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Create a Sizzling Home Sales Flyer
Did you know that the sales flyer is the most important tool in selling a house? Even if your home is listed with an agent, check the flyer that your agent has created, to see if you can jazz it up. Examine it closely, to make sure that all your amenities are listed. For instance, a real estate agent made up a flyer for our home and forgot to list "waterfront property!" Most real estate agents use a standard format for making their flyers. They list features, amenities, price, and contact information (usually with a big photo of themselves). But buyers don't care how beautiful your agent is! They want to know why your home is better than every other house in the neighborhood. The one sales technique that most real estate agents fail to use effectively when they make flyers is listing BENEFITS. Like the sales letters you see on websites, a powerful selling flyer will concentrate on a home's benefits to the buyer. Here's a sampling of possible benefits: 1. Enjoy your private park-like garden Do you see the pattern? Each of the above examples features an action verb, followed by a benefit. Don't underestimate the power of a strong sales flyer. Creating sizzling sales flyers that concentrate on benefits to the buyer will go a long way toward selling your home quickly, and for more money. Cheers to your successful sale! (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
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Peninsula is next up for a big housing project by Align Real Estate San Francisco Chronicle Iran’s new supreme leader is a real estate mogul, with London homes, Dubai villa, European hotels Fortune Real estate brokers could free up 70% of their time with AI agents, report says The Business Journals Mark Zuckerberg Breaks a Record With His Florida Home Purchase The New York Times Richmond real estate agent who died in custody tried to hire someone to kill his wife, court records say The Richmonder WA real estate listings shouldn't be an exclusive club | Op-Ed The Seattle Times Taxation – Real estate Massachusetts Lawyers Weekly NY real estate investment firm buys 470-unit apartment complex in Danbury for $158M Hartford Business Journal Is the war in Iran impacting the real estate market? wfmynews2.com HomeServices CEO: We’re ready to be the ‘adults in the room’ RealEstateNews.com Real estate builds on new terrain McKinsey & Company Refined Real Estate: Normandy Park retreat with sweeping water views lists for $2,250,000 Seattle Refined Top residential real estate sales for Feb. 23-27 in Longboat, Lido, St. Armands, Bird Key Your Observer Examining impact of Alexander brothers’ convictions on South Florida real estate industry WPLG Local 10 Agentic AI 'Cyber Hunting Machines' Coming to Global Real Estate: A Bold Proptech Play The World Property Journal Takeaways from real estate industry leaders University of Miami HSBC Life plans return to real estate via value-add funds Private Equity Real Estate | PERE Shelter Island Reporter Real Estate Transfers: March 11, 2026 Shelter Island Reporter Taxation – Real estate Massachusetts Lawyers Weekly March 11 Newsletter: More information on real estate agent who died in custody Sunday The Richmonder Agent Impact Network scales investor and global referral infrastructure to 385,000 agents HousingWire Real Estate Transactions The Jones County News Select Board: Harwich Opposes Real Estate Transfer Fee Cape Cod Chronicle A deeper dive on the real estate side of the Braves Battery Power Real Estate Without An MLS: Lessons From Costa Rica Inman Real Estate News San Antonio Spurs owner quietly snaps up prime Southtown real estate San Antonio Current Morgan Lewis Hires Perkins Coie Real Estate Duo for Two Offices Bloomberg Law News Dallas' Big Sky Asset Management Surpasses $100M in Healthcare Real Estate Acquisitions in 90 Days Dallas Innovates Real estate broker guilty plea to fake leases Oregon Business Report Homes at or under $500,000 in Carbon County, March 2 to 8 Lehighvalleylive.com Alexander brothers, high-profile US real estate brokers, guilty of sex trafficking | New York The Guardian Fond du Lac County $9.3M sale tops February property deals fdlreporter.com Northwest Healthcare Properties Real Estate Investment Trust Completes Name Change to Vital Infrastructure Property Trust Yahoo Finance NYC’s top deals: Park Avenue penthouse trades for $14M The Real Deal Gated estate on double lot brings $36 million, a mile from Mar-a-Lago Palm Beach Daily News Real Estate Transactions | Feb. 23-27, 2026 Republic-Times Real Estate Q&A with Sue Gordon March 13, 2026 Community Advocate Financial tech start-up seeks to streamline real estate investment and lending matches San Diego Union-Tribune RioCan Real Estate Investment Trust Completes $200 Million Issuance of Series AQ Senior Unsecured Debentures Business Wire After being jailed for allegedly soliciting murder, Richmond real estate agent dies on Sunday The Richmonder Five-bedroom Bexley residence tops Franklin home sales at $1.75M The Columbus Dispatch Q&A: Morgan Iannone Of Colliers On The State Of Real Estate Insolvencies - The Realist | Howard Chai Q&A: Morgan Iannone Of Colliers On The State Of Real Estate Insolvencies The Realist | Howard Chai $25M Port Royal property February's most expensive in Collier County Naples Daily News Two Bham real estate investors face bankruptcies, receiverships and state securities order The Business Journals Sagard Real Estate, La Caisse launch IOS JV strategy Institutional Real Estate, Inc. Midtown office landlord Charles Cohen gets deadline to repay $135M debt or face forced property sales Crain's New York Business Real estate deal value rose 10% in 2025, reaches $842b Institutional Real Estate, Inc. Little Compton property sold for $2.5M tops new Newport County sales Newport Daily News Vertical Carousels Market Driven by E-Commerce Fulfillment Demand to Transform Supply Chains Through 2035 IndexBox - Market Intelligence Platform One of the Hamptons’ priciest listings sells for a staggering $72M — after $48M in discounts New York Post 56% Of City Real Estate Still Tax-Exempt New Haven Independent Wilf family pays $19.2M to Brodsky Organization for Upper East Side development air rights Crain's New York Business Ashtabula County Real Estate Sales: $200K+, March 2026 Business Journal Daily Is Invesco (IVZ) Recasting Its Core Strategy Around DC-Friendly Private Real Estate Access? simplywall.st Bend Premier Real Estate Formalizes Women-Led Leadership Team, Aligning Brokerage Leadership With the Reality of Today’s Real Estate Workforce The Source - Bend, Oregon REAL ESTATE | The Beauty Collective to open in Shepherd's Centre in West Bend, WI By Jessica Valind Washington County Insider Austin homebuyer activity may be picking up after sales fell in February - Austin American-Statesman Austin homebuyer activity may be picking up after sales fell in February Austin American-Statesman No pot of gold: Collins investors fighting over St. Patrick’s Day auction for Southie site The Boston Globe Real Estate vs. Stock Market: Which Is the Better Investment Right Now, According to Financial Experts? Yahoo Finance Legacy & Co. Real Estate Applies Policy and Infrastructure Insights to North Texas Property Market The National Law Review Leverage Your X-Factor: Wendy Forsythe’s New Real Estate Book eXp World Holdings One of Reno’s most expensive mansions is back on the market Reno Gazette Journal |
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