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What Are the Pitfalls of Marketing a Property Before Its Ready?
Selling quickly is a high priority for some home sellers. A job transfer can prompt the need to relocate on short notice. When trade-up buyers find their dream home, they often need to sell their current home quickly in order to complete the purchase of the new one. Regardless of the motivating factor, when sellers decide to sell they often want to get the process started as soon as possible. But putting a home on the market prematurely can be a mistake. Some sellers insist on marketing their home before it's ready. Rather than complete the work that will make their home more salable, they offer to reduce the sale price to compensate buyers for shoddy conditions. Or they credit money to the buyers at closing. This generates fix-up money for the buyers who take responsibility for completing repairs after closing. These approaches work with some buyers. But most buyers lack the vision to imagine how a home will look in its fixed-up condition. Many buyers, particularly first-time buyers, don't have any experience fixing up homes. The entire process intimidates them. Repeat buyers may have had too much experience with the process and vow to never buy another home that needs work. In their haste to get a quick sale, some sellers jump the gun and put their home on the market while the fix-up is in progress. Notices tacked up around the house or a statement made in a flyer describe the work the sellers will complete before closing -- replacing a tired-looking linoleum floor or re-carpeting a room. This strategy rarely generates the desired results. Agents and prospective buyers remember a home the way they see it. A bright pink dining room creates a lasting impression. It's difficult for most people to imagine the bright pink transformed to a stylish taupe. And it's hard to get agents and buyers to come back to take another look after the work's completed. First-Time Tip: You may have only one chance to sell your home -- the first time the public comes to take a look. That's why it's best to wait until your home is in its best shape before showing it to anyone other than your own agent. Select a listing agent who has good powers of visualization and who can advise you on how your property should look when it hits the market. If your agent feels deficient in this area, call in a decorator who specializes in fixing up a home for sale. The broker's open house is a vitally important marketing event. This is when real estate agents preview your home for their buyers. Your agent shouldn't hold the broker's open house until your home is completely ready. Recently, a home under construction in the Oakland hills was marketed to local Realtors before it was completed. The agents had a hard time imagining it in its finished condition. Far worse was the fact that one agent slipped and fell on the gravel- and mud-covered driveway. She hurt her leg and ripped her slacks. She's unlikely to have positive memories of the house, nor will the agents who witnessed the event. As a seller you want agents to have fabulous memories about your home. That way, they'll promote your home to their buyers and fellow real estate agents. The Closing: Sellers who market their home before it's ready usually wait longer for a sale and sell for less than if they'd done the fix-up work first. It defeats the purpose of selling quickly for a good price For More Information on Selling your home quickly visithttp://www.webuyhouseshome.com Unlike other so called We Buy Houses websites, Rescue Real Estate gives you every available option for selling your home. Simply complete our short 1 page form, and get anonymous online access to our team of specially trained REALTORSŽ. Then, in as little as 48 hours, you will begin to receive offers to purchase your home from our nationwide network of real estate investors. Click Here to sell your home quickly and compare agents.
