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Real Estate Information |
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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
MORE RESOURCES: China’s Real-Estate Market Is Coronavirus Latest Victim Wall Street Journal Real Estate – February 19 Greenfield Daily Reporter Recent Commercial Real Estate Transactions The New York Times Startups bring micro investing to real estate Yahoo Finance The Verianos Real Estate (ETR:VROS) Share Price Is Up 56% And Shareholders Are Holding On Yahoo Finance Massive Schertz warehouse bought by Dallas real estate firm KSAT San Antonio Scam Week: Real Estate Scams | Call 4 Action WSMV Nashville NYC Real Estate Industry Grapples With Broker Fees, Commercial Rent Control Commercial Observer Real Estate Insider: Ultimate Soccer Arenas in Pontiac for sale for $28.4 million Crain's Detroit Business Coronavirus slows China’s property market to a crawl — and even the most robust real-estate app is no match MarketWatch Winter real estate offseason eroding in Chicago Chicago Tribune Three Cell Tower Companies Become the Hottest Play in Real Estate The Wall Street Journal Real Estate Market Spotlight: Chelsea Tribeca Citizen Florida’s commercial real estate markets poised for continued growth South Florida Business Journal South Korean real estate buyers are sold on Dallas The Dallas Morning News Commercial real estate booms in cannabis-friendly states Florida Trend Real-estate-investing advice: How one man went from food stamps to 587 units Business Insider Nordic Zillow Group ‘pleased’ with ruling in federal patent suit over mobile real estate search apps GeekWire Area real estate firm, CEO face fraud charges in alleged $170M scheme Business Observer City brokers feeling the pinch of global coronavirus outbreak Crain's New York Business Fire at Hillsdale plaza incinerates medical practice, damages real estate firm; Four Brothers Pizza spared Berkshire Eagle Choice Properties Real Estate Investment Trust to Issue $500 million of Senior Unsecured Debentures Yahoo Finance Tampa real estate investors charged in Ponzi scheme - Tampa Bay Business Journal Tampa Bay Business Journal Real Estate Transactions Business West NM residential brokerages boost business with unique office space Albuquerque Business First Introducing Lar España Real Estate SOCIMI (BME:LRE), The Stock That Dropped 23% In The Last Five Years Yahoo Finance LI Real Estate Market Remains Hot To Start 2020 Garden City, NY Patch DiVincenti Brokerage acquires Grey Hammett Commercial Real Estate Greater Baton Rouge Business Report Real Estate Charitable Foundation Of Maryland Receives First Gift Columbia, MD Patch Homeowners seeing an increase in their real estate assessment Valley News Live Netflix's 'Dirty Money' to Examine Jared Kushner's Real Estate Empire Hollywood Reporter Sandusky County real estate transfers Feb. 8-14 The News-Messenger All Things Real Estate: How the local and global economics impacts our markets - Opinions The Island Now Expect ‘a lot of’ luxury real estate deals in NYC Yahoo Finance NMP Webinar: Boost Your Overall Loan Origination by Working With Real Estate Investors National Mortgage Professional Magazine Titularizadora issues real estate securities LatinFinance NAI Coastal welcomes Cropper to team | Real Estate The Star Democrat Is the rise of coworking space good for the commercial real estate market? Lehigh Valley Business Matthews Real Estate Investment Services kicks off office move Crain's Cleveland Business Mayoral Candidates Debate Solutions to Housing Crisis at Real Estate Forum Times of San Diego Inovalis Real Estate Investment Trust Announces Distributions for February, March & April 2020 Yahoo Finance Here's Why You Need to Invest in Real Estate Today MoneyWise.com Northern 'tax refugees' are flocking to Southwest Florida. Here's what it's doing to the local real estate market Naples Daily News Connecticut Real Estate Tokenized by REINNO Securities.io East Coast investor drops $145M on North Austin buildings home to 3M Austin Business Journal Real estate startup promises Denver consumers a more fruitful home buying experience The Denver Post Austin real estate-tech firm Swivel scores $8M to expand Austin American-Statesman Orlando Office Property Trades for $28M ConnectCRE How this real estate startup with Philly roots helps those serving the intellectually disabled The Philadelphia Inquirer |
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