|Real Estate Information|
Five Ps of Selling Houses
Know Your Target Buyers
Think about your neighborhood and the buyers purchasing homes near your property. Are these home buyers purchasing their first home or moving up? This is important to your marketing and design plan, since the psychological needs of first-time home buyers differ from those of moving-up buyers, in that first-time home buyers are seeking to control their own environment by owning instead of renting. These buyers' psychological needs include:
- Safety and security
Moving-up buyers often enjoy these benefits, as well, but are looking for a larger home with more amenities for their comfort, self-esteem, and feelings of prestige. The needs of empty-nesters and retirees also vary, but they're generally looking for solutions for making their lives easier.
Once you determine who your potential buyers will be, you can make improvements to your home that will attract them.
Calculate approximately how much time will be needed to get your home ready for sale, and then add on a few extra days for unexpected delays. Estimate the length of your selling season -- the time of year you'll be marketing your home. This time period establishes the basis for your decorating choices and helps plan your color scheme.
Use cool colors -- blue, green, gray -- to sell during spring and summer. Use warm colors -- yellow, red, maroon -- to sell during fall and winter.
Think about your selling season and your local climate when choosing colors, patterns, fabrics, textures, and decorating details. The selling season and climatic conditions relate to your overall design plan. Try to envision your final product, whether it's a cooling desert oasis or a warm, inviting haven.
Consider your target market and your selling season and then make a list of changes to make.
The first step of preparation includes removal of non-essentials. Pack everything that clutters the potential buyer's vision so that they clearly see their future home. Consider selling or storing large pieces of furniture.
The next step is purchasing materials such as paint and plants. Make lists of items needed and specify features, remembering your target market and selling season. (To save money, check for returned items in home improvement stores, or find out if there's a Restore, Habitat for Humanity thrift store in your area, because they sell paint and fixtures. You can donate your own unwanted appliances, light fixtures, and doors to them, as well.)
The final step in preparation is the implementation of your changes. You can either do all the work yourself or hire professionals. Think about how much money you'll be making, and then evaluate whether it's better for you to pay to have the work done. If you decide to do the work yourself, home improvement centers offer free flyers with directions for completing most projects, as well as free classes.
Presentation, or staging, is the fun part of selling your house. Once you've packed all personal knickknacks, take a look at your house, as if through the eyes of a stranger. If the space feels too empty, add plants to bring nature indoors. Use delicate green ferns, spiky gray foliage, cut flowers, and tree branches from your garden to support the desired emotional atmosphere. Don't forget to support the buyer's sense of smell, too; natural essential oils, mixed with water and sprayed into the air, work better than chemicals because of potential allergy problems. (Buyers won't buy a home that makes them sneeze.)
Previewing, or showing your home to potential buyers or real estate agents is the most important phase. For safety, avoid potential problems by asking someone to help you. Send small children and annoying pets to a friend's house. When showing your home, always stand behind the buyers so they can see the home without having you block their vision.
Purchasing, or selling is the final phase in selling your home. If you're not an experienced investor, hire a real estate agent or an attorney to handle the sales contract. Many investors write up simple contracts and then have their escrow agent draw up the sales and closing documents.
