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Real Estate Information |
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Five Ps of Selling Houses
1. Planning: Know Your Target Buyers Think about your neighborhood and the buyers purchasing homes near your property. Are these home buyers purchasing their first home or moving up? This is important to your marketing and design plan, since the psychological needs of first-time home buyers differ from those of moving-up buyers, in that first-time home buyers are seeking to control their own environment by owning instead of renting. These buyers' psychological needs include: - Safety and security Moving-up buyers often enjoy these benefits, as well, but are looking for a larger home with more amenities for their comfort, self-esteem, and feelings of prestige. The needs of empty-nesters and retirees also vary, but they're generally looking for solutions for making their lives easier. Once you determine who your potential buyers will be, you can make improvements to your home that will attract them. Selling Season Calculate approximately how much time will be needed to get your home ready for sale, and then add on a few extra days for unexpected delays. Estimate the length of your selling season -- the time of year you'll be marketing your home. This time period establishes the basis for your decorating choices and helps plan your color scheme. Use cool colors -- blue, green, gray -- to sell during spring and summer. Use warm colors -- yellow, red, maroon -- to sell during fall and winter. Think about your selling season and your local climate when choosing colors, patterns, fabrics, textures, and decorating details. The selling season and climatic conditions relate to your overall design plan. Try to envision your final product, whether it's a cooling desert oasis or a warm, inviting haven. Consider your target market and your selling season and then make a list of changes to make. 2. Preparation: The first step of preparation includes removal of non-essentials. Pack everything that clutters the potential buyer's vision so that they clearly see their future home. Consider selling or storing large pieces of furniture. The next step is purchasing materials such as paint and plants. Make lists of items needed and specify features, remembering your target market and selling season. (To save money, check for returned items in home improvement stores, or find out if there's a Restore, Habitat for Humanity thrift store in your area, because they sell paint and fixtures. You can donate your own unwanted appliances, light fixtures, and doors to them, as well.) The final step in preparation is the implementation of your changes. You can either do all the work yourself or hire professionals. Think about how much money you'll be making, and then evaluate whether it's better for you to pay to have the work done. If you decide to do the work yourself, home improvement centers offer free flyers with directions for completing most projects, as well as free classes. 3. Presentation: Presentation, or staging, is the fun part of selling your house. Once you've packed all personal knickknacks, take a look at your house, as if through the eyes of a stranger. If the space feels too empty, add plants to bring nature indoors. Use delicate green ferns, spiky gray foliage, cut flowers, and tree branches from your garden to support the desired emotional atmosphere. Don't forget to support the buyer's sense of smell, too; natural essential oils, mixed with water and sprayed into the air, work better than chemicals because of potential allergy problems. (Buyers won't buy a home that makes them sneeze.) 4. Previewing: Previewing, or showing your home to potential buyers or real estate agents is the most important phase. For safety, avoid potential problems by asking someone to help you. Send small children and annoying pets to a friend's house. When showing your home, always stand behind the buyers so they can see the home without having you block their vision. 5. Purchasing: Purchasing, or selling is the final phase in selling your home. If you're not an experienced investor, hire a real estate agent or an attorney to handle the sales contract. Many investors write up simple contracts and then have their escrow agent draw up the sales and closing documents. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
