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Personal Branding Techniques for Real Estate Agents and Brokers
Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began. A personal brand is about creating strong, favorable associations in the minds of people that you encounter. If you don't actively do this, they will still make associations. Therefore, it may be better to be proactive and undertake the branding exercise for yourself, you cannot control what they think but can give them some information to assist with the associations. WHY BRANDING OURSELVES? - Places you in a leadership role HOW DO WE BRAND OURSELVES? Like any branding exercise, the key to personal branding is having a good product, one which you understand and pitch to the right market. The first step in personal branding is knowing who you are, find out what strengths your brand possesses and how these strengths can help you. Personal branding is not about presenting a fa�ade to the public; a poor product will not stand up to market scrutiny. This is also a choice of brand elements, people you deal with, the look that you have, and how you conduct yourself. Once this has been done, determine what you are going to offer. As a product what do you do, what need does the product of you satisfy in the market. Next figure out the position you will take in the audience of your mind. What unique space do you wish to occupy and what unique associations do you want people to recall when they think of you?Finally, once you have established the first three steps, manage your brand over its lifecycle. That is keep visible, be consistent and be yourself. According to Montoya, the well-known personal branding guru, the key to managing your personal brand is word-of-mouth (WOM), the most trusted form of communication. How does one go about building a personal brand? Recognize your personal strengths and gifts! Think about how you best connect with people, consider what your target audience needs and wants, identify the value you deliver to meet those needs and wants, and communicate in a way that reaches your constituents in their hearts and minds and via the channels that work best for you Functional associations are important such as timeliness, quality, dedication; as are emotional associations like inspiring, leadership, being an innovator. The three C's of personal branding are clarity, consistency and constancy. Clarity deals with being honest about yourself and your strengths and promises of value attached to your personal brand and being clear in the way you communicate them. Often, for simplicity, you must focus on one or two aspects that are most vital and focus on communicating them. Think about the things you associate with prominent artists or mangers, and they are unlikely to be complicated. Consistency is keeping things consistent for the customers. This does not mean staying stuck in the past, but just not undertaking drastic changes. Coca Cola have had a consistent message for 50 years; the message evolves continuously and is not stagnant but is consistent. Artists like Madonna change every three or four years, but there is a consistency to the change. Constancy means being visible with your brand and maintaining an on-going level of awareness in the marketplace. Oprah Winfrey is visible constantly, and although most of people do not have the visibility or exposure of Oprah, they can still be visible in a smaller audience. There is no point trying to build a brand image quickly to coincide with a new exhibition or performance you may have coming up - brands take time to build in consumers minds. A FREE PERSONAL BRANDING TOOLKIT FOR REAL ESTATE PROFESSIONALS NetReal.net, a company noted for its template-based Real Estate Web design solutions, offers a Winter Holidays Gift for Real Estate Agents and Brokers - the Personal Branding Toolkit: http://www.netreal.net/personal_branding.phpThe Personal Branding Toolkit contains the "Essential Marketing for Real Estate Professionals" ebook and 17 Real Estate Reports and the tools to personalize them with your name, contact info and photo. NetReal's editorial team put together the top 25 highest- rated Real Estate marketing articles of 2004, and created a must-have e-book - "Essential Marketing for Real Estate Professionals". The ebook covers Marketing 101 , Network marketing, Personal Marketing, Customer acquisition and retention, Telemarketing & Direct Mailing, E-marketing.You can personalize this e-book with your data and send it to your contacts, absolutely free of charge. This is a great way to offer a helpful gift to your colleagues and partners.The "17 free Branded Reports" allow you to create your own branded Real Estate reports (for buyers, sellers, investors, movers) with your contact info and photo/logo and an exquisite design. Distribute them to your prospects or clients as e-docs or printed materials, or upload them on your website. Show your professionalism with these great tools to acquire new clients. The Personal Branding Toolkit for Real Estate Professionals (http://www.netreal.net/personal_branding.php) is free for everyone. Dan R. Vella is marketing editor for NetReal.net. NetReal.net (http://www.netreal.net) is a privately-owned company providing real estate web sites and marketing solutions for real estate industry, focusing especially on the low-cost end, and empowering the real-estate agents through the use to Internet technologies with the most affordable costs.