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
Public Record: Coshocton County Real Estate Transfers Coshocton Tribune
Real Estate Market Report Highlands Current
Real Estate Logic – This Market is Bananas Positively Naperville
REAL ESTATE PEOPLE: Couple join Michael Saunders office on Longboat Key Sarasota Herald-Tribune
The always-evolving real estate market | AMI Sun The Anna Maria Island Sun Newspaper
The Real Estate Sector Learns Sustainability Is Key for Both ROI and Resilience Words by Rasha - Triple Pundit
The Real Estate Sector Learns Sustainability Is Key for Both ROI and Resilience Words by Rasha Triple Pundit
Out-of-town interest drives local real estate market Mountain Xpress
An L.A. Real Estate First: Houses Accept Buyers’ Bitcoin and Display NFT Art Hollywood Reporter
Real estate sales in Peoria and Tazewell counties for July 25, 2021 Peoria Journal Star
Cincinnati real estate: hot for sellers, tough for buyers Spectrum News 1
NKY Real Estate: Prices Continue to Rise, Listings Still Shrinking The River City News
CEO on launching a lifestyle-led real estate show Mortgage Professional America
Houston's real estate market is scorching hot, experts say KPRC Click2Houston
Real estate professionals discuss red-hot Montgomery County's housing market - Montgomery Newspapers
Real estate professionals discuss red-hot Montgomery County's housing market Montgomery Newspapers
Women learn home repair and empowerment in South Bend rebuilding program South Bend Tribune
Data Confidence Is Commercial Real Estate's New Revolution Commercial Observer
Real estate records, 7/25 | Real Estate Records Lincoln Journal Star
Iredell County real estate transactions: July 6-12 | Local News | mooresvilletribune.com - Mooresville Tribune
Iredell County real estate transactions: July 6-12 | Local News | mooresvilletribune.com Mooresville Tribune
Hawaiʻi Island: The Wrong End of the Real Estate Boom Hawaiipublicradio
Vicky Schiff Exits Mosaic Real Estate Investors GlobeSt.com
Denver’s office real estate market: Vacancy at an 11-year high, construction an 8-year low - The Denver Post
Denver’s office real estate market: Vacancy at an 11-year high, construction an 8-year low The Denver Post
Real Estate newsletter: A billionaire buyer revealed Los Angeles Times
Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties July 25, 2021 - MassLive.com
Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties July 25, 2021 MassLive.com
An unprovoked attack and a real estate frenzy: Must-read weekend stories from Sonoma County - Santa Rosa Press Democrat
An unprovoked attack and a real estate frenzy: Must-read weekend stories from Sonoma County Santa Rosa Press Democrat
Boulder County-area real estate, commercial deals; July 26, 2021 Boulder Daily Camera
Vatican Owns Over 5,000 Properties Worldwide, It Reveals In First Disclosures On Its Real Estate Holdings - Forbes
Vatican Owns Over 5,000 Properties Worldwide, It Reveals In First Disclosures On Its Real Estate Holdings Forbes
Local News Briefs: Real estate tax distributions Zanesville Times Recorder
Routt County real estate sales total $32M for week of July 16 to 22 Steamboat Pilot and Today
Next generation takes reins at Krueger construction and real estate firm - Crain's Cleveland Business
Next generation takes reins at Krueger construction and real estate firm Crain's Cleveland Business
Sky-high real estate drives urban sprawl Community Impact Newspaper
Real Estate Transfers Mount Airy News
Commercial real estate highlights: Strip shopping center near Downtown Short Pump sells for $8.32 million - Richmond.com
Commercial real estate highlights: Strip shopping center near Downtown Short Pump sells for $8.32 million Richmond.com
Housing, real estate crisis hit Lake Tahoe economy in CA, NV Sacramento Bee
Pueblo residential real estate has generated $396.5 million in sales so far in 2021 - Pueblo Chieftain
Pueblo residential real estate has generated $396.5 million in sales so far in 2021 Pueblo Chieftain
White Oak Global Advisors Announces Launch of White Oak Real Estate Capital to Expand Its Credit Offerings Into the Commercial Real Estate Sector - Business Wire
White Oak Global Advisors Announces Launch of White Oak Real Estate Capital to Expand Its Credit Offerings Into the Commercial Real Estate Sector Business Wire
Future of real estate will be pinned on 3Rs – Relief, Restructure and Resilience - The Financial Express
Future of real estate will be pinned on 3Rs – Relief, Restructure and Resilience The Financial Express
Worcester County real estate transfers, Sunday, July 25 Worcester Telegram
