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Branded Email in the Real Estate Industry
Branded Email in the Real Estate Industry You're in the real estate industry, and that means you've got a brand. Chances are, you've spent quite a bit of money to build that brand, whether it's through franchising fees, marketing, websites, business cards, other print materials, advertising, yard signs, and/or through other means. And whoever answers your phones probably answers it with your brand as well - "Good morning, thank you for calling Your Brand Here Real Estate, how can I help you?" Your brand is out there, getting you business, because people recognize and trust it. But what about your email? How much could it benefit you to include your brand on each email you send every day? I'm not talking about mass email campaigns. I'm talking about branded email that transforms your everyday, plain text emails into dynamic sales pieces. With a good email branding system, you can include your logo, colors, your picture, and links to your website. Some solutions even allow you to upload pictures of properties directly into the designs. Because over 90% of all communication is visual, the power of having graphics in your email is tremendous. Also because of this, branded email will soon become a standard or even a "requirement" in the real estate industry, much like business cards and websites. A Quick Scenario Lets look at this scenario - you are a prospective homebuyer and you receive email from two real estate agents. One is a plain text email that introduces the agent and directs you to his website for more information. The second one you receive is branded with the brokerage logo, colors, and it fits with all of the rest of their marketing material, so you instantly get a great impression in your mind of her company. The agent introduces herself and directs your attention to a picture of a newly listed property in your price range, and tells you to click on it for more information. Are you more likely to search the first agent's website for a property, or click on the image to look at that house and possibly similar houses? Branded email also helps build a relationship with your client. In the situation above, you received an email from the agent with a link to a house in your price range that you may be interested in. It was tailored to you, who would you go back to for more information or more listings? What Should I Look For? Next, I want to give you a quick rundown of what to look for when you're considering a branded email system. First and foremost, if the company has a free trial, take it. You don't want to purchase something and end up hating it. While you're researching, here are some questions to ask -
What Kind of Pricing Should I Expect? Most branded email solutions are very cost effective, so your decision should boil down to features. Make sure you get the answers to the questions above, and make sure those answers are in line with your expectations of any software provider. If you do a little homework, find a great product, and use it diligently, branded email will pay for itself with increased sales over and over again. Copyright 2005 Jason DeVelvis - www.EmailAppeal.com About the Author:
MORE RESOURCES: Real estate experts share a message for home buyers as they predict rising home prices through 2025 Fox Business How real estate commission changes could affect buyers and sellers The Washington Post Judge Approves $418 Million Settlement That Will Change Real Estate Commissions - The New York Times Judge approves multimillion-dollar Realtor settlement, upending the way Americans buy and sell homes CNN The Folly of China's Real-Estate Boom Was Easy to See, but No One Wanted to Stop It The Wall Street Journal Agencies' headquarters in DC remained 'nearly empty' in 2023, real-estate board finds Federal News Network reAlpha Tech Corp. Launches Claire, Real Estate's First AI-powered, Zero-Commission Smart Buyer's Agent Business Wire Public records: Muskingum County, Ohio, real estate transfers Zanesville Times Recorder Blackstone's Beleaguered Real-Estate Fund Stems Exodus The Wall Street Journal The Top 3 Real Estate Stocks to Buy in April 2024 InvestorPlace Real Estate Transactions: April 26, 2024 The Recorder The East End Real Estate Market Report: 1Q 2024 Corcoran Inhabit real estate market and insurance Sacramento Appraisal Blog Home in Silver Hills North an oasis in Prattville | REAL ESTATE Montgomery Advertiser Rockford is America’s top real estate market: report MyStateline.com New Mexico SIC commits $250m to real estate funds IPE Real