|Real Estate Information|
Selling Houses: Cutting Edge Design Tips for Selling
In this article, you're going to discover new techniques for marketing houses, and you'll find that these fresh, new interior design ideas will help sell your home faster, and for a higher price than the competition!
Buyers' physical senses respond to a home's design, and what a buyer feels is based upon their psychological reactions to sight, hearing, smell, touch, and even taste. Design Psychology employs new strategies in interior design to entice buyers.
What do buyers want? They want a home that meets their needs, and they'll eventually buy the home that makes them FEEL happy and will impress their friends, because they also want to be proud of the home they've chosen. Your choice of decorating colors, patterns, textures, and furnishings will influence the way a prospective buyer feels, and the buyer's feelings will impact their choice of housing.
Design Psychology, unlike traditional interior design, brings into play:
Color instead of bland white walls
COLORS help you sell your home to your target market. Usually, highly-educated and wealthy buyers prefer complex muted colors, while buyers in the lower price range prefer pure primary or pastel colors. Also, your color choice depends upon the selling season. Use warm-color accents if selling in fall and winter and cool colors if selling during spring and summer.
One mistake many realtors make is to tell sellers to paint everything white. White may look clean, but it does little to make a buyer feel as if they "just can't live without the home." White walls also don't create cheerful feelings, and even worse, white walls don't make most people look good. Buyers will ultimately buy the home that makes them feel happy while making them look great at the same time.
As for FURNISHINGS, use cozy-snuggly pieces in cooler weather and fewer furnishings during hot, steamy months, in order to encourage a buyer's emotional response. When a buyer sees your home as a sanctuary from the hectic and harsh world, you'll sell that home.
PROPS include things such as paintings, to add depth and make the rooms feel bigger; flowers or plants, in the right emotional colors for the season; and the primary "prop," mirrors, which psychologically reinforce the buyer's presence in the home. Buyers literally get to see themselves in the home and become emotionally ready to live there.
Costs of Transforming Your Home into a Buyer's Dream House
Most home sellers can invest about $500 to spruce up their home for a quick sale, and a little paint and a little sweat will go a long way. To save some money, check out Restore, which is Habitat for Humanity's thrift store, for building supplies. They carry "oops paint" and lighting fixtures for next to nothing. If you decide to replace carpeting, appliances, and other big ticket items, transformation costs for completely going through a house can cost up to $8,000.
Using Marketing Psychology to Sell Faster for More Money
Always consider your target market and their emotional needs. First-time buyers want shelter and security, while moving-up buyers desire prestige and peace.
After you've cleaned and shined your home, set the stage. Add a few props, carefully selected to encourage a prospective buyer's desired emotions and paying special attention to happiness, joy, serenity, and security. Putting a little extra effort into the marketing your home will pay off with a faster sale and a bigger paycheck at closing.
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
Jeanette Fisher, Design Psychology Professor, is the author of "Sell Your Home for Top Dollar-FAST! Interior Design Secrets for Optimum Selling in Any Market," and other real estate and interior design psychology books. For more articles, Jeanette's various newsletters, and help with "Creating a Sizzling Sales Flyer," visit http://www.sellfast.info
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Pittsburgh housing market a boon to attracting Amazon, real estate experts say - Pittsburgh Post-Gazette
Where are South Florida's 8 Amazon headquarter sites? Real estate experts identify potential candidates - Sun Sentinel
All Things Real Estate: Builder or reseller? Attorney may have to figure it out - Fairfield Daily Republic
Create a Great Webpage to Sell Your Home
The majority of people in the UK who are looking to move house use the internet to find properties for sale. So it makes sense to ensure that your property is on the web if you want to sell.
Credit Help: Buying Real Estate -- Not the Same as Buying Cars
Credit for Buying Real Estate is Different than Credit for Buying CarsForget what you've been told about credit.You may be shocked at some of these tips because this information runs contrary to what other so called experts tell you.
An Investors 1st and Most Important Lesson
Are you ready for the lesson that will put you ahead of 99% of all real estate investors?Here it is in a nutshell ?USE AS LITTLE CASH AS POSSIBLE!The days of mortgage burning parties are long over. But you will still meet people who believe that it is good idea to pay off the mortgage on a property so that they can have big cash flow.
Real Estate Investing Works In Your Area Too!
I hope you had a spectacular weekend!Things have been going great here at Investor Wealth Academy,and we are very excited about some major developments coming down the line for us later this summer.More on that later.
Be Careful - A Real Estate Agent Could Lead You Astray
The real estate agent is a valuable source of potential deals for you as an investor. They have access to the multiple listing resources and of course, have a monopoly on this information so they have to be part of your game plan as an investor.
Houses For Sale By Owner - Negotiating Tips
Houses for sale by owner, also known as "FSBOs," are a unique case in real estate investment. Buying from an uninformed seller who thought he knew enough to handle everything by himself can be frustrating.
Why Invest In Property?
Why property, some people ask when looking for an investment. Well, as far as I am concerned, property investment is, and always has been, the most powerful type of investment for building wealth.
What's Your Style? A Guide to America's Most Common Home Styles
Styles of houses vary across the country. From the New England Cape Cod to the Victorians of San Francisco, the choices are almost endless.
Residential Income Property Financing: Part 2 of 3
Welcome to the second segment of a three-part series about income property. In this second segment we will be discussing financing options for residential income properties as well as the upside (and downside) of owning this type of property.
8 Essential Questions to Ask Your Home Inspector
Congratulations! You've decided to purchase a home. We all know that when purchasing a home, every detail is an important one.
Forclosure And The Durrett Rule
It's probably happened to you..
Negotiating A Short Sale - The High Road to Huge Foreclosure Profits
Buying foreclosures can be extremely profitable for real estate investors. However, most of these homeowners are mortgaged to the hilt.
Prepare Your House for a Successful Sale
Whether you list with an agent or sell on your own, you can ensure a quick sale by proactively preparing your house to be a highly marketable and attractive commodity.Paradigm ShiftDon't wait for the sold sign to get started with packing.
Just Give Me Eleven Reasons to Buy in Dubai
Buying overseas property is not always for the fainthearted but we think Dubai is an exception to this. Here are eleven reasons to buy in Dubai:1.
Real Estate Investing: America Rents
Most people in America rent a personal dwelling!Just think how many families rent a house or an apartment, a duplex or a condo.Yet, nobody prefers renting.
What Is a CMA
"CMA" is an abbreviation real estate agents use for a Comparative Market Analysis. A CMA gives an estimated sale price for a property given current market conditions.
How to Use Color Psychology to Prepare Your Home for a Top-Dollar Sale (Part 1)
You've decided to prepare your home for sale. Whether you sell by owner or hire a real estate agent, you want to get as much money as possible without spending your profits.
Selling Your Home - What Can Go Wrong With Pricing and Loans
So, you're selling your home (house, townhouse, condo, apartment, land, lot, farm, ranch, etc.), what can go wrong? The sad fact is that a lot of things can go wrong.
The 5 Biggest Mistakes Made When Getting A Business Appraised
Most business owners will, at some point, want or need to know how much their business is worth. They will be faced with the task of finding someone to perform a business appraisal or valuation.
Buy to Let Property Investment
In recent years buy to let has been a popular way of investing in residential property. Stock markets are out of favour with many investors who have seen the values of their portfolios, endowment policies and pension funds shrink, whereas property has generally continued to rise in value.
|home | site map|
|© 2006 TIGER MEDIA|