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Personal Branding Techniques for Real Estate Agents and Brokers
Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began. A personal brand is about creating strong, favorable associations in the minds of people that you encounter. If you don't actively do this, they will still make associations. Therefore, it may be better to be proactive and undertake the branding exercise for yourself, you cannot control what they think but can give them some information to assist with the associations. WHY BRANDING OURSELVES? - Places you in a leadership role HOW DO WE BRAND OURSELVES? Like any branding exercise, the key to personal branding is having a good product, one which you understand and pitch to the right market. The first step in personal branding is knowing who you are, find out what strengths your brand possesses and how these strengths can help you. Personal branding is not about presenting a fa�ade to the public; a poor product will not stand up to market scrutiny. This is also a choice of brand elements, people you deal with, the look that you have, and how you conduct yourself. Once this has been done, determine what you are going to offer. As a product what do you do, what need does the product of you satisfy in the market. Next figure out the position you will take in the audience of your mind. What unique space do you wish to occupy and what unique associations do you want people to recall when they think of you?Finally, once you have established the first three steps, manage your brand over its lifecycle. That is keep visible, be consistent and be yourself. According to Montoya, the well-known personal branding guru, the key to managing your personal brand is word-of-mouth (WOM), the most trusted form of communication. How does one go about building a personal brand? Recognize your personal strengths and gifts! Think about how you best connect with people, consider what your target audience needs and wants, identify the value you deliver to meet those needs and wants, and communicate in a way that reaches your constituents in their hearts and minds and via the channels that work best for you Functional associations are important such as timeliness, quality, dedication; as are emotional associations like inspiring, leadership, being an innovator. The three C's of personal branding are clarity, consistency and constancy. Clarity deals with being honest about yourself and your strengths and promises of value attached to your personal brand and being clear in the way you communicate them. Often, for simplicity, you must focus on one or two aspects that are most vital and focus on communicating them. Think about the things you associate with prominent artists or mangers, and they are unlikely to be complicated. Consistency is keeping things consistent for the customers. This does not mean staying stuck in the past, but just not undertaking drastic changes. Coca Cola have had a consistent message for 50 years; the message evolves continuously and is not stagnant but is consistent. Artists like Madonna change every three or four years, but there is a consistency to the change. Constancy means being visible with your brand and maintaining an on-going level of awareness in the marketplace. Oprah Winfrey is visible constantly, and although most of people do not have the visibility or exposure of Oprah, they can still be visible in a smaller audience. There is no point trying to build a brand image quickly to coincide with a new exhibition or performance you may have coming up - brands take time to build in consumers minds. A FREE PERSONAL BRANDING TOOLKIT FOR REAL ESTATE PROFESSIONALS NetReal.net, a company noted for its template-based Real Estate Web design solutions, offers a Winter Holidays Gift for Real Estate Agents and Brokers - the Personal Branding Toolkit: http://www.netreal.net/personal_branding.phpThe Personal Branding Toolkit contains the "Essential Marketing for Real Estate Professionals" ebook and 17 Real Estate Reports and the tools to personalize them with your name, contact info and photo. NetReal's editorial team put together the top 25 highest- rated Real Estate marketing articles of 2004, and created a must-have e-book - "Essential Marketing for Real Estate Professionals". The ebook covers Marketing 101 , Network marketing, Personal Marketing, Customer acquisition and retention, Telemarketing & Direct Mailing, E-marketing.You can personalize this e-book with your data and send it to your contacts, absolutely free of charge. This is a great way to