Assets @properties Christie's International Real Estate Taps Industry Leader to Expand in Fort Worth - CandysDirt.com CandysDirt.com New national real estate scholarship goes to local youth ECB Publishing Reversing the Real-Estate Doom Loop Is Possible. Just Look at Detroit. The Wall Street Journal Anywhere Real Estate Inc. (HOUS) Reports Q1 2024 Financial Results Amidst Market Challenges Yahoo Finance Homes for Sale in New York and Connecticut The New York Times Shelter Island Reporter real estate transfers, April 25, 2024 - Shelter Island Reporter Shelter Island Reporter Inked: Recent LI real estate deals Long Island Business News Spokane-based Haven Real Estate Group acquired by Epique Realty Spokane Journal of Business Business Brief: Local Agents Honored by Weichert Real Estate Affiliates, Inc. for outstanding performance The Commercial Dispatch Top Transfers: 65,000 sq. ft. Dublin property sells for $7.85 million The Columbus Dispatch Top residential real estate sales for April 8-12 in Sarasota, Siesta Key, Palmer Ranch, Osprey, Nokomis Your Observer Inside Savannah Homes $3.1M Tybee home with panoramic ocean view Savannah Morning News Real estate transfers GoDanRiver.com Philly's luxury penthouses; Linden Hill Estate in Gladwyne up for auction The Philadelphia Inquirer First-ever rural-focused Real Estate Development Boot Camp aimed at emerging housing developers Second Wave Michigan Judge approves multimillion-dollar Realtor settlement, upending the way Americans buy and sell homes WLS-TV As RREAF CEO Kip Sowden weighs future, son Graham waits his turn The Dallas Morning News ANYWHERE REAL ESTATE INC. REPORTS FIRST QUARTER 2024 FINANCIAL RESULTS Longview News-Journal Anywhere Real Estate Inc. 2024 Q1 - Results - Earnings Call Presentation (NYSE:HOUS) - Seeking Alpha La Rosa Acquires Tenth Real Estate Brokerage Franchisee with Revenue of $4.7 Million and ... The Bakersfield Californian Kevin Owens joins Scottsdale-based Lessen real estate company | Scottsdale Independent Daily Independent REAL ESTATE | Open House event April 25, 2024, at Love Hope Faith Home in West Bend, Wi | By Charmaine Brea washingtoncountyinsider.com Bedford board votes to keep real estate tax rate level Lynchburg News and Advance Rockford Is Now America's Top Housing Market After an Improbable Turnaround The Wall Street Journal Pigford marks 50 years as licensed real estate agent Meridian Star Real Estate Development Firm Seeking Community Input For Honey Creek Road Property in Rockdale County News-Daily.com Collierville shopping center sold to Atlanta-based real estate firm - Memphis Business Journal The Business Journals CoStar Group acquires Matterport for digitalizing real estate GIM International Pro boxer Caleb Truax retiring to become Twin Cities real estate agent - Minneapolis / St. Paul Business Journal The Business Journals Quebec Real Estate Investor Luc Poirier Looks to South Shore Brossard for Future Growth CoStar Group Real Estate Development Firm Seeking Community Input For Honey Creek Road Property in Rockdale County Rockdale Newton Citizen Manhattan Real Estate Update: "Embrace the Boredom" westsiderag.com 10 most expensive homes sold in Monroe County, April 15-21 lehighvalleylive.com Massachusetts housing crisis: Greater Boston Real Estate Board campaign slams transfer fees Boston Herald 10 most expensive homes sold in Lehigh County, April 15-21 lehighvalleylive.com The Highest Paid Execs in Real Estate Mike DelPrete Positive week for Mivne Real Estate (K.D) Ltd (TLV:MVNE) institutional investors who lost 6.9% over the past year Simply Wall St @properties settles copycat commission case Crain's Chicago Business California, United States Luxury Real Estate Home California Listings Real Estate Property Transfers in Franklin for April 1, 2024 Williamson Source 10 most expensive homes sold in Berks County, April 15-21 lehighvalleylive.com What changes to real estate industry commissions could mean for you | Dollars & Sense ABC10.com KXTV Invest DSM selects real estate firm to manage mixed-use building in Highland Park Local 5 - weareiowa.com 10 most expensive homes sold in Northampton County, April 15-21 lehighvalleylive.com Real Estate Sales Include Two Falconer Commercial Properties Jamestown Post Journal Is The Housing Market Going To Crash? Bankrate.com Banks Believe They Are Well-Prepared for Commercial Real Estate Fallout The Wall Street Journal 10 most expensive homes sold in Bucks County, April 15-21 lehighvalleylive.com Big changes coming to commissions in July ABC10.com KXTV REAL ESTATE Columbia Star |
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