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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: A couple making $28,000 a year in passive income from real estate used an out-of-the-box approach to buy their first rental Business Insider 'There's going to be that frenzy again': Florida real estate agent talks dropping mortgage rates Bay News 9 Gainesville real estate agent, piano teacher die in murder-suicide: ‘I never expected this’ WCJB 'Homebuyer harassment': Tennessee lawmaker again seeks to limit unsolicited real estate texts FOX13 Memphis Real estate firm with New Mexico office joins United Real Estate’s national network Albuquerque Journal Mortgage lender Rocket Cos. to acquire real estate brokerage Redfin in deal valued at $1.75 billion ABC News Real Estate Roundup: American Dream Ordered To Make PILOT Payments; National Ramp To Relocate To Lincoln Equities Warehouse; Adler Awarded 2025 Social Advocacy Award; Rockland Villages At Financial Risk Rockland County Business Journal George Washington, a real estate investor and successful entrepreneur, knew the difference between running a business and running the government The Conversation Rocket Acquires Redfin: What This Major Brokerage Deal Means for Real Estate Scotsman Guide News Albemarle County's proposed budget includes real estate and personal property tax increases Charlottesville Tomorrow How Nigerian leaders spent millions on SC real estate amid US retreat from dirty money fight The Post and Courier Investor Intentions: Australian Institutional Investors expand exposure to global real estate - PERE TPG RE Finance Trust, Inc. (TRTX): Among the Best Performing Real Estate Stocks to Buy According to Analysts Yahoo Finance Real Estate: February 24 to February 28 Newport This Week Listen: Homebuyers gaining an upper hand as high mortgage rate stick around Colorado Public Radio NAR CEO talks housing with top lawmakers Real Estate News Rocket Companies is buying Redfin, the real estate listing firm The Spokesman Review Dan Gilbert's Rocket Companies to buy real estate brokerage firm Redfin in $1.75B deal Detroit Free Press Irena Kolbert Expansion of Real Estate Services Across Whatcom, Skagit, Snohomish, and King Counties StreetInsider.com Rocket acquiring Redfin for $1.75B Real Estate News Real Estate Week In Review Law360 Sonoma County real estate market turns turbulent, though 7 areas show improved year-to-year sales prices The Santa Rosa Press Democrat Bangor Daily News seeks housing and real estate reporter Talking Biz News Partner Real Estate App Delivers 525 Engaged Users and 17,000+ Page Views in Just 28 Days - EIN News Rocket, Redfin Deal Aims To Create End-To-End Real Estate Solution: Where Does That Leave Zillow? Benzinga AI will change real estate more than the disruption that made Amazon a property powerhouse - Fortune Real Estate Roundtable: The State of the Florida Market Behind The Hedges Blackstone secures $8 billion for real estate debt fund Mortgage Professional Your Keys To Real Estate – Naperville Market Dilemma: Are Interest Rates Stalling Buyers - Or Are Sellers the Real Hold Up? Positively Naperville Current market trends with Mac & Co. Real Estate CBS 6 News Richmond WTVR Trump guts agency managing federal real estate properties in Oregon Mortgage Professional Rocket to buy real estate brokerage Redfin in $1.75B deal Crain's Cleveland Business Radio Real Estate 3/8/25 My Bellingham Now March 4-6 Gulfport Real Estate Sales The Gabber Newspaper Outrageous real estate listing for parking spot sparks backlash online: 'More money than sense' The Cool Down Pinellas Beaches Real Estate March 3-7 The Gabber Newspaper Raleigh investors seek HQ for Capital Boulevard building The Business Journals U.S. Government Hits Pause on Massive Commercial Real-Estate Sale The Wall Street Journal GSA's expected mass real estate sell-off has more questions than answers - Pacific Business News The Business Journals NAR’s New ‘Right by You’ Campaign: How Hard Could It Be? National Association of REALTORS® Real Estate Firm Greystone Renews 50K-SF Lease at Carnegie Hall Tower Commercial Observer BGL Announces the Real Estate Sale of Eye Consultants of Texas & Lonestar Ambulatory Surgery Center The Malaysian Reserve Seattle-based Redfin being bought by Rocket The Seattle Times Redfin Stock Surges After Rocket Agrees to Buy Real-Estate Brokerage The Wall Street Journal Redfin to be acquired by mortgage heavyweight in $1.75 billion deal The Business Journals DOGE claims $13.6 million in real estate savings in Alaska Alaska's News Source Letter: Real estate deals Arizona Daily Star In the Markets: Real estate sector shows strength as markets swoon Crain's New York Business Real estate stocks trading mixed as mortgage lenders gap down, homebuilders advance (RKT:NYSE) Seeking Alpha Exclusive | Blackstone Raises Largest Commercial Property Debt Fund With $8 Billion Haul The Wall Street Journal Federal government real estate shake-up could shift balance from owned to leased space The Business Journals Plano firm buys land, plans 2,100 homes on border of fast-growing D-FW county The Dallas Morning News Alec and Hilaria Baldwin Complain 4,000-Square-Foot New York Penthouse Is Too ‘Small’ for Their Family of 9 Realtor.com News Apartment community on Cincinnati's West Side sells for $13.7 million The Business Journals Scottsdale's Luxury Real Estate Market Soars with $25M "The Lumière" Mansion Listing in Silverleaf Hoodline America Builds: Making Federal Real Estate Work for the Taxpayer The House Committee on Transportation and Infrastructure OT Real Estate Spotlight of the Week: 5457 Ridge Pointe Court The Owensboro Times |
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