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A busy season debrief of 2018 real estate income tax reform Colorado Real Estate Journal The first year administering any sweeping tax reform with hundreds of pages of new code and thousands of pages of associated guidance is never easy, nor ... Tax notices sent out to delinquent real estate accounts Brownsville Herald Cameron County Tax Assessor Collector Tony Yzaguirre Jr. has announced that his office has mailed out 29894 delinquent tax notices for real estate accounts ... 7 Hotel and Resort REITs to Buy Now | Real Estate Investments U.S. News & World Report Summer can bring a slow down for stocks and investors may look to commercial real estate investment trusts for diversification and stability. Though lodging and ... Westfield Real Estate Agents Help Clean Up Mindowaskin Park TAPinto.net olunteers from the Coldwell Banker Residential Brokerage Westfield East real estate office took part in the 26th annual spring clean-up of Mindowaskin Park in ... Starwood Real Estate Income Trust Buys Jacksonville Office Portfolio GlobeSt.com JACKSONVILLE, FL—Miami-based Starwood Real Estate Income Trust has purchased an 11-building office portfolio in the Deerwood Park submarket of the city ... China's Real Estate Market in 2018, Q4 - ResearchAndMarkets.com Yahoo Finance The "China's Real Estate Market in 2018, Q4" report has been added to ResearchAndMarkets.com's offering. High and low real estate transactions listed for Huron County Norwalk Reflector The following real estate transactions represent the highest and lowest amounts recorded in Huron County for the week ending May 17: High: $1011128 ... Real Estate Corner: Tolerable touch-ups Conway Daily Sun Being catfished or lured into a relationship by means of a fictional online persona is the plight of many single folks these days. You show up for the first ... From Steel City to Tech Town: Pittsburgh’s Real Estate Renaissance Mansion Global Pittsburgh is in the midst of reinventing itself. Pennsylvania's Steel City is fast transitioning from a post-industrial Rust Belt locale to a hub for technology, such as ... Octorara Area eyes lower real estate tax increase LancasterOnline Octorara Area School District business manager Jeff Curtis advised the board May 20 he will have a revised version of the 2019-20 budget ready next month, ... REAL ESTATE Q&A: MAMMOTH'S GREEN NEW SPIEL The Sheet By Paul Oster Q: We read that many of the younger community leaders are taking strong environmental positions and even want to make Mammoth Lakes a ... US opens antitrust probe of real estate brokerage industry Crain's Cleveland Business From Bloomberg: U.S. antitrust officials are investigating potentially anticompetitive practices in the residential real estate brokerage business, with a focus on ... 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How Tech Is Re-Shaping Real Estate Hawaii Business Magazine Two Hawai'i-based startups are using property technology – “PropTech” – to drive innovation in condos and other buildings. We are living in the rising Third ... Lambda Alpha International to host drone, real estate presentation Paradise Valley Independent The Phoenix chapter of Lambda Alpha International (LAI) will host “How Will Drones Impact Commercial Real Estate” Wednesday, May 29, at Phoenix Country ... Berkshire region real estate sales May 5-11, 2019 | theberkshireedge.com Adams. 3 School St: James R. Burt and CIT Bank NA of Adams to FNMA, $25,000 on 05/10/2019. Dalton. 25 High St: John R. Bourque of Dalton to Joshua D. Climate change risk showing up in real estate MPR News The concept is pretty simple: Rising seas higher storm surges, and unprecedented flooding adds up to more risk for trillions of dollars of real estate. Real estate giant Cushman & Wakefield acquires Pelotons Austin operations Austin American-Statesman Real estate services firm Cushman & Wakefield has acquired the Austin operations of Peloton Commercial Real Estate, the companies announced Thursday. Mark your calendars: These are NYC’s top real estate events next week The Real Deal Next week brings another group of real estate events! On May 29, ULI New York is holding an event on Population Trends and How They Impact The Way We ... Recent Commercial Real Estate Transactions The New York Times A five-story walk-up in the Bronx, built in 1925, was sold for $9.6 million.CreditCreditRosewood Realty Group. By Zach Wichter. May 21, 2019 ... New platform that automates real estate transactions just launched The Real Deal FlareAgent has joined the wave of tech firms aiming to transform the real estate industry with new software that streamlines the transaction process. 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Real-Estate Stocks in High Demand as Trade Battle Brews The Wall Street Journal Many investors are turning to real-estate stocks as a safe haven during the U.S.