MORE RESOURCES: AR will build upon data aggregation’s disruption of real estate VentureBeat In the same way that VR startups have found thriving uses in architecture and construction, AR is creating new opportunities for real estate companies. Erie County Real Estate Transactions Buffalo News Following are real estate transactions over $5000 as listed in records of the Erie County clerk's office for the week ending April 26. AKRON • 8 Sylvan Par… How Opendoor founder Eric Wu got started in real estate The Real Deal Eric Wu, founder of the real estate start-up Opendoor that lets users buy and sell their homes online, first broke into the industry back in college, when he used ... La Crosse County real estate transfers for Sunday May 26, 2019 La Crosse Tribune The following are real estate transfers filed in La Crosse County. By law, some transfers are exempt from transfer fees; these properties are listed without prices. REAL ESTATE TRANSACTIONS Arkansas Democrat-Gazette Pulaski County real estate transactions of $150000 or more; deeds recorded April 22-26: How much does real estate location matter in Las Cruces? Las Cruces Sun-News Las Cruces buyers make almost no distinction between impacted and non-impacted properties. PropTech Startup AskPorter Launches Real Estate Industry Pioneers Program Forbes AI property management startup AskPorter exclusively announces its industry Pioneers program, centered around working with different parts of the real estate ... Residential real estate transfers, May 26 | Real Estate Transfers Omaha World-Herald Johnson, Kyle M. and Laura N. to Sekpe, Videgla D., 14537 Grebe St., $187,000. State Street Investments LLC to Proline Custom Homes Inc., 15908 Whiting St., ... Catch Of The Week: Real Estate Scams Los Alamos Daily Post Summer is a busy time for all of us, especially scammers. Students are looking for summer apartments, vacationers are looking for vacation rentals, and many ... Real estate investor makes $11,875 a day in profit on Koenigsegg supercar he owned for five months CNBC When commercial real estate investor Manny Khoshbin spent $2.2 million on the fastest production car in the world, he had no idea it would very quickly also ... Real Estate Transactions for Sunday, May 26, 2019 | Transactions Charleston Post Courier The transactions listed below include properties sold for $250,000 or more and recorded between March 25-29. Charleston. Laura N. Reiman sold Unit M, 348 ... The Record: Commercial real estate transfers, May 26 | Real Estate Transfers Omaha World-Herald Commercial real estate transfers as published in The World-Herald on May 26. Tycoon Global Blockchain Real Estate Group Announced a US$4.5 Million Project Yahoo Finance The leading Tycoon Global blockchain real estate group announced to have accomplished the land delivery of a new project valued $ 4.5 million. Tycoon Global ... Real estate transfers | News, Sports, Jobs The Daily Times The following real estate transactions were recorded in Jefferson County: John and Joyce Frey to Joyce Frey, lot 63, Belvedere. Vern Wiant (deceased) to Dar. Nickell Robey-Coleman making most of degree with real estate investments Rams Wire Nickell Robey-Coleman is using his degree to venture into real estate. Mega-million-dollar real estate designer shares latest plans to build villages in Haiti WPEC A mega-million-dollar real estate designer joined CBS12 News to showcase his newest project. Frank Mckinney has been in the industry for 30 years. He says ... suburban housing market hurting Crain's Chicago Business As companies shun big corporate campuses and set up headquarters in Chicago's center, suburban McMansions are sitting on the market and selling for ... Gwyneth Paltrow’s got some real estate advice: Buy a village in Spain for less than a NYC condo The Real Deal Entire villages are hitting the market in Spain and actress-turned-wellness guru Gwyneth Paltrow wants you to buy one. Top 10 Brooklyn Real Estate Listings: A Neo-Grec in Bed Stuy, an Italianate in Gowanus - Brownstoner Top 10 Brooklyn Real Estate Listings: A Neo-Grec in Bed Stuy, an