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Sell Your California Home For Top Dollar


HOW TO SELL YOUR HOME FOR TOP DOLLAR

1. Make your home look like a model - even if it isn't. Hire a Realtor that offers the services of a professional decorator who will assist you in preparing your home for sale - using the existing items in your home.

2. Keep the thermostat set so that buyer's are comfortable. Imagine buyer's looking at several homes on a hot summer day, even if your home is perfect, when the buyer's are uncomfortable when viewing your home, they will not like it.

3. Lots of light. When you know your home is being shown, turn every light on, even on a sunny day. Open curtains (unless the view is unpleasant). When leaving for work, at a minimum, leave on the lights in the entry and the first several rooms that a buyer will naturally be drawn too. Have your windows professionally cleaned.

4. Open houses. Talk to your agent about the frequency and advisability of having open houses to the public.

5. Constant exposure. Your home won't sell unless buyers and their agents know about it. In order to sell for top dollar, your Realtor must repeatedly and regularly draw attention to your home. Depending on your customized marketing plan, this may include: open houses, broker's open houses, internet, email and a customized print campaign.

6. Aggressive Target Marketing. Who is the likely buyer of your home and where are they now? Your Realtor's customized marketing plan should include a plan on how to find this buyer.

7. Create Urgency. When a buyer feels the asking price is fair, and has a sufficient sense of urgency, he will often pay full price and in a heated seller's market it is common for homes to sell in a multiple counter offer situation, resulting in a selling price even higher than the asking. There are a variety of ways to create urgency and in some instances the "right marketing plan" can and will result in a full price (or higher) sale.

Phyllis Harb, a California native is a Realtor/Marketing Specialist at RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers additional offices in La Crescenta, Glendale, Los Feliz and Pasadena. Harb has been assisting Los Angeles County home sellers and buyers since 1989 and additionally offers over 10 years experience in real estate lending. Harb has an award winning web site @ http://www.RealtorHarb.com & may also be contacted at 818 790-7325.


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Real Estate Happenings
Charleston Post Courier
WHAT: This inaugural golf tournament fundraiser is sponsored by Berkshire Hathaway HomeServices Southern Coast Real Estate, with 100 percent of the proceeds going to nonprofit The Sunshine Kids Foundation (www.sunshinekids.org) providing group ...



Naples Daily News

Real estate briefs
Naples Daily News
Free real estate seminar. Naples' top real estate professionals are holding a public talk to help homebuyers and sellers avoid making common but harmful mistakes. According to local Realtor Jim York, who will be one of the professionals at the seminar ...



Real estate transfers: Reported Oct. 21, 2018
Herald-Whig
Real estate transfers recorded in the office of Adams County clerk and recorder. Quincy area. Russell F. Rohrer, property at 2000 State St., to Elias M. Wigfall and Lachelle M. Wigfall. Melissa R. Hinkamper, property at 1212 N. 20th St., to Melissa R ...



Real estate transfers for Oct. 21, 2018
Roanoke Times
Federal National Mortgage Association to Morris Real Estate Management LLC, 1813 Eastgate Ave. N.E. Roanoke VA 24012, $64,900 10/02/2018. HSBC Bank USA to Victoria L. Epperly, 3401 Birchwood St. N.E. Roanoke VA 24012, $71,000 10/04/2018.



Washington Examiner

Treasury makes real estate a winner of tax law's 'opportunity zones'
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The Trump administration released the first draft rules for an ambitious plan to provide tax breaks for investment in economically disadvantaged areas labeled “opportunity zones'” on Friday, and real estate appeared to be the big winner. “We want all ...
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Urban Institute
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Forbes

Six Skills Real Estate Investors And Developers Need To Develop
Forbes
Being a successful real estate investor or developer requires the unique ability to see an opportunity where others do not. Looking at trends in other successful markets and recognizing those trends elsewhere are key factors in identifying opportunities.



Wall Street Journal

The Bullies of Real Estate
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“Bullying is rampant among real-estate agents, but you see less of it among the top-performing agents. The most common form of bullying here is a passive-aggressive running of the clock, which usually happens when buyers and sellers are negotiating ...



Omaha World-Herald

La Crosse County real estate transfers for Sunday, Oct. 21, 2018
La Crosse Tribune
The following are real estate transfers filed in La Crosse County. By law, some transfers are exempt from transfer fees; these properties are listed without prices. Bangor. Matthew and Tyffany Gasper to Kory and Olivia Freeberg, 2107 Henry Johns Blvd., ...
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Real estate transfers
The Steubenville Herald-Star
St. Joseph Monastery to Maria Benavides, lot 46, Becker Highlands. Charles McIlvain to Robert and Megan Knutsen, 9.509 acres, Mount Pleasant Township (survivorship). Melissa and Robert Supanik to Jared Bloom and Kathryn Shook, 0.219 acre, Warren ...



Bloomberg

The Latest Real-Estate Business Is Storing Rich People's Cars
Bloomberg
It's easy enough to build a basement cellar for your collection of Lafites and Latours or clear some wall space for your Richters and Basquiats. But try finding room for a dozen or so vintage Ferraris, Porsches and Plymouth Barracudas. In this dilemma ...


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