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Personal Branding Techniques for Real Estate Agents and Brokers
Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began. A personal brand is about creating strong, favorable associations in the minds of people that you encounter. If you don't actively do this, they will still make associations. Therefore, it may be better to be proactive and undertake the branding exercise for yourself, you cannot control what they think but can give them some information to assist with the associations. WHY BRANDING OURSELVES? - Places you in a leadership role HOW DO WE BRAND OURSELVES? Like any branding exercise, the key to personal branding is having a good product, one which you understand and pitch to the right market. The first step in personal branding is knowing who you are, find out what strengths your brand possesses and how these strengths can help you. Personal branding is not about presenting a façade to the public; a poor product will not stand up to market scrutiny. This is also a choice of brand elements, people you deal with, the look that you have, and how you conduct yourself. Once this has been done, determine what you are going to offer. As a product what do you do, what need does the product of you satisfy in the market. Next figure out the position you will take in the audience of your mind. What unique space do you wish to occupy and what unique associations do you want people to recall when they think of you?Finally, once you have established the first three steps, manage your brand over its lifecycle. That is keep visible, be consistent and be yourself. According to Montoya, the well-known personal branding guru, the key to managing your personal brand is word-of-mouth (WOM), the most trusted form of communication. How does one go about building a personal brand? Recognize your personal strengths and gifts! Think about how you best connect with people, consider what your target audience needs and wants, identify the value you deliver to meet those needs and wants, and communicate in a way that reaches your constituents in their hearts and minds and via the channels that work best for you Functional associations are important such as timeliness, quality, dedication; as are emotional associations like inspiring, leadership, being an innovator. The three C's of personal branding are clarity, consistency and constancy. Clarity deals with being honest about yourself and your strengths and promises of value attached to your personal brand and being clear in the way you communicate them. Often, for simplicity, you must focus on one or two aspects that are most vital and focus on communicating them. Think about the things you associate with prominent artists or mangers, and they are unlikely to be complicated. Consistency is keeping things consistent for the customers. This does not mean staying stuck in the past, but just not undertaking drastic changes. Coca Cola have had a consistent message for 50 years; the message evolves continuously and is not stagnant but is consistent. Artists like Madonna change every three or four years, but there is a consistency to the change. Constancy means being visible with your brand and maintaining an on-going level of awareness in the marketplace. Oprah Winfrey is visible constantly, and although most of people do not have the visibility or exposure of Oprah, they can still be visible in a smaller audience. There is no point trying to build a brand image quickly to coincide with a new exhibition or performance you may have coming up - brands take time to build in consumers minds. A FREE PERSONAL BRANDING TOOLKIT FOR REAL ESTATE PROFESSIONALS NetReal.net, a company noted for its template-based Real Estate Web design solutions, offers a Winter Holidays Gift for Real Estate Agents and Brokers - the Personal Branding Toolkit: http://www.netreal.net/personal_branding.phpThe Personal Branding Toolkit contains the "Essential Marketing for Real Estate Professionals" ebook and 17 Real Estate Reports and the tools to personalize them with your name, contact info and photo. NetReal's editorial team put together the top 25 highest- rated Real Estate marketing articles of 2004, and created a must-have e-book - "Essential Marketing for Real Estate Professionals". The ebook covers Marketing 101 , Network