MORE RESOURCES: Sellers are flooding the home market while buyers sit on their hands in these US cities â creating a historic imbalance New York Post The housing market is finally buyer-friendly. Hereâs where sellers are cutting prices. MarketWatch Real Estate Transactions, June 16 edition Hopkinton Independent Real estate transactions sungazette.com Erie County real estate transactions Buffalo News Trump Just Disclosed He Received Millions Of Dollars From This Saudi Real Estate Developer Last Year Forbes Selig loses control of 9 more assets, including company's headquarters tower - The Business Journals Selig loses control of 9 more assets, including company's headquarters tower The Business Journals Real estate transfers in Adams County from June 2-6, 2025 Muddy River News Eastern CT Association of Realtors holds event at Norwich Inn & Spa to honor their own Norwich Bulletin Richland County property transfers recorded June 9-13 Mansfield News Journal Real estate brokerâs take on Denton housing market: Price cures all defects Denton Record-Chronicle Real Estate Transactions | June 2-6, 2025 Republic-Times U.S. Commercial Real Estate Market Turns a Corner Amid Rising AI Momentum and Shifting Demand Patterns Boston Real Estate Times 34th annual Real Estate Center Dinner spotlights students, program supporters University of Cincinnati eXp Realty Honored by National Association of Hispanic Real Estate Professionals Direct Selling News Real Estate Sold: June 18, 2025 Lebanon Local Compass sued over unsolicited calls, texts Real Estate News by RealEstateNews.com Jamestown property on Bayview Drive sold for $2.3 million tops latest Newport County sales Newport Daily News Conversational marketing is the new pipeline: How AI is redefining intent in real estate HousingWire The Boulos Company Brokers Sale of Fully Leased Commercial Property in North Hampton, NH Boston Real Estate Times House on Georgetta Drive sells for $1,925,000 East Bay Times Kayne Anderson Real Estate closes opportunistic debt fund at nearly $1.7bn Alternatives Watch Katelyn Klingler Leveque & Kiamesha-Sylvia G. Colom: What real estate brokers should know from the 2025 Legislature The Indiana Lawyer CIBS-LI launches âSquare Feetâ real estate podcast Long Island Business News Keller Williams slapped with another telemarketing lawsuit Real Estate News by RealEstateNews.com Real Estate Roundtable: Brandon Craft Baton Rouge Business Report REAL ESTATE BRIEFS: Oakbend community under development in Wellen Park Sarasota Herald-Tribune Real Estate Roundtable: Jackelyn Gallo Baton Rouge Business Report CEO of commercial real estate firm Boerke to step down this month BizTimes - Milwaukee Business News Announcing the Business Journal's Best Real Estate Projects for 2025 The Business Journals REAL ESTATE | Open House events at Cedar Creek Townhomes in Jackson, WI | By Jo Sadownikow Washington County Insider Bay CIty, OR 3BRD Decker Real Estate MLS 25-291 Tillamook Headlight-Herald Refined Real Estate: Unique A-frame in Issaquah lists for $1.89M Seattle Refined Globalworth Real Estate Investments (LON:GWI) Shares Pass Below 200 Day Moving Average - Here's Why MarketBeat Walker joins real estate firm Prologis's investment unit - Global Venturing NAHREP names Illinoisâ top Latino real estate agents by transactions Chicago Agent Magazine 290-Unit Bria Celebrates Grand Opening of The Beck in Haverhill Boston Real Estate Times Central Mass. real estate transfers for Sunday, June 15 Worcester Telegram State legislature approves tax incentives to boost businesses, jobs and commercial real estate Brooklyn Eagle Blueprint: Brookfieldâs next real estate chief, Ares and PIMCO raise billions for data centers and more Private Equity Real Estate | PERE I wrote about millennialsâ real estate woes. Then I felt the wrath of Gen X. Business Insider Nederland 2025 Epique PowerCON Accelerates the Future of Real Estate The National Law Review June 6-12 Gulfport Real Estate Sales The Gabber Newspaper E-Leon: Prioritizing Mental Health in Real Estate Arizona Digital Free Press Italy Real Estate Market Set to Surge to USD 11.3 Trillion by 2033 at a CAGR of 1.1% | IMARC Group openPR.com Real Estate Roundtable: Becky Walker Baton Rouge Business Report Nemmers Realty Bellevue Herald Leader Saudi Arabia Real Estate Market Set to Surge to USD 132.65 Billion by 2033 at a 7.0% CAGR openPR.com Greater China property, finance firms face rising distress: AlixPartners South China Morning Post MLB star turned real estate developer Alex Guerrero asks $75M for a Miami spec mansion â with an 18-car garage New York Post Radio Real Estate 6/14/25 My Bellingham Now See how much real estate prices have changed in Napa last week The Press Democrat Real Estate in the Modern Era: Investing Beyond Bricks and Mortar Muddy River News Vendor & Real Estate Partners Dollar Tree Lawrence mayor on taxes: âWe need more people to share the burden,â he tells local real estate leaders Lawrence Journal-World Pinellas Beaches Real Estate June 10-16 The Gabber Newspaper |
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