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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: Exclusive | Compass in Talks to Buy Warren Buffett’s Real-Estate Brokerage Unit The Wall Street Journal Exclusive: UBS considers sale of some real estate assets in asset management unit, sources say Reuters Steve Witkoff Divesting from Eponymous Real Estate Firm The Real Deal Rocket Enters The Portal Wars Mike DelPrete Monaco’s $2 Billion Land Reclamation Project Is Fueling a Record-Breaking Real Estate Market Robb Report Daniel Craig’s Houses: Examining the Star’s Real Estate Portfolio Architectural Digest Compass reportedly near a deal to acquire HomeServices Real Estate News Washington D.C.’s Real Estate Market is Falling Fast House Beautiful Long-time commercial real estate broker Morton Glick dies Long Island Business News Keith Jackson opens real estate school at RE/MAX River Bend Alton Telegraph A Commercial Real Estate Perspective On The Countywide Comprehensive Plan Rockland County Business Journal Boston Real Estate Times Presents Outstanding Women of Commercial Real Estate in 2025 Boston Real Estate Times ALTO Real Estate Funds Appoints Stephen J. Hefner as Senior Vice President, Head of Acquisitions Business Wire Inked: Recent LI real estate deals Long Island Business News Redfin CEO offers candid take on Rocket acquisition Real Estate News The housing market is improving, but buyers are anxious Real Estate News Mount Pleasant, Caledonia Real Estate Roundup Racine County Eye Mid-America Real Estate Corporation closes sale of 85,880-square-foot retail center in Fitchburg REjournals.com Emo pioneers Sunny Day Real Estate coming to Buffalo WIVB.com - News 4 We're two of America's top real-estate agents. Here's where wealthy people are moving. Business Insider CMS Grau hires real estate team from Rubio LeguÃa Latin Lawyer Chesterfield’s FY26 budget would cut real estate tax rate, increase BPOL threshold RichmondBizSense Real Estate Transactions: March 14, 2025 The Recorder Crescent Real Estate Announces New CFO and Other Senior Leadership Moves dallasinnovates.com Zenbase Partners with Cogir Real Estate to Empower Ontario Residents with Credit-Building and Flexible Rent Payments Business Wire Friedman Real Estate to manage 19 properties from Craig/Steven Development in the Chicago area REjournals.com GA Group and A&G Real Estate to Auction JOANN's Retail Store Leases and Distribution Centers PR Newswire A wide-ranging interview with commercial real estate broker René Alcala Rio Grande Guardian Local Realtors achieve national recognition The Laconia Daily Sun Real Estate Authority merges into Charles Rutenberg Realty South Florida Agent Magazine Exclusive-UBS considers sale of some real estate assets in asset management unit, sources say Yahoo Finance Real Estate Investing: 5 Ways to Get Started NerdWallet Uncertainty clouds Colorado real estate market ColoradoBiz What to Know About Passive REIT ETFs Morningstar A&E Real Estate Buys UES Apartment Building From Soloviev for $116M Commercial Observer Real Estate Minute – 03-13-2025 KFDX - Texomashomepage.com Inside Real Estate Announces Acquisition of ListAssist, AI-Powered Property Search and Marketing Technology PR Newswire Compass is in talks to buy Buffett's real-estate brokerage unit, WSJ reports -March 13, 2025 at 04:07 pm EDT Marketscreener.com Champion Homes expands board with real estate veteran Investing.com Real Estate 03.13.25 Plant City Observer How To Choose the Best Agent To Sell Your Home Realtor.com News 2025 Residential Real Estate winners announced: Part 2 The Business Journals Real Estate Transfers: March 13, 2025 Suffolk Times Homes for Sale in Manhattan and Staten Island The New York Times Andrew Cuomo’s Baggage May Curb Commercial Real Estate’s Enthusiasm Commercial Observer Top residential real estate sales for Feb. 24-28 in Sarasota, Siesta Key, Palmer Ranch, Osprey, Nokomis Your Observer Compass is in talks to buy Buffett’s real-estate brokerage unit, WSJ reports By Reuters Investing.com How to Invest in Digital Real Estate in 2025 Business.com LaSalle Street office tower hits the market at a tough time Crain's Chicago Business News of public record: Muskingum County real estate transfers Zanesville Times Recorder Massachusetts has the fastest home sales in the country. How long are homes on the market? Worcester Telegram Single-family homes built for renters | Real Estate Newsletter The Philadelphia Inquirer Bucks County Breaks Record for Biggest Real Estate Transaction Ever, But Sale Wasn't to Who Was Rumored BUCKSCO.Today Real estate scam, gas leak investigation, and harassment report among recent KB police activity Islander News.com Real estate agents discuss falling home prices in central Phoenix The Arizona Republic Gainesville real estate agent, piano teacher die in murder-suicide: ‘I never expected this’ WCJB Class-Harlan Real Estate announces new partnership Bucks County Herald newspaper Homes for Sale in Connecticut and New York The New York Times From trailers to multimillion-dollar estates: Nashville's luxury presence is here to stay The Business Journals Mipim 2025: Redevco CEO says 'we have to work to demonstrate why you should invest in real estate' CoStar Group |
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