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Selling Houses: Psychological Effects of Landscaping
Buyers think they care more about the inside of the house than the landscaping, but in reality, most buyers won't even get out of their car if the front landscaping lacks the promise of great details inside. Therefore, your landscaping needs to arouse buyers' expectations and entice them into viewing the inside of your home. When marketing your home, you'll get the highest return for your landscaping dollar when you employ Design Psychology tactics. Design Psychology is based on scientific research into the underlying psychological effects of design on buyers, and these innovative design ideas will help your home sell quickly, and for more money, by influencing buyers' emotions. Foliage Colors Begin by coordinating the colors of your flowering foliage. Think about your selling season and plan for flowering plants that perform well during that time. Also give thought to the desired atmosphere and use plants to support that concept. For instance, tropical, desert, forest, and beach environments all differ in plant types. Use a lot of green and white in your color scheme. Green conjures feelings of coolness, freshness, and vitality, while white flowers also suggest cleanliness, and show up better at night, when many buyers will be looking at houses. Since yellow is the first color our eyes process, yellow flowers by the front door attract the buyer's eye from a distance. Appealing to Buyers' Sense of Smell Give thought to the overall scents of flowering trees, bushes, vines, and flowers in your yard, and take advantage of plants that support the desired emotional outcome. Lemon-scented geraniums add refreshing scents that contribute to a desert oasis feel, for instance, while jasmine adds a tropical feeling. Rosemary and French lavender enhance Mediterranean-style settings. Adding amenities for emotional support An alluring appeal begins with the access to your home. If you have no dedicated walkway to the front door, add a simple pathway. A wandering pathway to the front door psychologically feels better than a straight-shot walkway. If you have a plain, straight concrete walkway, create undulating flower beds on either side to encourage a relaxed, friendly feeling. Adding a water feature also enhances the ambiance, because moving water relaxes the body and mind and refreshes the spirit. You want to create a feeling of balance and harmony, like that found in nature. Start on the landscaping before working in the interior of the house, in order to give plants time to grow, and make sure to plant the areas away from the house if you're also planning to paint the exterior. You don't need to go overboard. Just plant enough to give an impression of healthy growth and to lead a buyer's attention away from any barren spaces through the use of focal points in the landscape. Another reason to start on the exterior is to motivate your neighbors to also begin sprucing up their properties, because having your entire neighborhood look good greatly enhances the value of your own property. Well-conceived landscaping gives you the advantage when it comes to selling your house. If your home makes buyers feel good while they're on your property, you'll sell it quickly, and for top dollar! c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: Experts predicted Minnesota real estate agents would quit, 5 INVESTIGATES found a different reality 5 EYEWITNESS NEWS Altadena’s rough real estate market: Slower sales, lower prices, lottery winner plucking up properties Los Angeles Times Real estate magazine reports Les Wexner as Blue Heron buyer The Martha's Vineyard Times Real estate expert warns socialist mayoral candidate could trigger massive NYC exodus - Fox Business Canadian psychologist Jordan Peterson sets up shop in the Valley, records show The Business Journals Bedrock flexes its real estate portfolio to grow Detroit's tech ecosystem - Crain's Detroit Business Bedrock flexes its real estate portfolio to grow Detroit's tech ecosystem Crain's Detroit Business ‘Taken advantage of’: Real estate agent ripped off friends, church, and federal government - WSOC TV Office real estate wide open in Denver as vacancy rate hits 36 percent Colorado Public Radio Vail Valley real estate inventory is on the rise VailDaily.com NAR Real Estate Forecast Summit National Association of REALTORS® Real Estate Partners Dollar Tree Let's Talk Business: June residential real estate sales lagging, heritage grants and more Pueblo Chieftain A New Perspective: Here Comes the Groom | Real Estate Insights Piedmont Exedra Dawson County weekly real estate transactions, July 18 Central Nebraska Today Boston Real Estate Times Unveils 2025 Excellence Award Winners: Honoring the Visionaries Shaping New