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Reinventing Real Estate, Part 2: Online and Empowered Consumers Are Taking Charge and Paying Less
Demanding consumers "Internet buyers tend to be better informed on market conditions and better prepared to act on the home they want when they start working with a realtor. Luckily for realtors, these changes don't necessarily hurt, as long as they are able to adjust to the new relationship and realize that the new-style buyers value speed and efficiency over guidance when finding a home." - E-marketer, Internet Home Buyers Changing the House Rules Thanks to the Internet and other technological innovations, more real estate information is freely available than ever before. As a result, consumers are demanding new choices, improved services, faster transactions and lower prices. According to a recent NAR survey, the number of sellers stating that they didn't want to pay a sales commission fee rose from 46 percent in 2003 to 61 percent in 2004. In 2004, 23 percent of Florida home sellers opted to sell independently without an agent, up from 14 percent in 2003 and nearly double the 14 percent national average, according to Planet Realtor. And Web-enabled consumers are demanding a high digital IQ when working with real estate professionals. In addition to being well-versed on their own industry-specific technology, real estate professionals now are expected to utilize laptops, mobile phones, digital cameras, personal digital assistants and global positioning systems to keep pace with Internet buyers and sellers. Downward pressure "If consumers are going to do their own home-shopping online, they expect to save some money, just as they would for using the self-service lane. That's why they are susceptible to online discount brokers and the new affinity companies that are promoting lower commissions if only the consumers will use their agents. These business models promote the idea to consumers that they ought to be paying less money in commissions." Realty Times Columnist Blanche Evans Traditional real estate commissions, typically around six percent of a home's selling price, are facing downward pressure from consumers and competition. Some consumers claim traditional real estate commissions don't reflect: - Today's home prices. Years ago, when median-priced homes sold for $25,000, real estate commissions were typically five percent, or $1,250. Today, with South Florida median home prices around $300,000, the cost of a six percent full-service real estate commission becomes $18,000. Some brokers even charge additional fees to cover administrative costs. When you consider that today's average homeowner sells a home every five to seven years, real estate commissions can dramatically impact your personal savings and net worth. - Owner equity. When selling properties, most homeowners calculate the cost of selling as a portion of sales price, though the commissions are paid out of owner equity. (Equity is the difference between the value of your property and amount of mortgages owed.) Consider this example: You decide to sell a property for $250,000 in which you hold 10 percent equity, or $25,000. After paying a six percent commission of $15,000, you are left with $10,000 before any applicable closing costs. In this example, the $15,000 commission is six percent of the selling price, but 60 percent of the $25,000 equity. - Services performed. Under today's commission structure, selling a $100,000 house at six percent typically costs $6,000, while selling a $500,000 house costs $30,000. Does selling the more expensive home really require five times more effort? Your cost is the same whether the agent spends one hour or 100 hours marketing your home. This is one reason many real estate consumers find fee-for-service real estate so appealing.Developing alternatives "Consumers want what they want, when they want it and will gravitate to the most cost-effective source to obtain it. Why? Because our "one-size-fits-all" approach to working with sellers and buyers is archaic and won't allow consumers to access various segments of help they need in a timely fashion. That's why .com Web start-ups are finding a receptive audience in real estate consumers and why for-sale-by-owners are burgeoning." Julie Garton-Good, Author of "Real Estate a la Carte: Selecting the Services You Need, Paying What They're Worth" Until recently, you have had few practical alternatives to the traditional full-service, full-commission real estate transaction with a broker. Most sellers paid a single commission fee for a full range of real estate services, whether they needed them or not. Now traditional real estate agencies face the challenge of identifying new services that have value to today's sophisticated online and empowered consumers. One result is an "unbundling" of traditional one-size-fits-all real estate services for consumers who want more control over real estate transactions and their associated costs. If you're willing to take on some tasks traditionally performed by agents and brokers, you could receive lower transaction costs. You might benefit from the following emerging alternatives: Fee-for-services "Consumers want assistance from real estate professionals, but don't want to pay for it in the form of traditional commissions," says a la Carte real estate Pioneer Julie Garton-Good. Garton-Good has been preaching the fee-for-services