Italianate in Gowanus Brownstoner The most popular listings on Brownstoner this week include a Windsor Terrace two-family, a co-op in Sunset Park and a renovated townhouse in Gowanus. Routt County real estate sales total $20.8M for May 17 to 23, 2019 Steamboat Pilot & Today STEAMBOAT SPRINGS — Routt County real estate transactions totaled $20880600 across 33 sales for the week of May 17 to 23. The sales total is up 25% ... First American security flaw leaked 885 million real estate documents Engadget First American Financial Corporation left as many as 885 million real estate documents dating as far back as 2003 exposed, according to Krebs on Security. Welcome to Real Estate Friday! | theberkshireedge.com Property of the Week – Chapin Fish of Brockman Real Estate offers a magical mountaintop retreat in Hancock, with probably the best master bedroom in the ... China is driving growth in Asia's real estate market despite trade war headwinds, report finds CNBC Despite a decline in global commercial real estate markets, Asia-Pacific continues to enjoy a record-breaking growth — thanks to China, according to the Global ... Boise housing: Sale prices up, as real estate outpaces wages Idaho Statesman The Treasure Valley is one of the hottest housing markets in the nation. But wages aren't keeping up with sale prices. Boise is trying to develop affordable ... Real estate transactions: Hyatt House coming to Metropark Square mixed-use development Chron Austin-based Aspen Heights and partner Safanad, a global investment firm with offices in New York, London and Dubai, have refinanced a construction loan for ... Investors say profiting from real estate investments involves patience, but there are great opportunities Reading Eagle Homeownership has always been part of the American dream. But millennials may be changing how many want to own a home compared to renting. REAL ESTATE | News, Sports, Jobs SalemNews.net Butler Township Robert and Rebecca Bentley to Jodi Lewand, home on Cameron Street; $115000. Timothy Groger Jr. to Charles and Krista Dawson, home on ... Florida family loses $77000 in real estate scam WEAR Closing on a new home can be an exciting and busy time with lots of money on the line. It's also a time when you could be vulnerable to hackers trying to steal ... For real estate, blockchain could unshackle investment Computerworld A special interest group with the Enterprise Ethereum Alliance is detailing opportunities and offering examples of how blockchain can create new real estate ... Real estate title firm's lapse exposes data in 885 million files theday.com A security lapse at a major real estate title company exposed the bank account numbers and other sensitive information contained in 885 million files. Party politics: Huge event-ready house in D.C. area is headed for auction The Real Deal A mammoth house made for lobbyist-level entertaining in the Washington, D.C., area is headed for auction. A live on-site auction with no reserve will be held ... Redfin’s Crazy Strong Advantage Over Traditional Real Estate The Motley Fool Real estate is ripe for disruption, and Redfin is entirely capable of disrupting it (and pocketing the difference). Recent Commercial Real Estate Transactions The New York Times $9.6 MILLION. 2474 Valentine Avenue (between East Fordham Road and East 188th Street). The Bronx. This five-story walk-up in the Fordham Heights ... Real estate title insurance company exposed 885,000,000 customers' records, going back 16 years: bank statements, drivers' licenses, SSNs, and tax records Boing Boing First American Financial Corp is a Fortune 500 company that insures titles on peoples' property; their insecure website exposed 885000000 records for property ... Real Estate Fresh Finds: May 22 PoPville Real Estate *Fresh* Finds is a weekly selection of newly-listed properties in the District, brought to you by Real Living At Home. Featured Property of the Week: ... South Austin neighborhoods targeted with suspicious real estate offer KXAN.com AUSTIN (KXAN) — Homeowners in South Austin said they are suspicious about the motive behind letters being sent to them which make big promises. Q&A: Redfin CEO Glenn Kelman on competing with Zillow, and the potential of real estate tech GeekWire Redfin is more than two years into what was once an experiment, buying homes from people, sprucing them up and then selling them, and it has learned some ... Real Estate matters: bucking the national trend Wink News Sales and prices of luxury homes are down as much as much as 19 percent in some costal markets around the country according to Redfin, which is bad news ... U.S. Opens Antitrust Probe of Real Estate Brokerage Industry Bloomberg U.S. antitrust officials are investigating potentially anti-competitive practices in the residential