England’s Future Boston Real Estate Times State lawmaker joins Westport commercial real estate brokerage as vice president Hartford Business Journal Private Credit Surges in 2025 as Real Estate Developers Bypass Banks The World Property Journal Real estate news: Senior apartments in Tustin sell for $83M; Fullerton Metrocenter snares $118M Orange County Register 5 Essential Tech Tools for Real Estate Agents National Association of REALTORS® New York Housing Market Trends 2025: Is the Tide Turning for Buyers? Norada Real Estate Investments Los Angeles Water & Power commits $100 to real estate debt Pensions & Investments Today’s Mortgage Rates: The States Offering Lowest Rates – July 18, 2025 Norada Real Estate Investments Property management with an owner’s mindset J.P. Morgan Corcoran McEnearney Announces Evan Lacopo to Lead the Number One Real Estate Office in Alexandria, Virginia Alexandria Living Magazine Real Estate Market Report (June) highlandscurrent.org SRS Real Estate Partners Arranges $4.53 Million Ground Lease Sale of Walmart Property in Deltona, FL citybiz Licking County real estate transfers for June 30-July 4 range from $200,000-$14.6 million The Newark Advocate Banner Real Estate Group Breaks Ground on 334-Unit The Faywell Multifamily Development in The Heart MultifamilyBiz Bridgemarq Real Estate Services® Declares Dividend Yahoo Finance Moon Becomes Next Real Estate Frontier, NAR Reports Higher Foreign Investment In US Huntsville Business Journal CBRE Announces Strategic Leadership Appointments Across U.S. & Canada Advisory Business Boston Real Estate Times Gravelle advises on current real estate market in Grant County Columbia Basin Herald Mapletree Sells Sun Belt Warehouse Portfolio to EQT Real Estate for $241M Commercial Observer Operation Pawssible: Greenbrier Humane Society gets a boost from local real estate company Mountain Messenger GenesisM Breaks Ground on 154,000-Square-Foot Biomanufacturing Facility in Bedford, MA Boston Real Estate Times AGC MA Announces 5th Annual Building Advancement Externship to Bridge Educators with STEM Construction Careers Boston Real Estate Times What's the most expensive property sold in Rhode Island? July 18 real estate transactions The Providence Journal Frederick Ford, real estate executive and first Black Union League Club president, dies at 98 Chicago Tribune The Pipeline: Commercial real estate roundup for 7.18.25 Richmond BizSense Home Buyers: Stop Freaking Out After the Home Inspection National Association of REALTORS® LOCAL REAL ESTATE TODAY 7.18.25 KQEN News Radio Home Buyers May Have Accepted a New Norm on Rates National Association of REALTORS® Tips on spotting real estate investment opportunities and avoiding risks, from experts at GR Property Group Community Impact SRS Real Estate Negotiates $4.5 Million Sale of Walmart-Anchored Property in Metro Orlando Shopping Center Business Miami-Dade’s self-storage surge a boom for real estate IslanderNews.com Top Stocks for Real Estate Investment Elite AI Stock Forecasts - Massive wealth growth Jammu Links News Hunt Companies Acquires Controlling Interest in Carter, Strengthening Real Estate Development Platform Business Wire July Economist Snapshot: What Will the Big Beautiful Bill Mean for Commercial Real Estate and Housing? Urban Land Magazine Stage Point Europe Launches Its RWA Token $SPET, Setting it up as a Bridge Between Crypto and Real Estate Morningstar Vend Leans Into Verticalisation As Real Estate Revenue Grows 11% In Q2 onlinemarketplaces.com New plans unveiled for Water Street’s second phase Tampa Bay Times Is Apollo Commercial Real Estate Finance Inc. a good long term investment - Explosive market performance Jammu Links News Vendor & Real Estate Partners Dollar Tree Development Services Offers Online Early Assistance for Commercial Real Estate Projects Prince William County Government (.gov) Real estate sales in Jefferson, Bullitt and Oldham counties for Jan. 2-5, 2025 - The Courier-Journal Real estate sales in Jefferson, Bullitt and Oldham counties for Jan. 2-5, 2025 The Courier-Journal Real Estate Transfers ~ June 25, 2025 The Bedford Citizen Drake Real Estate Partners closes largest fund yet after pivoting to institutions Private Equity Real Estate | PERE Wood County Recorder reports on second quarter real estate activity BG Independent News Cary Grant’s widow has listed the estate they shared for $77.5M — featuring a complete overhaul New York Post Real estate transfers: Lake Township condominium complex sells for $5.61 million - Canton Repository CCI Real Estate Obtains $67M in Construction Financing for Mixed-Use Community at University of Georgia REBusinessOnline Manitowoc's real estate transfers include a sale of nearly $1 million to Riverside Dairy Herald Times Reporter |
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