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Home Staging Strategies


Who are you preparing your home to sell to?

You, as a home seller, have two initial choices.

1. Sell your home as a bargain to investors or bargain shoppers with limited income, or

2. Sell your home for top dollar to your target market.

To prepare your home to sell to investors and bargain shoppers, all you need to do is look for a real estate agent who does a lot of advertising of fixers and handyman specials. This agent will list your home under market value. Then sit back, watch TV, and sell your home for a rock-bottom price. Don't be surprised when you get many offers for lower than your asking price right away.

If you want to work a little, or perhaps a lot, you can sell your home for top dollar. Explore ways to create a buyers' dream home. Because buyers let their emotions rule their decisions, stage your home for your specific buyer profile.

To sell your home for market value quickly, remove all your personality from the home. Besides getting rid of clutter, pack your family photos, children's artwork, trophies, and personal effects. Buyers want to envision their belongings in their new home.

Home staging strategies include setting up spaces with suggested activities that buyers perceive as a lifestyle change. You want home shoppers to think that if they choose your home, they will enjoy a new life.

Get busy removing clutter, packing memorabilia, staging, and sell your home for top dollar. Don't be surprised when you get many offers for more than your asking price right away.

Copyright (c) Jeanette J. Fisher. All rights reserved.

Jeanette Fisher is the author of real estate and interior design psychology books, including how to "Sell Your Home for Top Dollar--FAST" and "Home Staging for Top-Dollar Sales." For more articles on how to sell your home, see http://www.sellfast.info. For Home Staging tips, see http://www.homestaging.us


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