Real Estate Information |
|
Using Color Psychology to Sell Your Home
When painting your home for resale, choosing the right colors can make a huge difference in your paycheck at closing. For instance, did you know that the exterior color of houses selling most quickly is a certain shade of yellow, but that choosing the wrong shade of yellow can kill a sale? You'll find many brochures in paint stores, showing various combinations of exterior paint colors. But most people don't realize that most of those combinations actually include three colors, and not just two. Limiting your exterior paint scheme to just two colors also limits your income potential. For a fast sale, think fun colors and go for a third, or even a fourth, exterior color. Think "Disneyland Main Street," where every shop is painted in glorious multi-colors. Adding more colors will also add definition to the various architectural details of your home. Use gloss or semi-gloss paint on wood trim. The Psychology of Exterior Colors When choosing exterior colors, take the sales price of your home into account. Certain colors, especially muted, complex shades, attract wealthy or highly-educated buyers, whereas buyers with less income or less education generally prefer simpler colors. A complex color contains tints of gray or brown, and usually requires more than one word to describe, such as "sage green," as opposed to "green." On the other hand, simple colors are straightforward and pure. Generally, houses in the lower price range sell faster and for higher prices when painted in simple colors like yellow or tan, accented by white, blue, or green trim. The Psychology of Interior Colors Using colored, rather than bland, white walls will increase your profit potential. Lynette Jennings tested the perception of room size and color, and discovered that a room painted white appeared only appeared larger to a few people when compared to an identical room painted in color - and the perceived difference was only about six inches! Most people also look better when surrounded by color, and feel happier, and since buyers pick houses that make them feel happy, that knowledge can put dollars in your pocket at closing! Entryways should bring the exterior colors into the house. Repeating shades of the exterior throughout your home will make the entire home seem to be in harmony. Living and family rooms painted in a slightly lighter shade of the exterior color will ensure that you've picked a color your buyers like, because if they didn't like your exterior colors, they wouldn't have bothered to look inside. If they loved the exterior colors, they'll love the interior, too. When choosing interior colors, consider the use of each room. For instance, kitchen and dining areas that are painted in "food colors," such as coffee browns, celery greens, and scrambled egg yellows, feel natural. Since, deeper shades of color imply intimacy and serenity, I like to paint master bedrooms a medium shade of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue, or a pale shell pink. (See the chapter on the Psychology of Color in my book "Joy to the Home: Secrets of Interior Design Psychology" for further information.) Selling Season Always consider your selling season (the time of year you'll be marketing your home) and climate when choosing colors. Estimate the amount of time you'll need to get your home ready for sale, and then add on extra days for unexpected delays. Use cool colors, such as blues, greens, and grays, to sell during spring and summer, and warm colors, such as yellows, reds, and maroons, when selling in the fall and winter. Color Intensity My husband and I usually use lighter colors when painting the exteriors of our investment dollhouses, because it makes them appear larger. On the other hand, our cabin in the woods looks richer when painted a darker color. When we decided to have it painted, I considered the usual cabin colors of dark brown and barn red, but fell in love with Olympic's gorgeous "Gooseberry" plum color. When getting ready to paint your house, look at the colors of neighboring houses and choose colors that harmonize, yet stand out from the crowd. Colors that clash badly with other houses will detract from the overall neighborhood. At the beginning of the article, I told you that homes with yellow exteriors sell the quickest. But which shade of yellow sells best? First, the yellows to avoid: yellows with green undertones look sickly to most buyers, and yellows with orange undertones give buyers an impression of cheapness. The best-selling yellow exterior color is actually a pale, sunny yellow, especially when complimented with one or more carefully-chosen accent colors. For instance, a semi-gloss white trim will give your home a clean and fresh look, and adding a third color, such as green, can make your home even more attractive to prospective buyers. Colors affect human beings in many ways, and by using the principles of Color Psychology, you can make your home stand out from the competition, sell more quickly, and at a higher price. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Los Angeles wildfires: Second California real estate agent charged with price gouging victims Fox News Trump's war on ‘wokeness’ could impact housing and real estate Real Estate News Vince Vaughn's Rental Real Estate Portfolio Has Allowed Him To Weather Hollywood. Here's How He Invested His Money Yahoo Finance The Best Real Estate Closing Gift Ideas for 2025 HousingWire Oliver Street Capital, Bain Capital Real Estate, Fraser Project Management and Dacon Mark Christianbook Project Completion Boston Real Estate Times Metairie-based+commercial+real+estate+firm+expands+into+residential+market New Orleans CityBusiness REAL ESTATE | Quaint cottage on Green Lake in Farmington, WI | By Tom Zernia - BOSS REALTY washingtoncountyinsider.com New lawsuit sweeps up 8 brokerages and MLSs Real Estate News Marcus & Millichap Brokers Sale of Industrial Property in the Keene Metro Area With Expansion Potential Boston Real Estate Times Terra Living Partners Acquires 55-Unit The Plymouth Collection in Plymouth Boston Real Estate Times Vantage Builders Completes Nursing Simulation And Skills Laboratory For Middlesex Community College In Lowell Boston Real Estate Times Recent real estate transactions 1/28/25 BizTimes Milwaukee Remembering Norine Shima-Fojt, editor and real estate agent who loved and fought fiercely Berkeleyside Local expert calls out real estate website’s false claim that 71% of ABQ home sales in October were ‘all cash’ Albuquerque Journal Blue Zones Certification Boosts Real Estate Values Miami's Community Newspapers REAL ESTATE BRIEFS JAN. 25 Las Vegas Business Press NRO: This Real Estate Fund Is Worth Considering, But Don't Ignore The Risks (NYSE:NRO) Seeking Alpha FCT Acquires Majority Interest in Fintracker to Modernize Identity Verification in the Canadian Real Estate Industry Business Wire Northeast Indiana Real Estate Guide Oct/Nov 2024 KPCnews.com I started having boozy brunches when I moved to Dubai. I drink less now — I'm fitter and better at my job but still have fun. Business Insider Global Commercial Real Estate Brand SVN® Appoints John Bunch as Industrial Product Council Co-Chair citybiz Covid’s effect and impact on real estate, then and now The Mid Island Times BPDA Approves Six New Development Projects in Boston Boston Real Estate Times Calare Properties Announces Promotions of Four, Expands Executive Team Boston Real Estate Times Midtown South Rezoning Begins Public Review - Real Estate - United States Mondaq News Alerts Northeast Indiana Real Estate Guide Nov/Dec 2024 KPCnews.com Radio Real Estate 1/25/25 My Bellingham Now Real Estate Update: December Figures Show Uptick At End Of Sluggish Year Huntsville Business Journal News | Real estate investment firm expands workforce housing portfolio with Chicago acquisition CoStar Group Investors Who Shunned the U.S. Office Market Are Coming Back The Wall Street Journal Is Julia Fox Getting Into New Jersey Real Estate? Realtors Fall for Fake Billboard Hollywood Reporter EquityProtect Partners With Pacific Coast Title to Offer California Wildfire Victims Free Protection From Real Estate Fraud Business Wire "Can't be a generalist": Shark Tank investor Kevin O'Leary shares "The future of real-estate" NewsBreak Trump administration 'uniquely qualified' to solve housing problem, real estate expert says Fox Business Covid’s effect and impact on real estate, then and now Garden City News Northeast Indiana Real Estate Guide 2024-2025 KPCnews.com What 2025 means for East Bay real estate East Bay Express Real Estate May Be Entering a Supercycle: JPMorgan's Tredway -January 28, 2025 at 04:58 pm EST Marketscreener.com R.W. Holmes Secures 46,815 SF in Lease Renewals in Billerica Boston Real Estate Times Aging Homeowners: How Does the New Generation Perceive Real Estate? Rockland County Times Northeast Indiana Real Estate Guide 2025 KPCnews.com Top real estate CEO says California is now battling a ‘triple threat’ no one has seen before Fortune B.C. dad's estate missing millions from real estate, stocks, Swiss accounts: Lawsuit - Vancouver Sun Real Estate Transfers (January 20-24) Times Bulletin Best Real Estate Deals of 2024: Announcing this year's honorees The Business Journals Realty slump linked to rise in alcohol, substance abuse The Kathmandu Post Island Real Estate: Hatteras Island home sales and trends for January Island Free Press Some LA fire victims are finding new homes in the desert. Will market hit pandemic levels? Desert Sun Attorney General Bonta Files Charges Against a Southern California Real Estate Agent for Price Gouging Eaton Fire Victims California Department of Justice Bahrain’s Arcapita to set up $1bn real estate investment trust Arabian Gulf Business Insight Gibson, Dunn & Crutcher’s Krystyna Blakeslee: Insights on 2025 Commercial Real Estate Financing Commercial Observer Check out NYREJ's Semi-Annual Commercial Real Estate Guide! New York Real Estate Journal Online |