gospel for more than 20 years. As the name implies, you can choose which tasks you feel comfortable performing and hire qualified real estate professionals to do the rest. Many traditional real estate brokerages are beginning to offer a more menu-based service plan. For example, you may not mind listing your home and holding open houses, but you may want assistance with contracts and closings. One-stop shopping In response to dwindling margins and the rising costs of technology and lead generation, some real estate companies are attempting to combine traditional and Web-based services to provide consumers a single source for all their real estate needs. One-stop shopping sites generally provide or partner with lenders, insurers, title companies, real estate attorneys and others to facilitate all aspects of buying and selling. In addition, some sites are adding home-improvement and related services to stay in touch with consumers between buying and selling transactions. Web-based discounters Although many Web-based real estate companies flamed out in the dotcom era, scores of new companies have emerged to take their place. By offering targeted services such as flat-fee MLS listings, buyer rebates and AVM tools, these sites are appealing to independent buyers and sellers who prefer to take a more active role in transactions. In addition to listings, some sites also offer how-to articles and advice for those who choose to go it alone.Tradition + technology + turbulence = opportunities So, given the trends, changes and ongoing industry evolution, what can independent buyers, sellers and investors expect in this new era of real estate? ? The Web and other technologies will continue to evolve and transform the $1.3 trillion real-estate industry. Technology will continue to reduce the time, expense and complexity of manual processes, and increasingly sophisticated search and valuation tools will play a more strategic role. ? Free and low-cost real estate resources will continue to be available and even multiply on the Web. In real estate, knowledge truly is power. Consumers will try to use their power to gain more control of the real estate process and subsequently expect to be compensated in the form of reduced and fee-for-service commissions. ? The role of traditional real estate brokerages will evolve as Web-enabled consumers become more knowledgeable. This likely will trigger some restructuring and consolidation of traditional brokerages, but will also drive the development of innovative new practices targeting online and empowered consumers. Real estate professionals will focus more on promoting their local knowledge and industry expertise, while consumers will perform some buying and selling tasks on their own. ? Traditional real estate commissions and profitability levels will continue to face downward pressure from various sources. The future will be profitable for brokerages that are able to extend their core expertise of neighborhood and industry knowledge into flexible new consumer-centric offerings. ? The traditional high-touch, full-service real estate agency is evolving, not disappearing. Real estate professionals who provide exceptional service and value to their customers will always be in demand. You now can find more real estate knowledge, tools and resources on the Web than ever before, enabling you to buy and sell with increased confidence. For real estate professionals, reinventing the industry means making hard decisions, changing processes and managing new opportunities. But for consumers, reinvention in real estate is a winner, hands-down. Learn more at www.homekeys.net Charles Warnock is Marketing Communications Manager at Homexperts in Miami, Florida. Their Web site is http://www.homekeys.net. Charles writes frequently on real estate, finance, advertising and marketing communications.
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Ask a real estate pro: Neglected lot next door threatens my property. What can I do? Sun Sentinel If the vacant lot lot next door is damaging your house, your first step is to write to the owner. If that doesn't resolve the issue, here's what you do next. Could this city be the next capital of cool? The Real Deal Magazine Greenville, South Carolina, wants to be the next Portland, Oregon, aka the capital of the cool and artsy. Top D-FW commercial real estate deals for Dec. 14 week: Stream Realty, CBRE, Marcus & Millichap Dallas News SalesAmerican Landmark Apartments has purchased the Emery Bay at Lakepointe, a 360-unit apartment community located at 901 Lakeside Circle in... Miami County Real Estate Transactions Troy Daily News TROY. Harlow Builders Inc. to Michael Osborne, one lot, $44,900. Halifax Land Company to Douglas Grise, Linda Grise, one lot, $100,000. Harlow Builders Inc. Goodbye to bidding wars: Some of the hottest housing markets are falling the hardest CNBC Home sales have slowed to a crawl nationally, and it's not just the winter temperatures. The market's pulse has become weaker, especially in areas that were ... Yo Joe! Real Estate Advice for November UptownMessenger.com I'm Joe Gerrity, local businessman, investor and Real Estate Broker. For my monthly “Yo Joe!” column, I'll be answering your real estate questions as well as ... 37% of Metro Vancouver sees real estate industry as 'extremely corrupt' North Delta Reporter Report comes as the B.C. government continues to probe alleged links of money laundering in casinos to real estate. 