offer a helpful gift to your colleagues and partners.The "17 free Branded Reports" allow you to create your own branded Real Estate reports (for buyers, sellers, investors, movers) with your contact info and photo/logo and an exquisite design. Distribute them to your prospects or clients as e-docs or printed materials, or upload them on your website. Show your professionalism with these great tools to acquire new clients. The Personal Branding Toolkit for Real Estate Professionals (http://www.netreal.net/personal_branding.php) is free for everyone. Dan R. Vella is marketing editor for NetReal.net. NetReal.net (http://www.netreal.net) is a privately-owned company providing real estate web sites and marketing solutions for real estate industry, focusing especially on the low-cost end, and empowering the real-estate agents through the use to Internet technologies with the most affordable costs.
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HousingWire In 1971, with construction of the Dallas-Ft. Worth Regional Airport underway, the North Texas Commission, a consortium of businessmen, hired three advertising ... 13 Clear Signs Of A Smart Real Estate Investment Forbes Signals that an investment might be promising are important to consider, and you don't want to overlook them when you're hunting for a great real estate deal. Real Estate Math: How To Tell If An Investment Property Is A Good Buy Forbes Use these two easy equations to determine if an investment property is a good buy. Real estate transactions: Bimbo Bakeries, Hunton Distribution ink deals Chron Fort Worth-based Olympia Property has purchased Broadstone Sierra Pines, a 341-unit complex at 1615 Sawdust in The Woodlands area. Ryan Epstein and ... Local Real Estate Agents Give Back YourCentralValley.com The husband and wife team that make up the Soares Team are giving back to the community of Pinedale in a big way. Find out how you can help. Top D-FW commercial real estate deals for Dec. 14 week: Stream Realty, CBRE, Marcus & Millichap Dallas News SalesAmerican Landmark Apartments has purchased the Emery Bay at Lakepointe, a 360-unit apartment community located at 901 Lakeside Circle in... Real estate news: 552 affordable, workforce housing units coming to Santa Ana OCRegister A large affordable housing complex is coming to Santa Ana. NAI Capital's Irvine office has completed a 99-year ground lease for the project on 6.84 acres. Broker Bill Fandel opens Telluride office of tech-centric real estate firm The Daily Planet Is Bill Fandel on to something? In September, the former Telluride Sotheby's broker founded new real estate company Compass Telluride. The move brings to ... Forecasting three corners of commercial real estate for 2019 REjournals.com All throughout 2018, the real estate market was once again buoyed by a virile U.S. economy. There may new challenges in 2019 in the forms of rising interest ... Manitowoc County real estate transfers and homes sold: Dec. 16, 2018 Herald Times Reporter To determine the purchase price of the real estate, divide the transfer fee by 0.003. For example, a transfer fee of $250 would indicate a purchase price of ... Penn Hills to consider hiring real estate agent to market old municipal building Tribune-Review Penn Hills council is looking to hire Michael Pirollo to market the municipality's old administrative building on Frankstown Road. The municipality began looking ... Mark your calendars: These are New York’s top real estate events next week The Real Deal Magazine These are the NYC real estate events happening 12/17-24/ $28.5 million home flirting with Central Florida real estate history WKMG News 6 & ClickOrlando A private Lake Butler estate is being offered in the Central Florida market with a price tag that will more than double the current home sales record of $11 million, ... ‘Just for Buyers’: The best local real estate deals for the week of December 10th WECT "Looks can be deceiving" That's the lesson that can save homeowners a whole lot of cash. "Just for Buyers Realty" looks at some local properties worth a second ... Market correction or midterm speed bump? Here’s what real-estate agents are saying about the housing market MarketWatch A survey of real-estate agents showed signs of life in the housing market after all, as well as some new trends that bear watching. Lebanon County real estate transactions Lebanon Daily News The following real estate transfers were recorded recently in Lebanon County: Lebanon. Ruth E. Best to Heisey Brothers Properties LLC, 404 S. Lincoln Ave., ... Bankia in talks to sell