Real Estate Information

Luxury Real Estate Information


Rancho Palos Verdes, California Homes
Palos Verdes, California Homes
South Bay, California Homes
Luxury Mexican Beachfront Homes

Featured Properties


Oceanfront Estate Near Trump National

Related Information


Loan Information
Real Estate Information
Mortgage Refinance Information

Real Estate Development Marketing


A Specialist Article For Those Interested In Real Estate Development

From the desk of Colm Dillon ...

Author of

"Residential DevelopmentMade Easy"


Hello Colm Dillon here ...

Real Estate Development Marketing!


When do you start?


As soon as you open your 'baby blue eyes' every morning!


"The Easy Part of Property Development is Spending Money" ... "Marketing Is What Gets It Back + A Bit More For Profit."

Anyone can spend money. It takes a good managerto spend it at a predetermined rate in line with a planned 'cash flow.'

So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!!

Marketing starts before you buy the land.

The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it?

All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices.

So if marketing starts with the land selection, it logically then goes on to the
design stage. Assuming you don't want to just copy something you've seen another developerhas done, you need market knowledge.


You need maket knowledge of the exact standard of product you are competing against in the market now. Remember you won't be producing yours for another 12 months or so and you'll want to improve on what is being produced today, so you have a market difference. An 'Edge.'

Marketing is no more than the presentation of your finished product to the
buying public in the most favourable light, highlighting all the benefits
your home has over the competition.

One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards.

Our house has 5 of these, and 6 of those ... when that guy's house only
has 4 of these and 3 of those.

The potential buyer will eventually want to know these things, but "Right Now" they want to know "How They Feel" about living in the place, on your Road, in this neighborhood.

Understand this: People SELL for Money ... People BUY with Emotion.

If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK?

I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound.

I transfer all those into my designs, because I am designing and building for
'Humans Beings' and human beings buy with emotions ... and if I do my work well, I'll make a profit.

So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the gardengate.

When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced.

As I enter the house and feel the ambience of the house envelop me I
respond in a positive way to buy, if I feel emotionally comfortable in the space.

When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things.

When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work.

Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY!

Can you see why this is my number one topic?

So naturally I write about it a great deal in Residential Developmemnt
Made Easy.

So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS.

The 'by-product' happens to be 'money.' And if you do it very well,
it happens to be 'Lots of Money.

Colm Dillon author of "Residential Development Made Easy" the only
'How To' Become a Developer eBook, selling in 38 Countries,
has developed $1.2 Billion worth of real estate - read more
on his web site: http://realestatedevelopmentcoach.com/realestatedevelopment.html


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Wall Street Journal

The Bullies of Real Estate
Wall Street Journal
“Bullying is rampant among real-estate agents, but you see less of it among the top-performing agents. The most common form of bullying here is a passive-aggressive running of the clock, which usually happens when buyers and sellers are negotiating ...



Chron.com

Real estate briefs: MetroNational sells three office buildings
Chron.com
Houston-based MetroNational has sold three office buildings in deals brokered by Dan Miller and Trent Agnew of HFF. Houston-based S&B Engineers and Constructors, represented by Mission Asset Marketing, purchased a 155,118-square-foot building at ...



theberkshireedge.com

Welcome to Real Estate Friday!
theberkshireedge.com
What's on the Market – Fall Specials: A second installment of great properties at reduced prices! Transformations – Red House Design transforms an outdated Cape into an oasis of calm and modernity. Weekly real estate transactions for Berkshire County ...



Forbes

DJ Khaled Is All About The Real Estate
Forbes
After buying a $25.9 million dollar waterfront beach house in Miami, DJ Khaled decided to keep his fingers in the Florida real estate game a little longer by lending his name to a luxury listing in Hibiscus Island, Miami. He, not being a shy promotor ...



Forbes

Combining Traditional And Modern Real Estate Tactics To Survive Industry Evolution
Forbes
In a digitized era where agile business principles reign supreme, traditional commercial real estate principles are being tested like never before. There's no denying that technology has impacted and even disrupted all real estate asset classes ...



Reuters

China's real estate investment slows in September as caution sinks in
Reuters
BEIJING (Reuters) - Growth in China's real estate investment eased in September and home sales fell for the first time since April, as developers dialed back expansion plans amid economic uncertainties and as additional curbs on speculative investment ...

and more »


Forbes

New Investment Trap: Tapping Your Retirement Accounts For Real Estate Investing
Forbes
Lina: Yes, somewhere high on the list are bad actors promoting the purchase of rental real estate inside a tax-deferred retirement account such as a traditional IRA or 401(k). While this can be sold as a compelling strategy, it rarely ever is a good ...



Pensions & Investments

GWL acquiring Guggenheim Real Estate
Pensions & Investments
GWL Real Estate Advisors U.S. is acquiring real estate manager Guggenheim Real Estate from Guggenheim Investments, said Michele Walkau, senior vice president, corporate services for GWL Realty Advisors, in an email. Terms of the deal — which affects ...



GoDanRiver.com

Dan River Region real estate transfers
GoDanRiver.com
Recorded Sept. 17. » Wendy Ann Stone, Beverly Stone Jones (Beverly Denise Stone), Tracey Annette Stone, Barbara Allen Stone, guardian for the person and property of James Junior Stone and incapacitated adult to Buoy 10, Water Street, Old Ringgold ...



Forbes

Balancing Automation And Human Interaction In The Business Of ...
Forbes
The most successful individuals will utilize technology as a system of record and to assist with engagement, but also recognize when the human touch and ...

and more »

Google News

home | site map
© 2006 TIGER MEDIA