RELATED ARTICLES
Real Estate Investing Skill Acquisition Real estate investing is not in any list of high school electives. You can't get an accredited degree in real estate investing. Closing Costs When Buying A Home Closing costs are often the last thing a person thinks of when buying a home. While closing is the joyous moment the home becomes yours, the costs can be surprisingly aggravating. What Should You Do If Your Home Isn't Selling? It can be very frustrating to put your home on the market, expecting a fast sale, only to find that after six months you're still waiting for an offer. What can you do?First, determine if it's a result of timing. Home Selection Checklist - A Good Aid When Choosing a Home This home selection checklist is a tool to help you select a home that is right for you and your family. Before you select a home and get a mortgage, you need to know if you will be happy with the home you select for the coming years. 4 Simple Tests To Find Good Real Estate Investment Properties You're driving along the road when you spot it. There in the middle of a shaggy lawn sits a disheveled property. Secrets of Making Money from Real Estate - Part 5 Where to from here:One property is great, but It wont make you very wealthy. Below is the expansionary model of what I think a good real estate portfolio should look like. U.S. Real Estate Sought By Foreign Investors Due to a Weaker Dollar The weak US dollar has been good news for real estate. Taking advantage of the favorable conversion rates, foreign investors are eagerly picking up real estate in major cities across the US. Real Estate Lease Option Danger Why are real estate investors having so much successoffering "rent to own" homes?Lease-options offer home ownership opportunitiesto folks with little cash and not so hot credit.Oh boy, there are plenty of those around. Real Estate Internet Marketing Is The Way To Go Real estate Internet marketing is a booming business, along with all other forms of Internet businesses. Now, it seems that very little can't be sold over the Internet. Dont be Tempted by We Buy Houses (Updated) Do you want to sell your home right away? Don't be tempted by "We Buy Houses" or "Sell Your House in 9 days for Cash" ads and billboards.Savvy real estate investors run these ads and put up posters looking for sellers under duress. Buying Land For Development Requires Careful Planning and Execution From the desk of Colm Dillon .. 10 "No Money Down" Ways to Buy Real Estate Turn the Television on any Sunday morning and you'll find yourself in the middle of a "how to buy real estate" infomercial. Can you really buy a house with no down payment? Can you really make thousands or millions of dollars buying real estate. Selling Your Home - Alone or with a Broker? How do you decide whether to sell your home (or land, farm, ranch, etc.) on your own or use a real estate broker? There are pluses and minuses to each approach. Home Sellers Warning for Young Families If you're thinking about selling your home and moving up, do your homework before offering your home for sale. Read the following story to see what can happen to home sellers who don't do their math. How To Simplify Your Real Estate Buying/Selling Experience Today's real estate consumer has a lot to consider during the sale or purchase of a home. Be it waiting for the right buyer/seller, mortgage rates, or the moving truck, the experience can take a bit of patience on the part of the consumer. Easing Your Way Into Homeownership: A Guide To Low Down Payment Mortgage Programs There's no question about it: Buying a first home is a big financial commitment. In most cases, a home is the largest single purchase an individual or family will make in a lifetime. How To Best Negotiate A House Deal Whether it's selling your home or buying a home, more often than not you'll come across a stage where you'd have to negotiate. Negotiation is the art of getting what you want at your terms and conditions. California Home Seller Disclosure Duties Property Condition - Seller's What to Expect During the Inspection ProcessThe Transfer Disclosure Statement (T.D. Selling Your Home - A FSBOs Guide to Keeping It Safe Sellers need to keep their safety in mind when prospecting potential buyers. The real estate industry has seen a problematic climb in assaults towards realtors, and so is the concern for those who are selling their own homes. Why Invest In Property? Why property, some people ask when looking for an investment. Well, as far as I am concerned, property investment is, and always has been, the most powerful type of investment for building wealth. |
home | site map |
© 2006 TIGER MEDIA |