real-estate, bad loans MarketWatch Bankia SA (BKIA.MC) said Friday that it is in talks to sell a portfolio of real-estate assets and a separate portfolio of nonperforming loans, confirming reports in ... Three Predictions For The Future of Real Estate Tech Forbes Proptech and new customer *service* demands are quickly reshaping the real estate buying and selling processes. Nine Surprising Real Estate Opportunities That Will Grow In 2019 Forbes Anyone who hopes to succeed in the real estate industry needs to stay up to date on the latest market trends. Whether you're an investor or a broker, you'll have ... Juniper Square raises $25 million to help make it easier to invest in real estate HousingWire Juniper Square, a technology company that helps connect investment firms with private capital to be used to invest in real estate, announced this week that it ... IndoSpace closes third logistics real estate fund at $1.2 bln PE Hub IndoSpace, an India-based developer of industrial real estate and warehousing facilities, has closed its third logistics real estate fund at $1.2 billion. The fund will ... Buying a home with parents' help? Consider this advice from a realtor Business Insider Realtor Dana Bull says about half of her millennial clients get financial help from parents to buy their first home. Here's the advice she gives them. High and low real estate transactions listed for Huron County Norwalk Reflector The following real estate transactions represent the highest and lowest amounts recorded in Huron County for the week ending Dec. 7: High: $5863509 - TMC ... The 10 Most Over-The-Top Expensive Celebrity Real Estate Moves Of 2018 Refinery29 As 2018 draws to a close and we look back on the year gone by, one thing that sticks out is how many millions changed hands as celebrities bought, sold, and in ... Survey finds Saratoga County real estate market strong The Daily Gazette MALTA — Economic developers on Thursday assessed the Saratoga County real estate market as strong and optimistic. The Saratoga County Prosperity ... What HNWIs Want from Commercial Real Estate National Real Estate Investor In 2016, 2017 and 2018 NREI conducted research with its audience on high-net-worth investor (HNWI) interest and activity in commercial real estate. In 2018 ... Predicting The Future Of Real Estate: Transacting In 2025 Forbes Anyone who thinks that real estate transactions are immune to technology and shifting consumer trends may find themselves in a different line of work before ... Wilton real estate sales — Dec. 7-13, 2018 The Wilton Bulletin The following real estate transactions were recorded in the office of Town Clerk Lori Kaback from Dec. 7 through Dec. 13, 2018. 39 Cider Mill Place: Michael F. Real Estate Review Friday, December 14, 2018 Davis Enterprise Printed in the December 05, 2014 edition on page RER1 | Published on December 14, 2018 | Last Modified on December 14, 2018 at 8:26 am ... Recent Commercial Real Estate Transactions The New York Times Recent commercial real estate transactions in New York City. LA among the world’s most expensive cities for real estate Curbed LA While millions of Los Angeles residents struggle to pay for basic needs like food and housing, a handful of wealthy homebuyers are making the urban area one ... Council hearings cement wide-ranging changes for real estate Crain's New York Business Lawmakers approved a major rezoning and a controversial restriction on hotel construction as well as heard testimony on a suite of tenant-focused housing bills. Albany real estate investment lands $5M state grant - Albany Business Review Albany Business Review Redburn Development will receive a $5 million, performance-based capital grant from the state to renovate seven buildings it bought in downtown Albany, Gov. The Pipeline: Commercial real estate deals for 12.14.18 BusinessDen Los Angeles-based Jacobson Co. purchased the 240-unit Velo Apartment Homes complex at 3481 S. Fenton Road in Denver for $46.65 million from San ... Why Tech And Big Money Are Going To Clobber Traditional Real Estate Inman.com A member of a prominent VC firm Andreessen Horowitz believes that big data, big money, and changing consumer preferences will remake the industry. As 2018 real estate market wraps up, buyers and sellers prepare for the year ahead Bothell-Kenmore Reporter The holiday season is typically slow for residential real estate in Bothell and Kenmore, as families tend to go out of town and may not be looking to move in the ... Understanding The Nuances Of The Hotel Real Estate Investment Forbes Understanding the