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Real Estate Information |
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How To Sell A Home That Didnt Sell
If your home has just come off the market and hasn't sold, don't be discouraged. The reason it didn't sell may have nothing to do with your home. Your home may have been one of the more desirable properties for sale. If your listing has expired and you still wish to sell, take a moment to review your situation. Selling your home can be very inconvenient, but make the commitment to do what it takes to get your home sold the next time. With the right agent and your cooperation, your home will sell. Why didn't your home sell? Honestly assess your listing history. Your home probably did not sell for one of the four most common reasons: 1. Availability - Is your home easy to show? Your home must be easily accessible, if you don't have a lock box, consider installing one. Be flexible, and allow showing times that are convenient to buyers and their agents. Do not follow the buyer and their agent around the house; go for a walk, or at the very least, step outside. The showing agent is compensated only after they sell your home - they are motivated to get paid. Buyers need the freedom to voice objections and only then, can their agent solve the issues raised. Allow the buyer and their agent the "freedom" to discuss your home, without worrying about hurting your feelings. 2. Make a good first impression - Make the Buyer fall in love with your home. Typically a buyer's decision to purchase a home is based on emotion, not logic. A house in move-in condition invites a sale. Consider: fixing all the readily apparent defects that a buyer will discover during their first ten to fifteen-minute walk thru. Keep it clean for all showings, declutter, brighten up (open the curtains, turn on the lights). Enhance the curb appeal. Most buyers make up their mind in 2 minutes whether or not they like a home. Discuss with your agent about taking care of other repairs and improvements such as paint, flooring, etc. Because a buyer envisions only their inflated idea of the cost of the improvement, offering an allowance to your prospective buyers, is not always as desired as having the work completed. A house that makes a good first impression, sells for the best price because it outshines the competition. 3. Pricing -The proper price depends on current market conditions, competition, location and the condition of your home. If your home doesn't compare favorably with others in the same price range, buyers and their agents won't give your home serious consideration. Ask your Realtor to provide you with a current market analysis (a summary of comparable homes: recently sold, for sale, in escrow and expired). 4. Marketing -The first step in your marketing plan involves finding an agent who will best represent you. When interviewing agents, ask each to demonstrate how they marketed other similar homes and discuss a specific marketing plan tailored to your home. Compare, too, how much money each spends on marketing? Ask them how they advertise (newspaper, internet, call capture hotline, etc.). Your Listing Agent, not only needs to spend money, but also must spend it effectively. Not all agents are "created equal". To sell your home for top dollar in any market, you must have an agent who uses an innovative marketing approach. Eliminate any real estate agent using tired, traditional methods to sell your home because they don't work in today's market! BUYERS ARE OUT THERE ...AND WITH THE RIGHT AGENT, THEY WILL COME IN DROVES. Before You Put Your Home Back on the Market, remember: 1. Honest communication is vital between you and your agent. 2. Price your home according to market conditions, competition and the condition of your house. 3. Be sure your house is in show condition, some agents, offer assistance in staging your home for sale. 4. Have an innovative marketing plan firmly set in place. Phyllis Harb, a California native is a Realtor/Marketing Specialist at RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers additional offices in La Crescenta, Glendale, Los Feliz and Pasadena. Harb has been assisting Los Angeles County home sellers and buyers since 1989 and additionally offers over 10 years experience in real estate lending. Harb has an award winning web site @ http://www.RealtorHarb.com & may also be contacted at 818 790-7325.