marketing, Personal Marketing, Customer acquisition and retention, Telemarketing & Direct Mailing, E-marketing.You can personalize this e-book with your data and send it to your contacts, absolutely free of charge. This is a great way to offer a helpful gift to your colleagues and partners.The "17 free Branded Reports" allow you to create your own branded Real Estate reports (for buyers, sellers, investors, movers) with your contact info and photo/logo and an exquisite design. Distribute them to your prospects or clients as e-docs or printed materials, or upload them on your website. Show your professionalism with these great tools to acquire new clients. The Personal Branding Toolkit for Real Estate Professionals (http://www.netreal.net/personal_branding.php) is free for everyone. Dan R. Vella is marketing editor for NetReal.net. NetReal.net (http://www.netreal.net) is a privately-owned company providing real estate web sites and marketing solutions for real estate industry, focusing especially on the low-cost end, and empowering the real-estate agents through the use to Internet technologies with the most affordable costs.
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8 Times Real Estate Was The Best Matchmaker Of All Forbes There's online dating apps and friends' weddings to find the love of your life, but then there's also real estate. Yes, good ol' bricks and mortar (or the people who ... Wild real estate projects that were abandoned Business Insider From a UFO-shaped resort to a community of 300 mini castles, these are the most bizarre real estate projects that were never opened to the public. Feb. 16 Real Estate Transactions The Newark Advocate 1130 Mastell Dr, Collinsworth Melissa M, AH4R Properties Two LLC, 1/7/2019, $242,500; 8352 Glencrest Dr, Rivera Felipe Ortiz and Ortiz Magolia, Dahal Ram ... Top D-FW commercial real estate transactions for week of Feb. 15 include Greystone, Greysteel, JLL Dallas News Chicago-based investor Pearlmark has purchased Pleasant Creek, a 159-unit apartment property located on Pleasant Run Road in Lancaster. The apartment ... 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It often means contending with street detours, sidewalk closures and heavy machinery that blocks access to alleys ... 'Million Dollar Listing' agent Ryan Serhant: Buyers are 'freaking out' about Amazon ditching NYC CNBC Developers and speculators — who bought property on the promise of Amazon's planned New York City headquarters — are "freaking out," now that the ... Amazon, Google use secret tactics to expand headquarters such as HQ2 and reap millions in tax breaks The Washington Post Last May, officials in Midlothian, Tex., a city near Dallas, approved more than $10 million in tax breaks for a huge, mysterious new development across from a ... Raleigh real-estate developer makes sizable Triad entrance Winston-Salem Journal A Raleigh commercial real-estate developer has spent $24.8 million to purchase six prominent office properties within High Point's Piedmont Centre complex. Bill Bacque: Don't listen to the sluggish national real estate data; Acadiana just had a banner year in 2018 The Advocate When I began penning this column several months ago, I decided to title it “Your Real Real Estate Market†because of my concern that attempts by some analyst ... Aviva Investors adds real estate head for continental Europe Pensions & Investments Adrien Beuriot was named head of continental Europe asset management, real estate at Aviva Investors. How to Invest in Mortgage REITs in 2019 | Real Estate Investments U.S News & World Report Money When mortgage interest rates go up, it's not just bad news for borrowers. It's also usually unwelcome news for people who invest in mortgage-focused real estate ... Disruptive real estate company RezList expands into Arizona AZ Big Media New Year, new way to sell your home. RezList, full-*service* residential real estate brokerage, announces its expansion to Phoenix. RezList is changing the way ... Cincinnati real estate firm raises largest fund yet Cincinnati Business Courier Viking Partners, a Blue Ash-based private equity real estate investment firm, has closed its fourth investment fund, raising more than $92 million. Typographical error sends NY woman down real-estate rabbit hole WWLP.com KEESEVILLE, NY (WFFF) - A North