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Real Estate Web Design - 3 Items You Must Include on Your Site

Real estate web design requires you to do things a little bit differently because you are selling either your services or actual homes, so there must be several things present on the web page to make it user friendly. Unfortunately, many real estate web sites are poorly designed, ask visitors to supply tons of personal information before being able to view any information, don't provide enough information not to mention photos, and are all around a pain for many visitors. However, it is important to know how to make your website user friendly because approximately 73% of individuals trying to buy a home use the Internet to help them.

Item #1 - No Frames

Make sure your website is designed well and does not include the use of frames. You want each page to be its own link and accessible through a URL. If you use frames then search engines will have a difficult time returning your page as a result, users will not be able to bookmark it, and on the whole frames just cause annoyance and problems to everyone. Get rid of the frames and use a website that allows individuals to go straight to the real estate listing they are interested in without having to go to all the other information. It will be beneficial to you in the long run.

Item #2 - Detailed Area Information

You must include detailed area information on your real estate website. More than likely you are an expert in one particular area and as a result should relay this information to the people visiting your page. The reason why people are visiting your page is because they are looking for homes in that particular area, and since you are an expert you should provide all the information a prospective homebuyer might need, not just the specs of the home. Potential homebuyers want to know about local shopping, dining, schools, activities, restaurants, interstates, distance to the beach, mountains, or other vacation information. The more detailed the information you provide, the happier your visitor will be and the more likely they will buy from you.

Item #3 - Listing Photos

Listing photos are a must. If someone is online looking for a home, the least you can provide them with is a listing photo. And not just one, but many photos that show the outside from a variety of angles, special architecture or design, the outside surroundings such as gardens and trees, inside rooms, kitchen, bathrooms, and more. Basically everything you can imagine. The easier you make it for the prospective homebuyer, the more likely they will contact you for more information. If you don't have one already, simply buy a quality digital camera and then adding listing photos to your site will be piece of cake.

Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at

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Is The Local Real Estate Market Heating Up? Eight Signs To Watch For
Understanding what the local real estate market is doing is remarkably important for everyone involved. Homebuyers and sellers need to know whether homes in certain price ranges are staying on the market for months — or clearing within days. Real ...


Zinke met with real estate developer, Halliburton chairman at Interior office
Interior Secretary Ryan Zinke met at department headquarters in August with Halliburton Chairman David Lesar and other developers involved in a Montana real estate deal that relied on help from a foundation Zinke established, according to a participant ...
Emails Raise Ethics Questions About Zinke's Ties To Montana Real Estate DealHuffPost

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Real Estate Titan Larry Silverstein On The Opening Of 3 World Trade
This month, nearly 17 years after the 9/11 attacks and 10-years after breaking ground, Silverstein Properties opened the fourth of five office towers planned for the World Trade Center site. So far consulting firm McKinsey, stock exchange IEX and ...


Three Ways To Boost Your Real Estate Brand With Video
As a modern day real estate business, the most likely place consumers will come across your brand is online. Making a solid first impression is not just ideal, it's imperative. A professional social media presence helps customers feel comfortable ...


A Faster And Easier Way To Finance Real Estate Investments
For aspiring real estate investors and those looking to scale property investment businesses, transactional funding could be the ideal type of capital. Transactional funding offers real estate investors a speedy and easy way to qualify for financing ...
The 4 Best Real Estate Mutual Funds for Income
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Real estate notebook: What happened to demand for office space?
Minneapolis Star Tribune
The office market in the United States averaged just 4.4 million square feet of positive net absorption in the last quarter of 2017 and the first quarter of this year, way less than the 10.8 million square-foot quarter average forecast six months ago ...

The Week Magazine

Optimistic entrepreneurs are creating a real estate boom along the DMZ
The Week Magazine
Inventive entrepreneurs are flocking to the area along the Demilitarized Zone in South Korea, hoping to buy up land so that they have a prime location in the event of the country reunifying with their neighbors to the north, the Los Angeles Times ...
Real estate booms along Koreas' borderPost-Bulletin

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Real Estate: A Seller's Market
PORTSMOUTH, Va. (WAVY) - It's a seller's market trend in Hampton Roads Real Estate, but what does that mean? Kathleen McKone Realtor and Owner of the Kathleen McKone Realty group joined Chris Reckling on The Hampton Roads Show with an ...

National Real Estate Investor

Why the Real Estate Industry Needs More Equity, Less Debt
National Real Estate Investor
Real estate development in the U.S. has historically been driven by entrepreneurs with great ambition and visions of grandeur, but thin pocketbooks. Lacking their own controlled or discretionary capital, these developers needed to sell their ideas to ...

A New York town just banned real estate agents from soliciting
If you're a real estate agent, stay away from Rockland County's Chestnut Ridge — the New York Department of State just marked it as a cease-and-desist zone. Article image credited to Andy Dean Photography / Shutterstock. Subscribe to Inman Select and ...

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