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Real Estate Information |
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Five Ps of Selling Houses
1. Planning: Know Your Target Buyers Think about your neighborhood and the buyers purchasing homes near your property. Are these home buyers purchasing their first home or moving up? This is important to your marketing and design plan, since the psychological needs of first-time home buyers differ from those of moving-up buyers, in that first-time home buyers are seeking to control their own environment by owning instead of renting. These buyers' psychological needs include: - Safety and security Moving-up buyers often enjoy these benefits, as well, but are looking for a larger home with more amenities for their comfort, self-esteem, and feelings of prestige. The needs of empty-nesters and retirees also vary, but they're generally looking for solutions for making their lives easier. Once you determine who your potential buyers will be, you can make improvements to your home that will attract them. Selling Season Calculate approximately how much time will be needed to get your home ready for sale, and then add on a few extra days for unexpected delays. Estimate the length of your selling season -- the time of year you'll be marketing your home. This time period establishes the basis for your decorating choices and helps plan your color scheme. Use cool colors -- blue, green, gray -- to sell during spring and summer. Use warm colors -- yellow, red, maroon -- to sell during fall and winter. Think about your selling season and your local climate when choosing colors, patterns, fabrics, textures, and decorating details. The selling season and climatic conditions relate to your overall design plan. Try to envision your final product, whether it's a cooling desert oasis or a warm, inviting haven. Consider your target market and your selling season and then make a list of changes to make. 2. Preparation: The first step of preparation includes removal of non-essentials. Pack everything that clutters the potential buyer's vision so that they clearly see their future home. Consider selling or storing large pieces of furniture. The next step is purchasing materials such as paint and plants. Make lists of items needed and specify features, remembering your target market and selling season. (To save money, check for returned items in home improvement stores, or find out if there's a Restore, Habitat for Humanity thrift store in your area, because they sell paint and fixtures. You can donate your own unwanted appliances, light fixtures, and doors to them, as well.) The final step in preparation is the implementation of your changes. You can either do all the work yourself or hire professionals. Think about how much money you'll be making, and then evaluate whether it's better for you to pay to have the work done. If you decide to do the work yourself, home improvement centers offer free flyers with directions for completing most projects, as well as free classes. 3. Presentation: Presentation, or staging, is the fun part of selling your house. Once you've packed all personal knickknacks, take a look at your house, as if through the eyes of a stranger. If the space feels too empty, add plants to bring nature indoors. Use delicate green ferns, spiky gray foliage, cut flowers, and tree branches from your garden to support the desired emotional atmosphere. Don't forget to support the buyer's sense of smell, too; natural essential oils, mixed with water and sprayed into the air, work better than chemicals because of potential allergy problems. (Buyers won't buy a home that makes them sneeze.) 4. Previewing: Previewing, or showing your home to potential buyers or real estate agents is the most important phase. For safety, avoid potential problems by asking someone to help you. Send small children and annoying pets to a friend's house. When showing your home, always stand behind the buyers so they can see the home without having you block their vision. 5. Purchasing: Purchasing, or selling is the final phase in selling your home. If you're not an experienced investor, hire a real estate agent or an attorney to handle the sales contract. Many investors write up simple contracts and then have their escrow agent draw up the sales and closing documents. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Aug. 24 Real Estate Transactions The Newark Advocate 6689 Benner Rd, Richardson John H, Boehm April Christine and Sabins Timothy Michael, 7/19/2019, $277,500. Bowling Green Township. 