Country woman wants action after a home she owns was mistakenly put up for auction because of a typographical error. The Upside of a Global Downturn? Juicy Real Estate Deals Bloomberg To lure house hunters, sellers of high-end homes are slashing prices by as much as 30 percent. Many metro areas are succumbing to downward pressure from ... Mark your calendars: These are NYC’s top real estate events The Real Deal There are a couple of real estate events coming up! On Feb.19, Bisnow is hosting its NYC CRE Tech Summit for 2019 at 160 Varick Street. Attend the event for ... Qatar's real estate market faces reality check ahead of World Cup Reuters Qatar's Doha Tower, a spike-tipped cylinder that glows orange at night, won an award when finished in 2012 amid a Gulf-wide real estate boom, but today about ... Know Jersey Finances: How much are property taxes affecting the real estate market? NJTV News I can't tell you how many times I've heard someone mention that they are thinking about leaving New Jersey because of their high property taxes. At the same ... Washington Real Estate Investment Trust (WRE) CEO Paul McDermott on Q4 2018 Results - Earnings Call Transcript Seeking Alpha Washington Real Estate Investment Trust (NYSE:WRE) Q4 2018 Earnings Conference Call February 15, 2019, 11:00 AM ET Company Participants Tejal ... Real-estate transactions: Feb. 15, 2019 Peoria Journal Star These transactions, recorded the week of Feb. 4, are compiled from information on file with the respective counties. They represent sales of $78000 or more. Baird & Warner CEO advises agents to be frank with sellers on North Shore price weakness Crain's Chicago Business In a new video, the head of Baird & Warner urges people at his firm to be upfront about a decade-long trend. How Amazon's decision to abandon New York affects real estate market CNBC CNBC's Robert Frank reports on how Amazon's decision not to follow through with its headquarter plans in New York City has affected the real estate market in ... NYC hedge-fund managers and Silicon Valley CEOs are flocking to Miami as 'tax refugees,' and it's sparking record, ultra-luxury real-estate sales in the area Business Insider Tech CEOs and hedge-fund managers are fleeing to Miami, where a top broker is seeing 'record sales' of multimillion-dollar, ultra-luxury homes. Here's how Long Island City real estate could be impacted by Amazon CNBC Amazon has canceled plans for its Long Island City headquarters. CNBC's Diana Olick reports on the before and after impact on the real estate market. 2019 In Real Estate: Bursting Bubbles Or Best-In-Class? Forbes The U.S. real estate market took years to recover from the shock of the 2008 financial crisis. Though observers were pleased with the market in 2017 for the first ... PE firms eye bonanza in India's residential real estate space: Reuters PE Hub India's cash-starved residential real estate market is set to get a boost from foreign and domestic private equity firms, which are lining up big bets worth hundreds ... KKR Real Estate Finance (KREF) Earnings Expected to Grow: What to Know Ahead of Next Week's Release Yahoo Finance KKR Real Estate Finance (KREF) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended ... Amazon Cancels HQ2: Winners and Losers for NYC Real Estate Bloomberg Jonathan Miller, president and chief executive officer at Miller Samuel Inc., examines how Amazon.com Inc.'s decision to scrap its HQ2 plan impacts New York ... Xinyuan Real Estate (XIN) Reports Q4 EPS of $1.15 StreetInsider.com News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here. Real Estate Investors Unknowingly Buy Booby-Trapped House NBC New York A team of Philadelphia real estate investors was lucky to avoid what could have been a tragedy after coming across a stairway booby-trapped with a swinging ... Real estate news: WeWork expanding again in Orange County OCRegister WeWork is growing its shared-office concept in Orange County, signing its newest lease two blocks from John Wayne Airport. The latest addition, in the Von ... Trump's trade war is punishing city's real estate industry Crain's New York Business President Donald Trump's escalating trade war with China is finally hitting home—Trump's New York City real estate home. After three consecutive years of ... VERB Announces the Release of Tagg Video Real Estate Sales