'Know Your Strengths': Leadership Lessons From A Real Estate Entrepreneur Forbes Diane M. Ramirez, chairman and CEO of Halstead, is known for her passion and devotion to the residential real estate industry. She is a 35-year veteran who ... Recent Commercial Real Estate Transactions The New York Times Recent commercial real estate transactions in New York City. Predicting The Future Of Real Estate: Transacting In 2025 Forbes I'm no Nostradamus, but I'd like to take a stab at what the world of real estate transactions might look like in the year 2025. Yes, it's only six or so years away, but ... LA among the world’s most expensive cities for real estate Curbed LA While millions of Los Angeles residents struggle to pay for basic needs like food and housing, a handful of wealthy homebuyers are making the urban area one ... Younger vets face difficulties affordable housing | Real Estate Charleston Post Courier Veterans from the Korean Conflict to the First Gulf War typically found an enticing real estate market when they returned home. But recent research, backed by ... Understanding The Nuances Of The Hotel Real Estate Investment Forbes Understanding the variables associated with operating the business housed in the physical real estate can make or break the return on investment. What HNWIs Want from Commercial Real Estate National Real Estate Investor In 2016, 2017 and 2018 NREI conducted research with its audience on high-net-worth investor (HNWI) interest and activity in commercial real estate. In 2018 ... Real Estate Tricks And Scandals To Look Out For (And To Entertain Your Family This Holiday Season) Forbes Three dozen stick of dynamite was a sneaky way to solve a real estate problem, plus more tales of trickery in this business. Misleading Earnings Put Equinix & the Real Estate Sector in Danger Forbes The Real Estate sector's economic earnings continued to decline and turned negative through the first three quarters of 2018. Juniper Square lines up $25M for its real estate investment platform TechCrunch Juniper Square, a four-year-old startup at the intersection of enterprise software, real estate and financial technology, has brought in an additional $25 million in ... Builder asks $44.5M for spec home on Palm Beach island The Real Deal Magazine A family business with ties to President Trump listed a spec home about two miles from Trump's Mar-A-Lago Club in Palm Beach with a $44.5 million asking ... Real estate news: 552 affordable, workforce housing units coming to Santa Ana OCRegister A large affordable housing complex is coming to Santa Ana. NAI Capital's Irvine office has completed a 99-year ground lease for the project on 6.84 acres. 18 Commercial Real Estate Trends To Dominate In 2019 Bisnow Experts anticipate these 18 trends to dominate in the new year. Agent update | Real Estate Charleston Post Courier Top producers group makes charitable gifts. w/photos. A real estate organization forged in lower Dorchester and Berkeley counties and upper Charleston ... How will the new Apple campus affect Austin real estate? FOX 7 Austin AUSTIN, Texas (FOX 7 Austin) - The new Apple campus in North Austin could have an impact on home prices for the already soaring population the area has ... Residential real estate transfers, Dec. 16 | Real Estate Transfers Omaha World-Herald Legacy Homes Omaha LLC to Hernandez, Joe R. Jr. and Nicole M., 10505 Rosewater Parkway, $281,370. Legacy Homes Omaha LLC to Donner, Nathan A. Listings: New area real estate industry personnel for December 16, 2018 Reading Eagle Company Coldwell Banker Residential Brokerage, Wyomissing; Berkshire Hathaway HomeServices Homesale Realty, Spring Township; and Keller Williams Platinum ... Making a living at real estate investment: Lindemuth properties offer opportunities in Topeka The Topeka Capital-Journal Topekan Steve Clinkinbeard laughs and refers to himself as an "old conservative accountant" who is trying to stay out of trouble.He's apparently decided staying ... How the Grinch stole the show in this Baltimore real estate listing Baltimore Sun The Dudley Frank team's latest staged real estate listing photo gallery uses the Grinch to highlight a Hampden rowhome's best assets. Six Legal Tips For Purchasing Commercial Real Estate Forbes When it comes to commercial real estate, it is of paramount importance that, when you retain legal counsel, they take an in-depth look at all of the nuances that ... Lamar County real estate market looks up in 2018 Paris News Lamar County's real estate market has seen promising signs of growth over recent years, as the collapse of 2007 becomes a distant memory. The market ... Retiring Tom Seal reflects on swings of real estate market The Herald Bulletin ANDERSON – For the past 46 years, Tom Seal has ridden the roller coaster that has been the real estate market in Madison County. Seal, 74, is retiring from the ... Three Ways To Position Yourself As A Real Estate Influencer Forbes As millennials accumulate more wealth, real estate professionals must understand how this distinctive segment will approach buying and selling homes. Dec. 8 Real Estate Transactions The Newark Advocate The first name(s) listed is the seller and the second name(s) listed is the buyer. transit real estate developments Crain's Chicago Business The city's most ambitious real estate players have concocted sprawling campuses on