60 Winding Wood Rd ... Beverly Hills real estate agent accused of burglarizing homes of celebrities including Usher and Adam Lambert CNN A Beverly Hills real estate agent and another man are accused of burglarizing celebrities' homes in Southern California, sometimes during open-house viewings ... Real Estate Transactions: Aug. 24, 2019 Fairfield Daily Republic 1351 West 3rd Street – $1,260,000, 07-16-19 [4 Bdrms – 2541 SqFt – 1980 YrBlt], Previous Sale: 03-23-17, $685,000. 3 Linda Vista Street – $400,000, 07-16-19 ... Welcome to Real Estate Friday! | theberkshireedge.com Property of the Week – Stephen Schoenfield and Joanna Szwyd of Stone House Properties offer an incredible property with tri-state views, an indoor pool, ... Mixing Real Estate With Puppies and Kittens The New York Times Some brokers try to combine their work with animal shelters with their real estate listings. Real Estate Briefs | Real Estate Charleston Post Courier Realty ONE Group Coastal welcomes two new agents. All Things Real Estate: All homeowners have to pay property taxes, even on a ‘free’ house Fairfield Daily Republic Q: Hi! My question is that my grandparents currently own the house I am living in. (It's a two-story, great neighborhood and would sell in no time.) They said they ... Real estate in LA, once listed for $1 billion, sells for $100,000 INSIDER A luxury plot in Hollywood Hills dubbed "The Mountain" sold at auction for one-10000th of its earlier asking price. Real estate: What $265,000 will buy in Middle Tennessee The Tennessean Looking to purchase a home near Nashville? Here's what $265000 will buy you in Gallatin, Cedar Hill and Lebanon. The Pipeline: Commercial real estate roundup for 8.23.19 RichmondBizSense Colliers International reports the following deals: Infinity Health leased 2,555 square feet at 2200 Pump Road in Henrico. Rebecca Barricklow and Megan ... Dodge County real estate transfers | Local News Fremont Tribune Joan M. Coufal to Joan K. Zessin, 1040 E. 11th St., Fremont, $212000. Liquidity Crunch Mangles UK Equity & Real Estate Funds WOLF STREET Equity and property funds in the UK saw withdrawals of £2.5 billion in July, taking total outflows in 2019 so far to £12.4 billion, according to Morning Star data. Tech firms lease major Manhattan real estate in 2019 Curbed NY Tech firms are expanding their grasp on Manhattan's commercial real estate market, with this year's leasing activity already outpacing its 2018 numbers. Georgia attorney charged with murder for allegedly running down real estate investor who hit his Mercedes-Benz New York Daily News A Georgia attorney told authorities a driveway encounter with a real estate investor turned deadly after the man threw a golf ball at his Mercedes Benz – but ... 08-24-19 - Real Estate Radio Hour Talk Radio 1210 WPHT Chris & Andy take the show to the Minnesota State Fair this week. Even with all of the food and people-watching opportunities around, they take time to focus on ... Mister Guns, Spirit Halloween add space in this week's top D-FW commercial real estate transactions Dallas News SalesDallas Habitat for Humanity has done a sale and lease back of its Dallas-Fort Worth headquarters, a 133134 square foot industrial building is... David Koch had a massive New York real estate portfolio INSIDER Along with unloading his fortune into conservative causes, Koch turned heads with his real-estate purchases — even paying for one townhouse in cash. Beverly Hills real estate agent suspected of burglarizing the homes of Usher, Adam Lambert Inman A Los Angeles real estate agent is suspected of helping and encouraging an impostor to steal from celebrities' homes. Beverly Hills agent Jason Emil Yaselli, 32 ... Real estate news: Tustin apartment complex sells for $5.3 million; multifamily deals slow OCRegister In Tustin, CBRE negotiated the $5.3 million sale of the 16-unit Myrtle Avenue Apartment Homes to an unidentified local buyer. The complex at 15981 S. Myrtle ... Local resident joins Lyman Real Estate Middletown Press WESTBROOK — Ron Lyman, CCIM, CEO of Lyman Real Estate Brokerage & Development, recently announced that Patrick Sennott has joined the firm as an ... Everything you've ever wanted to know about Dallas real estate history in one book Dallas News If you want to be a quick study on the history of Dallas' big real estate dealmakers there's a book you need.The 288-page encyclopedia of local... Will