Francisco with smear campaign The San Francisco Standard Confusing housing stats & real estate nerds Sacramento Appraisal Blog |
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