variables associated with operating the business housed in the physical real estate can make or break the return on investment. Investors Are Still Finding Real Estate Opportunities, But Those Are Shifting With The Cycle Bisnow Though fundamentals are still in place, the coming correction is still top of mind for those in the industry as they watch other world economies slow. The Best and Worst of Metro Boston Real Estate Think Realty At the end of 2018, it is still a seller's market in metro Boston, according to real estate agent, Kristin Weekley. Kentwood Real Estate Unveils Fresh Look for Iconic Brand Business Wire DENVER--(BUSINESS WIRE)--Kentwood Real Estate, Colorado's elite luxury brokerage, is stronger than ever from its best-in-class top-producing REALTORS® ... The risk taker: Paul Allen had an profound influence on Seattle real estate Puget Sound Business Journal (Seattle) His curiosity was untethered. His ambition was boundless. Paul Allen left an indelible mark on Seattle with a legacy that defies any one label. Real Estate: Look Inside 801 C Ave #26 - Own a Piece of Coronado for Under $725,000 Coronado Times Newspaper Ring in the New Year in this spacious 2 bedroom, 1.5 bath condo just steps from it all in Coronado Village! The beautifully updated condo is 1 block from Orange ... KBS Real Estate Investment Trust II Increases Valuation of its Common Stock Business Wire KBS Real Estate Investment Trust II announced that its board of directors has approved an estimated net asset value (“NAV”). How the Grinch stole the show in this Baltimore real estate listing Baltimore Sun The Dudley Frank team's latest staged real estate listing photo gallery uses the Grinch to highlight a Hampden rowhome's best assets. Juniper Square lines up $25M for its real estate investment platform TechCrunch Juniper Square, a four-year-old startup at the intersection of enterprise software, real estate and financial technology, has brought in an additional $25 million in ... Real Estate Real estate transfers: Dec. 3-7 Toledo Blade LUCAS COUNTY 43412 Agricultural South Daniel K Successor Trustee to South Daniel K Successor Trustee, 8590 Corduroy Rd, Curtice, $108350, (12/06) ... Real Estate Tricks And Scandals To Look Out For (And To Entertain Your Family This Holiday Season) Forbes Three dozen stick of dynamite was a sneaky way to solve a real estate problem, plus more tales of trickery in this business. 18 Commercial Real Estate Trends To Dominate In 2019 Bisnow Experts anticipate these 18 trends to dominate in the new year. Retiring Tom Seal reflects on swings of real estate market The Herald Bulletin ANDERSON – For the past 46 years, Tom Seal has ridden the roller coaster that has been the real estate market in Madison County. Seal, 74, is retiring from the ... Bank of America's move leaves more Wilmington office space empty The News Journal Bank of America will move out of two massive Bracebridge buildings, leaving vacant nearly half a million square feet of office space in Wilmington. Team of Penn State Smeal undergrads wins Maryland real estate case competition Penn State News A team of three undergraduate students from the Penn State Smeal College of Business combined to take first place in the 2018 Colvin Case Study Challenge, ... What Apple’s new campus means for Austin real estate Curbed Austin Upon learning of Apple's plans to build a new, 133-acre campus near its current Austin headquarters, the first questions to spring to mind are, overwhelmingly: 1) ... Metro Pittsburgh Real Estate: Search Properties By Communities Pittsburgh, PA Patch Metro Pittsburgh Real Estate: Houses, Prices - Pittsburgh, PA - Looking for a new house? Just browsing? Either way, you'll find the best properties on the market ... Boston real estate predictions for 2019: Slower sales, higher rents, and development galore Curbed Boston 'Tis the season for prognosticating about what will happen in the new year. Here are four likely trends in Boston-area real estate in 2019. House Hunting in … Italy The New York Times Milan continues to outpace its Italian neighbors in home prices and sales volume, while the smaller areas in its orbit remain quiet and affordable. Recent East Haven Home Sales | Local Real Estate Guide East Haven, CT Patch Local Real Estate Guide - East Haven, CT - 5 recently sold homes in East Haven, plus homes for sale, foreclosures, local mortgage rate comparison, housing ... Recent Branford Home Sales | Local Real Estate Guide Branford, CT Patch Local Real Estate Guide - Branford, CT - 5 recently sold homes in Branford, plus homes for