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Real Estate Information |
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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
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What's being proposed MetroWest Daily News Former teacher turned real estate agent blends creativity, communication in approach to role SiouxFalls.Business Geography of Wealth: Six Trends Reshaping Financial Real Estate | US Cushman & Wakefield Frost Brown Todd Deepens Commercial Finance and Real Estate Capabilities with Addition of Beth Freemal as Partner Frost Brown Todd Amazon layoff announcement affecting real estate market Yahoo Finance September 2025 Commercial Real Estate Market Insights National Association of REALTORS® For These Real Estate Agents, Rags Became Riches The New York Times Empire State Development Announces Tech-Driven Financial Services Platform Roc360 to Expand Manhattan Headquarters | Empire State Development Empire State Development (ESD) (.gov) Amazon layoff announcement affecting real estate market KIRO 7 News Seattle PA-based company announces plans to be the 'landlord' for the Petersburg casino resort The Progress Index When giants buy giants: How acquiring top rival changed Zillow RealEstateNews.com NAR off the hook in Pennsylvania membership lawsuit RealEstateNews.com Is Las Vegas in a buyer’s or seller’s real estate market? Las Vegas Review-Journal The Jockers Real Estate Team opens new office in Spring Houston Agent Magazine New Withholding Requirements for Non-Resident Sellers of Massachusetts Real Estate The National Law Review Global Exposure The Oppenheim Group Real Estate - Alexandria Real Estate Equities Inc. stock underperforms Tuesday when compared to competitors MarketWatch Jobs, jobs, jobs at Emmer Real Estate Group – Inside Sales Agent Washington County Insider Austin real estate veteran launches new firm The Business Journals NASCAR Legend Robby Gordon's 'One of a Kind' Lake Norman Estate Zooms Onto the Market for $3.4 Million Realtor.com Chainlink (LINK) News: Price Steady Amid Balcony's $240B Real Estate Tokenization Integration CoinDesk Karlin Real Estate buys apartment buildings in Austin and Dallas The Business Journals How Could Newmark Group's (NMRK) India Expansion Shape Its Global Real Estate Ambitions? Yahoo Finance FinCEN Residential Real Estate Reporting Delayed | Florida Realtors Alexandria Real Estate Equities (ARE) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates Yahoo Finance 13 creepy, spooky, and frightening spirits and monsters haunting agents in 2025 Inman Real Estate News Vend Q3 2025: Real Estate Revenues Up 9% As Classifieds And Transactions Accelerate onlinemarketplaces.com Arlington commercial real estate tops N. Va. for cost in some areas, despite high vacancy rate ARLnow Real estate's AI reality check: 90% of companies piloting, only 5% achieved all AI goals PR Newswire Real Estate Expert Tony Gioia of Torrington, CT, Announced as “Mr. Torrington” for HelloNation Yahoo Finance THE OPPENHEIM GROUP The Oppenheim Group Real Estate - Alexandria Real Estate reduces AFFO guidance after Q3 earnings fall short (ARE:NYSE) - Seeking Alpha Arizona real estate agent qualifications haven't been updated since 1962. Is it time? azcentral.com and The Arizona Republic Bridger Aerospace Completes $49 Million Sale-Leaseback, Leveraging Real Estate Portfolio to Prioritize Fleet Growth GlobeNewswire Radio Real Estate 10/25/25 My Bellingham Now South Florida's billionaire real estate executives are collectively worth $51 billion (Photos) The Business Journals This Valley suburb contains the most expensive ZIP code in Arizona Phoenix New Times IRG: Cayman Islands Real Estate Sales Volume Sees Gains in Q3 Caribbean Journal Chainlink Underpins Balcony's $240B Real Estate Tokenization Platform Yahoo! Finance UK EQT Real Estate acquires 11-building US logistics portfolio IPE Real Assets New York real estate firms raising big bet on Loop offices Crain's Chicago Business EQT Real Estate Buys 4.8 MSF Logistics Portfolio Commercial Search How Developers Re-Enliven Real Estate With Unsavory Reputations Commercial Observer $570M Wells Fargo Campus opens in Irving Texas Real Estate Research Center $343M Texas Health Plano expansion project underway Texas Real Estate Research Center The emergence of US-style financing in Mexico’s real estate market Mexico News Daily |
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