Real Estate Information

Luxury Real Estate Information

Rancho Palos Verdes, California Homes
Palos Verdes, California Homes
South Bay, California Homes
Luxury Mexican Beachfront Homes

Featured Properties

Oceanfront Estate Near Trump National

Related Information

Loan Information
Real Estate Information
Mortgage Refinance Information

The Secret to Maximum Real Estate Profits: Lighting

Lighting is the most important detail of interior Design Psychology for selling houses. Lighting influences a prospective buyer's feelings within a space more than any other interior design element. Therefore, it's worthwhile to give extra thought to lighting when selling your home.

Consider your selling season and local climate when choosing light bulbs and staging the natural daylight inside your home. Both factors will relate to your overall lighting design plan. Try to envision your final product as either a cooling desert oasis or a warm, sheltering refuge.

Selling Season

Calculate the time you'll need to get your home ready for sale, and then add on a few extra days for unexpected delays. Estimate your selling season, which is the time of year you'll be marketing your home, since this timeframe will establish the basis for your decorating choices and help you plan your lighting scheme.

Natural Day Light and Seasonal Lighting Patterns

Nature's natural daylight influences your selling season; people feel most comfortable in homes where the lighting mimics the natural outdoor setting. But natural daylight also changes the appearance of colors inside your house.

Northern light, mostly cool or downright cold, shines directly into your space for a limited time during the middle of summer. Warm colors, such as red, yellow or orange, counter the coolness of that light, and blues or greens make the room appear even cooler.

On the other hand, Southern light is warm and sunny, so you can get away with darker colors to create feelings of coziness and intimacy. Make south-facing rooms feel summery all year long with sea blues and greens.

Eastern light changes throughout the day. East-facing rooms have sunny mornings and muted mid-days, with no direct afternoon sunlight. Since most buyers preview homes later in the day, use warmer accents to counter the afternoon dreariness.

Western light provides late afternoon and evening sun, and your color choices depend on the selling season. Use neutrals or cool colors in western rooms to suggest relief from the heat, or use warm colors to enhance feelings of escape from the harsh outdoors.

Let the Sun Shine In

Because buyers feel happier in rooms with plenty of natural daylight, pull back all window coverings when you show your home. Closed-up houses feel stagnant and dark, which stifles the buyers' desire to look at your home for any length of time. For summer heat, light-filtering window treatments work better than room-darkening, heavy window dressings.

To enhance natural daylight, add daylight-mimicking light bulbs. Turn on all the lights when showing your home in the winter, and double check the feelings generated by the lighting in the summer. You can add blue or cold white light bulbs for feelings of coolness. Dimmer rooms give buyers feelings of refreshment on hot days.

Because lighting affects the way buyers will feel in your home more than any other design detail, you should consider the lighting in your home carefully before beginning to show it to prospective buyers. A little extra time and effort will net you more money at closing, and will sell your home faster.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Real Estate Happenings
Charleston Post Courier
WHAT: This inaugural golf tournament fundraiser is sponsored by Berkshire Hathaway HomeServices Southern Coast Real Estate, with 100 percent of the proceeds going to nonprofit The Sunshine Kids Foundation ( providing group ...

Naples Daily News

Real estate briefs
Naples Daily News
Free real estate seminar. Naples' top real estate professionals are holding a public talk to help homebuyers and sellers avoid making common but harmful mistakes. According to local Realtor Jim York, who will be one of the professionals at the seminar ...

Real estate transfers: Reported Oct. 21, 2018
Real estate transfers recorded in the office of Adams County clerk and recorder. Quincy area. Russell F. Rohrer, property at 2000 State St., to Elias M. Wigfall and Lachelle M. Wigfall. Melissa R. Hinkamper, property at 1212 N. 20th St., to Melissa R ...

Real estate transfers for Oct. 21, 2018
Roanoke Times
Federal National Mortgage Association to Morris Real Estate Management LLC, 1813 Eastgate Ave. N.E. Roanoke VA 24012, $64,900 10/02/2018. HSBC Bank USA to Victoria L. Epperly, 3401 Birchwood St. N.E. Roanoke VA 24012, $71,000 10/04/2018.


Six Skills Real Estate Investors And Developers Need To Develop
Being a successful real estate investor or developer requires the unique ability to see an opportunity where others do not. Looking at trends in other successful markets and recognizing those trends elsewhere are key factors in identifying opportunities.

Washington Examiner

Treasury makes real estate a winner of tax law's 'opportunity zones'
Washington Examiner
The Trump administration released the first draft rules for an ambitious plan to provide tax breaks for investment in economically disadvantaged areas labeled ...
Opportunity Zones Frequently Asked Questions | Internal Revenue Service -
View Interactive Map - ArcGIS OnlineArcGIS Online
REG-115420-18 -
Urban Institute
all 163 news articles »

Wall Street Journal

The Bullies of Real Estate
Wall Street Journal
“Bullying is rampant among real-estate agents, but you see less of it among the top-performing agents. The most common form of bullying here is a passive-aggressive running of the clock, which usually happens when buyers and sellers are negotiating ...

Omaha World-Herald

La Crosse County real estate transfers for Sunday, Oct. 21, 2018
La Crosse Tribune
The following are real estate transfers filed in La Crosse County. By law, some transfers are exempt from transfer fees; these properties are listed without prices. Bangor. Matthew and Tyffany Gasper to Kory and Olivia Freeberg, 2107 Henry Johns Blvd., ...
Residential real estate transfers, Oct. 21Omaha World-Herald

all 2 news articles »

Real estate transfers
The Steubenville Herald-Star
St. Joseph Monastery to Maria Benavides, lot 46, Becker Highlands. Charles McIlvain to Robert and Megan Knutsen, 9.509 acres, Mount Pleasant Township (survivorship). Melissa and Robert Supanik to Jared Bloom and Kathryn Shook, 0.219 acre, Warren ...


Combining Traditional And Modern Real Estate Tactics To Survive Industry Evolution
In a digitized era where agile business principles reign supreme, traditional commercial real estate principles are being tested like never before. There's no denying that technology has impacted and even disrupted all real estate asset classes ...

Google News

home | site map