-China trade dispute that has been whipsawing the stock market. Real-estate ... Musk, Bezos Bringing Real Estate Growth To This City; John Stamos' Home For Sale Cheddar Cheddar breaks down the latest news in real estate, including Google's latest NYC purchase and Elon Musk's property influence. thumbnail · WATCH NEXT. Macy's Making “Great Real Estate Play” with Herald Square National Real Estate Investor Macy's Inc's plan to build a tower on top of its Herald Square store to unlock value of real estate. What's the latest in NOLA real estate? WWL News, Talk, Sports Radio Station National real estate analysts say it's a buyer's market! Newell talks to Wade Ragas, a real estate consultant and economist, about what's happening in New ... This millennial used scholarship money to buy property in college—now his real estate company is worth $3.8 billion CNBC Many college students living on a tight budget take on side-jobs just to scrape together and save enough money to help them pay off student loan debts down ... Agents As Influencers: How Instagram Has Changed Real Estate Marketing Forbes The stakes have been raised and real estate marketers are taking *content* creation to the next level. As a result, they're able to capture the attention of buyers ... FlareAgent, a platform that automates real estate transactions, launches out of YC TechCrunch The real estate industry is experiencing a bit of a rejuvenation. After years resisting the influence of tech, the industry is now feeling the entrance of e-buyers, ... Blackstone’s next real estate debt fund is aiming for $5B The Real Deal Blackstone is aiming to raise $5 billion for its latest real estate debt fund. The fund, Blackstone Real Estate Debt Strategies IV, will have an emphasis on the U.S. ... Meet the 31-year-old African American CEO aiming to revolutionize real estate investing CNN Ryan Williams is on a mission to revolutionize the stodgy real estate industry. Amazon HQ2 pushes Arlington median home price up: Virginia real estate Curbed DC Amazon's impending move to Northern Virginia has had a significant impact on home list prices in Arlington County, a new analysis by online real estate ... Maya Train will trigger 150bn pesos in real estate investments: Fonatur Mexico News Daily The Maya Train project will trigger real estate investment of at least 150 billion pesos (US $7.9 billion), according to the chief of the National Tourism Promotion ... Real estate transfers: May 13 - 17 Toledo Blade LUCAS COUNTY 43504 Commercial Noe Jerrold X & Karen A Co-tr to Noe Jeffrey A & Jesslyn J (orsurvtc), 12302 Sylvania Metamora Rd, Berkey, $110000, ... 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Feds freeze Miami condos tied to Argentinian drug trafficking and money laundering scheme The Real Deal A handful of condos in Miami were frozen by the U.S. Department of the Treasury as part of an Argentinian drug trafficking and money laundering scheme. Blackstone targets $5 billion for real estate debt fund Crain's Chicago Business (Bloomberg)—Blackstone Group LP is seeking $5 billion for its latest fund that invests in real estate debt, according to a person familiar with the matter. See inside 'true' mid-century modern house, on market for $1.05 million Knoxville News Sentinel A "glass pavilion in the woods" sits as a prime example of mid-century modern architecture. Spain’s Richest Person Bets Billions on Prime U.S. Real Estate Bloomberg Amancio Ortega is a Spaniard conquering the U.S. in the 21st century. Columbus nations fourth-hottest real-estate market in April The Columbus Dispatch Central Ohio was the fourth-hottest real-estate market in the nation in April, a month after being the nation's hottest market.The country's hottest real-estate ... Waterfront planners push real estate leaders on district's potential, future Austin Monitor For roughly half a decade, whenever Alan Holt has talked with community members about the scope of the planned South Central Waterfront District – a ... WhyHotel Announces New SF-Based Real Estate Development Business Unit and Expands Executive Leadership Team Hospitality Net WASHINGTON -- WhyHotel, a DC-based alternative lodging *service* that operates pop-up hotels in newly built, luxury apartment buildings, today announced the ... Random Lake Tahoe real estate ramblings Tahoe Daily Tribune It has been a very interesting start to 2019 for real estate sales in Incline Village and Crystal Bay.Inventory levels have remained extraordinarily low while sales ... Need To Know: Melcor Real Estate Investment Trust (TSE:MR.UN) Insiders Have Been Buying Shares Simply Wall St It is not uncommon to see companies perform well in the years after insiders buy shares. Unfortunately, there are also... Marine towing magnate’s trust sells waterfront Fort Lauderdale home The Real Deal The trust of a towboat company magnate sold a waterfront Fort Lauderdale estate for $8.1 million. In the High-Flying Hamptons, Real Estate Is in a Rut The New York Times David and Sindhu Nordquist