Real Estate Information

Luxury Real Estate Information


Rancho Palos Verdes, California Homes
Palos Verdes, California Homes
South Bay, California Homes
Luxury Mexican Beachfront Homes

Featured Properties


Oceanfront Estate Near Trump National

Related Information


Loan Information
Real Estate Information
Mortgage Refinance Information

Flipping Fixers: Using Transformation Psychology for Top Dollar


Satisfying and lucrative real estate investment depends upon your correct assessment of profit potential, of course, but your ultimate success depends on your ability to transform a fixer into a dollhouse. The renovation process involves physical work and choosing the best supplies, in order to create maximum positive emotional effect and profits.

By incorporating the psychology of residential design, you can make wise choices in transforming your fixer house by using colors, textures, building materials, and decorations that will assure a future speedy and cost-effective sale.

The psychology of residential design addresses the entire home, inside and out, but the techniques of Transformation Psychology are a bit different, because your ultimate goal is different. The use of Design Psychology in your personal home is much more individualized, while renovating a doghouse into a dollhouse integrates more generalized design ideas to create a home that will be appealing to a broader spectrum of people.

Using Transformation Psychology to increase your real estate profits means that you must learn how our human senses and emotions are affected by our decorating details and choices of materials. Buyers view a prospective home with their eyes, but their brains interpret what they see and feel according to subtle touches you have purposefully put into your house.

Process of Transformation Psychology

Your goal is to create a glorious home that buyers won't be able to live without, and that process begins with planning all the changes that will be necessary, from inception to realization, in order to accomplish a total makeover of the house.

Color Psychology

Determine your potential buyers' income level and your selling season. Use simple colors for less expensive houses and complex colors for upscale markets. Add in warm colors to attract buyers during cooler weather and cool colors to attract buyers during hot weather.

Texture Psychology

Many investors fix up houses to flip without considering how the vacant house will 'feel' to prospective buyers. This isn't a problem in hot selling markets, but selling a vacant house in a buyer's market means you need to outshine the competition instead of pricing your home lower.

Vacant houses often feel cold with all hard surfaces. Avoid a boxy, hard feeling by adding soft textures. Window coverings, towels in the bathrooms, and a lightweight round table with a fabric tablecloth add texture to soothe the buyer's emotions.

Buy Materials with Drama in Mind

Instead of buying the cheapest lighting fixtures, cabinet hardware, and other building materials, look for additions which buyers fall in love with. This doesn't mean you need to spend more, just be selective. We found an awesome chandelier for only $25 at Restore (Habitat for Humanity's thrift store); I found matching wall scones at Lowe's (where the chandelier sold for $300). Paying $50 more for the wall scones than most investors would have meant little when the house sold for more than any other home previously sold for in the neighborhood.

We love taking a dirty doghouse and turning it into a marvelous dollhouse, and we're willing to invest more time and money than the average investor in order to achieve a truly dramatic transformation. We usually spend about $12,000 for each renovation, which includes the cost of materials and outside help. Many investors spend much less, but they make less profit when the property sells.

Real estate investing takes skill and planning, but using Transformation Psychology can give you a competitive edge, taking a doghouse and turning it into the kind of dollhouse that buyers will stand in line to bid on.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

About The Author

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, and newsletters, see http://www.doghousetodollhousefordollars.com/.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


New York Times

Recent Commercial Real Estate Transactions
New York Times
$12.9 MILLION. 24 St. Marks Place (between Second and Third Avenues). Manhattan. A private investor has bought this 12,374-square-foot mixed-use East Village walk-up with 16 apartments — five one-bedrooms and 11 three-bedrooms — of which four are ...



Mansion Global

UBS Economist: Why You Should Wait to Buy Luxury Real Estate
Mansion Global
This year's report found that the world's major financial centers are facing greater risks of a real estate bubble in 2017 compared to the year before, with Toronto taking the top spot in terms of risk of a bubble. Mr. Veraguth, 49, has a masters in ...



Forbes

Real Estate Co-Investment Partnership Clubs For Family Offices
Forbes
For family offices that want to invest into real estate, a partnership is an option worth considering. A family office real estate partnership is a private investment club that focuses on either U.S. properties or exclusively foreign commercial real ...



Politico

Exclusive: Zinke linked to real estate deal with Halliburton chairman
Politico
WHITEFISH, Mont. — A foundation established by Interior Secretary Ryan Zinke and headed by his wife is playing a key role in a real-estate deal backed by the chairman of Halliburton, the oil-services giant that stands to benefit from any of the ...



Washington Post

Hot real estate markets can prove challenging for home appraisals
Washington Post
Your real estate agent is doing the exact thing that he is supposed to do. When there are lots of sales in a neighborhood, an appraiser has an easier time trying to come up with an appraisal amount. As you've come to see, when there is a limited number ...



Boing Boing

The Rent's Too Damned High: 15000 words on the ways real-estate speculation and inequality have killed NYC
Boing Boing
Harper's has published The Death of a Once Great City, Kevin Baker's beautifully written, 15,000 word, non-comprehensive list of all the ways that raising the rents in New York City (something that was enabled by the related phenomena of the increasing ...



Progress Index

Dear Monty: Picking a real estate agent for the wrong reasons
Progress Index
​Reader Question: ​I have a friend who is a real estate broker. She wants to be my agent for a home I currently own and the home I buy when I relocate. She has another job and appears overwhelmed. She lives two hours from where I am buying, and the ...

and more »


Sandusky Register

Real Estate Stories
Sandusky Register
After several months, the homeowner receives notice that his payment is increasing dramatically because his escrow account to cover real estate taxes is short. The problem is the increase in taxes is nowhere close to the increase in payment demanded by ...



The Mortgage Reports (blog)

No-commission real estate agents sell your home at a fraction of the cost
The Mortgage Reports (blog)
Houwzer is kicking the traditional real estate agent model to the curb. Rather than asking its sellers to foot the bill for hefty commissions, Houwzer pays its agents a salary. This keeps the pressure off seller pocketbooks while ensuring agents don't ...

and more »


Wall Street Journal

VTS Plans Tool to Help Commercial Real Estate Clients Track Market Trends
Wall Street Journal
The big data scrum in the commercial real-estate industry is about to heat up with the launch of a new service by a startup whose investors include Blackstone Group LP. VTS provides a mobile-friendly dashboard to landlords and brokers that allows them ...

and more »

Google News

home | site map
© 2006 TIGER MEDIA