real estate brokerage business, with a focus on compensation to ... Amazon real estate chief: ‘I want to change the way that people work within the four walls’ GeekWire Amazon doesn't just innovate on behalf of customers. The tech giant also comes up with new ideas to help its own employees. That's playing out with how ... Climate change risk showing up in real estate MPR News The concept is pretty simple: Rising seas higher storm surges, and unprecedented flooding adds up to more risk for trillions of dollars of real estate. Do Directors Own Schroder Real Estate Investment Trust Limited (LON:SREI) Shares? Yahoo Finance A look at the shareholders of Schroder Real Estate Investment Trust Limited (LON:SREI) can tell us which group is most powerful. Institutions often own shares in ... Mark your calendars: These are South Florida’s top real estate events next week The Real Deal These are the top Miami real estate events happening 5/27-6/3/19. Engel & Völkers launches in Brooklyn amid luxury real estate boom Inman.com Global luxury real estate brand Engel & Völkers announced Thursday it's entering the Brooklyn market with three new offices led by Donald Brennan, a longtime ... PCS – Madison Direct Foundations of Commercial Real Estate course starting in Monsey. Yeshiva World News The real estate market presents an excellent opportunity for a thriving career, without formal education or prerequisites. While anyone can enter the real estate ... Why rich Brazilians are scooping up property in Portugal The Real Deal Brazilian multimillionaire Ricardo Bellino lived more than 10 years in Miami before relocating to Portugal, which has emerged as a haven for affluent Brazilians. Show Me The Money: Real Estate Revenue In The Modern Age Of Home Flippers Forbes As a new wave of innovators, we should challenge ourselves to give consumers certainty, convenience and transparency into the realities of this business. 13 luxury real-estate agents reveal what it's really like working with millionaire and billionaire clients Business Insider We asked luxury real-estate agents what it's like working with ultra-rich clients. Many said it's easier than working with regular clients. Property in Vineland sells for $7.2 Million | South Jersey real estate transactions NJ.com Here's a roundup of recent home sales in Cumberland, Salem and Gloucester counties. ON THE MARKET: A perfect combination awaits | Real Estate Inside NoVA Rarely does the combination of classic and contemporary evoke such exceptional results as this week's featured property, a delightful immediate-post-war ... New platform that automates real estate transactions just launched The Real Deal FlareAgent has joined the wave of tech firms aiming to transform the real estate industry with new software that streamlines the transaction process. Striking Gold: Two forces in Hartford real estate buy downtown’s ‘Gold Building’ for $70.5 million Hartford Courant Downtown Hartford's One Financial Plaza -- the “Gold Building” -- sold Friday for $70.5 million, the first change in ownership for the city's signature skyscraper in ... Real estate notes from The Oklahoman for May 25, 2019 oklahoman.com JAH Realty buys former Toys 'R' Us JAH Realty LP bought the former Toys “R” Us building at 2121 NW 138, which is adjacent to The Plaza at Quail Springs, ... Nevada’s real estate industry blamed wrong enemy when bubble burst Las Vegas Review-Journal Las Vegas' economy is on strong footing today, but in early 2015 it was still climbing out from the dark days of the recession. The valley was still flooded with ... Kushner Companies buys $1.1 billion in multifamily real estate HousingWire Kushner Companies, the family real estate company of White House Senior Advisor Jared Kushner, is significantly expanding its multifamily portfolio thanks to ... Charleston real estate firm bucks declining home sales trend, posts record 1Q sales Charleston Post Courier The tepid housing market so far this year hasn't affected a Charleston-based real estate firm after it posted a record volume of sales during the first quarter. Risky Business? New Report Says Lenders Are Holding More Real Estate Debt Than Thought Fortune Commercial real estate lenders may have their hands full in the event of a recession, according to a new report. U.S. lenders have “much greater risk exposure ... Privately-funded space race sparks economic liftoff for this Florida town The Real Deal As billionaires Jeff Bezos and Elon Musk compete in launching rockets to outer space, they are fueling a revival of Cocoa Beach, a coastal Florida city where ... How Tech Is Re-Shaping Real Estate Hawaii Business Magazine Two Hawai'i-based startups are using property technology – “PropTech” – to drive innovation in condos and other buildings. We are living in the rising Third ... Kenneth R. Harney, syndicated real estate columnist for Washington Post, dies at 75 Washington Post Kenneth R. Harney, the author for four decades of the syndicated real estate column “The Nation's Housing,” which explored issues faced by homeowners and ... Real-Estate Stocks in High Demand as Trade Battle Brews The Wall Street Journal Many investors are turning to real-estate stocks as a safe haven during the U.S.