New interactive map shows how home prices have changed in every Sacramento-area ZIP code - Sacramento Bee
New interactive map shows how home prices have changed in every Sacramento-area ZIP code Sacramento Bee
Real Estate Q & A | Real Estate | gjsentinel.com The Grand Junction Daily Sentinel
He invests in residential rental properties in Milwaukee -- from Stanley Correctional Institution. - Milwaukee Journal Sentinel
He invests in residential rental properties in Milwaukee -- from Stanley Correctional Institution. Milwaukee Journal Sentinel
Virtuhouse announces strategic move with Greystar Real Estate Partners The Free Press – Tampa
Real Estate Transfers: July 25, 2021 | Records | messenger-inquirer.com messenger-inquirer
Public Record: Muskingum County Real Estate Transfers Zanesville Times Recorder
Beautiful Dighton, Taunton homes highlight this week's home sales Taunton Daily Gazette
Meet Michigan's 'Go To Lawyers' for real estate, condominium law Michigan Lawyers Weekly
Real Estate: The Bay Area Influence Sacramento Magazine
June 2021 Emeryville Real Estate & Rental Report: Bay Area 'Exodus' Over?; Besler Loft Lingers on Market - The E'ville Eye Community News - evilleeye.com
June 2021 Emeryville Real Estate & Rental Report: Bay Area 'Exodus' Over?; Besler Loft Lingers on Market - The E'ville Eye Community News evilleeye.com
Sacramento’s real estate market is like an ‘action movie.’ How buyers are adjusting - Sacramento Bee
Real Estate – July 24 Greenfield Daily Reporter
The Pipeline: Commercial real estate roundup for 7.23.21 RichmondBizSense
Recent Commercial Real Estate Transactions The New York Times
Phoenix Homes on Track to Break Record This Week as Housing Market Booms The Wall Street Journal
Lake County Real Estate Monthly Market update for June 2021 Lake County Record-Bee
San Diego audit faults real estate deals under Faulconer Raleigh News & Observer
The new real estate normal The Seattle Times
South Florida real estate projects in the pipeline for the week of July 23 - South Florida Business Journal - South Florida Business Journal
South Florida real estate projects in the pipeline for the week of July 23 - South Florida Business Journal South Florida Business Journal
Berkshire County real estate transactions for July 5-19 | Real-estate | berkshireeagle.com - Berkshire Eagle
Berkshire County real estate transactions for July 5-19 | Real-estate | berkshireeagle.com Berkshire Eagle
Sellers Making Their Way Onto Real Estate Markets RisMedia.com
Buying your first home? What you need to know about navigating this real estate market - Knoxville News Sentinel
Buying your first home? What you need to know about navigating this real estate market Knoxville News Sentinel
Real estate stakeholders discuss investor challenges in New Capital Daily News Egypt
Surfside victims will not be asked to donate their real estate for the public good, judge says - CNN
Palm Beach Real Estate Is So Hot, at Least 22 Homes Sold for $40M-Plus Since Covid - The Wall Street Journal
Palm Beach Real Estate Is So Hot, at Least 22 Homes Sold for $40M-Plus Since Covid The Wall Street Journal
Lindseth promoted to real estate lender at Stockman Bank Billings Gazette
Red-Hot Housing Market Today Could Burn Real Estate Professionals Tomorrow - Kiplinger's Personal Finance
Red-Hot Housing Market Today Could Burn Real Estate Professionals Tomorrow Kiplinger's Personal Finance
Floberg Real Estate's Hale receives honors Billings Gazette
Key Legal Considerations for Developing Real Estate Funds The National Law Review
As Boat Sales Soar, Private Docks Become Precious Real Estate The Wall Street Journal
Erie County real estate transactions Buffalo News
Tahoe real estate soars, even as pandemic eases The Mercury News
Real Estate Investing - Basis Explained
Our complex IRS code requires that your, as a real estate investor,accurately calculate your "basis" in investment property when reportinga gain or loss on a tax return.Your monetary gain or loss when you sell investment property is determined by comparing the sale price to the adjusted basis in the property.
How to Get Started in the Real Estate Game Fixing and Flipping Houses
If you're looking to get started investing in real estate by fixing and flipping houses, you'll want to know what to type of property to buy. Many real estate investors make millions turning ugly houses into dollhouses.
Purchasing Land: What To Look For
It doesn't take long to realize that finding the right piece of property is the most important aspect of new home construction. In a development, restrictions and easements have already been sorted out, but if you are looking for a stand-alone piece of vacant land, you're on your own.