sale, foreclosures, local mortgage rate comparison, housing data and ... Alexandria Real Estate: 2018 Tailwinds Leading Into the New Year Alexandria Living Magazine Long & Foster Real Estate general brokerage Presidents Gary Scott and Larry “Boomer” Foster hosted a Facebook Live stream yesterday. The executive duo ... Weekly Review: Real Estate CEFs - A Volatile Week For The Sector Seeking Alpha Review of where real estate funds and their benchmarks ended last week. Recap of news related to the group, if any. Comparison of the funds using several ... Strange real estate deal raises specter of Putin buying Trump San Francisco Chronicle In July 2008, Donald Trump undertook one of his most infamous transactions. He sold a mansion in Palm Beach for $95 million to Dmitry Rybolovlev, Russian ... Law Roundup, Neighbors frighten real-estate agent Daily Inter Lake A real-estate agent ran into trouble while attempting to take photos of a property on U.S. 2 in Marion for a client who was selling it. Apparently, neighbors yelled ... JJK blazes social impact real estate development trail Colorado Real Estate Journal JJK Places blazes social impact real estate development trail in Denver. JJK is a Public Benefit Corp. It is believed to be Denver's first RE PBC. RBC Capital Upgrades Alexandria Real Estate (ARE) to Top Pick StreetInsider.com Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. RBC Capital analyst Michael Carroll upgraded ... Dec. 8 Real Estate Transactions The Newark Advocate The first name(s) listed is the seller and the second name(s) listed is the buyer. Ivanka Trump, Jared Kushner could profit from real estate tax break they pushed Chicago Tribune The Opportunity Zone program promoted by Ivanka Trump and Jared Kushner could also benefit them financially, an Associated Press investigation found. How tech and transportation will change real estate AZ Big Media With the many changes we've recently seen in real estate, we started thinking about how the industry will evolve during the next 10, or even 20, years. Below are ... Six Legal Tips For Purchasing Commercial Real Estate Forbes When it comes to commercial real estate, it is of paramount importance that, when you retain legal counsel, they take an in-depth look at all of the nuances that ... Recent Woodbury/Middlebury Home Sales | Local Real Estate Guide Woodbury, CT Patch Local Real Estate Guide - Woodbury-Middlebury, CT - 5 recently sold homes in Woodbury and Middlebury, plus homes for sale, foreclosures, local mortgage ... From the Editor: Real Estate Boom and Bust Columbus Monthly On a Wednesday evening earlier this fall, members of the Upper Arlington Women's Club invited me to lead a robust conversation about real estate sales in ... Three Ways To Position Yourself As A Real Estate Influencer Forbes As millennials accumulate more wealth, real estate professionals must understand how this distinctive segment will approach buying and selling homes. These Trends Will Shape the Real Estate Market in 2019 Realtor.com News Home buyers and sellers are both going to face challenges in 2019, according to an analysis by the realtor.com economic team. Find out what's happening and ... Exploring Today's Real Estate Market -- And Its Future Forbes You may have noticed the real estate market tightening and slowing in recent months. Homebuyers are becoming increasingly more cautious due to the feeling ... Real Estate Fresh Finds: Dec. 12 PoPville Real Estate *Fresh* Finds is a weekly selection of newly-listed properties in the District, brought to you by Real Living At Home. Winter is Coming to Commercial Real Estate WOLF STREET At the moment, the S&P 500 is down 2.8% for the year. Like a dead rat in the basement, everyone can smell the next recession, everyone knows it's coming, but ... Americans Spent $100 Million on Tropical Real Estate. They Were Scammed, FTC Says. The Wall Street Journal The U.S. government's shutdown of what it called a $100 million real-estate investment scam in Belize highlights a growing concern: the targeting of Americans ... Brooklyn Real Estate Six Months Later: Two Sold, Two in Contract Brownstoner This week, our look back at four of our featured listings from six months ago spotlights homes in Clinton Hill, Park Slope, Bed Stuy and Crown Heights. NYC’s ‘ultra-prime’ real estate market is booming Curbed NY The downswing of New York's real estate market has been much-documented in the past year: prices are falling, concessions are up, and listings are staying on ... The 2018 Real Estate Advice You'd Better Not Miss | realtor.com® Realtor.com