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How to Use Color Psychology to Prepare Your Home for a Top-Dollar Sale (Part 1)

You've decided to prepare your home for sale. Whether you sell by owner or hire a real estate agent, you want to get as much money as possible without spending your profits. The real estate market normally slows down and most homes take longer to sell during fall and winter. Now is the time to apply new real estate marketing ideas to make sure your home sells quickly (and for full price, of course!)--without spending a lot of money or doing unnecessary work.

One of the most effective ways to enhance your home and attract buyers is to strategically add color. This article shares Design Psychology color secrets for marketing houses during cool and cold weather. (Watch for Part Two or email me if you need tips for selling your home in a warm climate or season.)

To prepare your home for sale, make yourself a Marketing Plan for selling your home. Include a Color Plan for attracting buyers during the cooler seasons. In the fall and winter months, you will want to emphasize warm colors such as reds, oranges, and yellows, to convey a welcoming warmth to buyers.

Next, make a list of colors you're stuck with -- those you won't be changing. Which warm colors do you have? How can you enhance these colors with more warm color to entice your buyer?

Look closely at your front door. If it is not gorgeous wood, paint it in a cheerful warm color. For first-time buyers, a cheerful primary red door excites the emotions. Upscale buyers will be attracted to more complex reds, like maroon or terra-cotta red.

Indoors, start with the colors already present and add the colors that attract your target buyers. Remove unnecessary furnishings and accessories with the wrong or clashing colors. (Under-furnished rooms allow the buyers to imagine their furnishings in the space.) To add significant color without repainting all surfaces, paint only one wall with a bold color. Or paint window trim and doors with a color specifically to warm your space.

How to Add Color without Spending a Lot of Time or Money

Besides painting, you can easily add elements of color through accessories. Place pillows, throws, and candles with your chosen color scheme throughout the home. Consider adding flowers, pots and containers in bright reds, oranges, or yellows. Don't overlook the opportunity to emphasize a chosen color psychology scheme through paintings, picture and mirror frames, vases, and lampshades.

When you complete your Color Plan, you will know what steps to take to prepare your home for a speedy sale--for top dollar!

Copyright 2005 Jeanette J. Fisher. All rights reserved.

Jeanette Fisher, Design Psychology professor, is the author of "Sell Your Home for Top Dollar - FAST! Design Psychology for Redesign and Home Staging," "Joy to the Home," and "Doghouse to Dollhouse for Dollars." For more information on selling your home, and a complete Color Plan see

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Berlin Film Review: 'The Real Estate'
There surely won't be an uglier movie in the Berlin competition this year than “The Real Estate,” nor one so deeply unpleasant on every level. Whether it's the tediously coarse characters, some of whom appear to have been poached from a Swedish “Twin ...
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'The Real Estate': Berlin ReviewScreen International

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The Daily Herald

Why real estate investors are watching self-driving cars closely
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The effect of a driverless vehicle future on the auto industry has big implications on real estate as well. “Most of these standardized modules will be purchased and owned by the Ubers and Lyfts and God knows what other companies that will enter the ...


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RI Real Estate Notes: Waterfront house sells for $4M in Little Compton
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Buffalo News

Erie County Real Estate Transactions
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Following are real estate transactions over $5,000 as listed in records of the Erie County clerk's office for the week ending Jan. 12, 2018. ALDEN • 460 Woodside Court, Amanda S. Gerhardt; Michael J. Gerhardt to Joelle M. Sledz; Justin J. Sledz, $259 ...

Richland Source

Stepp joins father in Ashland real estate, auction business
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Ashland native Zane Stepp spent a few years in Arizona before returning to his hometown to work with his father in the real estate and auction business. Courtney McNaull. ×. Thanks for stopping by! This isn't a paywall. You can read all month for free ...

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Real estate marketing was brought to new heights last year, and I was so impressed with the creativity happening out there! With home inventory still very low in many markets, the battle over available listings was fierce, and I don't see that changing ...

INTERACTIVE: Top 5 residential real estate sales in MetroWest
MetroWest Daily News
Here is a look at the top five residential real estate transactions this week in the MetroWest region as well as a listing of all of the transactions published so far this year. #1 $7,500,000. 80 Highland St., Weston. BUYER: Mark Notkin. SELLER: Leon ...

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Must-Know Social Media Strategies For Real Estate Agents In 2018
Without tools, human would have ended up in the same graveyard as dinosaurs. Instead, we put footprints on the moon. And I have to hand it to real estate agents — they've been pretty good at utilizing a variety of tools. I know they've broken in their ...


The Future Of Real Estate Tech: How We Got Here And What's Next In An Exploding New Ecosystem
Driving this investment explosion is the evolution of real estate tech from its initial phase of software and marketplaces complementing the incumbents to a new era where tech enabled players are going head to head against the sector's largest ...

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