Mobile App Associated Press HOLLYWOOD, Calif., Feb. 15, 2019 (GLOBE NEWSWIRE) -- VERB Technology Company, Inc. (OTCQB: FUSZD) (formerly nFusz, Inc.), a leader in ... Local Real Estate Considered a Best Buy the week of February 10th WECT Bradley Creek home, at $995000 considered a great buy for a high end homeowner. Amazon Fallout Affecting Real Estate Market? CBS New York Nancy Wu from Streeteasy tells CBSN New York's Dana Tyler how the real estate market will be affected now that Amazon headquarters will not be coming to ... Best of the Boat real estate firm: The Steamboat Group Steamboat Pilot & Today After just two years in business, voters have chosen The Steamboat Group as town's best real estate company. The company has a relatively small team of 11, ... How Redefy Is Disrupting the Real Estate Market Bloomberg Chris Rediger, Redefy chief executive officer, explains how the company is disrupting the real-estate market and discusses the future of home buying with ... Granite Real Estate Investment declares CAD 0.233 dividend Seeking Alpha Granite Real Estate Investment (GRP.U) declares CAD 0.233/share monthly dividend, in line with previous. Forward yield 4.51% Payable March 15; for sharehol. Texas Realtors announces 2018 Texas real estate award winners PRNewswire AUSTIN, Texas, Feb. 15, 2019 /PRNewswire/ -- Texas Realtors recognized its top members and Realtor associations on Feb. 11 during its annual Texas ... 2019 Real Estate Market- Predictions & How to Prepare for All Changes WGN Radio - Chicago Market Overdrive is BACK with Joel Schaub, Matt Laricy, Courtney Jones, & Mike Drayton Page to discuss what's in store this year for real estate! Should you ... January real estate numbers: new listings up, sales slightly down in Brunswick County Port City Daily BRUNSWICK COUNTY — New listings just aren't slowing down in Brunswick County. A recent real estate sales release from the Brunswick County Association ... The Real Deal Tri-state | Tri-state Real Estate News The Real Deal The Real Deal's first-ever tri-state quarterly drops online this Tuesday, bringing readers the biggest real estate news from Long Island and the Hamptons, New ... Sponsored: Real Estate Confidential: So, you have decided on an antique Martha's Vineyard Times Real Estate Confidential is a weekly chit-chat about new listings, sales, or other insider info on the Martha's Vineyard Real Estate market, by Fred Roven, ... Real estate property intelligence platform Remine raises $30M Series A round Technical.ly The funding round was led by New York–based growth equity firm Stripes Group and will go toward efforts to continue the Fairfax, Va.–based startup's multiple ... Concerns About The Real Estate Market And Stock Market As A Whole Seeking Alpha Real estate has grown too quickly and has priced non-investment buyers out. Home values will only appreciate at around 2% this year as opposed to the 7.6% ... Dan River Region real estate transfers | Business GoDanRiver.com Check out the latest real estate transfers in Danville and Pittsylvania County. Where Real Estate Investors Should Look In 2019 Forbes Real estate professionals — and flippers in particular — spend a great deal of time analyzing the markets, but the only thing we really need to know is which way ... 10 William Means Real Estate agents to receive prestigious awards Moultrie News William Means Real Estate announced that ten of its agents have received acknowledgement from the Charleston Trident Association of Realtors for outstanding ... Morguard Real Estate Investment Trust's (MGRUF) CEO Kuldip Sahi on Q4 2018 Results - Earnings Call Transcript Seeking Alpha Morguard Real Estate Investment Trust (OTC:MGRUF) Q4 2018 Results Earnings Conference Call February 14, 2019, 04:00 PM ET Company Participants ... Recent Commercial Real Estate Transactions The New York Times $14.975 MILLION. 