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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
MORE RESOURCES: Signs of life in commercial real estate Marketplace High-profile Houston real estate company to split up into two firms Houston Chronicle ‘Disastrous situation’: Longtime Massachusetts real estate firm mysteriously closes - Boston 25 News Colorado housing outlook for 2025: Stubborn mortgage rates, rebounding sales, and flat prices in most places The Denver Post A self-made millionaire who 'hates real estate' shares the investment strategy he used to get in without having to manage property Business Insider Real-Estate Manager Lafayette Settles Covid Fraud Case The Wall Street Journal Unsustainable Real Estate Development Is Destroying Our Identity Honolulu Civil Beat Real estate transactions — Dec. 12-18 Steamboat Pilot & Today Real estate brothers Oren and Alon Alexander remain in custody on sex trafficking and rape charges The Associated Press These were the hottest North Jersey towns for homebuyers in 2024 NorthJersey.com Realtor Fees And Real Estate Commissions in Illinois Bankrate.com Real Estate Sales Include Westfield, Falconer Storefronts Jamestown Post Journal REAL ESTATE | Private retreat on Golfview Drive in Town of West Bend, Wi | By Jim Emmer - Emmer Real Estate washingtoncountyinsider.com Record-setting mansion from Texas heiress among Houston's most expensive homes sold in November Houston Chronicle Property Mogul Grant Cardone Launches 'First Ever' Bitcoin Real Estate Fund on Florida's Space Coast Realtor.com News OT Real Estate Spotlight of the Week: 4700 Pecan Ridge Court The Owensboro Times Realtor Fees And Real Estate Commissions in Colorado Bankrate.com Berkshire County Real Estate Transactions for Dec. 2-6 Berkshire Eagle Real estate sales in Peoria, Tazewell and Woodford counties for Dec. 21, 2024 Peoria Journal Star Chicago Atlantic Real Estate Finance Declares Common Stock Dividend of $0.47 for the Fourth Quarter of 2024 GlobeNewswire News | Robinhood reverses real estate downsizing with full-building Silicon Valley lease CoStar Group How to Build a High-Quality Passive Income-Producing Real Estate Portfolio for Less Than $250 at a Time The Motley Fool Austin’s Endeavor Real Estate Adds Dallas-Based Managing Principal dallasinnovates.com Palm Beach Real Estate Agents Report Uptick in Sales; 'Trump's Presence Boosts Desirability' LatinTimes California Focus: The lesson of Ultra-High coastal real estate prices: look inland Ukiah Daily Journal DeKalb County’s Clerk of Court announces changes to real estate recordings On Common Ground News Real estate trends point toward stable growth even after Austin loses ‘supernova’ status Austin Monitor Brokerage Beat: News from KW, eXp, United, Real, RE/MAX, more Real Estate News Miami real estate brothers facing sex trafficking charge set to appear in federal court; accomplice to alleged assault to bond out WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale Friend of Alexander real estate brothers surrenders in sexual assault case The Associated Press A New Perspective: The Ugly Truth | Real Estate Insights Piedmont Exedra Continental Properties closes $210 million real estate fund BizTimes Milwaukee REAL ESTATE | Quaint cottage on Green Lake in Farmington, WI | By Tom Zernia - BOSS REALTY washingtoncountyinsider.com Chamblee real estate agent Jimmy Chang killed by alleged drunk driver Rough Draft Atlanta Bitcoin Is No Manhattan Real Estate, Peter Schiff Challenges MicroStrategy's Micheal Saylor: 'BTC Doesn't Generate Any Income' Yahoo Finance Real estate battle over secretive off-market listings heats up The Washington Post Zillow's price estimates are screwing up homebuying Business Insider New Hampshire’s real estate data showcases frustration for homebuyers The Laconia Daily Sun Floyd Mayweather’s Real Estate Takeover Continues as Boxing Legend Eyes $50M House With 17-Foot Deep Buried Secret EssentiallySports West Virginia couple loses $255K, life savings in real estate scam — how homebuyers can stay safe in 2025 Yahoo Finance Real Estate Leaders Sue to Stop New York City’s Overhaul of Broker Fees The New York Times Policing, Real Estate and NYC’s MAGA Mayor The Indypendent Former New York City real estate finance executive pleads guilty to drugging, raping teenager CBS New York Real Estate 101: Holiday Housing Northwest Georgia News Sponsored Post: Reliant Real Estate - Home is the best place to be for the holidays! Call us today The Batavian Alabama real estate market thrives amid economic shifts WVTM13 Birmingham 2025-2029 Five-Year Housing Market Predictions Real Estate Lennar prepares for $5 billion spinoff company The Business Journals See Oklahoma's most expensive home for sale with new price and Christmas decorations - Oklahoman.com Real Estate Transactions for Dec. 21-22 Nashua Telegraph NAR hits Phoenix Realtors with cease-and-desist over MLS Choice Real Estate News Real Estate Showdown: A Beacon Hill Condo vs. a Dover Colonial Boston magazine My wife and I used our military benefits to buy a $1M property in San Diego. It kickstarted my real-estate business. Business Insider San Antonio will continue to see population boom next year, real estate experts say San Antonio Current Welcome to Real Estate Friday! theberkshireedge.com New real estate platform lets homebuyers check their neighbors’ political affiliations New York Post |
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