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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: This new digital real estate platform wants to solve Denver’s unrealistic listing prices The Denver Post Jon Stewart benefited by 829% 'overvalue' of his NYC home even as he labels Trump's civil case 'not victimless' New York Post Pummeled Blackstone Real Estate Unit Seems Poised for a Revival | Chief Investment Officer Chief Investment Officer Three Tax-Smart Strategies for Real Estate Investing Kiplinger's Personal Finance Brooklyn real estate fraudster sentenced to prison after swindling victims out of nearly $1M • Brooklyn Paper Brooklyn Paper FBI is investigating Eastside real estate firm iCap, lawyers say The Seattle Times Inked: Recent LI real estate deals Long Island Business News Changes coming to real estate commissions. What does it mean? Wednesday Journal Kevin O'Leary Says a Coming Real Estate Collapse Will Lead to 'Chaos' — Here's What You Need To Know Yahoo Finance Opinion | The Nature of the Real-Estate Business The Wall Street Journal Tidwell Group Merges with EisnerAmper, Enhancing Presence in Real Estate Sector - Inside Public Accounting INSIDE Public Accounting Real Estate Transactions: March 29, 2024 The Recorder William Means Real Estate Continues as a Leading Firm After 90 Years in Charleston - Charleston Business Charleston Regional Business Apartments and warehouses – today's real estate darlings – in for a rough ride Pensions & Investments NAR Landmark Real Estate Settlement Spurs Uncertainty Behind The Hedges The longtime Hamptons home of a late billionaire real estate developer now comes $25M cheaper New York Post Non-Real Estate Lending Lifted Farm Debt in 2023 Federal Reserve Bank of Kansas City Cervera Real Estate opens Palm Beach, West Palm Beach offices South Florida Agent Magazine Top-selling residential real estate team opens Petaluma office North Bay Business Journal Christie's International Real Estate The Laurel Magazine of Highlands NC and Cashiers NC SBI, Sumitomo Real Estate trial blockchain solution for property transactions - Ledger Insights Ledger Insights Ministers Smotrich and Regev Booed Off-stage at Eilat Real Estate Conference - Israel News - Haaretz Pending Home Sales Rose 1.6% in February National Association of REALTORS® Marin, Solano, Sonoma, Mendocino, Lake commercial real estate transactions: March 28 report North Bay Business Journal The POWER 30: Construction & Real Estate Law 2024 Minnesota Lawyer How a 1st Generation Rancher Named Tom Hendricks Found Success in Real Estate frontporchnewstexas.com Squatters 'claim everything to be theirs,' real estate agent says WPTV News Channel 5 West Palm How New Rules for Real Estate Commissions Could Affect First-Time Buyers The New York Times ViVO Real Estate Acquires Jacog Advisors CRE Brokerage The Real Deal What you need to know about the NAR real estate commission lawsuit? Sarasota Herald-Tribune Most Impactful Real Estate Leaders 2024 - Forbes Lists Forbes Middle East United Real Estate Unveils Flagship Office in Dallas, Texas StreetInsider.com See How Commercial Real Estate Deals Are Being Cut As Debts Mount Business Insider Suspect in $200K Gwinnett real estate scam arrested The Atlanta Journal Constitution Synergy Acquires 101 Arch Street in Boston Boston Real Estate Times Real Estate Stocks: This Player In Buy Zone Investor's Business Daily Why S&P Cut Outlook for Five US Regional Banks With Heavy Commercial Real Estate Exposure Investopedia Cape Girardeau voters to decide real estate, property tax levy for police, firefighter salaries KBSI Fox 23 Cape Girardeau News | Paducah News Another office building to rise within Crescent Fort Worth development The Dallas Morning News Real Estate Investment Trust Market to Reach $4,228.72 Billion, Globally, by 2032 at 5.1% CAGR: Allied Market ... Yahoo Finance Secondaries transactions are transforming the real estate market Secondaries Investor Higher Home Prices Means Higher Property Taxes The New York Times West Shore Acquires Florida Property, Now Owning and Operating Over 5,000 Multifamily Units in Florida Boston Real Estate Times Real estate giant Compass to pay $57.5M to settle clams it overcharged US home sellers New York Post The Office Market Is in Turmoil. So Why Are Rents More Expensive? The Wall Street Journal Homes for Sale in Manhattan and on Staten Island The New York Times Range Rover-driving 'squatter' who took over $1M NYC home demands ransom payment to leave— and claims he's the real victim New York Post NorthPoint Development and Winstanley Enterprises Joint Venture to Build 524,000 SF General Distribution Facility in ... Boston Real Estate Times The Real Estate World In and Around Pine Bush Shawangunk Journal Law Firm Real Estate Report Law360 Homes for Sale in New York and New Jersey The New York Times Climate change may transform Nantucket's real estate market The Boston Globe Opinion | Real estate feels too darn expensive. But are commissions to blame? The Washington Post Realtor commission change delivers a boon to homebuilders, a blow to real estate platforms Yahoo Finance Two China Property Giants Lead Drive to Diversify The Wall Street Journal |
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