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Home Staging: How to Make Your Tract Home Stand Out in the Crowd
Home sellers who wish to market their property in development neighborhoods face tough challenges. All the houses look similar. All the houses sell for amounts in the same price range. The market -- whether it's a hot sellers' market or a cool buyers' market -- largely determines the price, purchase terms, and length of time to sell. How do you make your home stand out from the crowd? How can you turn your property into a "hot" sale, even if the market's lukewarm? Remember the "Three M's" and apply these Design Psychology strategies as you stage your home for sale: 1. Magnetism. Because most buyers won't even get out of their car unless a home shows promise, create an exciting exterior that draws prospective buyers to your home. Place an interesting focal point in your front yard, such as a water fountain, a large urn, or a beautiful tree. Enhance your walkway with enticing plants or light fixtures that clearly mark the path to the front door. Use color psychology to either paint your front door or its framework a happy, inviting color, such as Sherwin William's Torchlight (golden wheat) or Rose Tan. 2. Mystery. Most home searchers only spend three to four minutes looking at the average home. Enchant with mystery as soon as the prospects enter your home. Make the buyer take a second look by using Design Psychology lighting tricks. Place a palm tree so that it partially blocks the view of the hallway. Uplight the palm tree with a canister light that casts captivating shadows on the walls and ceiling. 3. Memory. Home shoppers look at many houses in a row. Your goal is to get the buyers to remember your home above all others. Design psychology can help you do this. Think about your buyers' dream: they want a lifestyle --not just a house. Make your buyers believe that if they choose your home, they will have the privilege and right to take a nap in that "fantastic garden hammock," read a great book in your private reading nook, or cook a delicious meal in your gourmet kitchen. Turn heads with your enticing home. Turn viewers into buyers. Turn your typical development home into a buyers' dream home using home staging methods that create a lifestyle delight. © Copyright 2005 Jeanette J. Fisher All rights reserved. Jeanette Fisher, author of Joy to the Home Journal (ezine), Sell Your Home for Top Dollar--FAST, and Home Staging for Top-Dollar Sales, teaches design psychology college courses and professional real estate investing seminars. For home selling tips see http://sellfast.info/For home staging strategies see http://homestaging.us/
MORE RESOURCES: CIP Real Estate Secures $300M in Growth Capital GlobeSt.com Private equity bets on health care real estate Fox Business Real estate agents reveal the hottest markets for the next 10 years Business Insider Real estate firm hands out $10M in holiday bonuses The Columbian November 2019 Real Estate Transactions Cape Cod Today Decreased inventory for buyers in local real estate market Kirkland Reporter Black Woman Real Estate Developer Felt Unwelcome In the Community So She Built Her Own Black Enterprise Boston real estate tax gets closer to becoming reality Boston Herald Restaurants struggle to find good real estate Restaurant Business Online EU GDPR Violation: German Residential Real Estate Company Fined The National Law Review Real Estate Transactions: Dec. 13, 2019 The Recorder Real estate company surprised employees with $10 million in bonuses Santa Rosa Press Democrat Ask a real estate pro: Do I have to take support animal off property when she’s just gotta go? Sun Sentinel Lachlan Murdoch buys 'Beverly Hillbillies' house for record price Los Angeles Times Los Angeles Times printing plant sold to Atlas Capital Group Los Angeles Times Recent Commercial Real Estate Transactions The New York Times The latest Coles County real estate transactions | Local Journal Gazette and Times-Courier Chuck Wimmer joins Property West real estate sales team The Havre Daily News Seattle DJC.com local business news and data - Real Estate - Kamiak now Kamiak Real Estate Partners Seattle Daily Journal of Commerce 5 Ways To Earn Money In Real Estate Without A License Black Enterprise WHO'S NEWS: HelmsleySpear, LLC, has announced the appointment Afa J. Zada as Real Estate Agent and Licensed Salesperson. Real Estate Weekly Lovesac brings on new VP of real estate Furniture Today How San Jose plans to spend funds raised by its proposed real estate property tax - The Mercury News Martha's Vineyard News | Recent Real Estate Transactions: Week Ending Dec. 6 The Vineyard Gazette - Martha's Vineyard News Long and Foster Real Estate names top agents CapeGazette.com Real estate pro shares insights on West Ridge Mall foreclosure auction The Topeka Capital-Journal Rochester lands on Realtor.com's top real estate markets for 2020 Rochester Business Journal City may partner with real estate company to help sell old Syracuse Developmental Center CNYcentral.com CA 'Beverly Hillbillies' mansion sold in $150 million historic real estate deal FOX 10 News Phoenix Thomson Reuters inks 24000 s/f Stamford office deal Real Estate Weekly MFA signs 100000 s/f lease with Akerman Real Estate Weekly Related, Enel X install cityʼs largest battery storage system Real Estate Weekly Real estate firm reimburses state $68,000 after overcharging the Department of Corrections for years Milwaukee Journal Sentinel The Silver Tsunami in Real Estate | Take Me Home | Bend The Source Weekly Real Estate Market Trends Flathead Beacon Matterport revolutionized real estate with 3D imaging. Now it's getting into design Business of Home Real Estate Insider: Dino's, M-Brew restaurants in Ferndale for sale again for $3.45 million Crain's Detroit Business Belize Real Estate Scam Defendant Denied Joint Defense Privilege Bloomberg Big Law Business Rochester area makes top 10 for realtor.com's hottest markets in 2020 Democrat & Chronicle These Realtors didn’t like their options for finding clients. So they built an app. Raleigh News & Observer Fighting for height: Limits hamper real estate development WPXI Pittsburgh Going Up? For These Real-Estate Agents, Not So Much The Wall Street Journal REAL ESTATE TRANSACTIONS: Dec. 2 – 6 Martha's Vineyard Times Know In Which Real Estate Market to Invest U.S. News & World Report Two swindlers get probation for laundering proceeds of West Africa-based real estate scheme Pittsburgh Post-Gazette Las Vegas, Dallas and Fort Collins, Colorado, Poised to Be Real Estate Hotbeds in Coming Years Mansion Global In a Sizzling Real Estate Market, City-Owned Storefronts Have Stood Vacant for Nearly Two Years Willamette Week The hatch has officially closed on Tucson's hottest real estate listing Arizona Daily Star |
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