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Branded Email in the Real Estate Industry
Branded Email in the Real Estate Industry You're in the real estate industry, and that means you've got a brand. Chances are, you've spent quite a bit of money to build that brand, whether it's through franchising fees, marketing, websites, business cards, other print materials, advertising, yard signs, and/or through other means. And whoever answers your phones probably answers it with your brand as well - "Good morning, thank you for calling Your Brand Here Real Estate, how can I help you?" Your brand is out there, getting you business, because people recognize and trust it. But what about your email? How much could it benefit you to include your brand on each email you send every day? I'm not talking about mass email campaigns. I'm talking about branded email that transforms your everyday, plain text emails into dynamic sales pieces. With a good email branding system, you can include your logo, colors, your picture, and links to your website. Some solutions even allow you to upload pictures of properties directly into the designs. Because over 90% of all communication is visual, the power of having graphics in your email is tremendous. Also because of this, branded email will soon become a standard or even a "requirement" in the real estate industry, much like business cards and websites. A Quick Scenario Lets look at this scenario - you are a prospective homebuyer and you receive email from two real estate agents. One is a plain text email that introduces the agent and directs you to his website for more information. The second one you receive is branded with the brokerage logo, colors, and it fits with all of the rest of their marketing material, so you instantly get a great impression in your mind of her company. The agent introduces herself and directs your attention to a picture of a newly listed property in your price range, and tells you to click on it for more information. Are you more likely to search the first agent's website for a property, or click on the image to look at that house and possibly similar houses? Branded email also helps build a relationship with your client. In the situation above, you received an email from the agent with a link to a house in your price range that you may be interested in. It was tailored to you, who would you go back to for more information or more listings? What Should I Look For? Next, I want to give you a quick rundown of what to look for when you're considering a branded email system. First and foremost, if the company has a free trial, take it. You don't want to purchase something and end up hating it. While you're researching, here are some questions to ask -
What Kind of Pricing Should I Expect? Most branded email solutions are very cost effective, so your decision should boil down to features. Make sure you get the answers to the questions above, and make sure those answers are in line with your expectations of any software provider. If you do a little homework, find a great product, and use it diligently, branded email will pay for itself with increased sales over and over again. Copyright 2005 Jason DeVelvis - www.EmailAppeal.com About the Author:
MORE RESOURCES: Couple in California surrogate case also faces two lawsuits over real estate business practices NBC News Altadena’s rough real estate market: Slower sales, lower prices, lottery winner plucking up properties Los Angeles Times Real estate magazine reports Les Wexner as Blue Heron buyer The Martha's Vineyard Times Real estate expert warns socialist mayoral candidate could trigger massive NYC exodus - Fox Business Bedrock flexes its real estate portfolio to grow Detroit's tech ecosystem - Crain's Detroit Business Bedrock flexes its real estate portfolio to grow Detroit's tech ecosystem Crain's Detroit Business Canadian psychologist Jordan Peterson sets up shop in the Valley, records show The Business Journals Office real estate wide open in Denver as vacancy rate hits 36 percent Colorado Public Radio Homeownership education needs a reboot — and a new messenger Real Estate News by RealEstateNews.com NAR Real Estate Forecast Summit National Association of REALTORS® 21-year-old confessed but not convicted killer pleads not guilty to murder of real estate agent ABC30 Fresno Vail Valley real estate inventory is on the rise VailDaily.com Real Estate Partners Dollar Tree REAL ESTATE | 5221 Little Cedar Lane in West Bend, Wi | By Emmer Real Estate Group Washington County Insider A New Perspective: Here Comes the Groom | Real Estate Insights Piedmont Exedra Let's Talk Business: June residential real estate sales lagging, heritage grants