127 East 69th Street (between Park and Lexington Avenues). Manhattan. This 22-foot-wide five-story mixed-use townhouse, built in 1872 as ... How Co-Living Fits Into The Future Of Real Estate Development Forbes In many areas of the country, older buildings and neighborhoods are falling to ruin. What if you could invest in these areas and not only rejuvenate the ... Artis Real Estate Investment Trust declares $0.045 dividend Seeking Alpha Artis Real Estate Investment Trust (ARESF) declares $0.045/share monthly dividend, in line with previous. Forward yield 6.67% Payable March 15; for shareho. Ares Commercial Real Estate (ACRE) Earnings Expected to Grow: Should You Buy? Yahoo Finance Ares Commercial Real Estate (ACRE) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Real estate transfers: Feb. 4 - 8 Toledo Blade LUCAS COUNTY 43412 Residential Chrisman Harley to Lucas County Land Reutilization Corporation, 558 Howard Rd, Curtice, $0, (2/08) 43504 Agricultural ... Get Ready for a Real Estate Rumble and a Border Wall The National Interest Online This is the creative real estate deal that will fund Trump's beautiful border wall. DeKalb housing group sells affordable rentals to real estate company Atlanta Journal Constitution The Housing Development Corporation of DeKalb County sold 72 homes scattered across Decatur, Tucker and Stone Mountain to an Atlanta-based real estate ... Real Estate And The Cycle Seeking Alpha It is a good bet that any recession will have an effect on the real estate market.The housing market's fortunes are prey to the animal spirits of market partici. Northview Apartment Real Estate Investment Trust declares CAD 0.1358 dividend Seeking Alpha Northview Apartment Real Estate Investment Trust (NPRUF) declares CAD 0.1358/share monthly dividend, in line with previous. Forward yield 6.03% Payable ... Chicago real estate downzoning is at alderman's discretion Crain's Chicago Business Aldermen can loosen zoning on properties in their wards so high-rises can spring up where they couldn't before. They also have the power to do the ... In the squirrel world, prime real estate is determined by previous owner, study reveals Science Daily Researchers found that if a squirrel inherits territory from a male rather than a female, it will have about 1300 more cones in its midden. This stored energy will ... These markets are hotbeds for luxury real estate HousingWire A new report by Coldwell Banker reveals where the country's wealthiest individuals are buying properties, listing the top 5 “power markets†for luxury real estate. This Once-Scruffy Beach Town Is South Florida's New Real Estate Hot Spot The Wall Street Journal Hallandale Beach, once known best for political scandals and a horse-racing track, is sprouting luxury homes and fast-rising prices. Google will spend $13 billion on U.S. real estate in 2019, expanding into Nevada, Ohio, Texas and Nebraska CNBC Google will expand into Nevada, Ohio, Texas and Nebraska for the first time, adding new data centers in those states and offices elsewhere. ‘Hanover 9’ land will generate $240K in real estate taxes for local municipalities Wilkes Barre Times-Leader Newly tallied Luzerne County assessed values shed light on what real estate taxes will be paid on a massive project site in Hanover Township and Nanticoke… Shorter high-speed rail dashes hopes of a real estate boom for Bakersfield Bakersfield Now BAKERSFIELD, Calif. (KBAK/KBFX) - Bakersfield was positioned to be the midway point on the high-speed rail route from San Francisco to Los Angeles. But the ... Sold: Search the latest Macon County real estate transfers Herald & Review Decatur. 1755 S. Baltimore Ave., $16,200, Citimortage Inc. to Rosalba E. Hernandez-Martinez. 40 E. Carroll Drive, $76,000, Tucker Property Management to ... 10 Commercial Real Estate Systems That Can Help Your Business Forbes If you are looking to improve your processes, here are some CRE resources worth considering. Private Equity Likes the Look of Blackstone's Real Estate Model Bloomberg The investment giant turned to real estate, a market flush with deal flow and liquidity, and others are following. House Hunting in … Romania The New York Times In the area around Bucharest, the real estate market is stabilizing after several years of price increases followed by a cool-down in demand. Updated Syracuse.com real estate search: Oswego County Land Bank takes house Syracuse.com Syracuse.com has updated its search of the latest residential and commercial real estate sales in Onondaga, Oswego, Cayuga and Madison counties. CRE Investors Increasingly Pursuing Defensive Plays National Real Estate Investor Getting ready for an eventual slowdown, CRE investors start putting more of their money toward defensive strategies. Growth In Life Sciences Innovation Triggers Demand For Real Estate Clusters Forbes The life sciences industry is taking off, and with life sciences innovation rising, so is demand for the space in which to innovate. Dividend Increases: February 4-8, 2019 (Part 1: Materials, Real Estate, And Utilities Sectors) Seeking Alpha Last week, more than 30 companies on my watch list announced dividend increases! Part 1 covers dividend increases announced for stocks in the Materials, ... DevelopME Lunch and Learn seminar on 'Building a Career in Real Estate' Bangor Daily News PORTLAND — DevelopME will hold a Lunch and Learn event on “Building a Career in Real Estate†11:30 a.m.