Real Estate Information

Luxury Real Estate Information


Rancho Palos Verdes, California Homes
Palos Verdes, California Homes
South Bay, California Homes
Luxury Mexican Beachfront Homes

Featured Properties


Oceanfront Estate Near Trump National

Related Information


Loan Information
Real Estate Information
Mortgage Refinance Information

Real Estate Development Marketing


A Specialist Article For Those Interested In Real Estate Development

From the desk of Colm Dillon ...

Author of

"Residential DevelopmentMade Easy"


Hello Colm Dillon here ...

Real Estate Development Marketing!


When do you start?


As soon as you open your 'baby blue eyes' every morning!


"The Easy Part of Property Development is Spending Money" ... "Marketing Is What Gets It Back + A Bit More For Profit."

Anyone can spend money. It takes a good managerto spend it at a predetermined rate in line with a planned 'cash flow.'

So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!!

Marketing starts before you buy the land.

The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it?

All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices.

So if marketing starts with the land selection, it logically then goes on to the
design stage. Assuming you don't want to just copy something you've seen another developerhas done, you need market knowledge.


You need maket knowledge of the exact standard of product you are competing against in the market now. Remember you won't be producing yours for another 12 months or so and you'll want to improve on what is being produced today, so you have a market difference. An 'Edge.'

Marketing is no more than the presentation of your finished product to the
buying public in the most favourable light, highlighting all the benefits
your home has over the competition.

One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards.

Our house has 5 of these, and 6 of those ... when that guy's house only
has 4 of these and 3 of those.

The potential buyer will eventually want to know these things, but "Right Now" they want to know "How They Feel" about living in the place, on your Road, in this neighborhood.

Understand this: People SELL for Money ... People BUY with Emotion.

If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK?

I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound.

I transfer all those into my designs, because I am designing and building for
'Humans Beings' and human beings buy with emotions ... and if I do my work well, I'll make a profit.

So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the gardengate.

When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced.

As I enter the house and feel the ambience of the house envelop me I
respond in a positive way to buy, if I feel emotionally comfortable in the space.

When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things.

When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work.

Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY!

Can you see why this is my number one topic?

So naturally I write about it a great deal in Residential Developmemnt
Made Easy.

So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS.

The 'by-product' happens to be 'money.' And if you do it very well,
it happens to be 'Lots of Money.

Colm Dillon author of "Residential Development Made Easy" the only
'How To' Become a Developer eBook, selling in 38 Countries,
has developed $1.2 Billion worth of real estate - read more
on his web site: http://realestatedevelopmentcoach.com/realestatedevelopment.html


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Forbes

The Blockchain For Real Estate, Explained
Forbes
There is a lot being written about blockchains, bitcoin and related technologies, and for many real estate professionals, this is part of a brave, new, confusing world of technology. Like the original internet, the blockchain is a revolution in ...



Los Angeles Times

Fox News host Sean Hannity's real estate holdings draw scrutiny
Los Angeles Times
On Feb. 6, conservative media personality Sean Hannity brought his longtime financial advisor, William Lako, on his popular radio show to talk about money. "For 25 years, you've watched me start with nothing, right, pretty much?" Hannity asked Lako ...
Sean Hannity Faces Conservative Criticism Over Real Estate DealsTIME
Sean Hannity's Real Estate Empire Includes Okemo CondoSeven Days
Will Sean Hannity's Secret Real-Estate Empire Get Him in Trouble at Fox?Vanity Fair
HuffPost -Politico -Slate Magazine
all 156 news articles »


Forbes

Real Estate Market For Spring 2018 Is A Good News/Bad News Story
Forbes
The Spring 2018 real estate market is a good news/bad news story. A recently released report from Arch Mortgage Insurance points to affordability slipping, inventory declining while interest rates and housing prices rise. Key findings from Arch ...



Chicago Tribune

'A Home on the Lake': Real estate and racism surface from Evanston's past
Chicago Tribune
The American dream of home ownership is indelibly entwined with our shameful history of racial discrimination. That's particularly true in Chicago, which has served as a laboratory for segregation for decades. On stage, we've seen that history come to ...



Bloomberg

Sears Soars After Lampert Floats Buying Kenmore, Real Estate
Bloomberg
As part of the proposal announced Monday, ESL also made an offer for Sears real estate which includes the assumption of the $1.2 billion of debt obligations secured by the holdings. Regardless of whether ESL becomes the ultimate buyer of Sears assets ...
Sears soars as Lampert floats buying Kenmore, real estateChicago Daily Herald
Sears CEO Eddie Lampert offers tentative deal for real estate, KenmoreUSA TODAY
Sears stock soars as Lampert offers to buy Kenmore brand, real estateIndianapolis Business Journal
Peoria Journal Star -Chicago Business Journal -Sears Holdings Corporation -CNBC.com
all 85 news articles »


The MReport

Global Real Estate Market to Reach $4.2B by 2025
The MReport
Real estate spaces for commercial, retail, industrial and healthcare infrastructure are in high demand with increasing urbanization,” Grand View reported. The report indicated that the American and Middle Eastern Africa markets especially are set to ...



Updated presentation for investors of INVL Baltic Real Estate Vilnius ...
GlobeNewswire (press release)
INVL Baltic Real Estate announces an updated presentation that will be used for the meetings with investors. Compared to the presentation, which was published on 21th December 2017, the Company informs that the information related to the terms of the ...

and more »


Fortune

Climate Change Is Already Depressing the Price of Flood-Prone Real Estate
Fortune
New research shows that real estate properties in areas affected by extreme weather and sea level rise are losing value relative to less exposed properties. The effects are already substantial, but they may point to a looming collapse as climate change ...



DeSoto Times-Tribune

Real estate agency set for new location
DeSoto Times-Tribune
Last year, we issued 1,392 new permits for new houses, so you can see the trend. We're looking for about 1,500 permits for new houses in DeSoto County. That's 1,500 new houses that didn't exist at the beginning of the year.” “Realtors are the front ...



Ahval

Turks eye-up Greek real estate despite tensions
Ahval
It is no longer rare to hear Turkish spoken on the streets of Greek cities such as Athens and Thessaloniki as the numbers of Turks in such places has skyrocket by more 1,000 percent since 2015. But unlike the hundreds of thousands of Turks who holiday ...

and more »

Google News

home | site map
© 2006 TIGER MEDIA