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Create a Sizzling Home Sales Flyer
Did you know that the sales flyer is the most important tool in selling a house? Even if your home is listed with an agent, check the flyer that your agent has created, to see if you can jazz it up. Examine it closely, to make sure that all your amenities are listed. For instance, a real estate agent made up a flyer for our home and forgot to list "waterfront property!" Most real estate agents use a standard format for making their flyers. They list features, amenities, price, and contact information (usually with a big photo of themselves). But buyers don't care how beautiful your agent is! They want to know why your home is better than every other house in the neighborhood. The one sales technique that most real estate agents fail to use effectively when they make flyers is listing BENEFITS. Like the sales letters you see on websites, a powerful selling flyer will concentrate on a home's benefits to the buyer. Here's a sampling of possible benefits: 1. Enjoy your private park-like garden Do you see the pattern? Each of the above examples features an action verb, followed by a benefit. Don't underestimate the power of a strong sales flyer. Creating sizzling sales flyers that concentrate on benefits to the buyer will go a long way toward selling your home quickly, and for more money. Cheers to your successful sale! (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Ken Griffin invests in real estate tech firm Crain's Chicago Business 13 places in the US where it's probably not worth investing in real estate for the next decade Business Insider Recent Commercial Real Estate Transactions The New York Times Success in real estate investing requires carefully scrutinizing those rare too-good-to-be-true deals Washington Post What's The Point - REAL WOMEN IN REAL ESTATE REALLY CONNECTING - Santa Monica Daily Press New Real Estate Trust Wants Troubled Philly Community to Shape its Own Economic Development Next City Real Estate – November 19 Greenfield Daily Reporter Real-Estate Brokerage Compass Buys AI Startup Detectica Wall Street Journal Adoption of Technology Now an Imperative for the Future of Real Estate, According to IPUT's Shaping our Cities Report Business Wire Changes, challenges for Dayton's vital real estate industry Dayton Business Journal North Texas major investor USAA is selling control of its real estate business The Dallas Morning News Chicago medical real-estate groups buys two more Winston-Salem properties for combined $31.7M Winston-Salem Journal Accused Chinese Spy From Hayward Linked To Real Estate Scheme CBS San Francisco Real Estate Insider: What's up with that smell at the Hudson's site? Crain's Detroit Business Real Estate Market Spotlight: Greenwich Village Tribeca Citizen Lebanon County real estate transfers for week of Nov. 18 Lebanon Daily News Post-Car Real Estate Developer, Culdesac, Announces First Car-Free Neighborhood Built From Scratch in the U.S. Yahoo Finance Boston real estate veteran Frank Petz signs on with Colliers The Boston Globe Akron real estate firm proposes three-building development at Ohio 82 & I-77 in Broadview Heights cleveland.com M&T Insurance Agency names group practice leader for real estate & construction - Insurance Business America's priciest real estate markets HousingWire $980m Dynasty RIA sets up real estate venture Citywire USA Long Island real estate agents treated minorities unfairly: Newsday Business Insider Zephyr Real Estate Announces Third Quarter Awards GlobeNewswire Tucson Real Estate: Regents buy site for future University of Arizona veterinary school Arizona Daily Star Deals Day: The latest North Texas real estate moves - Dallas Business Journal Dallas Business Journal Iredell County real estate transactions: Nov. 3-9 Statesville Record & Landmark MacKenzie Welcomes Grace Fennessy as Real Estate Advisor Citybizlist Real Estate Homicides hammer Baltimore, other urban real estate markets Maryland Daily Record Standing on real estate gold, Manhattan synagogues seek to double as condos The Times of Israel Oprah Purchased Jeff Bridges's Montecito Estate for $6.85 Million TownandCountrymag.com Morning Bulletin: Morningside Rezoning Proposal, Real Estate Choices, Rent Lawsuit - westsiderag.com Massachusetts real estate transactions for Hampden, Hampshire and Franklin counties: Nov. 17, 2019 edition MassLive.com 5 Newest Real Estate Listings In Douglasville Douglasville, GA Patch Hot Property Newsletter: The luxury real estate market changes with the calendar - Los Angeles Times 2020 Real Estate Outlook: Expert Predictions For Mortgage Rates, Home Prices, Tech And More - Forbes Hoffman Estate shopping center sells for 31% below 2014 price Crain's Chicago Business Dallas real estate market tries to gauge storm impacts The Dallas Morning News Blackstone Real Estate Income Trust Completes Acquisition of Bellagio Real Estate from MGM Resorts International for $4.25 Billion in Sale-Leaseback Transaction Hotel News Resource How to Break Up With Your Real Estate Agent Motley Fool Erie County Real Estate Transactions Buffalo News ‘She Build’: Creating an All-Women Real Estate Development Team The New York Times Saratoga Springs’ Real-Estate Market Is Off to the Races Wall Street Journal A real estate association is cracking down on ‘off-market’ properties. Here’s what that means for buyers. Washington Post Amazon Loss Stings, but Long Island City Real Estate Shrugs It Off The Wall Street Journal 3 USAA Sells Controlling Interest In USAA Real Estate Subsidiary Dallas-Ft. Worth Dallas November 15 Bisnow Routt County real estate sales total $15.5M for Nov. 8 to 14, 2019 Steamboat Pilot & Today Martha Stewart Announces Plans for Branded Real-Estate Developments Architectural Digest Real estate agent accused of lengthy fraud scheme FOX 5 San Diego Sponsored: Real Estate Confidential: What is an Island family to do? Martha's Vineyard Times |
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