-1 p.m. Thursday, March 7, at Portland Public ... Coles County Real Estate Transactions | Local Journal Gazette and Times-Courier Agricultural, Charleston, pin 12-0-00476-000, $95700, Kiefer Farm Trust to Gary A. Hinds, Vicky L. Hinds and Curt A. Hinds.1811 Baker Drive, Charleston, ... West Coast real estate is now so expensive that married couples are moving in with multiple roommates MarketWatch The number of married couples living with roommates has doubled since 1995, new report finds. What This Millennial Real Estate Investor Did With $4,000 Changed His Life Forbes Find out how the advice and tips this millennial real estate investor has for others who wants to make millions as an investor. Some Real Estate Agents Taking Up Arms WJLA WASHINGTON (SBG) -- Realtors often go into houses they don't know, with people they've just met. Safety efforts have become a real focus, but the potential for ... Cost of Growth: Real estate battle in downtown Asheville WLOS A downtown Asheville restaurant owner is in a legal battle with his landlord over rising rent. Mile Chen, owner of Champa Asian and Sushi Bar, at 3 Biltmore ... 5 Reasons Why Real Estate ETFs Are Rock-Solid Now Yahoo Finance Real Estate ETFs are near a 52-week high. Let's see why. Real Estate Matters: What's behind dropping home sales? Wink News FORT MYERS, Fla. – Southwest Florida's once thriving real estate market has taken a turn downward. January existing home sales were the lowest in ten years. Real estate tech company Remine raises $30 million to grow MLS platform HousingWire Remine, a real estate tech company, announced this week that it raised $30 million to grow its data-focused MLS platform. Remine, which was honored last year ... Boyfriend arrested in death of Miami real estate exec Miami Herald The longtime boyfriend of a popular real estate executive found dead from an overdose in her Morningside home 18 months ago was arrested last week and ... Real estate agents taking up arms to protect themselves ktvo.com WASHINGTON (SBG) -- Realtors often go into houses they don't know, with people they've just met. Safety efforts have become a real focus, but the potential for ... Rodney Fong, San Francisco real estate operator, named chamber CEO San Francisco Chronicle The San Francisco Chamber of Commerce has named Rodney Fong as its new president and CEO. Fong, the longtime president of Fong Real Estate Co. and a ... Real Estate Transfers: Feb. 14, 2019 Suffolk Times Listings prepared for Times Review Media Group by Suffolk Research *Service*, dated Dec. 17-23, 2018. Real Estate Fresh Finds: Feb. 13 PoPville Real Estate *Fresh* Finds is a weekly selection of newly-listed properties in the District, brought to you by Real Living At Home. Featured Property of the Week: ... The Best Emerging Real Estate Markets In Europe For 2019 Forbes As Europe watches the clock tick down to Brexit in a mere six weeks time, all eyes are on the property markets in the major European cities. With companies ... The Green Rush: Real Estate Frenzy For Medical Marijuana Properties Traverse City Ticker The “green rush†is on – a mad race among prospective marijuana businesses that's having dramatic effects on the local commercial real estate market. Joe Gorga Is Teaching His Real Estate Tricks — and Tickets Are Up to $10K! Bravo Bravo Cast and Insiders talk about what happened on the show. Get the backstory, reactions and latest updates from the cast and more. Ocean County’s real estate values back to pre-Sandy normal Asbury Park Press TOMS RIVER - Ocean County's real estate values have returned to pre-superstorm Sandy assessments for the first time since the Oct. 29, 2012, disaster, ... |
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