News We doled out a lot of expert real estate advice over the past 12 months. But what was most useful to you? Here are our most-read advice pieces of 2018. Karla Murtaugh Real Estate Market Report: Sale Price, Closed Sales, Under Contract, Days on Market HamletHub November 2018 showed prices and volume of sales holding steady as compared to 2017. The month ended with the number of closed sales at 23 properties, ... Market Garden Brewery's Sam McNulty gets into the residential real estate business in Duck Island: House of the Week cleveland.com CLEVELAND, Ohio -- After earning his reputation as Cleveland's beer meister, Market Garden Brewery founder Sam McNulty decided to go back to his roots. Arrest of Huawei Executive Could Hit Vancouver Real Estate Barron's The arrest of Huawei CFO Meng Wanzhou has many repercussions, but one that investors may not have considered is the effect on the Canadian real estate ... Barbara Corcoran: The key to making a fortune in real estate is finding the next hot neighborhood—here's how CNBC Real estate mogul Barbara Corcoran has made her fortune buying and investing in up-and-coming areas. Here's how she finds the next hot spot. Welcome to the New York housing slump The Real Deal Magazine The long-awaited slump in New York's housing market has arrived. Home prices are heading down in the city itself and in its suburbs, according to Bloomberg. NY-based real estate group plans to revitalize SS United States ship Curbed Philly For over 20 years, the SS United States passenger liner has sat in the Delaware River, as an historic—and too often overlooked—Philly landmark. But a new ... New Plano apartment tower is a hit with empty nesters Dallas News Plano's first high-rise residential building has opened its doors.And the new apartment tower is already more than 40 percent leased.The 25-story... Mailbag: District dodged a bullet when City Council killed proposed real estate exchange Los Angeles Times A reader writes that after inspecting the building the Glendale Unified School District would have acquired in a swap with a developer, he thinks the City Council ... Gwinnett real estate agent to serve prison time for $22M fraud scheme - Atlanta Journal Constitution Gwinnett real estate agent to serve prison time for $22M fraud scheme Atlanta Journal Constitution A Suwanee-based real estate agent will serve more than seven years in prison after defrauding clients to the tune of $22 million,the U.S. Department of Justice ... Billion-dollar tech company secures prime East Austin real estate for new headquarters CultureMap Austin Smart-home technology provider Resideo Technologies Inc. — poised to become the largest public company based in Austin — has settled on an East A. As Markets Tank, These Real Estate Investment Trusts Hit Higher Highs Forbes Real estate investment trusts -- also known as REIT's -- outperformed the markets by a wide margin last week. As a matter of fact, while many big stocks were ... Could the arrest of Huawei's CFO affect Vancouver's real estate market? CityNews Vancouver VANCOUVER (NEWS 1130) – Despite her release on bail, the arrest of Huawei's CFO could have repercussions in Vancouver. Some experts say it likely sent a ... Five Ways A Busy Professional Can Use Leverage To Become A Real Estate Investor Forbes There is no rule that states you have to wait until the end of your career to be able to retire. Real estate briefs Naples Daily News Real estate show: Title company vs. attorney. James D. York P.A., a local Realtor, is the host with Realtors Michael and Morgan York of York Real Estate Group ... Real estate developer signs on to explore rehabilitation of SS United States PhillyVoice.com The SS United States Conservancy announced this week it's reached an agreement with a real estate developer with an eye toward revitalizing the ocean liner. William Raveis Real Estate Raises Record $552098 for Innovative Cancer Research Cape Cod Today The William Raveis Charitable Fund (WRCF) surpassed their goal and raised a record $552,098 this year for the Damon Runyon Cancer Research Foundation ... No brainer? DJ Khaled lists Aventura estate after buying Miami Beach mansion The Real Deal Magazine DJ Khaled's ready to let go of the keys to his waterfront Aventura estate. Is Crombie Real Estate Investment Trust’s (TSE:CRR.UN) ROE Of 7.8% Concerning? Simply Wall St Many investors are still learning about the various metrics that can be useful when analysing a stock. This article is for those who would like to learn about ... |
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