![]() | |
![]() | |
![]() |
Real Estate Information |
|
![]() |
Selling Houses: Cutting Edge Design Tips for Selling
In this article, you're going to discover new techniques for marketing houses, and you'll find that these fresh, new interior design ideas will help sell your home faster, and for a higher price than the competition! Buyers' physical senses respond to a home's design, and what a buyer feels is based upon their psychological reactions to sight, hearing, smell, touch, and even taste. Design Psychology employs new strategies in interior design to entice buyers. What do buyers want? They want a home that meets their needs, and they'll eventually buy the home that makes them FEEL happy and will impress their friends, because they also want to be proud of the home they've chosen. Your choice of decorating colors, patterns, textures, and furnishings will influence the way a prospective buyer feels, and the buyer's feelings will impact their choice of housing. Design Psychology, unlike traditional interior design, brings into play: Color instead of bland white walls COLORS help you sell your home to your target market. Usually, highly-educated and wealthy buyers prefer complex muted colors, while buyers in the lower price range prefer pure primary or pastel colors. Also, your color choice depends upon the selling season. Use warm-color accents if selling in fall and winter and cool colors if selling during spring and summer. One mistake many realtors make is to tell sellers to paint everything white. White may look clean, but it does little to make a buyer feel as if they "just can't live without the home." White walls also don't create cheerful feelings, and even worse, white walls don't make most people look good. Buyers will ultimately buy the home that makes them feel happy while making them look great at the same time. As for FURNISHINGS, use cozy-snuggly pieces in cooler weather and fewer furnishings during hot, steamy months, in order to encourage a buyer's emotional response. When a buyer sees your home as a sanctuary from the hectic and harsh world, you'll sell that home. PROPS include things such as paintings, to add depth and make the rooms feel bigger; flowers or plants, in the right emotional colors for the season; and the primary "prop," mirrors, which psychologically reinforce the buyer's presence in the home. Buyers literally get to see themselves in the home and become emotionally ready to live there. Costs of Transforming Your Home into a Buyer's Dream House Most home sellers can invest about $500 to spruce up their home for a quick sale, and a little paint and a little sweat will go a long way. To save some money, check out Restore, which is Habitat for Humanity's thrift store, for building supplies. They carry "oops paint" and lighting fixtures for next to nothing. If you decide to replace carpeting, appliances, and other big ticket items, transformation costs for completely going through a house can cost up to $8,000. Using Marketing Psychology to Sell Faster for More Money Always consider your target market and their emotional needs. First-time buyers want shelter and security, while moving-up buyers desire prestige and peace. After you've cleaned and shined your home, set the stage. Add a few props, carefully selected to encourage a prospective buyer's desired emotions and paying special attention to happiness, joy, serenity, and security. Putting a little extra effort into the marketing your home will pay off with a faster sale and a bigger paycheck at closing. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Jeanette Fisher, Design Psychology Professor, is the author of "Sell Your Home for Top Dollar-FAST! Interior Design Secrets for Optimum Selling in Any Market," and other real estate and interior design psychology books. For more articles, Jeanette's various newsletters, and help with "Creating a Sizzling Sales Flyer," visit http://www.sellfast.info
