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Are You Trying to Hit a Home Run With Your Prospects Without Asking Them on a Date?
Real Estate email marketing Do you remember the old School girl/boy game of "Around the World", or "Around the Bases"? If you got a kiss you got to First Base. A french Kiss was Second Base. Read further to find out how to hit a Home Run! Are You Trying to Hit a Home Run With Your Prospects Without Asking Them on a Date? Most prospects are only leaving their phone number about 1/3 of the time. So 2/3 are leaving just a name and email. If you don't have a strategy to approach this group, you are losing big time because your cost per lead skyrockets. If you invest $9,000 a year into your online real estate marketing campaign. And you get 500 leads a month, your Cost per Lead is $1.50*. But if you aren't touching your email only leads, then you are affectively only getting 165. Your Cost Per Click jumps over three times to $4.55!*$9000 a year/12=$750 a month. $750/500 leads=$1.50;$750/165=$4.55) Email marketing is the most important part of online marketing. Yet, I find that it is the least understood, and least time spent by Online Realty professionals. Some agents will spend all day on their website. They will effort on SEO to capture a real estate lead. Yet, they never spend the time to strategize on how to court the opt in subscriber. Marketing your real estate services thru email is about getting to the first date. Then the second, and then third. Until there is a marriage whereby you both swear allegiance to one another. And of course like many modern day relationships, this guy or gal will break this allegiance as soon as the scent of the next "hottie" walks past. You may not even get to First Base let alone hit a home run. And your prospect may not even let you go on a second date. But one thing is for sure you will never get to a sale unless you start at the beginning. Then you can get to First Base....and second and so on. But most agents try to steal a kiss, without even asking the prospect out! Instead of being "easy", think of your prospect as that guy or gal you have to beg and beg to go out out with you. And then after all that finessing she only agrees to go to breakfast! You have to strategize to win her over. You bring flowers. You do apparant random acts of kindness just to get to a second date and maybe first base. Before Free Love, this was called Courting. Your prospect is not a product of the 60's. They believe that their loyalty comes with a cost. They want to be courted and you to prove yourself worthy. And making your listings available or offering a free report is a nice olive branch, but this frigid Diva expects some major courting. Do you really want this gal? Are you going to take care of her in good times and bad? Then you gotta pah-roove it. The fact is that the vast amount of your prospects will not leave a phone number, and most won't take any serious action for several weeks. As I explained in one of my Ten Commandments of Online Marketing, people typically come to a real estate website to compare property. And they just do not know what they do not know. At this point there is very little or no loyalty to you or your website. As long as the info flows, and they can get your MLS listings they will be happy enough to revisit your site, if for only the new home listings. So in order to breed loyalty and afinity you must do a few specific actions. Get yourself an Autoreponder/Drip Email system. These automatic email systems communicate with your prospect while you sleep. You write your letters and articles once. And the system will send a mailer on pre-programmed days for ever. Until your prospect raises their hand and says I am interested to take this relationship to the next level. Take your list and segment them. Why would you segment your visitors? Because they think they are the most important person in the world. And if you want them to think you are the most important Realtor in the world, you have to make them important first. This goes eons beyond dividing your prospects into buyers and sellers, and hot, medium and cold. Your email communications to a 30 year Vet at IBM should convey a unique tone and context diferent than your typical communication with say a self employed-entreupreneiral Contractor. Educate & Interact When you can get someone to have an "aha" experience, you often times will etch out a piece of their brain for you. Congratulations! You have now risen above just Real Estate agent. You are above the rest because you have become not just someone who sells real estate. But someone who cares enough to take the time to care for this person who is the most important person in the world. How? Teach them and get them to move along the sales funnel by bringing them to your site to learn and or get valuable and free reports. I am not talking about the typical pre-written Real Estate articles and newsletters. You need to pour blood and write from your experience, from your heart. Would you send the object of your affection a templated love letter from a book? What would her reaction be? Thats the same reaction you will get from your prospect. Your personality and expertise will shine thru and you will seperate yourself from all the others whom are too lazy to prove that they are an expert. Which is why when you do it, you will profit handsomely. As you get your real estate prospect to interact with you and your site. You can ask them to reveal more and more until you have enough information to segment them, and take them to the next level of your relationship. And then perhaps they will want to do more than just "go out with you". Search Engine Marketing is continually changing. The real estate profession is getting more and more compeititve online. Find out how to succeed online at Spider Juice Technologies
