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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
MORE RESOURCES: America may be copying the worst part of Europe's real estate market Business Insider Rent control could be on the ballot in 2026 Boston.com Real Estate Transfers ~ July 18, 2025 The Bedford Citizen New York real estate investor buys two Stamford apartment complexes for $57M Hartford Business Journal What jobs will AI replace? Not real estate agents (probably) Real Estate News by RealEstateNews.com Unpacking Real Estate Ownership by Generation (1991 vs. 2025) Visual Capitalist US sues real estate developer for allegedly destroying Native American artifacts, human remains fox8live.com How New Rochelle, an NYC Suburb, Is Actually Managing to Bring Rents Down The Wall Street Journal Income Steady, Even as Market Slows: 2025 Member Trends National Association of REALTORS® LPT Realty reaches major milestone in IPO lead-up Real Estate News by RealEstateNews.com Registration Opens for Lacey Real Estate Forum southsoundmag.com Construction and Real Estate Are the Highest Grossing Industries Among Sole Proprietors in Rural America The Daily Yonder Millionaires Wanted–How Italy's New Tax Policy Is Turbocharging Its Real Estate Market Yahoo Finance Wheeler Real Estate: Q2 Earnings Snapshot The Washington Post Real estate transfers in Brown County from July 1-31, 2025 Muddy River News Raynham home on Mohawk Road sells for $970K; East Bridgewater home sells for $819K - Enterprise News Real estate transfers: 8/6 Toledo Blade Lead Real Estate Co., Ltd Announces the Start of a New Business Operation, “Master Lease Business” GlobeNewswire Vermont allocates $110 million to private equity, real estate Pensions & Investments Why Real Estate Needs a New Breed of CFO: Heather Hall on ESG, Enterprise Value, and the Future of Finance International Business Times The One Curb Appeal Mistake Real Estate Agents Immediately Notice (and How to Fix It Fast) The Spruce These 2 NJ ZIP Codes Just Made the Hottest List in America WPG Talk Radio 95.5 FM Top residential real estate sales for July 21-25 in Longboat, Lido, St. Armands, Bird Key Your Observer Lead Real Estate Expands into Hotel Management with Master Lease Launch Near $6B Tokyo Megaproject Stock Titan SBCERA backs Kayne Anderson’s value-add real estate fund IPE Real Assets VIDEO | REAL ESTATE | Menu released for The Kettle Recreation Center in Slinger, WI Washington County Insider King Street hires Brookfield exec for European Real Estate team Alternatives Watch Sentinel Real Estate Corp. pays $148m for Inland Empire multifamily asset, first of its kind since 2021 Institutional Real Estate, Inc. Cranston Avenue home in Newport sold for $1.5 million, tops latest Newport County sales Newport Daily News Housing inventory, price cuts continues to grow in NJ. How the market performed in July Bergen Record Morgan Stanley backs mid-market commercial real estate lending facility with Pallas Capital Institutional Real Estate, Inc. Miami-based Adler Real Estate Partners buys Charlotte industrial park for $25.5M The Business Journals California investors buy infill Tampa industrial property, snags $38M financing The Business Journals The agentic AI transition in real estate, threat of private listings, and boosting housing supply AIM Group Real Estate Transactions | July 21-25, 2025 Republic-Times Pinellas Beaches Real Estate July 28-31 The Gabber Newspaper HSBC names new leader for real assets business Private Equity Real Estate | PERE July 28-31 Gulfport Real Estate Sales The Gabber Newspaper Since first term, Trump real-estate footprint in India expands 3-fold to 11 million sq feet in 6 cities The Indian Express 30-Year Fixed Mortgage Rate (FRM) Drops Today by 15 Basis Points – August 6, 2025 Norada Real Estate Investments Meet Patrick Dovigi, the Waste Management Billionaire Setting Real-Estate Records for Fun The Wall Street Journal Casual dining real estate faces perfect storm and high vacancies Restaurant Dive Balancing AI’s Benefits and Risks in Real Estate | Florida Realtors Key Real Estate Co. secures $105m for Nashville mixed-use high-rise Institutional Real Estate, Inc. Berkshire region real estate sales – August 1, 2025 The Berkshire Edge ‘Million Dollar Listing’ star Josh Flagg is buying a glam Hamptons home — where a famed producer is renting this summer New York Post These 4 Measures Indicate That Mydas Real Estate Investments (TLV:MYDS) Is Using Debt In A Risky Way simplywall.st Better Homes and Gardens Real Estate Merger to Expand Service Area PrimePublishers.com Real estate sales in Peoria, Tazewell and Woodford counties for August 2, 2025 - Peoria Journal Star Real estate sales in Peoria, Tazewell and Woodford counties for August 2, 2025 Peoria Journal Star Real estate transactions sungazette.com 10 Best Places to Live in Georgia, According to Real Estate Experts Travel + Leisure $1.3 Million Homes in Arizona, Maryland and New York The New York Times Carl Rodrigues named Vanderbilt’s inaugural vice chancellor for real estate, facilities and development Vanderbilt University Real estate developer and gambling company are among top donors to Beshear super PAC Kentucky Lantern SPHERE Investments and Propel(x) Forge Strategic Partnership to Expand Access to Healthcare Real Estate Investments StreetInsider Exclusive | Brad Pitt Buys Los Angeles Home From Killers Guitarist for $12 Million The Wall Street Journal East Cobb residential real estate sales, July 21-25, 2025 East Cobb News |
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