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How To Sell A Home That Didnt Sell
If your home has just come off the market and hasn't sold, don't be discouraged. The reason it didn't sell may have nothing to do with your home. Your home may have been one of the more desirable properties for sale. If your listing has expired and you still wish to sell, take a moment to review your situation. Selling your home can be very inconvenient, but make the commitment to do what it takes to get your home sold the next time. With the right agent and your cooperation, your home will sell. Why didn't your home sell? Honestly assess your listing history. Your home probably did not sell for one of the four most common reasons: 1. Availability - Is your home easy to show? Your home must be easily accessible, if you don't have a lock box, consider installing one. Be flexible, and allow showing times that are convenient to buyers and their agents. Do not follow the buyer and their agent around the house; go for a walk, or at the very least, step outside. The showing agent is compensated only after they sell your home - they are motivated to get paid. Buyers need the freedom to voice objections and only then, can their agent solve the issues raised. Allow the buyer and their agent the "freedom" to discuss your home, without worrying about hurting your feelings. 2. Make a good first impression - Make the Buyer fall in love with your home. Typically a buyer's decision to purchase a home is based on emotion, not logic. A house in move-in condition invites a sale. Consider: fixing all the readily apparent defects that a buyer will discover during their first ten to fifteen-minute walk thru. Keep it clean for all showings, declutter, brighten up (open the curtains, turn on the lights). Enhance the curb appeal. Most buyers make up their mind in 2 minutes whether or not they like a home. Discuss with your agent about taking care of other repairs and improvements such as paint, flooring, etc. Because a buyer envisions only their inflated idea of the cost of the improvement, offering an allowance to your prospective buyers, is not always as desired as having the work completed. A house that makes a good first impression, sells for the best price because it outshines the competition. 3. Pricing -The proper price depends on current market conditions, competition, location and the condition of your home. If your home doesn't compare favorably with others in the same price range, buyers and their agents won't give your home serious consideration. Ask your Realtor to provide you with a current market analysis (a summary of comparable homes: recently sold, for sale, in escrow and expired). 4. Marketing -The first step in your marketing plan involves finding an agent who will best represent you. When interviewing agents, ask each to demonstrate how they marketed other similar homes and discuss a specific marketing plan tailored to your home. Compare, too, how much money each spends on marketing? Ask them how they advertise (newspaper, internet, call capture hotline, etc.). Your Listing Agent, not only needs to spend money, but also must spend it effectively. Not all agents are "created equal". To sell your home for top dollar in any market, you must have an agent who uses an innovative marketing approach. Eliminate any real estate agent using tired, traditional methods to sell your home because they don't work in today's market! BUYERS ARE OUT THERE ...AND WITH THE RIGHT AGENT, THEY WILL COME IN DROVES. Before You Put Your Home Back on the Market, remember: 1. Honest communication is vital between you and your agent. 2. Price your home according to market conditions, competition and the condition of your house. 3. Be sure your house is in show condition, some agents, offer assistance in staging your home for sale. 4. Have an innovative marketing plan firmly set in place. Phyllis Harb, a California native is a Realtor/Marketing Specialist at RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers additional offices in La Crescenta, Glendale, Los Feliz and Pasadena. Harb has been assisting Los Angeles County home sellers and buyers since 1989 and additionally offers over 10 years experience in real estate lending. Harb has an award winning web site @ http://www.RealtorHarb.com & may also be contacted at 818 790-7325.
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(sponsored) Brooklyn Bridge Parents Exclusive | Blackstone Raises Largest Commercial Property Debt Fund With $8 Billion Haul The Wall Street Journal Berkshire region real estate sales – March 7, 2025 theberkshireedge.com Trouble Signs For Real Estate Market In Palm Beach County BocaNewsNow.com America Builds: Making Federal Real Estate Work for the Taxpayer The House Committee on Transportation and Infrastructure The Michael Houck Real Estate Guide for March 9 Oil City News Sonoma County real estate market turns turbulent, though 7 areas show improved year-to-year sales prices The Santa Rosa Press Democrat Palm Beach house sells near Trump's Mar-a-Lago, marks fourth sale there since mid-December USA TODAY Godfrey - Home for sale RiverBender.com China’s real estate market keeps stabilizing as government policy support boosts confidence: Minister Global Times ‘They just gutted it’: Latest Trump job cuts in Oregon hit agency managing real estate OregonLive OT Real Estate Spotlight of the Week: 5457 Ridge Pointe Court The Owensboro Times DOGE claims $17 million saved in federal real estate terminations in Georgia. Here's where Online Athens Charming Southern metro nicknamed the 'Scenic City' sees housing boom in state with NO income tax Daily Mail Pushback in eXp, Weichert settlements called ‘self-serving’ Real Estate News Suburban cities, developers eye office space but high-rise downtowns outside Austin still years away The Business Journals This CT metro area has the 'hottest' real estate market in U.S., according to realtor website CT Insider Inside Saratoga's largest mansion, now listed for $24.9M The Business Journals Real estate stocks down with import of timber, lumber, derivative products under scrutiny Seeking Alpha Smartleaf Asset Management LLC Buys 479 Shares of Fidelity MSCI Real Estate Index ETF (NYSEARCA:FREL) Defense World Healthcare Commercial Real Estate Finance Veteran Amy Heller Joins Meridian Capital Group Business Wire DOGE cuts 13 real estate contracts, federal offices in Mississippi. 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Foster's Daily Democrat Apollo Commercial Real Estate Finance (NYSE:ARI) vs. Arbor Realty Trust (NYSE:ABR) Head to Head Survey Defense World UW and NFL great Lawyer Milloy lists Woodinville estate for $7.8 million seattlerefined.com Chetrit family faces a reckoning after decades of success in NY real estate Crain's New York Business Real Estate Newsletter Articles this Week: Property Insurance Costs Rose at a Record Rate in 2024 Calculated Risk Red Bank's Denholtz has created a $2B real estate empire; now they want to get bigger Asbury Park Press National Bankshares Forecasts Strong Price Appreciation for Bsr Real Estate Investment Trust (TSE:HOM.U) Stock Defense World Chattanooga housing market heats up in Tennessee Fox Business What were the 5 most expensive homes sold in Petaluma last week? 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