MORE RESOURCES: The ‘Most Colorful Home in Queens’ Has a Dark Secret The New York Times Exclusive | NYC Real-Estate Firm Nears Deal to Buy Troubled Office Landlord Paramount The Wall Street Journal 250-agent residential brokerage leaves Exit Realty for Real The Business Journals Homes for Sale in Manhattan and Brooklyn The New York Times How the East Baton Rouge commercial real estate market is performing Baton Rouge Business Report Bezalel Smotrich says settling Gaza could offset war costs The Jerusalem Post Real Estate Transfers: Sept. 18, 2025 The Suffolk Times Salisbury’s August real estate sales The Lakeville Journal Top residential real estate sales for September 1-5 in Sarasota, Siesta Key, Palmer Ranch, Osprey, Nokomis Your Observer Smotrich: Gaza a potential real estate ‘bonanza,’ Israel talking with US about dividing it up The Times of Israel Big gains for Real in DC; a Coldwell Banker M&A in NJ Real Estate News by RealEstateNews.com Backstory: Hamptons Real Estate Negotiation Strategies Dan’s Papers Opendoor to expand nationally after stock bull run, C-suite shakeup Real Estate News by RealEstateNews.com Real Estate Mrkt. Steady, Prices Coming Back to Pre-COVID Woodall's Campground Magazine Massive portfolio of Eastern Market real estate hits the market Crain's Detroit Business Take a photo tour of a colorful condo listed at $1.475M on the South End of Palm Beach Palm Beach Daily News Homes for Sale in New Jersey and New York The New York Times Smotrich says Israel sitting on a 'real estate bonanza' in Gaza, talking to the US about dividing it up The Times of Israel Don Giesler Sr. remembered for four decades in real estate Perryville Republic Monitor How Local Real Estate Groups Are Stepping Up for North Texas Giving Day and Every Day CandysDirt.com Shoring Up Your Agent Force: Recruiting and Retention in the Changing Real Estate Landscape RISMedia Ask a real estate pro: Should I take HOA to small claims court over landscaping demand? Orlando Sentinel Mortgage rates approach 6% as Fed makes first rate cut this year Real Estate News by RealEstateNews.com This $1.6 billion deal is a sign that the worst of the crisis in office real estate is in the past MarketWatch Deal With Real-Estate Investment Trust Helps Bring Down Another U.S. Hospital Operator Organized Crime and Corruption Reporting Project | OCCRP Grab Your Home Energy Tax Credits While You Still Can The New York Times 'Nepo homebuying' isn't as popular as it used to be. That's actually a bad sign for the US real estate market. Business Insider Private-equity exec on buyer's side in deal for longtime Maurer townhome in Palm Beach Palm Beach Daily News How AI will transform commercial real estate Fast Company Sugar Pine Village honored as 2025 Best Real Estate Project of the Year by Sacramento Business Journal TahoeDailyTribune.com Real Estate Property Transfers in Franklin for August 25, 2025 Williamson Source Calvin Harris accuses financial adviser of stealing $22.5M for 'boondoggle' real estate project NBC News New Castle $5.5M home is top sale as Seacoast inventory surges to pandemic levels Seacoastonline.com Zillow Gone Wild featured a Connecticut mansion with a glass ceiling atrium 'to die for' Norwich Bulletin M&T Bank: Continually Reallocating Away From Commercial Real Estate and Toward Consumer Lending Morningstar Rays' top leadership steps down ahead of team sale as real estate developer readies takeover CBS Sports CREF Roundup | Week 38, 2025 Frost Brown Todd Rice Real Estate, Lincoln Property Co. announce plans for The Arc, significant expansion of Ion District Rice University RNR People in Real Estate – Texas & more Realty News Report World Property Ventures to Launch Digital Real Estate Bank Banking Exchange Palestinian foreign ministry: Israel treating Gaza as ‘real estate’ reflects plans of genocide Arab News Fall '25 Real Estate Guide The Timberjay Best Real Estate Projects 2025: California Firefighters Memorial Expansion The Business Journals Real Estate Transfers Messenger-Inquirer Real estate experts launch AI-powered consulting firm The Business Journals Do you find that real estate buyers on the South Shore are more decisive in the fall, aiming to close before the holidays? fireislandnews.com Post Real Estate Group buys affordable housing property Rancho Cordova Apartments The Business Journals |
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