MORE RESOURCES: A Potential Mamdani Mayorship Strikes Fear in the Real Estate Industry The New York Times Senate Passes Tax Bill With Major Wins for Real Estate National Association of REALTORS® Detroit sues cryptocurrency-based real estate firm to correct hundreds of property violations The Detroit News City of Detroit files record nuisance lawsuit against crypto-based real estate firm ClickOnDetroit | WDIV Local 4 Meet HBJ’s 2025 real estate power players Hartford Business Journal 4 real estate investors shared with us an overlooked advantage to buying property - Business Insider Compass ‘has not and will not adhere’ to Clear Cooperation Real Estate News by RealEstateNews.com NexPoint Diversified Real Estate Trust Makes Application to Cease to be a Reporting Issuer in Canada PR Newswire California real estate pro joins Norton Rose Fulbright’s LA office as partner | United States | Global law firm Norton Rose Fulbright Mountain Real Estate Mountain News Can You Time the Real Estate Market? The Source Weekly - Bend 'Keep it moving': HGTV cancels TV show hosted by Georgia couple after 4 seasons Savannah Morning News EQT Real Estate acquires 2 million square foot logistics portfolio in Northern California’s Central Valley Cision News Wellness Real Estate Set to Top $1 Trillion | Florida Realtors Massachusetts Awards $46.8 Million in Grants for Water Infrastructure Projects Boston Real Estate Times REAL ESTATE SPOTLIGHT: Atlantic Group Real Estate Takes You on a Tour of Stunning Property on Banana River Space Coast Daily Navigating The Market And Reveals Key Trends In Real Estate Harlem World Magazine Wilton Real Estate Report: June 20-26, 2025 — Three Prime Rte. 7 Commercial Lots Sold for $15.3 Million; 6 Homes Change Hands Good Morning Wilton Avon real estate agent involved in dozens of lawsuits faces loss of license Inside INdiana Business New commissions case pulls in brokerages that settled Real Estate News by RealEstateNews.com Manhattan Real Estate Market Report: 2Q 2025 Inhabit by Corcoran California real estate empire faces fire sale risk in court fight SiliconValley.com Real Estate Briefs Naples Florida Weekly Institutional Real Estate, Inc. Announces Acquisition of U.K.-based Lyndon Publishing 2 Limited Business Wire Hyatt Announces Agreement to Sell Playa’s Owned Real Estate Portfolio to Tortuga for $2.0 Billion Hyatt Newsroom Egypt Sherrod Shares Heartbreaking News About HGTV's 'Married to Real Estate' Country Living Magazine Real estate expert expects ‘more capital’ to enter South Florida if Mamdani becomes NYC mayor Fox Business Real Estate Transactions The Provincetown Independent NexPoint Real Estate Trust Streamlines Operations: What US Investors Need to Know About Canadian Exit Stock Titan Hardin County real estate taxes due July 9 Kenton Times The dreaded Zillow ban is finally here. Here's what you can do Business Insider Detroit Sues Real Estate Firm That Owns Hundreds of Homes in The City With Health and Safety Violations Deadline Detroit TPG Angelo Gordon reshuffles Asia real estate leadership Private Equity Real Estate | PERE Best of Colorado 2025: Real Estate ColoradoBiz There’s one elite group propping up the Manhattan real estate market right now — everyone else is sitting on their hands New York Post Real Estate Update: Markets Level As Fed Commits To Steady Policy Guidance Huntsville Business Journal California passes sweeping reform to expedite new housing Real Estate News by RealEstateNews.com Texas ERS commits $435m to real estate funds in April, May Institutional Real Estate, Inc. Matthews Real Estate Negotiates Sale of Woodmont Village in Metro Atlanta - Shopping Center Business Matthews Real Estate Negotiates Sale of Woodmont Village in Metro Atlanta Shopping Center Business Celebrity Agent Sues National Association of Realtors Over House Listings The New York Times Why Big Brands Are Flocking to Prescott Arizona | Commercial Real Estate with Matt Fish - Signals AZ Detroit sues blockchain real estate company over poor conditions at hundreds of rentals Crain's Detroit Business Florida Trend Real Estate Florida Trend IPE RA Real Estate APAC Briefing: US policy uncertainty pushes Australian super funds to Europe IPE Real Assets FHFA director says Fed chair should be removed ‘for cause’ Real Estate News by RealEstateNews.com The Ritz Effect: Do record real estate sales transform a market? Observer Local News Best REIT ETFs: Top real estate funds for investors Yahoo Finance These Real Estate Dividend Stocks Are Money-Printing Machines The Motley Fool A Long, Winding Path to Selling Real Estate in the Hudson Valley The New York Times Quantum computing implications for commercial real estate Data Center Dynamics Why a Hill Country city is saying yes to $9M in tax breaks for hotel San Antonio Express-News |
![]() |
![]() |
![]() |
RELATED ARTICLES
