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I Already Have an MLS Listing, Why Do I Need an Internet Ad?

In today's real estate market, astute buyers are also looking to realize savings by dealing directly with the seller. They use internet search engines and keyword sets (Atlanta real estate advertising, Atlanta for sale by owner, Atlanta FSBO) to locate for sale by owner (FSBO) properties on the web. Search engine results will be limited to those websites registered with major search engines and which meet the search criteria. Websites with a meaningful search engine 'rank' will benefit most by being listed at the top of the search results.

Though not necessarily an indication of site quality, search engine rank is a measure of site popularity which offers some indication of site visits. As a result, for sale by owners (FSBO) are encouraged to check a site's search engine rank before listing your property with them. If you want your property to be seen, avoid listing your property with any site not in the top 20 results for any of your keywords sets. The analysis involved is fairly straightforward.

Simply run a search in your search engine of choice (Google, MSN, Yahoo) on relevant keyword sets unique to your property (Atlanta real estate advertising, Atlanta for sale by owner, Atlanta FSBO) and check the results. Depending on the keywords used, the Multiple Listing Service (MLS) and local newspapers [other important considerations] may not be included in the search engine results. For sale by owner (FSBO) homes without an internet presence fail to cover this critical dimension of an effective marketing campaign, which could result in a 'commission free' sell.

Barry M. Milteer,
Home Advancement, LLC

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Seeking Alpha

Real Estate Outperforms Amid Broader Selloff
Seeking Alpha
Amid rising trade and political tensions, US equities dipped nearly 6% this week, the worst weekly performance in two years. REITs fell 5% while homebuilders declined 3%. A flurry of headlines reignited volatility this week including a Fed rate hike ...

Hot Property: Real estate reboot
Los Angeles Times
Not every housing ambition works out as planned. This week's collection includes an Oscar winner who has relisted his Hollywood Hills West compound as two separate properties and a writer-actor who decided against building his dream house in Malibu ...

Naples Daily News

Real estate briefs
Naples Daily News
The show has guests who specialize in relevant topics in the real estate industry. All Shows can also been seen on the website under icon online education. Two model homes at Naples Reserve were honored with 2018 Parade of ...

and more »

Las Cruces Sun-News

Selling or leasing real estate without a license is a felony
Las Cruces Sun-News
If you're thinking of helping a friend, neighbor or relative buy, sell or rent a home, apartment or commercial property, you'd better think again. Conducting such activities without the benefit of a real estate license is against the law. In 2008, the ...


How To Win A Real Estate Bidding War: Advice From The Pros
Listen to Paul, Habibi, Continuing Lecturer of Finance and Real Estate at UCLA Anderson School of Management. Have a plan in place where you know you what your number is before you even make your offer. Buying a personal residence that others want ...

Lincoln Journal Star

No stopping the local real estate market
Lincoln Journal Star
It seems you can throw just about any obstacle in the way of the Lincoln real estate market these days, and it will just get swatted aside. Soaring prices? No problem. Rising mortgage rates? Not an issue. Lack of homes for sale? Next obstacle, please ...

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Real Estate Newsmakers
JoAnn Drabble, broker associate of Re/Max Welcome Home, qualified for the Re/Max Chairman's Club Award for 2017 and ranked No. 9 of the Top 25 Individuals for all of Re/Max New England for 2017. Drabble was awarded the prestigious Lifetime Achievement ...

and more »

Real Estate Transfers
The Keene Sentinel
Here is a list of 34 transfers recorded in Cheshire, Hillsborough and Sullivan counties during the period ending March 9, 2018. Listed below is the date of the deed and the purchase price, based on real estate transfer tax paid. This list does not ...


Real Estate Pros Share Their Favorite Resource For Market Trends
This is especially important for real estate professionals, who must contend with rapidly changing price points, demographics and client preferences. Sharing the latest, most up-to-date listings and statistics with your clients will inspire trust and ...

Real estate leaders gear up for radical meeting in the desert
On Monday a set of curious, smart and influential real estate people from around the country will ditch their office for the desert and the chance to make history at Disconnect in Palm Springs. Together almost 200 attendees reflect the diverse and ...

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