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Selling Houses: Flooring & Feelings
Buyers think they love Italian tile and other hard floor surfaces, but they actually feel happier when they're walking on softer surfaces such as padded carpeting and padded laminate. Even so, you'll want to give some serious thought to the floors in your home if you want to sell quickly, and for the highest profit. Flooring Colors for Quick Sales Choose neutral, light colors for floor surfaces, because they won't clash with a buyers' furnishings. Buyers can easily paint over colored walls, but changing floor surfaces is much more difficult and expensive. Therefore, the colors you bring into play when staging your home for resale is best left to areas other than flooring. Hard Floor Surfaces and Marketing Psychology Always weigh the cost vs. benefit ratio before making flooring decisions. For instance, tile floors in bathrooms increases property value and sales appeal, but learning to install tile floors takes time, and the cost can be prohibitive. However, many types of linoleum simulate tile surfaces, and your cash outlay for professional installation will be considerably less. Using carpet instead of hard flooring in bathrooms saves even more money and ties spaces together for a more spacious feeling, such as in a main bedroom suite. Install kitchen flooring before you install new appliances. Usually, you save money by hiring the same installers to put in new hard flooring and carpeting. However, that can also be a balancing act, because you want to finish painting and construction prior to installing carpet. Carpeting and Buyers Before making the decision to replace stained wall-to-wall carpeting, try cleaning it first. I tested a trick suggested by my carpet company owner on the badly-spotted bedroom carpet in one of our investment properties. Following her advice, I sprayed Windex directly on the spots, scrubbed gently with a brush, and then wiped with a wet rag, and the spots disappeared! Buyers love new carpeting, especially if they get the chance to pick it out. If the existing carpeting is truly awful, rip it out and clean the floors. Then, if the home doesn't look too terrible, some investors find it worthwhile to offer the house for sale at that point and offer a carpeting allowance. Personally, I think properties show much better with all flooring in place, so we always install it. Earth Friendly Flooring Upscale buyers love cork and bamboo flooring. They're environmentally-friendly choices, because both are easily renewable. Cork oak trees aren't destroyed; the bark is harvested every nine years, and they can continue providing bark for 200 years! Buyers love cork's feeling of softness under their feet, and cork flooring provides a great sound barrier. Bamboo is both sustainable and beautiful. It's actually a member of the grass family and is one of the fastest-growing plants on Earth, growing to full maturity within five or six years. Buyers love the distinctive look of bamboo. Natural bamboo colors range from light tan and caramel to honey browns, and the subtle grain patterns accent both linear and horizontal planes, adding visual depth and making rooms look larger. Using the concepts of Design Psychology, you'll either choose simple or elegant flooring for your home, depending on your prospective buyer's income level, and employing Design Psychology strategies will help you create floors that buyers won't be able to wait to walk on barefoot! (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Batman’s Office and Secret Bathrooms—These Real-Estate Agents Have Seen It All The Wall Street Journal Real estate expert warns socialist mayoral candidate could trigger massive NYC exodus - Fox Business Office real estate wide open in Denver as vacancy rate hits 36 percent Colorado Public Radio Altadena’s rough real estate market: Slower sales, lower prices, lottery winner plucking up properties Los Angeles Times Erie County real estate transactions Buffalo News Real estate magazine reports Les Wexner as Blue Heron buyer The Martha's Vineyard Times 'Married to Real Estate' Stars Get Huge News after HGTV Cancellation Country Living Magazine NAR Real Estate Forecast Summit National Association of REALTORS® 20 Worst Housing Markets Facing Biggest Price Crash or Correction by 2026 Norada Real Estate Investments Residential lending shifts: Local credit unions gain ground, banks lose volume The Business Journals Real Estate agent speaks out as sheriff’s investigators search for missing foster mom fox5sandiego.com How Trump’s personal aesthetic is redefining White House décor: 'I picked it all myself' USA Today Future of malls: Arizona's retail centers evolve as customers' habits change The Arizona Republic Central Mass. real estate transfers, Sunday, July 20 Worcester Telegram Neal Communities to celebrate Palmera at Wellen Park grand opening on July 25 Sarasota Herald-Tribune Don’t Skip This Moving Day Step: What to Clean Before Handing Over the Keys Better Homes & Gardens Real Estate Property Transfers Spring Hill for June 23, 2025 Williamson Source I Tried Zillow’s New Aerial 3-D Search Tool, And I'm Obsessed Country Living Magazine Old Family Dollar demolished in Quincy Center. What will take its place? The Patriot Ledger Couple in California surrogate case also faces two lawsuits over real estate business practices NBC News New report documents that it's harder for Columbus and other Ohio residents to make rent The Columbus Dispatch International Buyers Purchased $56 Billion Worth of U.S. Homes from April '24 to March '25 National Association of REALTORS® Canadian psychologist Jordan Peterson sets up shop in the Valley, records show The Business Journals Real Estate Transfers ~ June 25, 2025 The Bedford Citizen Top Real Estate Stocks Fast Growth Stock Alerts - Explosive earnings growth Autocar Professional ‘Taken advantage of’: Real estate agent ripped off friends, church, and federal government WSOC TV New Hampshire the latest state to ban right-to-list agreements Real Estate News by RealEstateNews.com July Economist Snapshot: What Will the Big Beautiful Bill Mean for Commercial Real Estate and Housing? 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Deed transfers in Ocala/Marion: May 19-25, 2025 - Ocala StarBanner Real estate agent goes viral with racy jokes, Trump impersonations Business Observer Top Stocks for Real Estate Investment Free Market Trend Analysis - High-profit stock alerts Autocar Professional Top Stocks for Real Estate Investment AI Stock Forecasts - Free Investment Case Studies Autocar Professional Bitcoin Is Draining The Value Out Of Real Estate Bitcoin Magazine Top Stocks for Real Estate Investment Free Market Trend Analysis - Lightning-fast capital gains PrintWeekIndia Founding Father John Hancock's home is on the real estate market in Boston. Take a look The Patriot Ledger Eric Adams Is Raking It in From Big Real Estate New York Magazine Real estate sales in Peoria, Tazewell and Woodford counties for July 19, 2025 Peoria Journal Star Best Real Estate Stocks Trusted Expert Guidance - Overwhelming financial success Autocar Professional Top Stocks for Real Estate Investment in India Premium Financial Forecasting Tools - Unmatched market performance PrintWeekIndia Top Real Estate Stocks Fast Growth Stock Alerts - Phenomenal capital gains Autocar Professional Mediterranean-style mansion in The Woodlands among priciest home sales week of July 6 (PHOTOS) The Business Journals New Valley mansion near Billionaire's Row lists for $13.5M The Business Journals Real Estate’s Big Gains From AI Morgan Stanley Bard College hires real estate advisor and broker to sell Simon’s Rock campus - The Berkshire Edge Best Real Estate Stocks Expert Backed Stock Investments - Superior portfolio returns Autocar Professional Exploring the Future of Indian Real Estate Stocks AI Powered Investment Club - Free Trading Psychology Coaching PrintWeekIndia HGTV’s Egypt Sherrod Shares Cryptic Message After ‘Married to Real Estate’ Cancellation tvinsider.com Scammed, Shamed and Deepfaked: Real Estate Agents Speak Out on the $15M Crypto Con National Association of REALTORS® Best Real Estate Stocks Smart Trading Moves - Explosive earning power Autocar Professional |
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