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Fixing Houses: Using Psychology for Profits

Real estate investors who specialize in fixing houses for profit gain new insights from Interior Design Psychology ideas. Increase your profit potential in the new buyer's market with these new transformation strategies.

Your satisfying and lucrative real estate business depends upon your correct assessment of profit potential, successful purchasing, and triumphant transformation of a fixer into a dollhouse. The renovation process includes the physical work and the choice of the best supplies to elicit maximum positive emotional effect from prospective buyer.

This article brings to light the psychological impact of design details which result in the desired transformation, promising the highest potential resale value. By incorporating the psychology of residential design, you intentionally choose how to transform your fixer by using colors, textures, building materials, and decorations that assure your future speedy and cost-effective sale.

The psychology of residential design joins the entire home, inside and out. Transformation Psychology differs in that you make use of residential Design Psychology with a different goal in mind. Using Design Psychology in your personal home is much more individualized. Renovating a doghouse for dollars integrates generalized design ideas appealing to a broader spectrum of buyers.

Using Transformation Psychology to increase your real estate profits means that you learn how our human senses, and thereby our emotions, are biased by different decorating details and choices of materials. Buyers view a prospective home with their eyes and yet their brain interprets what they see and feel according to subtle touches you purposefully put in. Design details additionally influence our senses of touch, smell, hearing, and even taste.

So, how does all this psychology stuff work? You choose colors and materials based on your prospective buyers' income level and the house style.

Here's a simplified Color Design Psychology Plan for Fall and Winter:

Selling Season: Fall and Winter

Target Market: First-time Buyers
House Style: Cottage
Exterior Colors: Pale yellow, Khaki Brown, Creamy White
Front Door: Dark Green
Interior Colors: Walls: Pale yellow, Sunny Yellow, Tan
Trim: Pure White
Flooring: Cream to Mocha wall-to-wall carpeting, white linoleum

Target Market: Upscale
House Style: Tuscan
Exterior Colors: Tuscany Gold, Chocolate Brown, Olive Green
Front Door: Terra Cotta Red
Interior Colors: Tuscany Gold, Mocha, Mixture of these colors
Trim: Ivory
Flooring: Ivory carpeting, hard wood, tile

Your goal of composing a glorious home that buyers can't live without begins with your planning of changes desired. Following a design plan, from inception to realization, bit by bit, simplifies and organizes your makeover. Taking the time to make a design plan assures you of a profitable and quick sale.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see

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Torrington Register Citizen

Real estate notes, Jan. 20, 2018
Torrington Register Citizen
NORTH HAVEN — Dawn Calvo, CEO of the New Haven Middlesex Association of REALTORS® (NHMR) is pleased to announce the Association's 2018 Board of Directors. They are as follows: President Joel Grossman, Calcagni Real Estate, Wallingford; President-Elect ...

Sun Sentinel

Where are South Florida's 8 Amazon headquarter sites? Real estate experts identify potential candidates
Sun Sentinel
With South Florida as a finalist to be the home of a second Amazon headquarters, real estate experts have identified potential candidates for a site, which would bring 50,000 new jobs and a $5 billion investment. The sites are all conjecture, however ...

and more »

Sun Sentinel

Ask a real estate pro: Can you speak at an association meeting with a proxy? That depends
Sun Sentinel
Board Certified Real Estate Lawyer Gary Singer explains what a homeowner association proxy voter is. Gary M. Singer. Privacy Policy. A: My condo association is going to have our annual meeting and our neighbor is going to be representing her son at ...


Mattress Firm Fraud Defendant Claims Retailer Has 'Unclean Hands' In Real Estate Conspiracy
Former in-house real estate executives Bruce Levy and Ryan Vinson, former Colliers International Atlanta executive Alexander Deitch, along with three developers and their principals — Nashville-based Oldacre McDonald, Illinois-based Quattro ...


Amazon Seeks Community Connection With Its Real Estate
Attention Atlanta: Amazon's head of real estate has a message about what type of real estate it wants in a headquarters. It is all about community. While Amazon is not about leasing space in trophy towers, Vice President of Global Real Estate and ...
Amazon's real estate chief just outlined the company's top priorities for HQ2Puget Sound Business Journal (Seattle)

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The Real Deal Magazine

Commercial real estate in the age of #MeToo
The Real Deal Magazine
As West Coast senior vice president of development for Seritage Growth Properties, Kacy Keys has reached a level of leadership that women haven't often achieved in Los Angeles' commercial real estate scene. But the road to Keys' powerful perch was not ...

The Providence Journal

Real Estate Notes: Waterfront Portsmouth home sells for $1.67M
The Providence Journal
29 for $1.67 million, according to Lila Delman Real Estate International. The sellers of 15 Hammel Court, Joseph Pasquale and Caren Demoulas, were represented by Delman associate Alex Thursby. Teri Degnan Real Estate & Consulting represented the buyers ...

Real-estate transactions: Jan. 19, 2018
Peoria Journal Star
These transactions, recorded the week of Jan. 8, are compiled from information on file with the respective counties. They represent sales of $78,000 or more. PEORIA COUNTY. 3711 S. Granville Ave., Bartonville, Larry W. and Marilyn R. Davis to Clyde ...

Miami Herald

Some impacts of new tax law on local real estate are clear. Some aren't.
Miami Herald
Even though the sweeping tax reform bill was signed into law on Dec. 22, the massive document is so dense that even seasoned real estate professionals aren't entirely sure what it will mean for Miami. While some of the bill's real estate provisions are ...

Real Estate Newsmakers
“Sarah Korolnek has a passion for customer service and strategic planning, honed through over 15 years of experience in corporate executive roles,” a press release from the agency stated. “Her clients benefit from her keen ability to solve problems and ...

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