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Interior Design Secrets for Selling Houses
New concepts in Interior Design Psychology are helping home sellers net more money in today's competitive real estate market. Therefore, it's worthwhile to spend time planning the changes that will help your home sell for the highest price. Develop a general design plan, keeping your target market and budget in mind. Your overall design plan really depends on supply and demand. How many houses are for sale in your area? How many houses sell each week? Is the selling season cold, warm, or hot? Is it a seller's or buyer's market? If the market is moving fast and buyers are lining up to make offers for homes in your neighborhood, you can do less. But whatever your answers to the above questions, you'll still need to do a few things to make your home stand out from the competition. Know Your Target Buyers Think about your neighborhood and the buyers purchasing homes near yours. Are they purchasing their first home or moving up? This will be important to your marketing and design plan, since the psychological needs of the two types of buyers differ considerably. First-time homebuyers seek to control their own environment by owning, rather than renting. Their psychological needs include: Safety and security Move-up buyers often enjoy those benefits, too, but they're generally more interested in finding a larger home with more amenities for their comfort, self-esteem, and feelings of prestige. Once you've determine your potential buyers, you can begin making improvements to your home that will attract them. Budget Concerns Spend money only on items that will make a difference in your sales price. Of all repairs, fresh paint is the best investment you can make. New kitchen appliances, upgraded bathroom features, and updated lighting fixtures will usually give a good return for your money, as well. Sometimes, hiring professional help is worth the extra expense. Professional painters work faster and will often cost less than day laborers. Tile installers, carpet layers, and electricians also know their trades and will do a better job than most day laborers. Contractors should have their own disability and liability insurance -- ask for a copy with your contract. Get everything in writing -- including work to be completed, costs, lists of specific materials to be used, time for completion, and payment schedule. Exterior Design Psychology Choosing the right colors to paint your home will make a huge difference in your paycheck at closing. Look at the other homes near yours and choose complementary colors. Did you know that the exterior color of houses selling the most quickly is yellow, but the wrong tone or shade of yellow can kill a potential home sale? Avoid yellows with green undertones and bright yellows, and choose pale yellows with creamy or beige shades instead. Warning: colors look darker on huge exterior expanses than they do on the little Color Combinations Paint stores offer many brochures, showing various combinations of exterior paint colors, but most of them also feature combinations include three colors. Limiting your paint selection to only two colors will limit your income potential. Think fun colors for a fast sale. Think "Disneyland Main Street," where every shop is painted in glorious multi-color. Using a third or fourth color on the exterior can add definition to your home's details. Use gloss or semi-gloss paint on wood trim. Psychology of Exterior Paint Colors Take the ultimate sales price of your remodeled home into account. Certain colors, especially muted, complex shades, will attract wealthy or highly-educated buyers, whereas buyers with less income or less education will generally prefer simple colors. A complex color contains tints of gray or brown, and usually requires more than one word to describe, such as sage green or forest brown, while simple colors are straightforward and pure. Generally, houses in the lower price range will sell faster and for more money when painted in simple tones like yellow and tan with white, blue, or green trim. Interior Design Plans and Secrets Create a list of work and materials you'll need for each room and then estimate the time you think it will take for each task. The more planning you do before you begin, the more time and money you'll save. Psychology of Interior Paint Colors Daring to use color instead of bland white walls will increase your profit potential. Did you know that Lynette Jennings tested people's perception of room size and color? A room that was painted white appeared larger to only a few people in the survey, compared to an identical room painted with a color, and the perceived difference was only about six inches! Because most people look better surrounded by color, a colored wall also makes them feel happier, and buyers will choose to buy the house that makes them feel happiest. Entryways should bring the exterior colors of the home inside. Repeat variations of the exterior shades all the way through your home, which will make the entire home seem to be in harmony. As an added bonus, if buyers love the exterior colors, they're going to like the interior colors, as well. Spending time planning your home's sale, rather than just listing it and then taking your chances, will net you more money, and faster! Best wishes for a profitable, quick sale. