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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
MORE RESOURCES: ‘Given up’: Property giant’s verdict on Aussies news.com.au Boathouses Go Next Level at These Five Mansions Mansion Global The long road to recovery for LA’s property market The Real Deal Homes for Sale in New York and New Jersey The New York Times Erie County real estate transactions Buffalo News Downtown Knoxville IRS offices included on list of possible federal real estate spending cuts WBIR.com The Great American Insurance Retreat: Climate Change, Uninsurable Homes, & The Future Of Real Estate CleanTechnica REAL ESTATE | VIDEO | Perfect country property in Dodge County | By Wendy Wendorf - Homestead Realty washingtoncountyinsider.com Trade Alert: Independent Director Of Apollo Commercial Real Estate Finance Carmencita N. Whonder Has Sold Stock Simply Wall St Central Mass. real estate transfers, Sunday, March 9 Worcester Telegram Macomb County real estate transfers recorded Sept. 30-Oct. 4, 2024 The Macomb Daily An investor's 3-part 'build-to-rent' strategy is making him $330 a month per unit. It has him on track to retire early. Business Insider U.S. Government Hits Pause on Massive Commercial Real-Estate Sale The Wall Street Journal Crain’s Cleveland hires Smith to cover residential real estate Talking Biz News DOGE claims $13.6 million in real estate savings in Alaska Alaska's News Source How Nigerian leaders spent millions on SC real estate amid US retreat from dirty money fight The Post and Courier Real Estate Property Transfers Spring Hill for Feb. 3, 2025 Williamson Source Vendor & Real Estate Partners Dollar Tree, Inc. In Good Company: Discover Brooklyn’s Real Estate Gems with MM&Co. (sponsored) Brooklyn Bridge Parents Exclusive | Blackstone Raises Largest Commercial Property Debt Fund With $8 Billion Haul The Wall Street Journal Berkshire region real estate sales – March 7, 2025 theberkshireedge.com Trouble Signs For Real Estate Market In Palm Beach County BocaNewsNow.com America Builds: Making Federal Real Estate Work for the Taxpayer The House Committee on Transportation and Infrastructure The Michael Houck Real Estate Guide for March 9 Oil City News Sonoma County real estate market turns turbulent, though 7 areas show improved year-to-year sales prices The Santa Rosa Press Democrat Godfrey - Home for sale RiverBender.com China’s real estate market keeps stabilizing as government policy support boosts confidence: Minister Global Times OT Real Estate Spotlight of the Week: 5457 Ridge Pointe Court The Owensboro Times DOGE claims $17 million saved in federal real estate terminations in Georgia. Here's where Online Athens Charming Southern metro nicknamed the 'Scenic City' sees housing boom in state with NO income tax Daily Mail Suburban cities, developers eye office space but high-rise downtowns outside Austin still years away The Business Journals Pushback in eXp, Weichert settlements called ‘self-serving’ Real Estate News This CT metro area has the 'hottest' real estate market in U.S., according to realtor website CT Insider Inside Saratoga's largest mansion, now listed for $24.9M The Business Journals Smartleaf Asset Management LLC Buys 479 Shares of Fidelity MSCI Real Estate Index ETF (NYSEARCA:FREL) Defense World Real estate stocks down with import of timber, lumber, derivative products under scrutiny Seeking Alpha Tariffs are a ‘key part’ of Trump’s strategy to ‘level the playing field’: Real estate broker Fox News National Bankshares Forecasts Strong Price Appreciation for Bsr Real Estate Investment Trust (TSE:HOM.U) Stock Defense World Healthcare Commercial Real Estate Finance Veteran Amy Heller Joins Meridian Capital Group Business Wire DOGE cuts 13 real estate contracts, federal offices in Mississippi. Where are they? - Clarion Ledger Real Estate Stocks To Keep An Eye On – March 7th Defense World RNR Real Estate Briefs – Texas & more Realty News Report $1.3 million Dover townhome tops Strafford County market. Here's lowest-priced home, too. Foster's Daily Democrat Apollo Commercial Real Estate Finance (NYSE:ARI) vs. Arbor Realty Trust (NYSE:ABR) Head to Head Survey Defense World Chetrit family faces a reckoning after decades of success in NY real estate Crain's New York Business UW and NFL great Lawyer Milloy lists Woodinville estate for $7.8 million seattlerefined.com Horseshoe Bay: Crescent breaks ground on housing community overlooking LBJ Virtual Builders Exchange Red Bank's Denholtz has created a $2B real estate empire; now they want to get bigger Asbury Park Press Real Estate Newsletter Articles this Week: Property Insurance Costs Rose at a Record Rate in 2024 Calculated Risk Chattanooga housing market heats up in Tennessee Fox Business What were the 5 most expensive homes sold in Petaluma last week? The Santa Rosa Press Democrat County Official Sees Growing Strength in Real Estate Franklin Observer ‘Extremely pissed off’: LeFever Mattson investors wonder why troubled real estate moguls have escaped accountability The Santa Rosa Press Democrat Is a 6.5% Mortgage Rate the 'Magic Number' to Turn the Local Real Estate Market Around This Spring? TAPinto.net A couple making $28,000 a year in passive income from real estate used an out-of-the-box approach to buy their first rental Business Insider REAL ESTATE | 92+ acres of farmland in Rubicon, Wi | By Jim Emmer – Emmer Real Estate washingtoncountyinsider.com Raymond James Has Lowered Expectations for Minto Apartment Real Estate Invt Trust (TSE:MI.UN) Stock Price Defense World National Bankshares Has Lowered Expectations for Minto Apartment Real Estate Invt Trust (TSE:MI.UN) Stock Price Defense World Here are recent property transfers up to $1.4 million St. Albans Messenger Gambling on Las Vegas? Sin City Housing Market Softens as It Suffers Affordability Crisis Realtor.com News Elevate Your Real Estate Experience: Insider Tips Cape Cod Daily News |
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