-China trade dispute that has been whipsawing the stock market. Real-estate ... Real estate transactions for May 26, 2019 | Realty Transfers Roanoke Times Roanoke. Over $300,000. Kodiac LLC to Robert B. Swanson and Amber F. Swanson, 887 Oakwood Drive S.W. Roanoke VA 24015, $340,000 05/06/2019. Agents As Influencers: How Instagram Has Changed Real Estate Marketing Forbes The stakes have been raised and real estate marketers are taking *content* creation to the next level. As a result, they're able to capture the attention of buyers ... Top 10 Tips For First-Time Real Estate Investors Forbes Real estate can be a tremendous investment opportunity. But when it comes to taking that crucial first step, most people aren't sure where to start. Ben Carson confuses a real-estate term and a cookie POLITICO Housing and Urban Development Secretary Ben Carson tussled awkwardly with freshman Rep. Katie Porter (D-Calif.) at a hearing on Tuesday over HUD real ... Meet the 31-year-old African American CEO aiming to revolutionize real estate investing CNN Ryan Williams is on a mission to revolutionize the stodgy real estate industry. Blackstone Targets $5 Billion for Latest Real Estate Debt Fund Bloomberg Blackstone Group LP is seeking $5 billion for its latest fund that invests in real estate debt, according to a person familiar with the matter. In the High-Flying Hamptons, Real Estate Is in a Rut The New York Times David and Sindhu Nordquist deliberated for years about where to buy a second home, and then last summer, while renting a house in the Hamptons for the first ... Why Short-Term Rentals Are Real Estate Investing's Future Forbes If you are an early adopter, there is a huge opportunity to maximize your ROI with STRs. 13 real-estate agents reveal the strangest and most extreme requests they've ever received from clients Business Insider Business Insider surveyed real-estate agents around the country about the strangest requests they've gotten from clients. Ranking Arizona: Top 10 real estate companies AZ Big Media Here are the Top 10 real estate companies in Arizona, based on public voting for the 2019 edition of Ranking Arizona, the state's biggest and most ... FlareAgent, a platform that automates real estate transactions, launches out of YC TechCrunch The real estate industry is experiencing a bit of a rejuvenation. After years resisting the influence of tech, the industry is now feeling the entrance of e-buyers, ... A new era for home-buying: How Zillow, Redfin and their rivals plan to revolutionize real estate, again GeekWire The peak homebuying season is upon us, but buyers and sellers taking a *fresh* look at the market will notice a much different landscape for real estate ... What You Must Know About Dream Global Real Estate Investment Trust’s (TSE:DRG.UN) Beta Value Simply Wall St If you own shares in Dream Global Real Estate Investment Trust (TSE:DRG.UN) then it's worth thinking about how it contributes to the volatility of your portfolio, ... May 25 Real Estate Transactions The Newark Advocate 1950 Homer Rd, Welch Norman C Jr, Seaton India, 4/19/2019, $145,000. Reynoldsburg. 1049 Lupine Ct, Morrison Daniel R and Natalie, Orbovich-Williams ... Lambda Alpha International to host drone, real estate presentation Paradise Valley Independent The Phoenix chapter of Lambda Alpha International (LAI) will host “How Will Drones Impact Commercial Real Estate” Wednesday, May 29, at Phoenix Country ... Avoid These Top 7 Real Estate Investing Mistakes Forbes Property investment isn't as simple as buying a house, filling it with tenants and raking in the cash for your retirement fund. Real estate giant Cushman & Wakefield acquires Pelotons Austin operations Austin American-Statesman Real estate services firm Cushman & Wakefield has acquired the Austin operations of Peloton Commercial Real Estate, the companies announced Thursday. Boston Properties alums start new real estate venture Boston Business Journal Greatland Realty Partners has acquired a Lexington office complex and is on the hunt for more deals. Ben Carson confuses real estate term REO for Oreo cookie MSNBC Housing and Urban Development Secretary Ben Carson mistook the real estate term REO for an Oreo cookie when being questioned by Rep. Katie Porter ... Enterprise Ethereum Alliance Releases Report on Blockchain Use Cases in Real Estate Cointelegraph