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Cambridge is the worst city in New England for first-time homebuyers, study says. Where’s the best? The Boston Globe Real Estate Expert Jody Wainio of Buyers Choice Realty Shares Advice on Mortgage Pre-Approvals in HelloNation sg.finance.yahoo.com Blackstone's Wesley LePatner, a mentor to women and real estate investing leader, killed in NYC office shooting Business Insider The real estate market: 5 key themes to watch this week Real Estate News by RealEstateNews.com AI Is Transforming Real Estate Marketing | Florida Realtors Real estate: Condo prices rise in Indian River County; fall in Martin, St. Lucie counties Treasure Coast News Troy Furbay has been appointed Managing Director, Hospitality at Crescent Real Estate LLC Hospitality Net ‘Walking beside him’: Daughter continues stepfather’s real estate dream Mountain Home Observer Richland County property transfers recorded July 21-24 Mansfield News Journal Double digit price increases for Putnam real estate Mid Hudson News I-78/I-81 Corridor commercial real estate activity picking up Lehigh Valley Business Alex MacWilliam of Alex MacWilliam Real Estate in Vero GlobeNewswire Haag-Brown Commercial Real Estate to open Bentonville office Talk Business & Politics RE/MAX revenue continues to slip despite agent gains Real Estate News by RealEstateNews.com US industrial real estate investor Terreno sells $82m portfolio IPE Real Assets Executive Killed in Manhattan Shooting Was CEO of Blackstone's $53 Billion Real Estate Megafund Realtor.com Inside Zillow’s summer launch: 5 new tools built for agents - Real Estate News by RealEstateNews.com Inside Zillow’s summer launch: 5 new tools built for agents Real Estate News by RealEstateNews.com Anywhere revenue inches up despite ‘weird’ housing market Real Estate News by RealEstateNews.com Real estate transfers: 7/30 Toledo Blade Real Estate Expert Jody Wainio of Buyers Choice Realty Shares Advice on Mortgage Pre-Approvals in HelloNation GlobeNewswire Real Estate Transactions | July 14-18, 2025 Republic-Times Leading Arizona Real Estate Team JBRE Joins Real Brokerage, Bringing $310M Sales Portfolio Stock Titan Real estate office renovating former daycare The News-Enterprise Exclusive: Apple to buy another Silicon Valley campus for $365 million San Francisco Chronicle News | UK commercial real estate investment slips slightly to £10 billion in second quarter - CoStar Ledge Road property in Newport sold for $3.3 million tops latest Newport County sales Newport Daily News Christie’s Debuts Crypto Real Estate Division The New York Times What’s Rising Across the Upstate? Updates on 7 Real Estate Developments Upstate Business Journal Santa Monica Ranks Second Most Expensive for Rentals as Real Estate Market Shows Mixed Signals Santa Monica Daily Press Atlanta real estate tycoon Tom Cousins has died at 93 Rough Draft Atlanta Chris Heller’s real estate team joins eXp Realty HousingWire Easton home on Sierra Drive that sold for over $1M 'epitomizes one-of-a-kind luxury' Enterprise News Population Growth in England and Wales: A Boon for Real Estate and Social Infrastructure Sectors AInvest Hamptons Real Estate Market Data – Week of 7/22/2025 Hamptons.com With The Enolia, MCB Real Estate reinvents the residence hall for Morgan State University Baltimore Fishbowl Boardwalk Real Estate: Q2 Earnings Snapshot San Antonio Express-News Blackstone’s LePatner killed in NYC shooting Private Equity Real Estate | PERE RealPage buys Rexera, maker of 'AI agents' for real estate deals The Business Journals Apollo Commercial Real Estate Finance, Inc. Reports Second Quarter 2025 Financial Results Quiver Quantitative One of the world’s largest luxury real estate firms wants to help you buy a house — with crypto New York Post Lucky Strike Entertainment Buys Up Location Real Estate RePlay Magazine Gold Key Real Estate lewistownsentinel.com Commercial Real Estate Still Has a Software Problem Commercial Observer Judge sides with LGBTQ+ Alliance in battle with ex-CEO Real Estate News by RealEstateNews.com Brixmor Property Group's Q2 2025 Earnings: A Strategic Playbook for Resilient Retail Real Estate AInvest Fed Interest Rate Predictions: No Cut Expected Tomorrow, July 30, 2025 Norada Real Estate Investments The Future of AI in Real Estate Valuations: Understanding Tomorrow’s Appraisal Standards Appraisal Buzz WeWork Wants You to Know It’s a Grown-Up Real-Estate Firm Now The Wall Street Journal NexPoint REIT Offers Shareholders Choice in $0.15 Distribution: Cash or Stock Payment Options Stock Titan Real estate: Home prices climb in Martin, Indian River counties; fall in St. Lucie County Treasure Coast News Partners Real Estate names a new top executive in Austin The Business Journals |
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