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Realtors - Self Promote Your Way To Success
Okay, so we all can agree - listings are the lifeblood of the real estate industry. And if the keys to selling them arelocation, location and location, then the challenge in getting them is self-promotion. But how do you promote to the masses without going broke? Below are a few ideas and strategies to effectively market yourself on a shoe string budget. Sponsor A Workshop Then, require attendees to RSVP their intent to attend. So, with little effort you will have developed a "warm list" of prospective buyers and sellers. The workshop should be relatively short; 60-90 minutes long. Provide a movie, popcorn and a sitter for kids so that parents won't have to worry about getting a babysitter. More parents are likely to attend and you'll have their undividedattention. The workshop should be long enough to share useful information, but short enough that you won't stress about how you're going to fill the time. Heck you can even joke with callers that it'll only be as long as "Bambi," or whatever movie you decide to show. Host the workshop in your office if you have adequate space. If not, the local library, a Title Company, Mortgage Company or other location will suffice. Do not rent a space, but do have it in a nice location. Title and Mortgage Companies may even be inclined to pay a part or all of the costs for co-sponsoring the event with you. After all, each attendee is a prospect for their products and services, too. In the workshop you'll be instructing attendees on the dos and don'ts of selling their properties; establishing the right price, creating curb appeal, staging a home for sale, establishing how and when to show their properties, and more importantly how to be safe when showing properties. One objective of the workshop is to give each attendee sentially the same information you give when you go on listing presentations. It's kind of like a listing presentation in reverse, where they come to you as a group. So, at the end of it each attendee will have a greater appreciation of the advantages of using a Realtor, your marketing plan, contact number, email address, etc. Be sure to follow up with a series of letters to continue building the relationship. As a general rule it takes 4 - 7 contacts before you develop enough rapport with prospects to earn their business, but it's well worth the effort. Make it easy on yourself and consider prewritten form letters that are ready made to copy, paste and send. Every attendee will be a potential customer for you; as a seller and a buyer. After all, how many are likely to sell their properties without the services of a Realtor? Now, how many are likely to buy a property listed with a ealtor? Right, again! And guess who can be there when they need professional assistance? So, here are a few final questions before I close. Do you know of another Realtor that host events like this on a regular basis? How about one who hosts an Open House for his/her office? Okay, then how about one that conducts workshops on how to finance home loans? Still no? Hopefully, you can now see the near endless possibilities for self promoting your services. And if you institutionalize them, meaning that you make them regular events, they could become part of the services you provide that distinguishes you from your competitors. So, whenever you hear somebody say location, location, location; think self-promotion, self-promotion, and self-promotion. About the author: Lanard Perry is the author of "Farming Expired Listings", a guide to successfully farming expired listings. Visit http://www.farmingexpiredlistings.com to learn more cost effective marketing ideas and strategies.
MORE RESOURCES: Reversing the Real-Estate Doom Loop Is Possible. Just Look at Detroit. The Wall Street Journal Local nonprofits receive $1.7 million to improve real estate affordability The Atlanta Journal Constitution Germany Probes 'Spotless' Bank Bonds Over Real Estate Values Yahoo Canada Finance Agencies' headquarters in DC remained 'nearly empty' in 2023, real-estate board finds Federal News Network What’s on deck for Dallas-Fort Worth real estate in 2024 The Dallas Morning News Real estate transfers Sentinel-Tribune As Sioux Falls surpasses 1000 real estate agents, forging career might get more difficult SiouxFalls.Business Inside Bill Gates' real estate, from his Seattle to Florida houses Business Insider Big bill comes due for Martin Selig, giant of Seattle office real estate The Seattle Times Blackstone's Beleaguered Real-Estate Fund Stems Exodus The Wall Street Journal Commercial Real Estate Financiers Pivot Plenty in Changing Debt Market Commercial Observer Real Estate Split