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How to Attract Clients in Residential Real Estate
Doesn't it seem like everyone you know has a friend, relative, or acquaintance that is a realtor? How could anyone, especially someone new to the industry, possibly achieve success when faced with this much competition? The answer begins to appear when you consider the following questions:
So, how can a novice realtor attract clients? By building his or her credibility and relationships. Let's explore these two topics separately. How to Build Credibility Imagine you are a brand new realtor that has just passed the licensing exam. Why would someone turn to you to help them make what may be the largest investment of their lifetime? What makes you stand out from other licensed real estate agents? If you are new to the profession, you won't have success stories or testimonials to point to as answers to these questions. However, there are many things you can do to build up credibility quickly. Here are a few examples:
There is tremendous power in authorship. If you can place useful information that has your name on it the hands of potential prospects, you will earn credibility. How to Build Relationships A good starting point is making sure everyone you know (friends, family, acquaintances, past business contacts, etc.) is aware that you have become a licensed real estate agent. It doesn't matter where they live -- who knows when one of their friends or associates will decide to move into your target market? The best approach is a simple, "soft sell" message such as: "If you hear of anyone that might be interested in buying or selling a house, please let them know that I would be delighted to help them."When you are sure that everyone you know is aware of your new role, start pursuing new relationships. Don't limit yourself to contacts that may themselves become prospects. Also look for opportunities to develop relationships with people that can refer prospects to you. This includes:
Focus on getting to know potential prospects and referral sources as people. What do they do for a living? What constitutes an opportunity for them? What are their issues and concerns? What are their personal interests and passions? If you constantly have your "radar" up, you never know when you will run across a resource that could be helpful to someone else. If you focus on helping other people accomplish their goals and fulfill their needs and wants, you will be astonished by the number of referrals that come your way. As you build your list of satisfied customers, you will be able to expand your sales success through referrals and testimonials. However, the strategies described in this article will always provide a boost to your opportunity pipeline! Copyright 2004, 2005 -- Alan Rigg Sales performance expert Alan Rigg is the author of How to Beat the 80/20 Rule in Selling: Why Most Salespeople Don't Perform and What to Do About It. To learn more about his book and sign up for more FREE sales and sales management tips, visit http://www.8020performance.com.
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Norada Real Estate Investments The Michael Houck Real Estate Guide for May 19 Oil City News MCB Real Estate Revives Long-Awaited Viva White Oak Mixed-Use Project Source of the Spring Washington state ahead of the game as lawsuit rewrites real estate commission rules - Puget Sound Business Journal The Business Journals Yes, there are other coastal Delaware towns besides Rehoboth Washington Blade Dutchess County, NY real estate 2024: What's on the market for $579K Poughkeepsie Journal Baltimore real estate: 4 waterfront condos for sale The Baltimore Banner STAR resource center Department of Taxation and Finance Home Prices Hit Record Highs in April 2024: Trends & Forecast Norada Real Estate Investments Real Estate Briefs: Lakeside homes, news condos, and more news Rough Draft Atlanta REAL ESTATE | UPDATE | Johnson Bus selling lot for new West Bend Fire Department No. 1 washingtoncountyinsider.com VIDEO | REAL ESTATE | Construction finally underway for Taco John's in West Bend, WI washingtoncountyinsider.com Revolution in real estate: How the NAR settlement is changing the game Eden Prairie Local News James Quinn's Data Center Advisory Expertise at JLL Drives Innovative Real Estate Solutions for Global Corporations Markets Insider Oceanport's Denholtz recognized by commercial real estate organization themonmouthjournaleastern.com Here are recent property transfers up to $1.28 million St. Albans Messenger Westmoreland County Real Estate Transfers | Real Estate | latrobebulletinnews.com latrobebulletinnews.com Innovative Leaders Vanderstraaten and Rohrman Inducted into North Texas Commercial Real Estate Hall of Fame ... dallasinnovates.com OT Real Estate Spotlight of the Week: 2115 Sheridan Place The Owensboro Times Real Estate Mogul Grant Cardone Closes Largest All-Cash Multifamily Deal In South Florida This Year Yahoo Finance Routt County real estate sales at $17.6M for May 9-15 Steamboat Pilot & Today Robert Willett may be targeting female Realtors in Northeast Ohio Akron Beacon Journal China Says It Will Start Buying Apartments as Housing Slump Worsens The New York Times My Co-op Neighbor Never Pays His Maintenance on Time. Can We Make Him? The New York Times Navigating Northern Virginia Real Estate: An Insight Into Rhonda Campbell's Bespoke Approach Grit Daily Number of homes for sale in Metro Atlanta increased significantly, real estate brokerage says – WABE WABE 90.1 FM What's real estate wellness? Fortune Ellison sues real estate broker Chad Banken over alleged schemes involving contracts for deed Star Tribune Billionaire Frank McCourt raises his hand to buy TikTok Business Insider Connecticut real estate law changed after MV Realty investigation Eyewitness News 3 Real Estate Transactions for May 18-19 | News, Sports, Jobs Nashua Telegraph Connecticut real estate law changed after MV Realty investigation Eyewitness News 3 Sean Bloom Investments Announces $2B Real Estate Project in Las Vegas InvestorsObserver KKR Real Estate Finance Trust Inc. (NYSE:KREF) Given Average Recommendation of “Moderate Buy” by Analysts Defense World Edgefront Real Estate Investment Trust (TSE:NXR) Forecasted to Earn FY2024 Earnings of $0.73 Per Share Defense World Do starter homes still exist? Here's what NJ realtors said NorthJersey.com Letter: Clarifying changes to real estate industry Morgan Hill Times Local couple buys Pat Burrell's former Center City penthouse for 38% under original asking price The Business Journals Berkshire County Real Estate Transactions for April 29-May 3 Berkshire Eagle First Capital Real Estate Investment Trust (TSE:FCR.UN) Share Price Crosses Above Two Hundred Day Moving ... 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