Real Estate Information

Luxury Real Estate Information

Rancho Palos Verdes, California Homes
Palos Verdes, California Homes
South Bay, California Homes
Luxury Mexican Beachfront Homes

Featured Properties

Oceanfront Estate Near Trump National

Related Information

Loan Information
Real Estate Information
Mortgage Refinance Information

Selling Houses Fast: Basics of Design & Color Psychology

Fixing up houses to ready them for sale includes a design plan for needed changes. Save money on transformation costs by choosing design details right the first time. Make more money from your home sale by choosing design details that catch the attention of buyers in your price range.

Design Psychology helps you net more money, faster, in today's competitive real estate market. Your buyers won't even realize that you're using Design Psychology, but they'll want to buy your home, even if it costs more than similar houses.

Whether your target market is first-timers, move-uppers, empty nesters, or mover-downers, keep their needs and desires in mind when developing your sales and transformation plans, always keeping your bottom line in mind.

Budget Concerns

Weigh the cost of an upgrade against its ultimate benefit, and only spend money on those changes that improve your profit margin. Of all upgrades for selling houses, fresh paint is the best investment, dollar for dollar. New kitchen appliances, upgraded bathroom features, and updated lighting fixtures also provide a good return on your money, as a general rule.

Also consider the cost benefits of doing the work yourself vs. hiring professionals. The time saved and superior quality of workmanship often makes hiring pros a better option than doing repairs yourself.

Color Psychology for the Exterior

Choosing the right colors for your home's exterior makes a huge difference in your paycheck at closing. Look at the other homes near yours and choose complementary colors. It's worthwhile to use three, or even four, colors, to add visual interest or to emphasize interesting design details. Limiting your exterior colors to just two lessens the overall effect and may slow the process of selling your home.

If your goal is to attract up-scale, wealthy, or highly-educated buyers, you'll want to use muted, complex colors on the exterior of your home, while less-wealthy and less-educated buyers normally prefer simpler colors.

Color Psychology for the Interior

Don't be afraid to use color, rather than painting all your walls white. Most people actually look more attractive when surrounded by color, and colored walls make people feel happier, so if you want to make your buyers happy (and to choose your home as a result), use color on your interior walls.

Bring into play various shades of your exterior colors inside. This design detail makes your home feel harmonious, and you'll receive an added bonus: if your buyers like the exterior colors, they're also going to be happy with your choice for the interior.

Spending time targeting your market and then using the subtle techniques of Design Psychology will help sell your home more quickly, and for more money than your competition.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Seeking Alpha

Real Estate Outperforms Amid Broader Selloff
Seeking Alpha
Amid rising trade and political tensions, US equities dipped nearly 6% this week, the worst weekly performance in two years. REITs fell 5% while homebuilders declined 3%. A flurry of headlines reignited volatility this week including a Fed rate hike ...

Hot Property: Real estate reboot
Los Angeles Times
Not every housing ambition works out as planned. This week's collection includes an Oscar winner who has relisted his Hollywood Hills West compound as two separate properties and a writer-actor who decided against building his dream house in Malibu ...

Naples Daily News

Real estate briefs
Naples Daily News
The show has guests who specialize in relevant topics in the real estate industry. All Shows can also been seen on the website under icon online education. Two model homes at Naples Reserve were honored with 2018 Parade of ...

and more »

Las Cruces Sun-News

Selling or leasing real estate without a license is a felony
Las Cruces Sun-News
If you're thinking of helping a friend, neighbor or relative buy, sell or rent a home, apartment or commercial property, you'd better think again. Conducting such activities without the benefit of a real estate license is against the law. In 2008, the ...


How To Win A Real Estate Bidding War: Advice From The Pros
Listen to Paul, Habibi, Continuing Lecturer of Finance and Real Estate at UCLA Anderson School of Management. Have a plan in place where you know you what your number is before you even make your offer. Buying a personal residence that others want ...

Lincoln Journal Star

No stopping the local real estate market
Lincoln Journal Star
It seems you can throw just about any obstacle in the way of the Lincoln real estate market these days, and it will just get swatted aside. Soaring prices? No problem. Rising mortgage rates? Not an issue. Lack of homes for sale? Next obstacle, please ...

and more »

Real Estate Newsmakers
JoAnn Drabble, broker associate of Re/Max Welcome Home, qualified for the Re/Max Chairman's Club Award for 2017 and ranked No. 9 of the Top 25 Individuals for all of Re/Max New England for 2017. Drabble was awarded the prestigious Lifetime Achievement ...

and more »

Real Estate Transfers
The Keene Sentinel
Here is a list of 34 transfers recorded in Cheshire, Hillsborough and Sullivan counties during the period ending March 9, 2018. Listed below is the date of the deed and the purchase price, based on real estate transfer tax paid. This list does not ...


Real Estate Pros Share Their Favorite Resource For Market Trends
This is especially important for real estate professionals, who must contend with rapidly changing price points, demographics and client preferences. Sharing the latest, most up-to-date listings and statistics with your clients will inspire trust and ...

Real estate leaders gear up for radical meeting in the desert
On Monday a set of curious, smart and influential real estate people from around the country will ditch their office for the desert and the chance to make history at Disconnect in Palm Springs. Together almost 200 attendees reflect the diverse and ...

Google News

home | site map