Real Estate Information

Luxury Real Estate Information


Rancho Palos Verdes, California Homes
Palos Verdes, California Homes
South Bay, California Homes
Luxury Mexican Beachfront Homes

Featured Properties


Oceanfront Estate Near Trump National

Related Information


Loan Information
Real Estate Information
Mortgage Refinance Information

Selling Houses: Cutting Edge Design Tips for Selling


In this article, you're going to discover new techniques for marketing houses, and you'll find that these fresh, new interior design ideas will help sell your home faster, and for a higher price than the competition!

Buyers' physical senses respond to a home's design, and what a buyer feels is based upon their psychological reactions to sight, hearing, smell, touch, and even taste. Design Psychology employs new strategies in interior design to entice buyers.

What do buyers want? They want a home that meets their needs, and they'll eventually buy the home that makes them FEEL happy and will impress their friends, because they also want to be proud of the home they've chosen. Your choice of decorating colors, patterns, textures, and furnishings will influence the way a prospective buyer feels, and the buyer's feelings will impact their choice of housing.

Design Psychology, unlike traditional interior design, brings into play:

Color instead of bland white walls
Furnishings for feelings
Props to entice buyers

COLORS help you sell your home to your target market. Usually, highly-educated and wealthy buyers prefer complex muted colors, while buyers in the lower price range prefer pure primary or pastel colors. Also, your color choice depends upon the selling season. Use warm-color accents if selling in fall and winter and cool colors if selling during spring and summer.

One mistake many realtors make is to tell sellers to paint everything white. White may look clean, but it does little to make a buyer feel as if they "just can't live without the home." White walls also don't create cheerful feelings, and even worse, white walls don't make most people look good. Buyers will ultimately buy the home that makes them feel happy while making them look great at the same time.

As for FURNISHINGS, use cozy-snuggly pieces in cooler weather and fewer furnishings during hot, steamy months, in order to encourage a buyer's emotional response. When a buyer sees your home as a sanctuary from the hectic and harsh world, you'll sell that home.

PROPS include things such as paintings, to add depth and make the rooms feel bigger; flowers or plants, in the right emotional colors for the season; and the primary "prop," mirrors, which psychologically reinforce the buyer's presence in the home. Buyers literally get to see themselves in the home and become emotionally ready to live there.

Costs of Transforming Your Home into a Buyer's Dream House

Most home sellers can invest about $500 to spruce up their home for a quick sale, and a little paint and a little sweat will go a long way. To save some money, check out Restore, which is Habitat for Humanity's thrift store, for building supplies. They carry "oops paint" and lighting fixtures for next to nothing. If you decide to replace carpeting, appliances, and other big ticket items, transformation costs for completely going through a house can cost up to $8,000.

Using Marketing Psychology to Sell Faster for More Money

Always consider your target market and their emotional needs. First-time buyers want shelter and security, while moving-up buyers desire prestige and peace.

After you've cleaned and shined your home, set the stage. Add a few props, carefully selected to encourage a prospective buyer's desired emotions and paying special attention to happiness, joy, serenity, and security. Putting a little extra effort into the marketing your home will pay off with a faster sale and a bigger paycheck at closing.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Jeanette Fisher, Design Psychology Professor, is the author of "Sell Your Home for Top Dollar-FAST! Interior Design Secrets for Optimum Selling in Any Market," and other real estate and interior design psychology books. For more articles, Jeanette's various newsletters, and help with "Creating a Sizzling Sales Flyer," visit http://www.sellfast.info


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Mansion Global

Manhattan Real Estate Feels Summer Slump - Mansion Global
Mansion Global
Manhattan's real estate market is feeling the lazy days of summer as buyers and sellers head out of town for vacation, leading transactions to fall in the city, ...

and more »


Forbes

Tracking E-Commerce To A Career In Industrial Real Estate Brokerage
Forbes
E-commerce brings commercial real estate professionals a special delivery. And a leading industrial broker talks opportunities for success in the e-commerce ...

and more »


Real Estate Earnings Preview
Seeking Alpha
Earnings season kicks off this week in the real estate sector. More than 100 REITs and 10 homebuilders will report second-quarter earnings over the next five weeks. Over the past quarter, REIT ETFs have surged more than 10% as fears over rising ...



Investopedia (blog)

Big Bank Mortgage Results Hurt by Spring Real Estate Market
Investopedia (blog)
The impact of high property values and rising mortgage rates that shut some buyers out of the spring real estate market is starting to show up in the quarterly results of some of the nation's banks. Wells Fargo & Company (WFC), JPMorgan Chase & Co ...



Florida Trend

Yes, there is such a thing as too much real estate tech
Inman.com
Today it seems as though there is a tech tool or solution for every stage of the real estate transaction, from marketing and advertising to listing and closing. Sometimes it can feel like we are kids in a candy store, overwhelmed by so many choices ...
Summer housing market heating up in FloridaFlorida Trend

all 6 news articles »


WTHITV.com

Prime Real Estate Part 2
WTHITV.com
into prime real estate sunday mornings at 8:30 on my fox 10. call to find out how your house could be featured next. jenny jones: hi, i'm jenny jones from jane rowe realty. tune into prime real estate sunday mornings at 8:30 on my fox 10. call to find ...



WVXU

Bitcoin-Only Real Estate Deals On The Rise
WVXU
Using only bitcoin, 20 homes have been sold worldwide, and that number looks to get bigger. In fact, the Miami, Fla., real estate agent that brokered two of those deals, Stephan Burke, says cryptocurrency will make up 25-30 percent of real estate sales ...



Omaha World-Herald

Residential real estate transfers, July 15
Omaha World-Herald
Whisper Rock Holdings LLC to Cambridge Homes LLC, 2505 N. 185th St., $25,000. Whisper Rock Holdings LLC to Cambridge Homes LLC, 2609 N. 184th St., $70,000. Lanoha Real Estate Company Inc. to Briley Enterprises LLC, 2361 S. 220th Ave. $76,500.



National Real Estate Investor

The Business Case for Sustainability in Commercial Real Estate
National Real Estate Investor
Earlier this year ING issued a survey, which found that in the Americas, sustainability strategies have shifted from being a cost-cutting or brand reputation strategy to being a true revenue driver. This holds true for commercial real estate as well ...



Real Estate Transactions Recorded July 1- 7, 2018
Aspen Daily News
Grantor: John G. Lesh, Laurie C. Lesh. Grantee: Ivo Bensch, Mirka Bensch,. Property: Redstone 68, Redstone 68A. Cost: $280,000. Grantor: M. Schwartz LLC No. 1. Grantee: R & S Hansen LLC. Property: 1/2 interest Le Chamonix 11. Cost: $720,000. Grantor: ...


Google News

home | site map
© 2006 TIGER MEDIA