Create a Great Webpage to Sell Your Home The majority of people in the UK who are looking to move house use the internet to find properties for sale. So it makes sense to ensure that your property is on the web if you want to sell. Credit Help: Buying Real Estate -- Not the Same as Buying Cars Credit for Buying Real Estate is Different than Credit for Buying CarsForget what you've been told about credit.You may be shocked at some of these tips because this information runs contrary to what other so called experts tell you. An Investors 1st and Most Important Lesson Are you ready for the lesson that will put you ahead of 99% of all real estate investors?Here it is in a nutshell ?USE AS LITTLE CASH AS POSSIBLE!The days of mortgage burning parties are long over. But you will still meet people who believe that it is good idea to pay off the mortgage on a property so that they can have big cash flow. Real Estate Investing Works In Your Area Too! I hope you had a spectacular weekend!Things have been going great here at Investor Wealth Academy,and we are very excited about some major developments coming down the line for us later this summer.More on that later. Be Careful - A Real Estate Agent Could Lead You Astray The real estate agent is a valuable source of potential deals for you as an investor. They have access to the multiple listing resources and of course, have a monopoly on this information so they have to be part of your game plan as an investor. Houses For Sale By Owner - Negotiating Tips Houses for sale by owner, also known as "FSBOs," are a unique case in real estate investment. Buying from an uninformed seller who thought he knew enough to handle everything by himself can be frustrating. Why Invest In Property? Why property, some people ask when looking for an investment. Well, as far as I am concerned, property investment is, and always has been, the most powerful type of investment for building wealth. What's Your Style? A Guide to America's Most Common Home Styles Styles of houses vary across the country. From the New England Cape Cod to the Victorians of San Francisco, the choices are almost endless. Residential Income Property Financing: Part 2 of 3 Welcome to the second segment of a three-part series about income property. In this second segment we will be discussing financing options for residential income properties as well as the upside (and downside) of owning this type of property. 8 Essential Questions to Ask Your Home Inspector Congratulations! You've decided to purchase a home. We all know that when purchasing a home, every detail is an important one. Forclosure And The Durrett Rule It's probably happened to you.. Negotiating A Short Sale - The High Road to Huge Foreclosure Profits Buying foreclosures can be extremely profitable for real estate investors. However, most of these homeowners are mortgaged to the hilt. Prepare Your House for a Successful Sale Whether you list with an agent or sell on your own, you can ensure a quick sale by proactively preparing your house to be a highly marketable and attractive commodity.Paradigm ShiftDon't wait for the sold sign to get started with packing. Just Give Me Eleven Reasons to Buy in Dubai Buying overseas property is not always for the fainthearted but we think Dubai is an exception to this. Here are eleven reasons to buy in Dubai:1. Real Estate Investing: America Rents Most people in America rent a personal dwelling!Just think how many families rent a house or an apartment, a duplex or a condo.Yet, nobody prefers renting. What Is a CMA "CMA" is an abbreviation real estate agents use for a Comparative Market Analysis. A CMA gives an estimated sale price for a property given current market conditions. How to Use Color Psychology to Prepare Your Home for a Top-Dollar Sale (Part 1) You've decided to prepare your home for sale. Whether you sell by owner or hire a real estate agent, you want to get as much money as possible without spending your profits. Selling Your Home - What Can Go Wrong With Pricing and Loans So, you're selling your home (house, townhouse, condo, apartment, land, lot, farm, ranch, etc.), what can go wrong? The sad fact is that a lot of things can go wrong. The 5 Biggest Mistakes Made When Getting A Business Appraised Most business owners will, at some point, want or need to know how much their business is worth. They will be faced with the task of finding someone to perform a business appraisal or valuation. Buy to Let Property Investment In recent years buy to let has been a popular way of investing in residential property. Stock markets are out of favour with many investors who have seen the values of their portfolios, endowment policies and pension funds shrink, whereas property has generally continued to rise in value. ![]() |
home | site map |
© 2006 TIGER MEDIA |