tech make realtors obsolete? Investors debate the future of real estate GeekWire The real estate industry has undergone dramatic shifts over the past few years thanks to tech companies such as Zillow and Redfin, but some aspects of the ... Is Real Estate Crowdfunding a Good Investment? Lifehacker Ask a rich person how they got rich, and there's a good chance they'll say they invested in real estate. In fact, real estate is generally accepted as one of the most ... Ask a Fool: Why Have Real Estate and Utility Stocks Been Performing So Well Lately? The Motley Fool Q: I've noticed that high-yielding stocks, particularly REITs and utilities, have been performing very well in recent months. Is there a reason for the strong ... Commercial real estate transactions from The Oklahoman for Aug. 24, 2019 Oklahoman.com Price Edwards & Co. reports these real estate transactions: Foster Energy leased 3309 square feet of office space at 900 NW 139th Street Parkway. Buy Redfin, RE/MAX Stocks as They Are ‘Well Positioned’ for the Real Estate Tech Revolution Barron's Technology is starting to upend the staid real-estate market and Craig-Hallum analyst Brad Berning thinks that Redfin and RE/MAX “are positioned to be winners ... Berkshire region real estate sales Aug. 4-10, 2019 | theberkshireedge.com Adams. 7 Elm St: David M. Roberts of Adams to Richard P. Frederick, $94,000 on 08/07/2019. 11 Enterprise St: Susan E. Schneider and Deutsche Bank Natl T ... God and Real Estate Washington Examiner Real estate had been Hadassah Carter's “ministry” for years. A well-known agent in Virginia's Chesterfield County, Carter reassured potential clients that their ... Manitowoc County real estate transfers and homes sold: Aug. 25, 2019 Herald Times Reporter View recent real estate transactions in Manitowoc County. Former North Texas Real Estate Agent Ashley Williams Files For Bankruptcy, Clients Claim She Owes Them Thousands CBS Dallas / Fort Worth FRISCO, Texas (CBSDFW.COM) – A former North Texas real estate agent, accused of taking nearly half-million dollars from her clients and business partners, ... CA real estate: Median home price at $607990 in July; 4th straight month above $600K NN Business View After setting record prices for the past three months straight, the median price pulled back from June's $610720 but still registered higher than the previous year. WATCH: How Climb Real Estate grew into a national franchise Inman At ICLV, Mark Choey shares the story of how he grew Climb Real Estate from a team to an indie brokerage to a nationwide franchise. Sponsored: Real Estate Confidential: Buyer Opportunities During Buying Season Martha's Vineyard Times Real Estate Confidential is a weekly chit-chat about new listings, sales, or other insider info on the Martha's Vineyard Real Estate market, presented by Fred ... Red Wing council member granted restraining order against real estate developer following alleged threats PostBulletin.com John Becker of Red Wing District 2 wins harassment restraining order. Beverly Hills real estate agent accused of burglarizing celebrity homes, including Usher, Adam Lambert KPTV.com Singers Usher and Adam Lambert are named as victims in the complaint against a real estate agent. Beverly Hills real estate agent charged with burglarizing celebrity homes Yahoo Sports Two Beverly Hills men are facing the possibility of spending more than three decades in jail after they were arrested on suspicion of burglarizing the homes of ... Real Estate Happenings | Real Estate Charleston Post Courier Home Buyer and Seller Seminar. WHAT: Jeff Cook Real Estate Seminar teaching buying and selling techniques. WHEN: Aug. 27 and every Tuesday at 5:30 ... Introducing New Century Real Estate Investment Trust (HKG:1275), The Stock That Slid 55% In The Last Five Years Yahoo Finance Ideally, your overall portfolio should beat the market average. But even the best stock picker will only win with some... Recent Commercial Real Estate Transactions The New York Times $6 MILLION. 