the collars of downtown. The result: a burgeoning mega-Loop on the verge ... Ivanka Trump, Jared Kushner could profit from real estate tax break they pushed Chicago Tribune The Opportunity Zone program promoted by Ivanka Trump and Jared Kushner could also benefit them financially, an Associated Press investigation found. Massachusetts real estate transactions: Hampden, Hampshire and Franklin counties, Dec. 16, 2018 MassLive.com Here are deeds registered in Western Massachusetts' Pioneer Valley and published in the Sunday Republican for the week ending Dec. 16, 2018: Weekly Review: Real Estate CEFs - A Volatile Week For The Sector Seeking Alpha Review of where real estate funds and their benchmarks ended last week. Recap of news related to the group, if any. Comparison of the funds using several ... Strange real estate deal raises specter of Putin buying Trump San Francisco Chronicle In July 2008, Donald Trump undertook one of his most infamous transactions. He sold a mansion in Palm Beach for $95 million to Dmitry Rybolovlev, Russian ... Council hearings cement wide-ranging changes for real estate Crain's New York Business Lawmakers approved a major rezoning and a controversial restriction on hotel construction as well as heard testimony on a suite of tenant-focused housing bills. How To Prepare Commercial Real Estate For Premises Liability Forbes When it comes to premises liability claims, in general, the onus is on a business or property owner to ensure reasonable care of the premises. When proven ... The Most Powerful Real Estate PR Firms of 2018 Observer Here are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50. Many Real-Estate Stocks Rebound Barron's After a tough start to 2018, real-estate investment trusts have made a bit of a comeback. The FTSE Nareit Equity REITs index, a broad measure of the industry, ... Exploring Today's Real Estate Market -- And Its Future Forbes You may have noticed the real estate market tightening and slowing in recent months. Homebuyers are becoming increasingly more cautious due to the feeling ... House Hunting in … Italy The New York Times Milan continues to outpace its Italian neighbors in home prices and sales volume, while the smaller areas in its orbit remain quiet and affordable. $28.5 million home flirting with Central Florida real estate history WKMG News 6 & ClickOrlando A private Lake Butler estate is being offered in the Central Florida market with a price tag that will more than double the current home sales record of $11 million, ... Hobbs Brook Management Signs 18 New Leases Boston Real Estate Times WALTHAM, MA – Hobbs Brook Management LLC, a commercial property management and development firm specializing in leasing, construction and ... Americans Spent $100 Million on Tropical Real Estate. They Were Scammed, FTC Says. The Wall Street Journal The U.S. government's shutdown of what it called a $100 million real-estate investment scam in Belize highlights a growing concern: the targeting of Americans ... A Valley home rented by Frank Sinatra, Marilyn Monroe, seeks $13M The Real Deal Magazine UPDATED Dec. 14, at 8:34 a.m.: Frank Sinatra must have sung about “Love and Marriage” in this Chatsworth pad. A property once rented by the Sultan of ... RBC Capital Upgrades Alexandria Real Estate (ARE) to Top Pick StreetInsider.com Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. RBC Capital analyst Michael Carroll upgraded ... Real estate is local economic engine but space shortage on horizon Times Union Malta. Many of the numbers associated with real estate in the Capital Region — residential, commercial and industrial — paint a rosy picture, but construction ... NYC’s ‘ultra-prime’ real estate market is booming Curbed NY The downswing of New York's real estate market has been much-documented in the past year: prices are falling, concessions are up, and listings are staying on ... ‘Just for Buyers’: The best local real estate deals for the week of December 10th WECT "Looks can be deceiving" That's the lesson that can save homeowners a whole lot of cash. "Just for Buyers Realty" looks at some local properties worth a second ... Real Estate Fresh Finds: Dec. 12 PoPville Real Estate *Fresh* Finds is a weekly selection of newly-listed properties in the District, brought to you by Real Living At Home. Arrest of Huawei Executive Could Hit Vancouver Real Estate Barron's The arrest of Huawei CFO Meng Wanzhou has many repercussions, but one that investors may not have considered is the effect on the Canadian real estate ... As Markets Tank, These Real Estate Investment Trusts Hit Higher Highs Forbes Real estate investment trusts -- also known as REIT's -- outperformed the markets by a wide margin last week. As a matter of fact, while many big stocks were ... High and low real estate transactions listed for Huron County Norwalk Reflector The following real estate transactions represent the highest and lowest amounts recorded in Huron County for the week ending Dec. 7: High: $5863509 - TMC ... Buying a home with parents' help? Consider this advice from a realtor Business Insider Realtor Dana Bull says about half of her millennial clients get financial help from parents to buy their first home. Here's the advice she gives them. Ritzy Amenities Are Changing the Chicago Real Estate Game Chicagomag.com Thousands of new apartments lease in Chicago each year — so many, in fact, that developers need to dream up new perks to lure young, upwardly mobile ... Gwinnett real estate agent to serve prison time for $22M fraud scheme - Atlanta Journal Constitution Gwinnett real estate agent to serve prison time for $22M fraud scheme Atlanta Journal Constitution A Suwanee-based real estate agent will serve more than seven years in prison after defrauding clients to the tune of $22 million,the U.S. Department of Justice ... 