The Enterprise Ethereum Alliance (EEA) has detailed several blockchain use cases relevant to the real estate industry in a report shared with Cointelegraph on ... Spain’s Richest Person Bets Billions on Prime U.S. Real Estate Bloomberg Amancio Ortega is a Spaniard conquering the U.S. in the 21st century. This millennial used scholarship money to buy property in college—now his real estate company is worth $3.8 billion CNBC Many college students living on a tight budget take on side-jobs just to scrape together and save enough money to help them pay off student loan debts down ... Panoramic Ocean Views in Margate Press of Atlantic City Since July 4, 1999, the Valenza family has spent countless days relaxing and spending quality time with family on the beaches of Margate. Purchased in 1998 ... This Week in EG Real Estate, 5/25: Memorial Day Weekend East Greenwich News by Elizabeth McNamara | May 24, 2019 | Business, Real Estate. This Week in EG Real Estate, 5/25: Memorial Day Weekend. Above: 235 Watch Hill Drive. Why You Probably Shouldn't Buy IYR - iShares US Real Estate ETF (NYSEARCA:IYR) Seeking Alpha ETFs are taking over the world of finance and REITs are not escaping to this trend. There are great advantages to ETFs; but they do not mix particularly well wi. From Steel City to Tech Town: Pittsburgh’s Real Estate Renaissance Mansion Global Pittsburgh is in the midst of reinventing itself. Pennsylvania's Steel City is fast transitioning from a post-industrial Rust Belt locale to a hub for technology, such as ... What The Bond Market And Real Estate Market Are Telling Investors Seeking Alpha Corporate debt-to-EBTDA is near an all-time peak. Treasury yields across the curve – 2s, 3s, 5s, and 10s – presently trade below the Federal Funds Rate (FFR) ... This week in celeb real estate: Tinder co-founder eyes breakup with Montecito home, Beck’s former home lists for sale… and more The Real Deal Aside from one $16 million sale in the South Bay, celebrities looked outside L.A. for their real estate fix this week. Two multi-million-dollar listings came up in ... Henrico real estate investment firm buys high-rise office towers in St. Louis suburb Richmond.com Henrico County-based Lingerfelt CommonWealth Partners LLC acquired two high-rise office towers in a St. Louis suburb. 17 real-estate agents reveal the worst parts of their jobs, from the lack of steady income to being on call 24/7 Business Insider Business Insider asked real-estate agents about the worst parts of their jobs. Several agents said it was managing clients' unrealistic expectations. ON THE MARKET: Nothing like it in McLean Inside NoVA Set on a bucolic lot of more than 2 acres in the sought-after Elmwood Estates confines of McLean, this week's featured property offers the opportunity to own a ... Top transaction: House with river view for $520,000 Ormond Beach Observer A house with riparian rights to the Halifax River was the top real estate transaction for the week of April 21-27 in Ormond Beach and Ormond-by-the-Sea. Jeffrey ... Waterfront planners push real estate leaders on district's potential, future Austin Monitor For roughly half a decade, whenever Alan Holt has talked with community members about the scope of the planned South Central Waterfront District – a ... Las Vegas bets on Elon Musk to create underground transit system for its convention center The Real Deal Billionaire Elon Musk finally may build a commercial tunnel if his Boring Co. completes an underground transit system for the expanding Las Vegas Convention ... Montreal real estate: Publisher branches out with new cabins project Montreal Gazette Its mission is to help urbanites leave behind the potholes and pressures of city life to experience and appreciate the great outdoors. The World's Largest Real Estate Companies 2019: Brookfield On Top Forbes In all, 35 companies that are primarily in the business of owning real estate made the Global 2000--Forbes' list of the world's largest and most powerful public ... Blackstone’s next real estate debt fund is aiming for $5B The Real Deal Blackstone is aiming to raise $5 billion for its latest real estate debt fund. The fund, Blackstone Real Estate Debt Strategies IV, will have an emphasis on the U.S. ... East Greenwich woman pleads not guilty in real estate scheme case WPRI 12 Eyewitness News Monique Brady, 44, of East Greenwich, pleaded not guilty to charges that she pocketed millions of dollars from investors in what prosecutors called a "Ponzi-like" ... East Greenwich woman accused in real-estate scam pleads not guilty The Providence Journal PROVIDENCE — An East Greenwich woman pleaded not guilty Thursday to charges accusing her of bilking $4.7 million from close friends and family in a ... |
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