38-25 Main Street (between 38th and 39th Avenues). Queens. This commercial condo unit in Queens Crossing, a 12-story shopping and office ... Real Estate Round-Up: Lightning in a bottle Fallbrook / Bonsall Villlage News What if someone told you that the perfect time to travel to one of your favorite vacation spots was the next eight months, because prices are low and. Sewickley-area real estate transactions for the week of Aug. 19, 2019 TribLIVE High School Sports Network Aleppo Estate of Casper Baltensperger Jr. sold property at Ferndale Ave. to Fleuger L.P. for $9880. Edgeworth Estate of Elaine Natowich sold property at 304 ... DataRank vets Cason, Frazier launch real estate company talkbusiness.net Former Northwest Arkansas entrepreneurs Ryan Frazier and Kenny Cason have returned to the region to launch their newest venture — in a roundabout way. MRM EXCLUSIVE: 'Portfolio Power' — Why Maximizing Real Estate Should be on the Menu for Restaurants | MRM EXCLUSIVE: 'Portfolio Power' -- Why Maximizing Real Estate Should be on the Menu for Restaurants Modern Restaurant Management Why Maximizing restaurant Real Estate is No Longer Optional. Suspect's bail not revoked in fatal stabbing of real estate developer WPVI-TV Social media will not send a man accused of stabbing a real estate developer to death in Center City last summer back to jail. WeWork's IPO filing showcases its real estate risks Business Insider WeWork, valued at $47 billion, embraces its tech image. But the coworking company has laid out plenty of real estate risks, and analysts have noticed. These San Francisco streets are tiny, but they have the most expensive real estate SFGate Presidio Terrace is at the top of a recent list ranking the San Francisco streets with the most expensive real estate. Homes.com found the average home value on ... UpNorthLive Deals: Real Estate One UpNorthLive.com It's time for another UpNorthLive deal sponsored by Real Estate One. With this UpNorthLive Deal, you will a $225 value for only $99 at Real Estate One in ... How a Ukrainian tycoon became Cleveland’s commercial real estate kingpin ThinkProgress The 55 Public Square building in downtown Cleveland is, for all intents and purposes, a Cleveland landmark. Twenty-two stories tall, just a couple of blocks from ... For the third time charmed, real estate couple star on HGTV again, and again, and again Oklahoman.com The first time was a charm, in 2014. The second time was a charm, in 2017. The third time, in 2019, makes enough for a bracelet. Troy and Denise Schroder, real ... Sold: Search the latest Macon County real estate transfers Herald & Review Decatur. 1025 S. Bear Road, $200,000, Richard A. Sowers and Robin G. Sowers to. Advanced Disposal Services Solid Waste Midwest. 4660 Bentonville Road ... Why this sustainability-focused real estate developer is taking a cue from Steve Jobs GeekWire Green Canopy doesn't fit neatly into one box. It's an innovator but not a tech company. It's an environmental organization but not a nonprofit. It's a high-end real ... Comeback of the Residential Real Estate Market Entrepreneur Residential real estate, for a very long time, has been the subject of discussion with regard to its value and business output in India. Usually favoured by several ... AROUND TOWN: upcoming events you need to know about Real Estate Weekly August 22: The New York Association of Realty Managers presents “Landscaping Project Management” Chelsea Area Tutorial/Tour featuring the: Most Durable ... Real Estate Prices Increase in Major Moroccan Cities, Steady in Other Regions Morocco World News Rabat – In 2018, the Moroccan real estate market saw a 4.8% increase in the number of transactions and stagnation of prices overall, according to the annual ... St. Jude Dream Home; capital investment slows; historic preservation met: real estate notes from The Oklahoman for Aug. 24, 2019 Oklahoman.com ARCADIA Tours available for St. Jude Dream Home The St. Jude Dream Home remains open for free tours from noon to 5 p.m. Sunday. The giveaway will be at ... The economy may be starting to slow. Real estate is taking notice The Real Deal The U.S. economy may be heading toward a recession, and the real estate industry is staying cautiously optimistic. How Artificial Intelligence Can Help Real Estate Investors Buy And Sell More Intelligently Forbes The emergence of AI does not eliminate the need for human intervention. New architects' report shows how the trade war is hitting commercial real estate CNBC A key indicator for the commercial real estate market is showing signs of weakness, and uncertainty in the economy over the trade war and interest rates may be ... Real estate Q&A: My great condo deal could now cost me a ton of money The Keene Sentinel Question: I got a great deal on a condo that the seller had bought at a foreclosure sale and cleaned up. I used my savings and did not take a mortgage. Now I am ... REAL ESTATE MATTERS: Can you transfer home ownership with back