MORE RESOURCES: Boathouses Go Next Level at These Five Mansions Mansion Global The long road to recovery for LA’s property market The Real Deal Homes for Sale in New York and New Jersey The New York Times Erie County real estate transactions Buffalo News Downtown Knoxville IRS offices included on list of possible federal real estate spending cuts WBIR.com The Great American Insurance Retreat: Climate Change, Uninsurable Homes, & The Future Of Real Estate CleanTechnica REAL ESTATE | VIDEO | Perfect country property in Dodge County | By Wendy Wendorf - Homestead Realty washingtoncountyinsider.com Trade Alert: Independent Director Of Apollo Commercial Real Estate Finance Carmencita N. Whonder Has Sold Stock Simply Wall St Central Mass. real estate transfers, Sunday, March 9 Worcester Telegram Macomb County real estate transfers recorded Sept. 30-Oct. 4, 2024 The Macomb Daily An investor's 3-part 'build-to-rent' strategy is making him $330 a month per unit. It has him on track to retire early. Business Insider U.S. Government Hits Pause on Massive Commercial Real-Estate Sale The Wall Street Journal Crain’s Cleveland hires Smith to cover residential real estate Talking Biz News DOGE claims $13.6 million in real estate savings in Alaska Alaska's News Source How Nigerian leaders spent millions on SC real estate amid US retreat from dirty money fight The Post and Courier Real Estate Property Transfers Spring Hill for Feb. 3, 2025 Williamson Source Vendor & Real Estate Partners Dollar Tree, Inc. Exclusive | Blackstone Raises Largest Commercial Property Debt Fund With $8 Billion Haul The Wall Street Journal In Good Company: Discover Brooklyn’s Real Estate Gems with MM&Co. (sponsored) Brooklyn Bridge Parents Berkshire region real estate sales – March 7, 2025 theberkshireedge.com Trouble Signs For Real Estate Market In Palm Beach County BocaNewsNow.com America Builds: Making Federal Real Estate Work for the Taxpayer The House Committee on Transportation and Infrastructure The Michael Houck Real Estate Guide for March 9 Oil City News Sonoma County real estate market turns turbulent, though 7 areas show improved year-to-year sales prices The Santa Rosa Press Democrat Palm Beach house sells near Trump's Mar-a-Lago, marks fourth sale there since mid-December USA TODAY Godfrey - Home for sale RiverBender.com China’s real estate market keeps stabilizing as government policy support boosts confidence: Minister Global Times ‘They just gutted it’: Latest Trump job cuts in Oregon hit agency managing real estate OregonLive OT Real Estate Spotlight of the Week: 5457 Ridge Pointe Court The Owensboro Times DOGE claims $17 million saved in federal real estate terminations in Georgia. Here's where Online Athens Charming Southern metro nicknamed the 'Scenic City' sees housing boom in state with NO income tax Daily Mail Suburban cities, developers eye office space but high-rise downtowns outside Austin still years away The Business Journals Pushback in eXp, Weichert settlements called ‘self-serving’ Real Estate News This CT metro area has the 'hottest' real estate market in U.S., according to realtor website CT Insider Inside Saratoga's largest mansion, now listed for $24.9M The Business Journals Smartleaf Asset Management LLC Buys 479 Shares of Fidelity MSCI Real Estate Index ETF (NYSEARCA:FREL) Defense World Real estate stocks down with import of timber, lumber, derivative products under scrutiny Seeking Alpha National Bankshares Forecasts Strong Price Appreciation for Bsr Real Estate Investment Trust (TSE:HOM.U) Stock Defense World Healthcare Commercial Real Estate Finance Veteran Amy Heller Joins Meridian Capital Group Business Wire DOGE cuts 13 real estate contracts, federal offices in Mississippi. Where are they? - Clarion Ledger Real Estate Stocks To Keep An Eye On – March 7th Defense World $1.3 million Dover townhome tops Strafford County market. Here's lowest-priced home, too. Foster's Daily Democrat Apollo Commercial Real Estate Finance (NYSE:ARI) vs. Arbor Realty Trust (NYSE:ABR) Head to Head Survey Defense World Chetrit family faces a reckoning after decades of success in NY real estate Crain's New York Business UW and NFL great Lawyer Milloy lists Woodinville estate for $7.8 million seattlerefined.com Red Bank's Denholtz has created a $2B real estate empire; now they want to get bigger Asbury Park Press Real Estate Newsletter Articles this Week: Property Insurance Costs Rose at a Record Rate in 2024 Calculated Risk Chattanooga housing market heats up in Tennessee Fox Business Real estate sales in Peoria, Tazewell and Woodford counties for March 8, 2025 Peoria Journal Star What were the 5 most expensive homes sold in Petaluma last week? The Santa Rosa Press Democrat County Official Sees Growing Strength in Real Estate Franklin Observer ‘Extremely pissed off’: LeFever Mattson investors wonder why troubled real estate moguls have escaped accountability The Santa Rosa Press Democrat A couple making $28,000 a year in passive income from real estate used an out-of-the-box approach to buy their first rental Business Insider Up to the Minute Greenwich Property Transfers, February 24-28, 2025 Greenwich Free Press Is a 6.5% Mortgage Rate the 'Magic Number' to Turn the Local Real Estate Market Around This Spring? TAPinto.net REAL ESTATE | 92+ acres of farmland in Rubicon, Wi | By Jim Emmer – Emmer Real Estate washingtoncountyinsider.com Raymond James Has Lowered Expectations for Minto Apartment Real Estate Invt Trust (TSE:MI.UN) Stock Price Defense World National Bankshares Has Lowered Expectations for Minto Apartment Real Estate Invt Trust (TSE:MI.UN) Stock Price Defense World Here are recent property transfers up to $1.4 million St. Albans Messenger Gambling on Las Vegas? Sin City Housing Market Softens as It Suffers Affordability Crisis Realtor.com News Elevate Your Real Estate Experience: Insider Tips Cape Cod Daily News |
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