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The New First Impression in Home Selling
As an ASP Home Stager® I know how important curb appeal can be in making that critical first impression when selling your home. However, with the growth of real estate advertising over the web, there is another first impression that you should consider when marketing your property. Web impression. Does your property have a great one? Over the past few months I have spoken with realtors and home sellers who have all been saying the same thing. "The listing is getting a lot of web traffic but there hasn't been much buyer interest". They say this without even realizing that they have just contradicted themselves. The web traffic that the listing is receiving actually is buyer interest. If the number of home showings isn't as high as expected compared to the web traffic received, there must be something from the web listing that is turning the buyer off. It could be price. It could be location. But it may also be that the pictures of the property have given a poor web impression. I hesitate in using the saying "a picture is worth a thousand words" but it is. It is also worth something else, in this case. Buyer interest. I've suggested it to the realtors and home sellers that I spoke of earlier and I'll suggest it to you, now. If the photos of your house, which are out there for all to see, are not showing your property at its best, you should re-shoot. Make sure the rooms are dressed and gleaming and then simply re-shoot. When Barb Schwarz created the concept of preparing a house for sale, she called it Home Staging® because of the similarities it has with setting a movie stage. Imagine you are setting the stage® for your home's movie debut. Be the director of a best seller. Before your cameraman sets up, make sure your stage is set. Remove the clutter, put out your best towels and bedding, turn on all the lights, draw up the curtains and then let the cameras roll, preserving the image for all to see over the World Wide Web. Of course re-shooting, not only, takes extra time and money, but you may not be able to regain the interest of those who have already passed the listing by. If your house isn't quite ready for its debut, I strongly advise waiting until it is before shouting action.
Staging® is a Federally Registered Trademark
of StagedHomes.com Amie Walton is the president and founder of Xstream Realty, a Virtual Agent? for managing private real estate sales over the internet. As an Accredited Staging Professional, Amie also operates Xstream Staging, a Home Staging® business located in Nova Scotia, Canada.
MORE RESOURCES: Top real-estate CEO sees decades of housing pain ahead: 'What the Fed did will have a 30-year tail on it' Yahoo Finance Bring Chicago Home: What voters need to know referendum Chicago Tribune Chicago Voters Face Choice on Tax to Fund Homeless Programs The New York Times Commercial Real Estate's Systemic Threat: Separating Fact From Fiction Commercial Observer Zillow, Redfin, and other real estate stocks sank after a big settlement to limit broker fees Quartz Kairoi Residential envisions major mixed-use hub on 115 acres in East Austin - Austin Business Journal The Business Journals Five Ways Buying and Selling a House Could Change The New York Times Landmark Settlement Breaks Up the Real Estate Cartel The American Prospect Va. real estate industry weighs in on $418M Realtors settlement Virginia Business Magazine Local real estate agents face uncertain future with new negotiation rules WJHL-TV News Channel 11 The Realtors' Big Defeat The New York Times Investigation underway after 44-year-old real estate investor seen on video firing shots off boat docked at Lakeview ... WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale CrewBaltimore’s mission to accelerate women’s success in real estate Afro American Newspaper The Best Places to Retire in Florida Real Estate A luxury agent on how the NAR settlement will change his business The Washington Post Settlement will affect Iowa homebuyers KCCI Des Moines New rules on real estate commissions could change the housing market game LehighValleyNews.com Illinois real estate: Home sales in Peoria, Tazewell, Woodford counties Peoria Journal Star Cities Face Cutbacks as Commercial Real Estate Prices Tumble The New York Times Once America's Hottest Housing Market, Austin Is Running in Reverse The Wall Street Journal Real Estate Roundup: 240-acre farm near Orlean sells for $1.9M and more Fauquier transactions Fauquier Now H2 2023 Global Real Estate Report PitchBook News & Analysis National Association of Realtors Agrees to Slash Commissions to Settle Lawsuits - The New York Times REAL ESTATE | Kewaskum Police station moves to temporary location | By Chief Tom Bishop washingtoncountyinsider.com Austin real estate: Holt Lunsford plans first area project The Business Journals Realtor group will pay $418M to settle commission lawsuits The Associated Press Is real estate the best investment in 2024? Racine County Eye Changes could be coming to fees related to home buying process Fox 46 Charlotte Realtors settlement to lower home sale costs, alter commission structure - The Washington Post The Washington Post Bay Area Real Estate Executive Charged with Wire Fraud, Identity Theft in Investment Scam - Hoodline Checking In on Dallas Real Estate The Dallas Express What the death of the 6% real estate commission means in D-FW The Dallas Morning News Real estate commissions, unassailable for decades, could crumble after landmark settlement The Denver Post Real estate lawsuit settlement will affect Orlando agents - Orlando Business Journal The Business Journals Major Changes to Real Estate Business erienewsnow.com Is the Era of the Celebrity Real Estate Agent Over? Industry Reacts to Settlement That Could Slash Commissions Hollywood Reporter China's Real-Estate Market Just Set a Record—but Not a Good One The Wall Street Journal Real estate lawsuit settlement upends decades-long policies that helped set agent commissions WQAD Moline Real Estate Settlement Could Affect Housing Market erienewsnow.com Realtors Reach Settlement That Will Change How Americans Buy and Sell Homes The Wall Street Journal A commission settlement may affect housing market 9News.com KUSA Antitrust ruling rocks real estate: Buyers brace for shift in commission structures Straight Arrow News End of 6% real estate commissions could mean lower home prices The Atlanta Journal Constitution |
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