taxes due? Sarasota Herald-Tribune Q: My father-in-law transferred ownership of his house in Michigan to his four daughters as joint tenants before his death a couple of years ago. Now, my wife ... Hurricanes Are Only Getting Harder For Commercial Real Estate Owners To Deal With Bisnow Hurricanes may increase in severity as time goes on, putting extreme pressure on every aspect of the commercial real estate industry. The Greenland Gambit Slate A stupefied world learned Tuesday night that President Donald Trump wasn't joking, he was serious, about wanting to buy Greenland—so serious that when the ... Regarding the approval of INVL Baltic Real Estate document GlobeNewswire INVL Baltic Real Estate (hereinafter may be referred as the Company) informs that the new version of the Law on Collective Investment Undertakings of the ... Real Estate – August 22 Greenfield Daily Reporter The following real estate transfers were recorded recently in the Hancock County Recorder's Office: July 19 Zachary B. Lemaster to Steve Craney, 1752 E. A better real estate deal for Trump | Letters to the Editor Frederick News Post Buy Greenland? I've got a better idea — buy Afghanistan! It's partly paid for. In the past 18 years, more than 2300 American servicemen and women have died in ... Mark your calendars: These are South Florida’s top real estate events next week The Real Deal South Florida real estate events happening next week. Real estate: Builders design homes with roommates in mind The Tennessean For many young buyers, home is a place they share with roommates who help with the mortgage, provide companionship and a sense of security. Contractor and tech company move into Somerset building Real Estate Weekly This summer, Cushman & Wakefield represented the Winter Organization, which has inked two new, long-term leases at 200 Cottontail Lane in Somerset. Local News Real estate market, insurance policies affected by increasing wildfire incidents Allys Becerra 6:50 KSBY San Luis Obispo News The Department of Insurance is seeing a trend across California of homeowners who are having a hard time finding insurance due to wildfires, but real estate ... Attorney accused of killing real estate investor lied to police, documents show WSB Atlanta SANDY SPRINGS, Ga. - An Atlanta attorney charged in the murder of a prominent real estate investor last month told police his alleged victim threw a golf ball at ... College real estate and housing: Students face challenging market Curbed As private developers see big dollars in dorms, college students face high housing costs. Brooklyn Real Estate Six Months Later: All Four Sold Brownstoner This week, we look back at four of our featured listings from six months ago, focusing on homes in Brooklyn Heights, Flatbush and its mico-nabe Beverly Square ... Lena Dunham Says She Was ‘Real-Estate Shamed’ Observer Lena Dunham gives a tour of new West Village apartment, after letting go of a Brooklyn abode for which she feels she was 'real-estate shamed.' Prime Real Estate: Amazon HQ2 Adds $200,000 To Crystal City Home Prices Forbes Summer is usually when real estate activity starts to slow down in the Washington, D.C., area, but not so for the neighborhood surrounding Amazon's future ... The FBI Raid Of Texas Real Estate Investor Nate Paul Forbes This week, agents from the Federal Bureau of Investigation descended unannounced on the home and business of Nate Paul, a young Texas real estate ... Sudhoff, Douglas Elliman form Houston real estate brokerage venture Houston Chronicle Douglas Elliman, the New York real estate brokerage known for its multimillion-dollar listings and celebrity agents, is expanding into Houston, joining a crowded ... JLL marketing distribution center in Brooklyn now under construction Real Estate Weekly DH Property Holdings LLC has begun construction on 55 Bay Street, an 85,000 s/f, Class A, distribution center in the Red Hook section of Brooklyn. JLL was ... Fasten Your Seat Belts: Commercial Real Estate Is Taking a Flight to Quality Kiplinger's Personal Finance A flight to quality doesn't mean jetting off to a tropical resort, it's a strategy that real estate investors are using right now to gain peace of mind. Seasoned CRE ... Real Estate Report: Demand For Housing in Detroit Remains High Hour Detroit Magazine There's a shortage of livable houses and a surplus of buyers in Detroit. So what's the solution to this real estate problem? You Can Do Better Than VNQ Seeking Alpha ETFs are an excellent option