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Real Estate Information |
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Decorating to Sell a House by Meeting Three Key Needs
Specific marketing campaigns are no longer just for automobiles and designer clothes. Targeted marketing techniques are now applied to houses that are for sale. Decorating your house in a specific manner to facilitate the selling of it is an important aspect of selling and marketing your home; this type of decorating is called home staging. The goal of this type of decorating is to strategically style to address the psychological needs of the buyer. The buyer has three major needs when they look at the house. All décor choices you make to sell the house will reflect those needs of the buyer. The most important tip to keep in mind at all times is that first impressions are critical in every area. The first time a potential buyer sees this house is curb appeal. That first glance they get as they step in the house can sell the house. First impression will happen in each and every room; make that impression awesome! Remove: This area of staging is very difficult for some homeowners because it involves decorating it as a marketable house not as a beloved home. You do not want anything personal on display. This includes removing all family photographs, all toiletries, mail/bill piles, and all special collectibles. All bathroom and kitchen counters need to be cleared expect for only one or two decorative objects. Generally speaking, remove all wallpaper and paint all rooms a neutral ivory color. This meets the need of being able to imagine living there (and not being distracted by who lives there now) Clean: The house needs to be absolutely sparkling clean. This includes washing windows inside and out, shining the kitchen sink, dusting baseboards, bleaching grout around tiles. It also needs to smell clean and fresh. The house can not smell of animals or cooking. Do not have daily housekeeping supplies visible to potential buyers. This includes laundry baskets and dish drainers - nothing to remind people that there will be work to do in this house. You want to meet their psychological need of living in an easy, carefree house. Reduce: This area of staging is the most over looked area by the do-it-yourself home seller. All closets of any kind - (foyer closets, master bedroom closets, linen closet, pantry etc) must only be half full. And that does really mean only ½ full. Also consider taking out the extra living room chair or extra dresser in the bedroom. Pack up items you can do without for the next couple months. You want to show that the house has lots of space and room to grow. This meets the needs of good value for the money. These three simple but effective decorating techniques can help you market and sell you home for what it is worth. Julie Dana is a professional Interior Redesigner and Accredited Staging Professional. Her company, The Home Stylist, offers online decorating consultations, do-it-yourself decorating plans and real-estate staging. Visit http://www.thehomestylist.com/ to take a fun style quiz, vote on a color poll, and sign up for free decorating e-newsletter.
MORE RESOURCES: A Potential Mamdani Mayorship Strikes Fear in the Real Estate Industry The New York Times There’s one elite group propping up the Manhattan real estate market right now — everyone else is sitting on their hands New York Post Triangle homes sitting on the market longer, why a real estate agent says it’s about perspective WRAL.com Wellness Real Estate Set to Top $1 Trillion | Florida Realtors 4 real estate investors shared with us an overlooked advantage to buying property - Business Insider Detroit sues blockchain real estate firm that owns rentals with hundreds of violations Detroit Free Press Detroit sues cryptocurrency-based real estate firm to correct hundreds of property violations The Detroit News Senate Passes Tax Bill With Major Wins for Real Estate National Association of REALTORS® Shlichus Isn’t Real Estate Anash.org Detroit Evening Report: Detroit suing blockchain-based real estate firm for neglecting hundreds of properties WDET 101.9 FM Inked: Long Island commercial real estate deals roundup Long Island Business News Opinion: Anticipated tax changes impacting real estate industry Springfield Business Journal LOCAL REAL ESTATE TODAY 7.3.25 KQEN News Radio George Pierson, Realtor, Home 1st Real Estate JTV Jackson CEO Roundtable: Residential Real Estate Springfield Business Journal Real estate market still good for sellers Addison Independent Would lower interest rates help NH’s real estate market? NH Business Review ‘Unfiltered’: Social media that pays — and the channels to skip Real Estate News by RealEstateNews.com 'Keep it moving': HGTV cancels TV show hosted by Georgia couple after 4 seasons Savannah Morning News Real estate secondaries has plenty of room to grow, but pricing can be a challenge Secondaries Investor Real estate firm acquires Cecil residential properties for $14.6M Maryland Daily Record Dawson County weekly real estate transactions, July 3 Central Nebraska Today Chicago Teachers seeking MWDBE private real estate managers Pensions & Investments Real Estate Transactions: July 4, 2025 Greenfield Recorder REAL ESTATE | Harley-Davidson in West Bend, WI sold Washington County Insider Three reasons why there’s value in owning real estate as part of your collision business Repairer Driven News 7 Morning Digest: Detroit sues crypto real estate company, community ice cream truck & more WXYZ Channel 7 Compass ‘has not and will not adhere’ to Clear Cooperation Real Estate News by RealEstateNews.com News of public record: Muskingum County real estate transfers Zanesville Times Recorder Real Estate Minute – 07-03-2025 Texomashomepage.com Texas Teachers assigns $950 million to real estate, private equity Pensions & Investments Zillow ban lawsuit shakes real estate: What sellers need to know Fingerlakes1.com Texas Senate Bill 17 Restricts Foreign Ownership of Real Property in the State The National Law Review Real Estate Transfers: July 3, 2025 The Suffolk Times GPIF is shifting from the predictable to the tactical in real estate Private Equity Real Estate | PERE It turns out some real estate people like Zohran Mamdani The Real Deal Is Your Money Safe in the Bank in 2025? Norada Real Estate Investments Hyatt Announces Agreement to Sell Playa’s Owned Real Estate Portfolio to Tortuga for $2.0 Billion Hyatt Newsroom Homes for Sale in New York and Connecticut The New York Times The dreaded Zillow ban is finally here. Here's what you can do Business Insider Was operator of San Antonio apartment complexes running a Ponzi scheme? San Antonio Express-News More than 350 Quintana Roo real estate agents certified to provide buyers with verified ownership in real time Riviera Maya News Top residential real estate sales for June 16-20 in Sarasota, Siesta Key, Palmer Ranch, Osprey, Nokomis Your Observer Homes for Sale in Manhattan and the Bronx The New York Times Where Does Bruno Mars Live? Examining the Singer’s Real Estate Portfolio Architectural Digest ARTIS REAL ESTATE INVESTMENT TRUST ANNOUNCES TIMING OF RELEASE OF Q2-25 RESULTS AND CONFERENCE CALL Yahoo ALTA Applauds Congress for Passing Tax Package Preserving Key Real Estate and Housing Provisions StreetInsider Zohran Mamdani’s Ideas on Commercial Real Estate Come Into Focus Commercial Observer |
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