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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development From the desk of Colm Dillon ... Author of "Residential Development Made Easy"
Real Estate Development Marketing!
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.' So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!! Marketing starts before you buy the land. The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it? All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. So if marketing starts with the land selection, it logically then goes on to the
Marketing is no more than the presentation of your finished product to the One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards. Our house has 5 of these, and 6 of those ... when that guy's house only Understand this: People SELL for Money ... People BUY with Emotion. If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK? I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound. I transfer all those into my designs, because I am designing and building for So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate. When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced. As I enter the house and feel the ambience of the house envelop me I When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things. When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY! Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS. The 'by-product' happens to be 'money.' And if you do it very well, Colm Dillon author of "Residential Development Made Easy" the only
MORE RESOURCES: Canadians flee Florida real estate market as Trump tariffs and trade tensions create uncertainty Fox Business Bidding war frenzy and soaring prices hit Connecticut homes as NYC buyers flee amid fears of a Mamdani win New York Post Real estate transfers in Adams County from Oct. 20-24, 2025 Muddy River News Real estate firm's bankruptcy leaves creditors owed millions, unfinished projects The Business Journals OT Real Estate Spotlight of the Week: 1907 Celebration Circle The Owensboro Times ‘Ask T3’: What will be ‘mission critical’ for MLSs in 2026 RealEstateNews.com Pokémon Tours, a $20,000 Demand and Other Wild Real-Estate Requests The Wall Street Journal How to pay your real estate taxes Boston.gov Real Estate Partners Dollar Tree Nomura Real Estate Holdings (TSE:3231) Margin Drop to 8.2% Challenges Bullish Growth Narratives Yahoo Finance The 'Insane Competition' for SF's Most Competitive Real Estate Business Insider Las Vegas Realtors names new CEO; a 4th-gen leader at HUNT RealEstateNews.com Real, Equity Union nab billion-dollar teams; BHGRE adds SoCal affiliate RealEstateNews.com Building and Real Estate Update The New Falcon Herald Here are recent property transfers up to $29 million St. Albans Messenger RNR Real Estate Briefs – Texas & more Realty News Report Syracuse gets spotlight in A&E’s ‘The Real Estate Commission’ season finale: How to watch for free Syracuse.com Real estate sales in Peoria, Tazewell and Woodford counties for November 1, 2025 Peoria Journal Star Real Estate Newsletter Articles this Week: Case-Shiller: National House Price Index Up 1.5% year-over-year in August Calculated Risk What camping teaches us about commercial real estate Orange County Register Game on: How Denver's sports industry is meeting real estate for the win The Business Journals Insiders Who Purchased US$2.98m Of NexPoint Diversified Real Estate Trust Stock May Not Have Expected 11% Tumble simplywall.st Lake Cable home sells for $975,000 | Property transfers Massillon Independent ??SQUEAL REEL: Sell off the government’s graveyard of haunted real estate! ?? ?? U.S. Senator Joni Ernst (.gov) Young CEO secures luxury apartments for employees in hot real estate market: 'I've never seen anything like it before' Yahoo Finance Dodge County Real Estate Transfers Fremont Tribune Real Estate Transfers: Oct. 30, 2025 The Suffolk Times 30-Year Mortgage Rate Drops by 55 Basis Points in the Last 12 Months Norada Real Estate Investments Boat show visitors come for yachts, but end up buying homes in this booming Florida city Fox Business What's the most expensive property sold in Rhode Island? Oct. 31 real estate transactions. The Providence Journal Why Alexandria Real Estate (ARE) Is Down 24.8 Percent After Large Q3 Loss and 2025 Guidance Cut simplywall.st REAL ESTATE EQUITIES DEVELOPMENT/VILLAGE COOPERATI - Ad from 2025-11-01 The Bismarck Tribune A New Perspective: Superman | Real Estate Insights Piedmont Exedra Scholar Stories: Gayle Taking Care of Business on Hardwood, Real Estate Path University of Michigan Athletics For These Real Estate Agents, Rags Became Riches The New York Times $70M office-to-apartment conversion underway off U.S. 280 The Business Journals The real estate talent crunch: Building resilience through retention and recruitment The Business Journals Jury deliberating in trial of alleged mastermind in Twin Cities real estate agent's murder kare11.com NEUBERGER BERMAN REAL ESTATE SECURITIES INCOME FUND ANNOUNCES DECLARATION OF REGULAR MONTHLY DISTRIBUTION PR Newswire Westmoreland County Real Estate Transfers The Latrobe Bulletin Real estate under attack: AI-powered cyber threats and strategic defense The Business Journals BOA Builders Earns National Award for High-Performance Home The Grand Junction Daily Sentinel Home Prices Drop in 9 of the Top 20 Metros Signaling a Significant Shift Norada Real Estate Investments A Fresh Look at Acadia Realty Trust (AKR) Valuation Following Recent Market Fluctuations simplywall.st 7 Housing Markets Facing Double-Digit Price Drops Over the Next 1 Year Norada Real Estate Investments Public Hearing Scheduled for Rezoning of Blaine Property by Nova Real Estate on November 12 Hoodline Dawson County weekly real estate transactions, Oct. 31 Central Nebraska Today Today’s Mortgage Rates – November 1: Rates Inch Lower, 30-Year FRM Sits Around 6.11% Norada Real Estate Investments The Most Elite Real Estate in Winston-Salem Is for the Dead The Assembly NC Why Alexandria Real Estate Equities Was Diving This Week The Motley Fool Apollo Commercial Real Estate Finance, Inc. (NYSE:ARI) Q3 2025 Earnings Call Transcript Insider Monkey Will the 30-Year Mortgage Rate Drop Below 6% Before 2026? Norada Real Estate Investments Mortgage Rates Predictions for the Next 12 Months: Nov 2025 to Nov 2026 Norada Real Estate Investments Real Estate 101: The language of real estate The Rome News-Tribune Losses Deepen for Apollo Commercial Real Estate Finance (ARI), Challenging Market Optimism on Turnaround Yahoo Finance Mortgage Rates Today: 30-Year Refinance Rate Plunges by 32 Basis Points Norada Real Estate Investments Allied Properties Real Estate Investment Trust (TSE:AP.UN) Downgraded by TD Securities to "Hold" MarketBeat |
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