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Customer Service - The Real Estate Revolution
Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the country are coming to believe that the key to real estate success is service - not sales. Competition and technology now give customers almost unlimited choices, so agents are having to work harder and spend more to win listings. They're discovering that business success comes from repeat business and word-of-mouth. And customer service is the key. Loyalty and good-will can't be bought - not even with the sale of a house. Customers like to be treated with honesty, respect, and integrity. They want a realistic and accurate property appraisal. They want an agent who commits to action. They want to be able to speak to someone who can help them when they call. They want to feel welcome when they walk into the office. They don't want their intelligence insulted by advertising. They don't want to be fed a line (even if it is what they'd like to hear?). Agents with business sense know that if they can provide this customer service - if they can pioneer great customer service in real estate - they'll have a real edge on their competitors. Far from being an impediment to success, they see today's marketplace as an opportunity to flourish. Obviously, the sale is still critical, but it's part of a greater whole - almost like a critical KPI (Key Performance Indicator). It's based on the simple premise - serve and you will sell. The premise holds true because all the pre-requisites of a sale are intrinsic to good customer service: The price is realistic, the marketing is intelligent, the advertising appropriate, and commitments are made and kept. Vendors, buyers, landlords, and tenants alike receive the same high level of customer service. 5 Quick Tips for Finding a Service Oriented Agent 1) Ask to see references - It's not that much different from a job interview. Think of the agent as the job seeker, and encourage them to prove their customer service qualifications. The right agent will be only too happy to provide as many references as you'd care to see. 2) Analyse their business growth - Assuming their references are in order, ask after their business growth. References provide you with qualitative evidence of customer focus. You should supplement this with something quantitative. If the agent is still growing rapidly in today's environment, then they must be doing something right. 3) Analyse their market share - Like growth, market share can be an indicator of customer focus. Ask what their share of the target market is. 4) Observe their behaviour - Do they return phone calls? Do they commit to action? Do they meet their commitments? Are the punctual? Do they keep you informed? Do they remember important details you provide them? 5) Gauge access to staff - When you first called, did you get to speak to someone who could help you? If not - if they took your name and number and told you they'd get someone to call you back, this might be indicative of their customer service approach. About The Author * Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
MORE RESOURCES: Refined Real Estate: Unique Leschi home with lake views lists for $1,395,000 seattlerefined.com Erie County real estate transactions Buffalo News Worcester County real estate transfers, Sunday, May 19 Worcester Telegram Real estate mogul cautions about avoidable mistake when buying a home, explains how to avoid 'drowning' Fox Business Portside Real Estate acquires Belgrade Lakes brokerage Kennebec Journal and Morning Sentinel Berks County real estate transactions for May 19 Reading Eagle The same, yet different – seniors and real estate in the Tri-Valley Pleasanton Weekly Slow April real estate market among Pueblo's top business news Pueblo Chieftain REAL ESTATE | A look inside The Lofts at Cedar Lake on the campus of Cedar Community washingtoncountyinsider.com Illinois real estate: Home sales in Peoria, Tazewell, Woodford counties Peoria Journal Star Hawaii Real Estate Sales: March 11-15, 2024 Honolulu Star-Advertiser Luxury Homes Are Booming in These 10 Unexpected Cities in 2024 Norada Real Estate Investments REAL ESTATE | Check out Braund's Flooring & Remodeling LLC in West Bend, WI washingtoncountyinsider.com Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties May 19, 2024 edition MassLive.com Revised Mortgage Rate Predictions Signal HIGHER Rates in 2024 Norada Real Estate Investments Letter to editor: On recent misinformation regarding upcoming changes to the real estate industry Woodland Daily Democrat Wellesley resident Peter Covo joins Conn Kavanaugh as partner in firm's real estate practice The Swellesley Report Top 10 Brooklyn Listings: A Flatlands Standalone Brownstoner STAR resource center Department of Taxation and Finance Egypt boasts real estate portfolio valued at $200bn, ready for international export - Dailynewsegypt Daily News Egypt Increases in interest rates stress commercial real estate Richmond Times-Dispatch Private Advisor Group LLC Purchases 1425 Shares of Doubleline Commercial Real Estate ETF (NYSEARCA:DCMB) Defense World Celebrity Real Estate Realtor.com News Connecticut real estate law changed after MV Realty investigation Eyewitness News 3 Coloradans negotiating lower fees for real estate agents with new law on horizon Colorado Public Radio Amalgamated Bank Trims Stock Position in Apollo Commercial Real Estate Finance, Inc. (NYSE:ARI) Defense World Robert Willett may be targeting female Realtors in Northeast Ohio Akron Beacon Journal Real estate transfers: May 17, 2024 RiverheadLOCAL Kenosha CubeSmart storage facility sold to new owner Kenosha News China Says It Will Start Buying Apartments as Housing Slump Worsens The New York Times Real Estate Mogul Grant Cardone Closes Largest All-Cash Multifamily Deal In South Florida This Year Yahoo Finance Mid-May Greenwich Real Estate Market Report Greenwich Sentinel Apollo Commercial Real Estate Finance, Inc. (NYSE:ARI) Stock Position Reduced by Victory Capital Management Inc. Defense World $6 million home was Houston's top residential real estate sale of its week (PHOTOS) The Business Journals London Real Estate Is About to Get the ‘Selling Sunset’ Treatment Hollywood Reporter Real Estate Newsletter Articles this Week: Housing Starts Increased to 1.360 million Annual Rate in April Calculated Risk News anchor sells luxury Scottsdale home he built for $6M The Business Journals Billionaire Frank McCourt raises his hand to buy TikTok Business Insider What's real estate wellness? Fortune Dodge County Real Estate Transfers Fremont Tribune 10 most expensive homes sold in Cuyahoga Falls, May 6-12 cleveland.com China's real estate market sees surge in weekend consultations and trading, boosted by accommodative policy Global Times See all homes sold in Garfield Heights, May 6 to May 12 cleveland.com Ellison sues real estate broker Chad Banken over alleged schemes involving contracts for deed Star Tribune Home listings are on the rise in southern Colorado, while other indicators show a slowing real estate market Colorado Public Radio Busch relative settles squabble with Clayton investors over real estate trust St. Louis Post-Dispatch Southern fast-food chain Cook Out buys Tampa real estate Tampa Bay Business Journal MCB Real Estate Revives Long-Awaited Viva White Oak Mixed-Use Project Source of the Spring See all homes sold in Strongsville, May 6 to May 12 cleveland.com |
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