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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: Boathouses Go Next Level at These Five Mansions Mansion Global Sonoma County real estate market turns turbulent, though 7 areas show improved year-to-year sales prices The Santa Rosa Press Democrat Homes for Sale in New York and New Jersey The New York Times Erie County real estate transactions Buffalo News Downtown Knoxville IRS offices included on list of possible federal real estate spending cuts WBIR.com The Great American Insurance Retreat: Climate Change, Uninsurable Homes, & The Future Of Real Estate CleanTechnica Trade Alert: Independent Director Of Apollo Commercial Real Estate Finance Carmencita N. Whonder Has Sold Stock Simply Wall St REAL ESTATE | VIDEO | Perfect country property in Dodge County | By Wendy Wendorf - Homestead Realty washingtoncountyinsider.com Central Mass. real estate transfers, Sunday, March 9 Worcester Telegram U.S. Government Hits Pause on Massive Commercial Real-Estate Sale The Wall Street Journal Macomb County real estate transfers recorded Sept. 30-Oct. 4, 2024 The Macomb Daily An investor's 3-part 'build-to-rent' strategy is making him $330 a month per unit. It has him on track to retire early. Business Insider Crain’s Cleveland hires Smith to cover residential real estate Talking Biz News DOGE claims $13.6 million in real estate savings in Alaska Alaska's News Source How Nigerian leaders spent millions on SC real estate amid US retreat from dirty money fight The Post and Courier Real Estate Property Transfers Spring Hill for Feb. 3, 2025 Williamson Source Vendor & Real Estate Partners Dollar Tree, Inc. Exclusive | Blackstone Raises Largest Commercial Property Debt Fund With $8 Billion Haul The Wall Street Journal In Good Company: Discover Brooklyn’s Real Estate Gems with MM&Co. (sponsored) Brooklyn Bridge Parents Berkshire region real estate sales – March 7, 2025 theberkshireedge.com Trouble Signs For Real Estate Market In Palm Beach County BocaNewsNow.com America Builds: Making Federal Real Estate Work for the Taxpayer The House Committee on Transportation and Infrastructure The Michael Houck Real Estate Guide for March 9 Oil City News ‘They just gutted it’: Latest Trump job cuts in Oregon hit agency managing real estate OregonLive Godfrey - Home for sale RiverBender.com China’s real estate market keeps stabilizing as government policy support boosts confidence: Minister Global Times Palm Beach house sells near Trump's Mar-a-Lago, marks fourth sale there since mid-December USA TODAY DOGE claims $17 million saved in federal real estate terminations in Georgia. Here's where Online Athens AI will change real estate more than the disruption that made Amazon a property powerhouse - Fortune Suburban cities, developers eye office space but high-rise downtowns outside Austin still years away The Business Journals Charming Southern metro nicknamed the 'Scenic City' sees housing boom in state with NO income tax Daily Mail Pushback in eXp, Weichert settlements called ‘self-serving’ Real Estate News This CT metro area has the 'hottest' real estate market in U.S., according to realtor website CT Insider Inside Saratoga's largest mansion, now listed for $24.9M The Business Journals Smartleaf Asset Management LLC Buys 479 Shares of Fidelity MSCI Real Estate Index ETF (NYSEARCA:FREL) Defense World Healthcare Commercial Real Estate Finance Veteran Amy Heller Joins Meridian Capital Group Business Wire Real estate stocks down with import of timber, lumber, derivative products under scrutiny Seeking Alpha DOGE cuts 13 real estate contracts, federal offices in Mississippi. Where are they? - Clarion Ledger National Bankshares Forecasts Strong Price Appreciation for Bsr Real Estate Investment Trust (TSE:HOM.U) Stock Defense World $1.3 million Dover townhome tops Strafford County market. Here's lowest-priced home, too. Foster's Daily Democrat Real Estate Stocks To Keep An Eye On – March 7th Defense World Apollo Commercial Real Estate Finance (NYSE:ARI) vs. Arbor Realty Trust (NYSE:ABR) Head to Head Survey Defense World Chetrit family faces a reckoning after decades of success in NY real estate Crain's New York Business Red Bank's Denholtz has created a $2B real estate empire; now they want to get bigger Asbury Park Press Chattanooga housing market heats up in Tennessee Fox Business UW and NFL great Lawyer Milloy lists Woodinville estate for $7.8 million seattlerefined.com Real estate sales in Peoria, Tazewell and Woodford counties for March 8, 2025 Peoria Journal Star Real Estate Newsletter Articles this Week: Property Insurance Costs Rose at a Record Rate in 2024 Calculated Risk County Official Sees Growing Strength in Real Estate Franklin Observer What were the 5 most expensive homes sold in Petaluma last week? The Santa Rosa Press Democrat ‘Extremely pissed off’: LeFever Mattson investors wonder why troubled real estate moguls have escaped accountability The Santa Rosa Press Democrat A couple making $28,000 a year in passive income from real estate used an out-of-the-box approach to buy their first rental Business Insider REAL ESTATE | 92+ acres of farmland in Rubicon, Wi | By Jim Emmer – Emmer Real Estate washingtoncountyinsider.com Up to the Minute Greenwich Property Transfers, February 24-28, 2025 Greenwich Free Press Is a 6.5% Mortgage Rate the 'Magic Number' to Turn the Local Real Estate Market Around This Spring? TAPinto.net Raymond James Has Lowered Expectations for Minto Apartment Real Estate Invt Trust (TSE:MI.UN) Stock Price Defense World National Bankshares Has Lowered Expectations for Minto Apartment Real Estate Invt Trust (TSE:MI.UN) Stock Price Defense World Gambling on Las Vegas? Sin City Housing Market Softens as It Suffers Affordability Crisis Realtor.com News Here are recent property transfers up to $1.4 million St. Albans Messenger Indoor pools, fish ponds: Inside the most expensive Central Jersey homes sold in February My Central Jersey Artis Real Estate Investment Trust (ARESF) Q4 2024 Earnings Call Highlights: Strategic Debt ... Yahoo Finance |
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