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How to Make a Home for Sale Flyer Using Marketing Psychology
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer. Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them! Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?" The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits. 1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. 2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. 3. Why does a buyer care about paint? No painting needed, fresh paint throughout. 4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances. 5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park. What's so extraordinary about your house? Copyright (c) 2005 Jeanette J. Fisher. All rights reserved. For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/ Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.
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This ornate Queens home with $1M of mahogany additions asks $5.77M -- one of the priciest in the borough New York Post A+ Real Estate: See How Much It Costs To Buy a Home in the Nation's Top 10 School Districts Realtor.com News Berkshire Hathaway's real estate firm to pay $250 million to settle real estate commission lawsuits The Atlanta Journal Constitution New Jersey DOI mulls $250m commitment to Bain real estate fund IPE Real Assets Solano Real Estate Scene: Back road to downtown Suisun City Fairfield Daily Republic Rockford Is Now America's Top Housing Market After an Improbable Turnaround The Wall Street Journal Some Exciting North TX Real Estate Projects in 2024 The Dallas Express Solano Real Estate Transactions: April 26, 2024 | Solano Business | dailyrepublic.com Fairfield Daily Republic From First-Class to Super Prime: A Luxury Real Estate Success Story News Channel Nebraska $2.2 million Key Biscayne townhome highlights this week's Real estate deals for Key Biscayne and Brickell Islander News.com reAlpha Tech Corp. Launches Claire, Real Estate's First AI-powered, Zero-Commission Smart Buyer's Agent Business Wire Real estate transfers: 3 Stark County homes sell for $500000 or more Canton Repository real estate market and insurance Sacramento Appraisal Blog San Francisco Buyers Bring Its Luxury Housing Market Back to Life The Wall Street Journal $5 billion real estate firm St. John Properties opens office in Plano The Dallas Morning News Real Estate Investment in Belize - Luxury Beach Front Opportunities | Covington-Maple Valley Reporter Covington-Maple Valley Reporter Homebuyers and sellers might spend less following major real-estate settlement - Evanston RoundTable Homebuyers and sellers might spend less following major real-estate settlement Evanston RoundTable Berkshire Hathaway's real estate firm to pay $250 million to settle real estate commission lawsuits Bowling Green Daily News Recent commercial real estate transactions - 4/24/24 BizTimes Milwaukee Coima selected for €500m Intesa Sanpaolo real estate mandate IPE Real Assets Real-estate agent's ritzy Hamptons home used in fake Airbnb scam Business Insider Cincinnati zoning changes: Homeowners rip into city - Cincinnati Business Courier Cincinnati Business Courier Is The Housing Market Going To Crash? Bankrate.com 9 Ways Rich Real Estate Owners Save Big on Estate Taxes Business Insider Agencies' headquarters in DC remained 'nearly empty' in 2023, real-estate board finds Federal News Network Real Estate Quarterly: Auctions On the Rise Los Angeles Business Journal Berkshire Hathaway's real estate firm to pay $250 million to settle real estate commission lawsuits MSN |
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