deliberated for years about where to buy a second home, and then last summer, while renting a house in the Hamptons for the first ... Prominent WNY Real Estate Developer Facing Federal Charges Spectrum News Prominent Western New York real estate developer Robert Morgan is facing multiple federal charges, including conspiracy to commit wire fraud and bank fraud, ... Challenges of Successful Albuquerque Real Estate Deal CEOWORLD magazine Are you a business owner? Do you reside in Albuquerque? If you answered yes to the two questions, then this article is for you. Specifically, should you seek ... Real Estate Earnings Recap: Housing REITs Lead Recovery Seeking Alpha Following several years of floundering stock price performance, REITs have outperformed in 2019, boosted by receding interest rates and strengthening ... The residential real estate business needs digital disruption The Washington Post It is one of the few sectors of the U.S. economy yet to be transformed by the Internet age. ERA Real Estate partners with HomeAdvisor for concierge services Inman.com ERA Real Estate is launching a series of concierge services for its homebuyer clients as part of a new partnership with HomeAdvisor. ERA Real Estate ... 17 real-estate agents reveal the worst parts of their jobs, from the lack of steady income to being on call 24/7 Business Insider Business Insider asked real-estate agents about the worst parts of their jobs. Several agents said it was managing clients' unrealistic expectations. Property in Vineland sells for $505,000 | South Jersey real estate transactions NJ.com Here's a roundup of recent home sales in Cumberland, Salem and Gloucester counties. 'This was a steal': Campaign real estate deal that 'thrilled' Trump could be illegal Washington Examiner President Trump was “thrilled” that his campaign acquired northern Virginia office space at “bargain basement” rates, a campaign official told the Washington ... Real Estate Transactions — Big Deals With a Little Help From South Florida Attorneys | Daily Business Review Law.com South Florida real estate attorneys have the advantage of working in a deal-driven region which makes their skills valuable wherever the sales are closing. Top 10 Tips For First-Time Real Estate Investors Forbes Real estate can be a tremendous investment opportunity. But when it comes to taking that crucial first step, most people aren't sure where to start. Loudoun friends lead a platinum real estate team Loudoun Times-Mirror When veteran realtors Vicky Noufal and Karen Cooper first decided to open Platinum Group Real Estate together, fellow agents warned them against it. Raiders acquiring additional real estate near Las Vegas stadium for parking - Silver And Black Pride Raiders acquiring additional real estate near Las Vegas stadium for parking Silver And Black Pride The Las Vegas Stadium Co. COO, Don Webb, announced at Thursday's stadium authority board meeting that the Raiders are in the final stages of a ... Grayblock Power Selects Fusion to Bring Clean Energy and Real Estate Digital Asset Investments to the Masses EnerCom Inc. Grayblock Power Selects Fusion to Bring Clean Energy and Real Estate Digital Asset Investments to the Masses. New York, May 24, 2019 (GLOBE NEWSWIRE) ... Google comes to aid of Punch Line, says it doesn’t want its real estate San Francisco Chronicle Comedian Dave Chappelle (right) attends a rally at City Hall to announce an effort by Supervisor Aaron Peskin to prevent the Punch Line comedy club from… Latest Vancouver real estate pitch: Free wine for a year with pre-sale condo purchase - The Province Latest Vancouver real estate pitch: Free wine for a year with pre-sale condo purchase The Province Whether it is free wine or avocado toast, creative offers are signs of the times in a Metro Vancouver real estate market with slowing sales. This week in celeb real estate: Tinder co-founder eyes breakup with Montecito home, Beck’s former home lists for sale… and more The Real Deal Aside from one $16 million sale in the South Bay, celebrities looked outside L.A. for their real estate fix this week. Two multi-million-dollar listings came up in ... Perry Wellington Real Estate WTAJ - www.wearecentralpa.com Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AddThis Sharing Buttons. 4 tips for avoiding toxic behavior in real estate Inman.com Whether it's clients creating roadblocks over the smallest details or other agents working to bring their colleagues down, today's entrepreneur needs to be ... Recharging Your Personal Real Estate Brand Forbes Those who sell real estate sometimes find themselves challenged to remain *fresh* in the marketplace. There is increased competition from other real estate ... |
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