and more Pueblo Chieftain Dawson County weekly real estate transactions, July 18 Central Nebraska Today State lawmaker joins Westport commercial real estate brokerage as vice president Hartford Business Journal ‘Unfiltered’: Are agents ready for a buyers market? Real Estate News by RealEstateNews.com 5 Essential Tech Tools for Real Estate Agents National Association of REALTORS® Top teams join eXp, KW, Real; ERA affiliates merge in Atlanta Real Estate News by RealEstateNews.com Boston Real Estate Times Unveils 2025 Excellence Award Winners: Honoring the Visionaries Shaping New England’s Future Boston Real Estate Times 4 Florida Housing Markets Currently Worse Than Cape Coral Norada Real Estate Investments Bard College hires real estate advisor and broker to sell Simon’s Rock campus - The Berkshire Edge Private Credit Surges in 2025 as Real Estate Developers Bypass Banks The World Property Journal What's the most expensive property sold in Rhode Island? July 18 real estate transactions The Providence Journal Property management with an owner’s mindset J.P. Morgan EG Real Estate: 8 New & 10 Sold East Greenwich News New York Housing Market Trends 2025: Is the Tide Turning for Buyers? Norada Real Estate Investments Today’s Mortgage Rates: The States Offering Lowest Rates – July 18, 2025 Norada Real Estate Investments Real estate news: Senior apartments in Tustin sell for $83M; Fullerton Metrocenter snares $118M Orange County Register Real Estate Market Report (June) highlandscurrent.org Los Angeles Water & Power commits $100 to real estate debt Pensions & Investments Operation Pawssible: Greenbrier Humane Society gets a boost from local real estate company Mountain Messenger SRS Real Estate Partners Arranges $4.53 Million Ground Lease Sale of Walmart Property in Deltona, FL citybiz Second car crash into downtown Columbus building prompts owner to again seek demolition The Columbus Dispatch Bridgemarq Real Estate Services® Declares Dividend Yahoo Finance Corcoran McEnearney Announces Evan Lacopo to Lead the Number One Real Estate Office in Alexandria, Virginia Alexandria Living Magazine Licking County real estate transfers for June 30-July 4 range from $200,000-$14.6 million The Newark Advocate Moon Becomes Next Real Estate Frontier, NAR Reports Higher Foreign Investment In US Huntsville Business Journal Banner Real Estate Group Breaks Ground on 334-Unit The Faywell Multifamily Development in The Heart MultifamilyBiz CBRE Announces Strategic Leadership Appointments Across U.S. & Canada Advisory Business Boston Real Estate Times Gravelle advises on current real estate market in Grant County Columbia Basin Herald Mortgage Rates Rise This Week Staying Within a Narrow Range Below 7% Norada Real Estate Investments Mapletree Sells Sun Belt Warehouse Portfolio to EQT Real Estate for $241M Commercial Observer Why Relationships Still Win: Ian Brandon of Cambridge Savings Bank on Lending Smarter in an Uncertain CRE Market Boston Real Estate Times GenesisM Breaks Ground on 154,000-Square-Foot Biomanufacturing Facility in Bedford, MA Boston Real Estate Times July Economist Snapshot: What Will the Big Beautiful Bill Mean for Commercial Real Estate and Housing? Urban Land Magazine Home Buyers: Stop Freaking Out After the Home Inspection National Association of REALTORS® Miami-Dade’s self-storage surge a boom for real estate IslanderNews.com Top Stocks for Real Estate Investment Elite AI Stock Forecasts - Massive wealth growth Jammu Links News Tips on spotting real estate investment opportunities and avoiding risks, from experts at GR Property Group Community Impact LOCAL REAL ESTATE TODAY 7.18.25 KQEN News Radio SRS Real Estate Negotiates $4.5 Million Sale of Walmart-Anchored Property in Metro Orlando Shopping Center Business Stage Point Europe Launches Its RWA Token $SPET, Setting it up as a Bridge Between Crypto and Real Estate Morningstar Stonelake Capital sells dozens of industrial buildings across US for $920 million The Business Journals The Pipeline: Commercial real estate roundup for 7.18.25 Richmond BizSense Drake Real Estate Partners closes largest fund yet after pivoting to institutions Private Equity Real Estate | PERE Hunt Companies Acquires Controlling Interest in Carter, Strengthening Real Estate Development Platform Business Wire Vend Leans Into Verticalisation As Real Estate Revenue Grows 11% In Q2 onlinemarketplaces.com Law firm expands real estate practice with economic development heavy hitter - The Business Journals Law firm expands real estate practice with economic development heavy hitter The Business Journals New plans unveiled for Water Street’s second phase Tampa Bay Times |
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