for investors seeking simple, low-cost, and diversified exposure to real estate, particularly for investors that have limited time. Springs real estate 'comes into its own' Colorado Springs Business Journal In 2007, Holly Trinidad traded the glitz and glamour of Los Angeles for her hometown of Colorado Springs, fully expecting to return to a city that was — Trump Says He's Weighing 'Large Real Estate Deal' To Buy Greenland HuffPost He seems to think Denmark might go for it because "we protect Denmark." The president is bad at real estate | Sheneman NJ.com The president wants to buy Greenland. Seriously. The increasingly unhinged chief executive tried to float the idea of buying a self governing nation via tweet. Ask a real estate pro: Will I owe buyer’s agent if I cancel contract to sell my home? - Sun Sentinel Ask a real estate pro: Will I owe buyer’s agent if I cancel contract to sell my home? Sun Sentinel A reader asks real estate lawyer Gary Singer: I want to cancel the contract for the sale of my house. If I do so, will I still owe a commission to the buyer's agent? Not every real estate deal in Palm Beach scrapes the stratosphere Palm Beach Daily News Palm Beach homes: Here's a roundup of sales between $3 million and $4 million in Palm Beach over the past month. Brother, sister find success in real estate business with Weichert SILive.com Scott and Tracey Setaro formed Weichert, Realtors - Evolution Group in January. China's first Sino-US university launches new institute for real estate - Xinhua | English.news.cn Xinhua SHANGHAI, Aug. 24 (Xinhua) -- New York University Shanghai (NYU Shanghai) has co-founded a new academic institute in Shanghai with the New York ... Look elsewhere for international real estate UPI News Look elsewhere for international real estate, Harlan Ullman advises in a satirical letter to Donald Trump. Eyeing Greenland, Trump Again Mixes Real Estate With Diplomacy The New York Times WASHINGTON — Go ahead and file this one under Stories You Probably Didn't Expect to Read About the White House This Week: President Trump has been ... Real Estate Transactions - Business West Business West The following real estate transactions (latest available) were compiled by Banker & Tradesman and are published as they were received. Only transactions ... This Company Is Changing the Real Estate Investment Game Entrepreneur They say the best investment on earth is earth, but more often than not, only the 1 percent — or anyone who has the capability to cough up millions — gets to ... Chinese outbound real estate investment at seven-year low IPE Real Assets Chinese outbound real estate investment in the first half of 2019 fell to a seven-year low due to domestic policy restrictions and global economic uncertainties, ... Echo Park's Taix French restaurant to become part of major real estate development The Eastsider LA Echo Park -- The owner of Taix French Restaurant has sold the property to a developer for a large housing and commercial project that will include room for a ... Local real estate market mirroring rising summer temperatures Mercer Island Reporter Temperatures on Mercer Island are hot, and the local real estate market is also bustling with activity. On Mercer Island, we had more homes come on the market ... After failing to meet his own deadline, Queens council member returns thousands in real estate donations The Real Deal Council member Jimmy Van Bramer says his campaign cut checks to various developers and landlords on Monday, following criticism that he hadn't lived up to ... Tucson Real Estate: Oracle and Ina center to get new look Arizona Daily Star Larsen Baker and Volk Co. are planning to bring new retail to the center. ‘Hey, Google. Find me a real estate agent.’ Inman True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have ... Portland's foreclosed homes for sale: Bargains at up to $1350000 or money pits not worth the work? OregonLive.com People stop paying their mortgage because they're in over their heads or "something unexpected happens." Commercial Real Estate Expert Says "Recessions Need To Be Caused By Some Sort Of Intervention" Forbes Editor's Note: The original version of this Q&A was published in the August 2019 issue of Forbes Real Estate Investor. Mark Rose is CEO of full- *service* ... Amazon Is About to Disrupt the Real Estate Industry Money Morning Amazon is entering a new sector, and that's creating 50% upside for this stock... |
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