Corp. Class A Distribution Yahoo Finance Realtor Lawsuit Settlement Means Savvy Homebuyers Can Save Money Business Insider Cleveland's KeyBank Real Estate Capital names Midwest regional production manager – REJournals REjournals.com Brockton-area real estate sales for Jan 22 to Jan. 26, 2024. Enterprise News Casa Shares Raises $1.5M in Pre-Seed Funding to Democratize Real Estate Investing for Future Generations PR Newswire Montgomery County raises real estate tax Roanoke Times Naples real estate: Fewer sales, higher insurance. What is happening? Naples Daily News Charleston real estate CEO tops in SC on annual billionaires list The Post and Courier From the UAE to the World: The Secret of Allegiance Real Estate's Global Dominance - Markets Insider Banks Believe They Are Well-Prepared for Commercial Real Estate Fallout The Wall Street Journal Real Estate Sales Include Two Falconer Commercial Properties Jamestown Post Journal Deerfield 5-bedroom home with sunroom and swimming pool: $1.1M Chicago Tribune Real Estate Transactions, April 22 edition Hopkinton Independent Third Avenue International Real Estate Value Fund Q1 2024 Portfolio Manager Commentary Seeking Alpha New CRE Clients Enter The Picture During Year of Dislocation Commercial Observer Baron Real Estate Fund Q1 2024 Shareholder Letter Seeking Alpha 10 Real Estate Charts Showing What's Next for Housing: Ivy Zelman Business Insider 21 Largest Real Estate Companies in the World Yahoo Finance EBI Consulting Launches Groundbreaking US Commercial Real Estate and Telecom Regulation Bulletin PR Web How much Bill Gates pays in property taxes on his many homes Business Insider Real estate logo | pmg-sc.com California, United States Luxury Real Estate Home California Listings Hana Bank launches All-care Solution for Real Estate Wealth Korea Economic Daily Germany Probes 'Spotless' Bank Bonds Over Real Estate Values Yahoo Finance Australia Former HGTV star gets jail time for real estate fraud WTAJ - www.wtaj.com WeWork seeks to keep lease at a Martin Selig property in Seattle - Puget Sound Business Journal The Business Journals India-based real estate decarbonization platform Accacia raises $6.5M in pre-series A round led by Illuminate Financial ... TechNode Global Marquis Who's Who Honors Bob Gintoft for Expertise in Real Estate 24-7 Press Release Dr. Phil left speechless after real estate agent claims that squatting is justified by colonization New York Post How Alexico's $180 Million Deal With St. Francis College Fell Apart The New York Times Real Estate Decarbonisation Platform Accacia Raises USD 6.5 Mn in Pre-Series A Led by Illuminate Financial Entrepreneur Cesar Pina, NJ real estate influencer, faces new lawsuit NorthJersey.com No deal. Laconia buyer misses deadline, state is out $21.5 million. • New Hampshire Bulletin New Hampshire Bulletin Prologis Warns of Slowing Industrial Real-Estate Market The Wall Street Journal Real Estate Split Corp. Class A Distribution Marketscreener.com Alexandria Real Estate's Q1 FFO rises on stronger occupancy rates 1470 & 100.3 WMBD Hong Pu Real Estate Development Co., Ltd.'s (TWSE:2536) 27% Price Boost Is Out Of Tune With Revenues Simply Wall St Downtime: Pairing wine and real estate RichmondBizSense Is real estate actually a good investment? Elko Daily Free Press WTW enlists Lockton's Lombardo as real estate chair within CRB Insurance Insider US One of the Top Billionaire Investors Owns 37% of This Real Estate Company – and I Can't Believe It's This Cheap Yahoo Finance Fortune favors investors in hospitality real estate Hotel Management The Ultimate Real Estate Stock to Buy With $1,000 Right Now The Motley Fool Natalie Portman's fictional 'Black Swan' home lists for $1.7M in the NYC building where Joan Rivers grew up New York Post Blackstone Earnings Rise as Investment Giant Projects Commercial Real Estate Recovery - CoStar Group Big Tech Is Downsizing Workspace in Another Blow to Office Real Estate The Wall Street Journal Caution about Canada's private real estate sector abounds as valuations slow to adjust The Globe and Mail Illinois attorney general sues MV Realty that's tied to Chicago's Monroe Capital - Chicago Sun-Times Radio Real Estate 4/20/24 My Bellingham Now Raising Cane's in talks to lease Fulton Market space Crain's Chicago Business Real estate giant Redfin adds game-changing new feature to its home listings: 'People do use this information' The Cool Down Real estate commissions in Ariz.: What's average rate, what may change The Arizona Republic The Real Estate Nightmare Unfolding in Downtown St. Louis The Wall Street Journal TikTok’s Origin Story: Court Files Show Role of GOP Megadonor Jeff Yass The New York Times |
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