2019 Real Estate Forecast: What Home Buyers, Sellers And Investors Can Expect Forbes The year started with sky-high home prices, historically low mortgage rates and a definitive upper hand for sellers. In recent months, though, things have started ... Homes sold recently in central Ohio The Columbus Dispatch This sampling of homes sold recently in central Ohio comes from information supplied by real-estate agents.• If you're an agent who would like to submit, fill out ... Real Estate Transfers For Dec. 6-12 The Chattanoogan NOTICE: The Hamilton County Register's Office did not publish this data. All information in the Register's Office is public information as set out in T.C.A. 10-7-503 ... NY-based real estate group plans to revitalize SS United States ship Curbed Philly For over 20 years, the SS United States passenger liner has sat in the Delaware River, as an historic—and too often overlooked—Philly landmark. But a new ... Five Ways A Busy Professional Can Use Leverage To Become A Real Estate Investor Forbes There is no rule that states you have to wait until the end of your career to be able to retire. These Trends Will Shape the Real Estate Market in 2019 Realtor.com News Home buyers and sellers are both going to face challenges in 2019, according to an analysis by the realtor.com economic team. Find out what's happening and ... Erie County Real Estate Transactions Buffalo News Following are real estate transactions over $5000 as listed in records of the Erie County clerk's office for the week ending Nov. 2. ALDEN • 11849 Boncliff… The 2018 Real Estate Advice You'd Better Not Miss | realtor.com® Realtor.com News We doled out a lot of expert real estate advice over the past 12 months. But what was most useful to you? Here are our most-read advice pieces of 2018. Brookfield Property Partners: The 'Berkshire Of Real Estate' Seeking Alpha And over the next five years, management is expecting BPY to deliver between 15% and 25% annualized total returns, courtesy of its currently trading nearly ... Law Roundup, Neighbors frighten real-estate agent Daily Inter Lake A real-estate agent ran into trouble while attempting to take photos of a property on U.S. 2 in Marion for a client who was selling it. Apparently, neighbors yelled ... Bank of America's move leaves more Wilmington office space empty The News Journal Bank of America will move out of two massive Bracebridge buildings, leaving vacant nearly half a million square feet of office space in Wilmington. Could the arrest of Huawei's CFO affect Vancouver's real estate market? CityNews Vancouver VANCOUVER (NEWS 1130) – Despite her release on bail, the arrest of Huawei's CFO could have repercussions in Vancouver. Some experts say it likely sent a ... This week's top commercial real estate transactions | Real Estate Dallas News SalesLibitzky Property Cos. and Sunwest Real Estate Group acquired Coppell Tech Center II and Highpoint Oaks I, a 2-building office portfolio at... New York Touted Real Estate, Eminent Domain in Bid for Amazon The Wall Street Journal In their bid for Amazon.com Inc.'s second headquarters, New York City and state officials dangled prime real estate at the tech giant and offered to use eminent ... Boston real estate predictions for 2019: Slower sales, higher rents, and development galore Curbed Boston 'Tis the season for prognosticating about what will happen in the new year. Here are four likely trends in Boston-area real estate in 2019. Real estate blockchain set to go live in early '19 Computerworld New York-based ShelterZoom is going live soon with its blockchain-based real estate offer-and-acceptance application; it's one of several ways companies are ... Real estate transfers: Reported Dec. 9, 2018 Herald-Whig Real estate transfers recorded in the office of Adams County clerk and recorder. Quincy area. Frances E. Burrus, property at 2029 Locust St., to Angela F. Good catch? Famous Hamptons fish shop hits the market for $7M The Real Deal Magazine The famed fish shop at 41 Oak Lane has been put on the market for $6.99 million by its owners Bruce and Charlotte Sasso. How much? Tompkins County real estate transactions Ithaca Journal Real estate transactions for Sept. 16-22. TOMPKINS COUNTY. Caroline. Stephen James Moyer sold 26 Flat Iron Road to Duane Austin for $39,000 on ... The 911 caller couldn’t talk. Then came a voice in the background: ‘Where is the money?’ The Washington Post An arrest has been made in the shooting death of a Maryland real estate salesman in a model home. Real-Estate Broker Eastdil Hires Allianz Executive for N.Y. Sales Wall Street Journal Real-estate broker Eastdil Secured has hired a top U.S. executive from a European financial firm, a move that could bolster the broker as its parent company ... Real Estate Brokerages Are Building for Good Barron's Real estate brokerages are in the business of selling property. But high-end firms are now working to build homes for people in need, both locally and globally, ... |
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