How to Buy Fixers for Profit
Do you dream of becoming a multi-millionaire real estate investor? Here's how to get started: find a bargain "fixer-upper" owned by a worried seller. The hardest house for a homeowner to sell is a "doghouse," "dump," or "fixer-upper.
Home Appraisal Values Are Critical
To most, owning a home is a necessity, but sometimes it is a matter of pride or a business investment. Home appraisal values become relevant if one wishes to sell his house.
Invest In Real Estate - But Where?
Where should you invest in real estate? If you know an area well, and have enough experience investing in real estate, you can make money almost anywhere. However, there are always places that are better or worse for real estate investments - places that have a better demand/supply ratio.
Rapid City Real Estate Agents
Take me Back to the Black HillsLocated in Western South Dakota, Rapid City is a thriving community with many amenities to offers its residents. This city is nestled among the beautiful Black Hills, offering endless recreational activities for the outdoor enthusiast in the Black Hills National Forest.
Real Estate Website Marketing - 5 Steps to Crushing Your Competition and Doubling Your Business
Getting your real estate website more traffic is easy if you know how Internet marketing works, not to mention search engine optimization. Your goal is to get as much traffic as possible to your website, but not just any traffic, targeted traffic.
Real Estate Bubble: Sophisticated Musical Chairs?
The real estate bubble is a hot topic today; annual appreciation and housing prices have never been higher in most U.S.
Commercial Income Property Financing: Part 1 of 3
Welcome to this first portion of a three-part series about income property. In this first segment we will be discussing financing options for commercial income properties as well as the upside (and downside) of owning this type of property.
Timing Clauses Stop Sellers From Inciting Bidding War
It is no secret that the current real estate market is hot, hot, hot. Sellers can receive multiple bids for their property on the same day.
Quality of Life in Sussex County Delaware. Facts, Statistics, Observations and even opinions!
We Sussex Countians are fortunate in many ways as we have a wonderful quality of life here.Climate:Our climate for one thing is the best in the region.
The Listing Agents Role in Selling Your California Home
Advertising to the "Public"Every home seller likes to be assured that their listing agent and or their real estate company will run ads featuring their home. Newspaper ads range from color photo ads to lots of listings reflected on a page with primarily only copy.
Water, Water Everywhere on the Waterfront
Waterfront living is among the most desirable of locations in our area (Florida). The views and vistas are fantastic, not to mention the ability to walk out one's door to drop a line to fish or untie a line to enjoy boating.
Searching For Maui Beachfront Houses?
Who wouldn't want to move into a Maui beachfront house?From the custom architectural jobs done on many Maui homes,to the beautiful beaches and other natural attractions inMaui, you're bound to find something you will love aboutMaui beachfront houses. However, like any home buyingprocess, you'll need to make sure several things are inorder before you make your move into your new Mauibeachfront house.
Cheap Homes For Sale In Great Towns
Good Homes Under $50,000? My wife Ana and I found cheap homes for sale all over the country during a seven-week drive, and we even bought one along the way. It was in a pretty little town in the mountains of western Montana, and it cost us $17,500.
Flipping or Fixing Houses for Profit
Many real estate investors make $5,000 to $10,000 or more by flipping houses. These investors buy a home from a distressed seller and resell it quickly for a profit.
Understanding Title Insurance
Title to a property is a record detailing the owners of the property and rights associated with the ownership. Title typically shows a progression of ownership from the first owner to the current one.
Many Ways To Make Money In Real Estate!
Real Estate is a multi-faceted investment arena - there are MANY different methods to earn money from different niches in real estate. One or several may work for YOU!Here's the typical experience: "buy your own residence and sell it when its all paid off and you want to retire, oh my gosh look at all the money its worth".
Notify Them When Youre Moving
One of your first steps, when you're getting ready to move, is to pick up a stack of change-of-address cards from the post office. Yes, old-fashioned go-by-snail post cards! You'll want to notify everyone in your address book and also.
|home | site map|
|© 2006 TIGER MEDIA|