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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
MORE RESOURCES: Abiqua Falls in Oregon Draws a State Offer After Listing on Real Estate Site The New York Times After 20 years, 300-acre Port Crossing Commerce Center starts construction on final phase The Business Journals Hamptons Fatigue Fuels North Fork Real Estate Boom: Inside the New Hot Spot for Billionaire Buyers Realtor.com Three Churches Transformed Into Homes for Sale The New York Times RI Real Estate Market Is Seeing Some Significant Changes Go Local Prov In Chicago, an Eye-Catching Renovation Drenched With Color The New York Times Peter Thiel warned real estate ‘catastrophe’ will deal massive blow to young Americans. Is his prediction coming true? Yahoo Finance San Antonio shopping center drew more people than any other Texas retail site San Antonio Express-News 8 Best Places for Baby Boomers to Live in the U.S., According to Real Estate Experts Travel + Leisure Zillow reveals huge housing market, mortgage rate shift thestreet.com Tiverton home with private beach access sells for $1M: Weekly home sales Fall River Herald News See photos of this house for sale in South Yarmouth Cape Cod Times Pender County approves new sand mine despite resident concerns Wilmington Star-News Local residential real estate sales, average prices both down in February Moody on the Market Timeless cape in Taunton sold for over $500K: Weekly home sales Taunton Daily Gazette The daily habit that took this agent from 8 to 82 deals in one year Inman Real Estate News JP Group Named Exclusive Real Estate Partner of Chicago Fire FC chicagofirefc.com Berks County real estate transactions for March 15 Reading Eagle Sarasota waterfront home with downtown skyline views sells for $14.75M Sarasota Herald-Tribune Why Brokerage Marketing Needs Systems Inman Real Estate News South Yarmouth home for sale is an 'opportunity-type house' Cape Cod Times How Compass is laying groundwork for Anywhere tech migration Inman Real Estate News Nomura Real Estate Securities Fund Q4 2025 Commentary Seeking Alpha Who Are the HENRYs? The High-Earning Gen Z and Millennials Redefining Luxury Real Estate Realtor.com Retail Center in San Gabriel Valley Sells for $26M Los Angeles Business Journal Springfield's Comfort Inn & Suites sells for more than $7M The State Journal-Register Westside Office Asset Trades for $38 Million Los Angeles Business Journal Real estate listing sparks backlash after side-by-side photos surface: 'Should probably be illegal' The Cool Down Kitsap retail center underway at McCormick Seattle DJC.com Check out this Van Meter 'oasis', with brick archways on four acres The Des Moines Register Richmond real estate agent who died in custody tried to hire someone to kill his wife, court records say The Richmonder See inside a Sarasota waterfront home that sold for $14.75M: photos Sarasota Herald-Tribune Ensuring safer drinking water Washington Blade Family-owned real estate firm made Detroit investments at key moments Detroit Free Press Let 'The Broke Agent' save you from boring real estate content Inman Real Estate News How oil prices affect commercial real estate Orange County Register CU Real Estate Forum Offers First Look at Sundance Film Festival in Boulder University of Colorado Boulder What sold last week? Real estate transfers, March 9 to 13 Community Advocate OT Real Estate Spotlight of the Week: 3501 Idle Hour Court The Owensboro Times Real Estate Agents Report Rise in Mexicans Self-Deporting and Seeking To Rent Homes in Tijuana Latin Times Agents are banking on stronger spring sales RealEstateNews.com Real Estate: John M. Lee Richmond Review/Sunset Beacon Welcome to Real Estate Friday! The Berkshire Edge Majority shareholder acquires shares in Krona Public Real Estate for SEK 0.2 million marketscreener.com Alan Faena, the Argentine real estate developer who wants to turn around New York’s West Chelsea district EL PAÍS English PST: We need to talk about SF real estate The San Francisco Standard The Brownlees Are All In on Commercial Real Estate Education at Texas Tech Texas Tech University RNR Real Estate Briefs – Texas & more Realty News Report Michigan's Largest Real Estate & Home Improvement Show FOX 2 Detroit Real estate sales in Peoria, Tazewell, Woodford counties for March 14, 2026 Peoria Journal Star |
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