Real Estate Information

Luxury Real Estate Information

Rancho Palos Verdes, California Homes
Palos Verdes, California Homes
South Bay, California Homes
Luxury Mexican Beachfront Homes

Featured Properties

Oceanfront Estate Near Trump National

Related Information

Loan Information
Real Estate Information
Mortgage Refinance Information

Questions Investors Should Ask When Buying and Selling Investment Property

If you're a real estate investor, here are several questions to consider when looking at investment properties. Providing sound answers to these questions will greatly increase your profits:

Why do homeowners sell for bargain prices?

There are many factors that can prevent owners from being able to maintain their homes. Such factors as job transfer or loss, divorce, illness, addiction to gambling, drugs, or alcohol, or any of a wide variety of other problems may overwhelm a homeowner. When that happens, their home becomes a low priority and necessary repairs are no longer made. The house may even go into foreclosure.

The death of a homeowner may leave relatives with a house no one wants, which then becomes a burden. These homes may just be "tired" and only in need of cosmetic upgrades in order to compete with other homes on the market.

I recently purchased a "Triple D" house: one that had been involved in a Divorce, was going through Default, and was a Doghouse. But it needed only cosmetic work, so my daughter and I bought it and we're doing it all ourselves, without the help of the men in our lives, and we expect to make nearly $50,000 for one month's work. That's not as much as our husbands generally make on their "doghouses," but we're not going to work nearly as hard.

What should you look for?

The hardest house for a homeowner to sell is a "doghouse," which is also commonly known as a "dump" or "fixer-upper." These run-down houses scare off most buyers, who lack the up-front funds for the down payment, closing costs, new furniture, and things like new carpeting, roof repair, and other repairs that may be required. With that in mind, looking for key words such as "handyman special," "as is," "fixer," and other tell-tale words in real estate ads or listings can make you money.

Tell your realtor to use those types of key words when doing a Multiple Listing Service search in your target area. Once you find a fixer that you can transform from a doghouse to a dollhouse, find out the seller's problem and then offer a solution. Those problems are often money-related, so being ready to close quickly is generally important and can lead to a bargain price from a seller in a financial bind.

How do you close quickly?

You can close more quickly by having your loan in place before you even begin negotiations with the seller. Motivated sellers will respond favorably if you've been pre-approved for your loan, so getting yourself both "pre-qualified" and "pre-approved" by an experienced lender will let sellers know that you can close quickly.

How "bad" is good?

When you first start out in the real estate "fixer" business, look for UGLY houses that are in need of only cosmetic work. Entry level "blow 'n go" fixers are houses that just need cleaning up, paint, and carpeting.

Know your limitations, and use caution when looking at houses that are in need of structural repairs. Such homes can be very profitable (we've made $75,000 for one month's hard work, for instance), but they're not good candidates for most beginning investors. Since my husband knows how to do construction, we're able to take on houses that other investors might not. He's replaced structural beams, sub-flooring, walls, plumbing, and electrical systems, but he learned those skills over the course of many years.

Over time, you may learn how to do much of the structural work yourself, but when you're first starting out, make sure to get estimates from reliable contractors for any structural repairs that might be necessary, and then decide if there will be enough profit left over to make the project worthwhile.

What's the easiest house to sell?

Selling a "dollhouse" in a desirable family neighborhood is easiest. For instance, we once sold a house we called "Orange Tree Cottage" just three hours after it hit MLS! Buyers first look for a particular neighborhood, and then look for a house within that area with the right number of bedrooms, bathrooms, and other amenities. They'll ultimately buy the house that not only meets their basic requirements, but also supports their emotional needs.

What are buyers' emotional needs?

We find that the use of Design Psychology and Marketing Psychology makes a huge difference when we sell our investment properties, selling them more quickly and at higher prices. But both concepts go far beyond simple "curb appeal."

We first entice buyers onto the porch, through the use of potted plants and flowers near the front door, which we've painted a happy color. Once buyers are inside the house, we use colors that target our prospective buyer's income level and match the selling season. Generally, buyers of higher-priced homes prefer complex colors, and using cool colors during hot weather and warm colors in cold seasons sets the stage for making buyers feel comfortable in our houses.

As a real estate investor, asking yourself these questions, choosing your properties carefully, being prepared to act quickly, and using Design Psychology and Marketing Psychology can all work together to greatly improve your bottom line.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Miami Herald

Some impacts of new tax law on local real estate are clear. Some aren't.
Miami Herald
Even though the sweeping tax reform bill was signed into law on Dec. 22, the massive document is so dense that even seasoned real estate professionals aren't entirely sure what it will mean for Miami. While some of the bill's real estate provisions are ...


3 Commercial Real Estate Trends To Watch In 2018 - Forbes
Political and economic uncertainty has pervaded the past year, with the U.S. economy showing signs of growth amid low inflation and a distressed retail segment in 2017. Here's a look at three commercial real estate trends to watch in 2018.

and more »

Gecina: Parisian Real Estate Player To Have A Strong 2018
Seeking Alpha
The company has made some excellent strides recently, and shareholder value has been increasing. Recent efforts on specializing on Parisian real estate assets (shedding non-core assets), as well as a recent combination with Eurosic, makes Gecina a very ...

Press Herald

Hundreds gather in Portland for forum on Maine real estate trends
Press Herald
Hot topics include the continued vibrancy of southern Maine's housing market and concerns that Portland may become oversaturated with hotels. By J. Craig AndersonStaff Writer. Follow on Twitter · Email Writer · 207-791-6390. Share. facebook · tweet ...
MEREDA Index: State's real estate activity hits 10-year highMainebiz

all 2 news articles »

Pittsburgh Post-Gazette

Hanna Holdings invests in Seattle real estate tech firm
Pittsburgh Post-Gazette
Hanna Holdings, the holding company for Howard Hanna Real Estate Services, announced on Thursday it has invested in a Seattle-based real estate technology firm that provides a suite of tools to make agents more productive. The O'Hara real estate ...

Real Estate Technology
Indianapolis, IN - Not so long ago, if you wanted to buy a house, you drove around, paged through books of homes for sale and walked through open house days. But in today's Angie's List report, we'll see how technology is changing the real estate game ...


GFP Real Estate Buying FiDi Office Building For $310M In First Big Deal Since Name Change
GFP Real Estate has made its first major transaction since changing its name from Newmark Holdings in October. The Gural family-run company purchased 7 Hanover Square in the Financial District from The Guardian Life Insurance Co. for $310M with the ...


In Real Estate, It's Location; In Healthcare, It's Compliance
Paul Martyn , Contributor I write about the supply chain industry. Opinions expressed by Forbes Contributors are their own. Shutterstock. Pointing out that hospital supply chain management (SCM) practice has left a lot to be desired is about as ...

Former Ataris Bassist Arrested in Alleged $27 Million Real Estate Scam
Former Ataris Bassist Arrested in Alleged $27 Million Real Estate Scam. News · Video · Music · Politics · TV · Movies · Video Games · RS Country · RS Hip-Hop. More. News · Video · Music · Politics · TV · Movies · Video Games · RS Country · RS Hip-Hop ...
Ex-bassist for The Ataris was allegedly running quite the real estate ...AV Club
Former Ataris bassist charged with running $27M real estate scam ...Page Six
Punk rock musician arrested for alleged $27M real estate (blog)
all 20 news articles »

New York Post

Celebrate New York real estate's best and brightest
New York Post
When the Real Estate Board of New York talks, politicians listen — because the organization provides thoughtful advice on policies that affect all the city's residents. The oldest and most influential trade association in the city represents a who's ...

and more »

Google News

home | site map